Privacy Policy

Last updated: December 3, 2020

Welcome to Cherie (the “Platform”). The Platform is provided and controlled by Real Deal Learning, Inc. (“Cherie”, “we” or “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains our practices concerning the personal data we collect from you, or that you provide to us.

What information do we collect?

Information you choose to provide

For certain activities, such as when you register and create an account, upload content to the Platform, or contact us directly, you may provide some or all of the following information:

  • Registration information, such as language, email address, phone number, and date of birth
  • Profile information, such as name, username and ID, social media account information, and profile image
  • User-generated content, including comments, photographs, and videos, that you choose to upload or broadcast on the Platform (“User Content”)
  • Your opt-in choices and communication preferences
  • Information you provide in the correspondence you send to us, including for customer support
  • Information you share through surveys or your participation in challenges, sweepstakes, or contests such as your gender, age, likeness, and preferences. We may also collect your postal address for delivering and administering prize fulfilment.

Information we obtain from other sources

We may receive information about you from other sources. For example, if you choose to link or register using your social network (such as Facebook, Twitter, Instagram, or Google), we may collect information from these third-party services, including information relating to your use of the Platform in relation to these services.

Information we collect automatically

We automatically collect certain information from you when you use the Platform, including your IP address, unique device identifiers, browser name and version, browsing history (including content you have viewed in the Platform), search history, Cookies (as defined below), your mobile carrier, time zone setting, and mobile or device information including the model of your device, screen resolution, operating system, app types and versions, file names and types, platform, and diagnostic data such as crash logs and performance data.

Usage Information

We collect information regarding your use of the Platform and any other User Content that you generate through and broadcast on our Platform. For example, we may collect app launches, taps, clicks, scrolling information, content views, and other information about how you interact with our app. We also link your registration information with your activity on our Platform across all your devices on which you are signed into the Platform using your email address, phone number, or similar information.


When you upload User Content, you automatically upload certain metadata that is connected to the User Content. Metadata describes other data and provides information about your User Content that will not always be evident to the viewer. In connection with your User Content the metadata can describe how, when, and by whom the piece of User Content was collected and how that content is formatted. It also includes information, such as your account name, that enables other users to trace back the video to your user account. Additionally, metadata will consist of data that you chose to provide with the video, e.g. any hashtags used to mark keywords to the video and captions.

Skin Scanning Tool

The tool scans your face texture and skin tone information to help you better understand your skin conditions such as acne, wrinkles and pores. We save face texture and skin tone information only on your phone. We only collect the final score of your "skin report" to help you track your skincare journey. We do not share any of these information with any third party.


We and our vendors and service providers use cookies and other similar technologies (e.g. web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the Platform, enhance your experience using the Platform, and improve our services. Cookies are small files which, when placed on your device, enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. The Platform uses the following types of Cookies: Strictly Necessary cookies for the operation of the Platform; Functionality cookies to recognize you when you return to the Platform; Analysis cookies for recording your visit to the Platform; Tracking/Advertising cookies to track your click-through between other websites; and Social Media cookies that allow you to sign-in through third-party social media networks like Facebook. By using the Platform, you consent to our use of Cookies. If for any reason you wish to not take advantage of Cookies, you may disable Cookies by changing the settings on your browser or mobile application. However, if you do so, this will affect your enjoyment of the Platform.

How we use your information

We use your information to fulfill and enforce our Terms of Service, to improve and administer the Platform, and to allow you to use its functionalities. We may also use your information to, among other things, show you suggestions, promote the Platform.

We generally use the information we collect:

  • to fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback;
  • to customize the content you see when you use the Platform. For example, we may provide you with services based on the country settings you have chosen or show you content that is similar to content that you liked or interacted with;
  • to communicate with you, including to notify you about changes in our services;
  • to improve and develop our Platform and conduct product development;
  • to support the social functions of the Platform, including to permit you and other users to connect with each other through the Platform and for you and other users to share, download, and otherwise interact with User Content posted through the Platform;
  • to use User Content as part of our advertising and marketing campaigns to promote the Platform
  • to help us detect abuse, fraud, and illegal activity on the Platform;
  • to ensure that you are old enough to use the Platform (as required by law);
  • to announce you as a winner of our contest, sweepstakes, or promotions if permitted by the promotion rule, and to send you any applicable prizes;
  • to enforce our terms, conditions, and policies;
  • to combine all the information we collect or receive about you for any of the foregoing purposes; and
  • for any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

How we share your information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We will share your information with the following selected third parties:

  • Authorized third-party vendors and service providers. We share your information with third-party vendors and service providers that help us perform our business operations, including research, database maintenance, contest administration, technology services, deliveries, email deployment, analytics, measurement, data storage and hosting, disaster recovery, search engine optimization, marketing, and data processing.
  • Business partners. We may share your information with our business partners so that we can make you special offers via the Platform.
  • Corporate group. We may share your information with a parent, subsidiary, or other affiliate of our corporate group. We may share your information with our integrated service platform operated by other entities in our corporate group.
  • Business transfers. We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  • Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, safety, and security of Cherie, our affiliates, users, or the public.
  • With your consent. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.

If you access third-party services, such as Facebook, Google, or Twitter, to login to the Platform or to share information about your usage on the Platform with others, these third-party services may be able to collect information about you, including information about your activity on the Platform, and they may notify your connections on the third-party services about your use of the Platform, in accordance with their privacy policies.

If you choose to engage in public activities on the Platform, you should be aware that any information you share may be read, collected, or used by other users. You should use caution in disclosing personal information while engaging. We are not responsible for the information you choose to submit.

Your Choices

  • You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you.
  • You can opt out of marketing or advertising emails by utilizing the “unsubscribe” link or mechanism noted in marketing or advertising emails.
  • If you have registered for an account you may access, review, and update certain personal information that you have provided to us by logging into your account and using available features and functionalities.

California privacy rights:

  • California residents that have an established business relationship with us can request a notice disclosing the categories of personal data we have shared with third parties during the preceding calendar year for the third parties’ direct marketing purposes. To make such a request, please send an e-mail us at the “Contact Us” information below.
  • If you are under 18 years of age and a California resident using the Platform, at any time you can request that we remove content you have provided or posted. Please contact us at the information below for our assistance, including to request removal of your content. Note that the removal of content may not ensure complete or comprehensive removal of that content posted through the Platform.
  • Your browser may offer you a “do-not-track” option, which allows you to signal to operators of websites and web applications that you do not wish such operators to track certain of your online activities over time and/or across different websites. We do support “do-not-track” requests at this time.


We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. But you should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.


The Platform is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that personal information has been collected on the Platform from a person under the age of 13 we will delete this information and terminate the person’s account. If you believe that we have collected information from a child under the age of 13 on the Platform, please e-mail us at the “Contact Us” information below.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the “Last Updated” date at the top of this Privacy Policy and posting the new Privacy Policy and providing any other notice required by applicable law. We recommend that you review the Privacy Policy each time you visit the Platform to stay informed of our privacy practices.

Contact Us

Questions, comments and requests regarding this Privacy Policy should be addressed to:


If you are a user located in one of the jurisdictions below, the additional information and terms set out below under the name of your jurisdiction apply to you in addition to the information and terms set out in our Privacy Policy above.


Access to Data

You can access any Personal Information which we collect about you by contacting us using the details provided under the “Contact Us” section above.

In this section, ‘Personal Information’ means information or an opinion about an identified user, or a user who is reasonably identifiable:

  • whether the information or opinion is true or not; and
  • whether the information or opinion is recorded in a material form or not.

Overseas Storage and Access of Your Information

We store your personal information securely in the United States, and it may only be accessed by our employees under controlled circumstances (other than the information which is published openly on the Platform, including User Content).

Complaints about a breach of the Australian Privacy Principles

If you have any complaints about this Privacy Policy or how we collect, or deal with your information, you can contact us using the details provided under the “Contact Us” section above. Once a complaint has been lodged, we will let you know who will be handling your matter and when you can expect a response to your complaint.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner as set out below:

Office of the Australian Information Commissioner

Address: GPO Box 5218 Sydney NSW 2001
Telephone: 1300 363 992


1. What information do we collect?

  • If you upload User Content containing personal information of a third party, we rely on you to ensure that you have permission from such third parties.

2. How we use your information

  • With your consent, we may use your personal information to send you email or other marketing and advertising communications. You can unsubscribe from receiving such communications at any time by clicking on the “unsubscribe” link in our email communications or by contacting us as set out in the “Contact Us” section of the Privacy Policy.
  • If you agree to receive push notifications, we may send push notifications to your mobile device to provide you with app updates and other relevant information. If you wish to stop receiving push notifications from us, you can turn off push notifications for the app in the settings of your mobile device.

3. How we share your information

Legal Purposes. We and our authorized third-party vendors/service providers may disclose your personal information if we are required or permitted by applicable law or legal process, which may include lawful access by foreign courts, law enforcement or other government authorities in the jurisdictions in which we or our authorized third-party vendors/ service providers operate.

4. Security and Data Location

Personal information is stored on a confidential basis by us in the United States. For information about the manner in which we treat personal information, please contact us as set out in the “Contact Us” section of the Privacy Policy.

We have record retention processes designed to retain personal information for no longer than necessary for the purposes described in our Privacy Policy or as otherwise required to meet legal or business requirements.

5. Your Choices and Rights

Subject to limited exceptions under applicable law, you have the right to access, update and correct inaccuracies in your personal information in our custody and control. You may request access, updating and corrections of inaccuracies in your personal information in our custody or control by contacting us as set out in the “Contact Us” section of the Privacy Policy. We may request certain personal information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.


Access, correction and retention of your personal information

You agree that any information you give us will be accurate, correct and up to date, and that when acting on behalf of a business or another person, you are authorised to give such information to us. You must inform us if any of your personal information changes, to ensure that the details we hold about you are up to date and correct.

You are entitled to access the personal information we hold about you, and to request that we amend it if it is incorrect. We will retain your personal information for as long as it is required to achieve the purposes set out in our Privacy Policy above.

We may disclose your personal information to overseas recipients

Some of the third parties to whom we may disclose your personal information will be located overseas. These third parties may not be subject to New Zealand privacy laws. However, we will take such steps as are reasonable in the circumstances to confirm that those organisations are required to protect the information in a way that, overall, provides comparable safeguards to those under the Privacy Act 1993. By using the Platform, you authorise such disclosure.