This Black-Owned CBD Line Puts Community At The Center of Wellness

CBD that is compassionate, effective, and gives back to the community? Yes, please!
annkrishaannkrisha
Feb. 5
campaign, cherie
It's easy for anyone to see that the CBD isn't a trend waiting to phase out, but a staple in wellness and beauty. While CBD may have boomed over the last couple of years, it's important to know that not all CBD is created equal. Source, formulation, application, and amount of CBD play a huge role in its efficacy which is why picking up a CBD product from any brand might not be in your best interest. Take it from me; working in the beauty industry, I was able to try loads of CBD products from some of the most popular beauty & wellness brands—only for none of them to really work and subsequently leaving me a little skeptical of this CBD craze. Then came Foy's CBD Relief Cream and was turned into a believer. While it was their amazingly formulated cream that got me to finally understand why people went crazy over CBD, it was Foy's commitment to uplifting the community around them that showed me this CBD brand is not like the others in more ways than one. I sat down with founders Stevan Ridley, Yon Haile, and Moose Haile to learn more about what makes Foy unique. A mission rooted in healing and loveFoy, an acronym for fountain of youth, was created from the desire to provide natural, holistic products to people in pain as an alternative to opiates, a prescription drug that has been destroying communities for years. Each CBD product is formulated with the highest quality hemp and Foy seed-to-sale ethos ensures that every part of the product's life span is ethically and of superior quality. Foy's values are rooted in the healing power of love, conversation, and understanding—all the things that makeup community—and there isn't one are this value goes overlooked.Wholesome beginningsUpon entering the CBD world Foy wanted to make sure that their formulations and efficacy were authentic and unique. They knew that everyone pretty much had the same CBD products, so to set themselves apart, they got a Yale chemist to create their relief cream with an ayurvedic approach. They started seeding their CBD to various places to see what people thought and what their product could do; from locker rooms, military vets, homeless shelters, and ordinary working people, Foy knew the benefits of CBD could and should be felt by all walks of life. They quickly got positive feedback and from there Foy the brand officially formed.Community firstWhile providing top-tier CBD products is Foy's main business, community care is their purpose. In just their first year of launching, Foy has already done so many things for the community around them including: - Donating 10% of their sales to New York food banks in April and May - Donating to the Innocence Project and Equal Justice Initiative in honor of Juneteenth - Donated their organic CBD oils and Relief Cream to frontline workers including nurses, doctors, grocery staff employees, and delivery drivers last April, May, and June - Donated to NACA's "Roll to the Polls", an initiative that provided free rides to the polls to increase voter turn-out and fight voter suppression in marginalized neighborhoods in states like Texas and Georgia - Hit the polls themselves to hand out hand warmers and CBD oil to votersThe amazing community work Foy has done in 2020 doesn't stop there. This month, Foy will be kicking off their partnership with The Bail Project, a national non-profit organization that pays bail for people in need. Foy's first initiative will aim at youth and young adults who have been arrested for cannabis-related crimes. This effort truly brings compassion to the center of the cannabis business, because while people are profiting from cannabis and freely consuming it in more progressive states, so many more have been arrested for those same behaviors. From Yon Haile "We want to focus on assisting with, not only their bail, but we also want to invest in programs that assist them with resources as they go through the trial process and resources that assist in finding employment, receiving healthcare and rehabilitation."Where can you get Foy?If you've been searching for a great CBD oil or cream, the search is over. You can purchase Foy on their website, simplyfoy.com, and they are also available at Neiman Marcus, Thrive Market, and Birchbox. Next month, Foy will also be available through Boxycharm's pop-up store.
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