15 Beauty Brands You Should Get To Know In 2021

Fresh new beauty brands are coming our way! Check out which one’s you’ll be eagerly awaiting on launch day for.
oliviacefaluoliviacefalu
Jan. 13
campaign, cherie
Finally, it’s a new year! Long awaited, and much deserved. Ringing in the new year means many things for everyone. A chance to renew, create new relationships, work on goals; really just more time to keep on doing YOU! With the changing of the years, I try and set intentions good for my well being without putting too much stress on the matter. Something like going to yoga more often or writing down intentions everytime I light a new candle. For the beauty obsessed side of me, the new year brings a chance to see what’s to come. New launches, new products to fawn over, and spiffed up shelfies. The newness of the beauty industry always impresses me. Innovation is constantly in the works in the name of beauty and beauty loving consumers can’t wait to try it all. To celebrate a new year of beauty, I’ve rounded up my favorite new beauty brands that i’ve been keeping a close eye on, many that haven’t even launched yet! Which one will you try this year? Or maybe, you’ll try a few! Vesca BeautyQuickly gaining popularity, Vesca Beauty is showing up with their chic colors cosmetics. Vesca Beauty’s cream-colored and navy blue packaging houses what they call “summer romance, any time of year”. If you buy one thing from them, let it be the Soft Sun Radiant Skin Primer & Luminizer. Besides launching creamy and beautiful formulas, the brand launched the “Reset Beauty Fund” to foster permanent change in the beauty community to elevate and support BIPOC content creators and models. KiramoonKiramoon’s branding has completely stolen my heart. The crazy curated red, pink, and white Instagram has captivated many as the brand prepares for their skincare launch on January 15th. Kiramoon has been gaining popularity with their holographic makeup pouch, called “The Magic Pouch” and their pink heart shaped mirror. Both incredibly shelfie worthy, and adds some Kiramoon spunk to your beauty routines. “Good Skin, Better Mood” is the brand’s cheeky tagline.Lisa Nail LacquerLisa White says when she landed her first job as a beauty editor, it was truly a dream come true. With all the products she tested on a daily basis, nail polishes were her absolute favorite. Something that’s few and far between? Damn good “clean” nail polishes. Most are filled with a crazy amount of chemicals. To fill the white space and jump into something she was passionate about, Lisa launched her nail polish brand which is 100% vegan and non-toxic. Besides having amazing formulas, the names are the best. “millionaire mindset” and “per my last email” are my top picks.EveristLooking to bring another approach to sustainable hair care, Everist will be launching 100% plant-based shampoos and conditioners that are activated by the water while using in your shower. Coming in what looks to be aluminum tubes, shipping begins in February for this thought-starting brand but is taking pre-orders now! Reyn SkinLaunching in February, Reyn Skin is all about fighting inflammaging. Base Serum, will be their first product, Clinically proven to promote cellular repair and designed to help your skin heal and age in the healthiest way possible. The brand sees itself as “functional skincare for elevated wellness” and has shown a celestial vibe on Instagram which I just can’t get enough of. Excited to see this brand come to life.Color CampThe highest quality of press-on nails I think the beauty industry has ever seen. Color Camp’s At-Home Super Gels are completely made to order by LA artists. You’re able to choose your shape, length, and color by starting with a try-on kit. You’ll use the kit to figure out all of your preferences so Color Camp can get the perfect fit. Truly an at-home nail experience! Plus, their designs and colors can’t be beat. They’re serving up trendy nail-art realness. Zaila SkinLaunching in May 2021, Zaila skin is looking to fuse Ayurvedic herbs from India like Ashwaghanda, Tulsi, Neem, and Amla with popular active ingredients from modern skincare like vitamin c and niacinamide. As an ingredient driven brand, Zaila skin is actively spending pre-launch efforts sourcing ingredients from women’s collectives in the Himalayas. MeebakIf you’re a K-Beauty enthusiast, you may know about Meebak! Meebak is a popular K-Beauty brand that has finally launched a US website. Entirely focuses on highlighting the benefits of cica and tiger grass, their products are perfect for calming skin down and repairing your skin barrier. The 2-in-1 Cica Misting Toner is a must have for calming skin down in the winter. Exa BeautyExa Beauty believes in a world where everyone is valued and included! It’s clear Exa Beauty has positioned themselves to be future-forward thinkers and encouraging their community to be so as well. Their High Fidelity Foundation comes in 43 shades and protects skin from harmful pollutants and free radicals. It’s glowy finish can’t be matched. MeritMerit beams with this high fashion yet everyday makeup must-have energy. Launched on January 12th, they hope to be seen as “well-edited essentials” for makeup collections. Leading up to launch, they haven’t been shy on Instagram. Multi-purpose color cosmetics in stick and balm form seem to be what Merit is after.Vanity Table
N Happiness, Vanity Table, cherie
Vanity TableN Happiness
Vanity Table is ready to introduce you to the Korean Beauty Essentials you need. This brand carries essentials from two collections, Ohora and Yurica. The most talked about products are their NAIL STICKERS! Vanity Table carries pages and pages full of designs to choose from Ohora and interesting skincare products (like a neck mask!) from Yurica.Kulfi BeautyComing in February, Kulfi Beauty is hoping to bring cosmetics designed for South Asian skintones to the industry. Kulfi is named after a South Asian ice cream associated with celebration, fun, and colors. The brand has been teasing on Instagram with bright makeup looks and patterns. I think we can all expect their products to be no different!BeauteaniA brand that’s bringing ritual and moments of calm into our lives! Indian inspired and founded, Beauteani carries a line of masks that you mix with water (think jelly) and teas to match! Focused on igniting yourself and the light within you. This ritual is perfect to do in the bath or why you relax or meditate. You mix the mask, put it on, and sip your tea through the process. Taking a few deep breathes always pairs well with the ritual too.Naturally DrenchedComing soon this January, Naturally Drenched wants to give everyone a lesson in curls. In fact, they’ll be offering curl consultations! The line includes pre-conditioning treatments and a variety of styling tools to help nourish and define curly locks. Their website is ready to be shopped as of now, but has more in store for the end of the month launch!EademCreated by WOC, for WOC; Eadem hopes to bring a movement of BIPOC beauty and wellness that goes far beyond good skincare products. Eadem just received the Glossier Grant for Black-Owned Businesses. While we have to wait to see what the brand has in store for products, you can read powerful stories from their founders discussing empowerment, diversity in beauty, and how family ancestors have inspired beauty routines. To read, head to the link in their Instagram bio!
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Best Reviews
Drink of water for your skin!
Drink of water for your skin!
We’re in the deep of winter and our skin get dehydrated and beaten by the harsh elements. Treat your skin to a pure drink of water that is based with pure Artic water —The ultra pure water that flows from the Arctic is known for its unique functional composition that’s buzzed about for helping to recharge dull-looking skin. By adding moisture back in helps fortify your skin and enhances skins’ luminosity. LUMENE - Nordic-C Glow Boost Essence Serum 30ml $12-$25 depends on size and retail. Based with pure artic spring water and two types o hyaluronic acids this serum is super emollient and hydrating. Love love love how gentle this formula is. LUMENE - Nordic C Valo Glow Lumenessence Brightening Beauty Lotion $14-$18 A gorgeous lightweight toning essence with pure artic water, hyaluronic acids and vitamin c rich berry complex. I love that it is gentle and not drying. 🐰 cruelty free and sustainably sourced
We’ll Miss You!
We’ll Miss You!
To our cherie fam who has inspired us deeply over the last year and a half: thank you. We are so grateful to have been a part of your beauty journeys and the community you created with us was nothing short of amazing. It's with sadness that we announce that cherie will be closing our doors on April 8, 2021, and your posts will no longer be available. While our platform will no longer be available, we encourage our community members to continue finding ways to create and allow their authentic voices to be heard.
Clear skin the gentle way?
Clear skin the gentle way?
Thank you @cheriefor this amazing gift 🤩 “buh-koo-chee-all” HERBIVORE - Bakuchiol Anti-Aging Serum I’ve already become a diehard Herbivore lover. So to receive this beauty was super exciting. When I started my acne journey on Cherie I was (and still am) a Differin Acne Gel stan. This was my choice of retinol and I wanted it strong to treat acne and boost my cellular turnover. Now that my acne is currently under control and it’s getting hot again, I definitely want something smooth and gentle. Bakuchiol is a gentler alternative to the very popular ingredient retinol. So essentially you’ll get overall youthful results for your skin. I haven’t tested this on my acne theory yet, but overall my face has been smooth and irritation free. This serum does not have a smell which I love for products of this caliber. I also love that it’s light and not drying at all. I use this at night and since i have a tolerance to retinol I use it every night. I haven’t been using it long enough to see results (about 12 weeks) but I definitely can’t wait to finish this. Have you tried Bakuchiol?
Drunk Elephant- The Littles 🐘
Drunk Elephant- The Littles 🐘
I won this cute little kit in a raffle & I couldn’t be more thankful! I have always wanted to try these products but never wanted to spend the money on all of them incase I didn’t like them! Inside this kit are the following products: DRUNK ELEPHANT - Beste No. 9 Jelly Cleanser Deluxe Sample DRUNK ELEPHANT - B-Hydra Intensive Hydration Serum DRUNK ELEPHANT - Protini Polypeptide Cream DRUNK ELEPHANT - C-Tango Multivitamin Eye Cream DRUNK ELEPHANT - T.L.C. Framboos Glycolic Resurfacing Night Serum DRUNK ELEPHANT - C-Firma Vitamin C Day Serum DRUNK ELEPHANT - Virgin Marula Luxury Facial Oil DRUNK ELEPHANT - Umbra Tinte Physical Daily Defense Broad Spectrum Sunscreen SPF 30 That’s literally a whole skincare routine! So far I started out my day with one of Drunk Elephants infamous “Face Smoothies” I washed my face with Beste No. 9 Jelly Cleanser & then combined C-Firma Day Serum, Virgin Marula Luxury Facial Oil, & Protini Polypeptide Cream together on my mixing trey with a disposable skincare spatula! I applied it all over my face & neck. Once that absorbed, I applied Umbra Tinte Daily Defense SPF 30 over my face & neck & was done! I love how the kit comes with steps to walk you through different routines you can use in the morning or at night! I will do a follow up review after I have used all the products for a few weeks! But so far, my skin feels & looks great! I have been breaking out lately & haven’t felt the best about my skin so I really needed this pick me up!! Thank you for reading! You guys are the best!! ❤️ @cherie@Cheriebeauty@CheriePick
DISAPPOINTED BY THESE 100% NATURAL PRODUCTS 😩
DISAPPOINTED BY THESE 100% NATURAL PRODUCTS 😩
I was so excited to try these out because I love moisturizers & I am always in search of a good one! These looked & sounded very promising! They’re from a woman owned company, completely natural, vegan, & cruelty free! However, I was quite disappointed. EARTH HARBOR - MERMAID MILK Nutrient Glow Moisturizer This moisturizer claims to give you a glow right away & it contains spirulina + matcha. I was excited about the matcha because it has so many amazing benefits for skin. It has a very whipped consistency which I like. However it always contains essential oils that were strong, although not toooo strong for my liking. But I’m really just not a fan of essential oils in my face creams. The moisturizer did make my skin appear a little brighter but the cream just sat on my face. All day long I could touch my face & still feel the cream sitting there! I hate that feeling! It also almost gave me a greasy appearance after a while? Not a fan. EARTH HARBOR - SIREN SILK Multi-Tasking Hydration Creme This one was absolutely awful. If I could give it 0 stars I would. It says to use it at night time & the apply it at least 5 minutes before bed so it can absorb on your face & not your pillow. It contains Sea Retinol + other Superherbs which normally make me love a product! But that just wasn’t enough here. First, when I put it on my face my eyes started to actually burn & I felt suffocated from the scent. It was THAT strong. Guys, I’m not being dramatic at all. The smell like attacked me it was crazy! I have never had something like that happen with a face cream! I couldn’t believe how strong the fragrance was. & to top it off, it wasn’t even a pretty smell. My husband described it as smelling like floor cleaner. But I powered through. The longer I had it on, the more “used” to the smell I got. So, I wore it overnight. But then I woke up even more upset with it! I had pilling all over my face. It almost looked like my face was peeling but it wasn’t, it was jus the cream. One thing I cannot stand about a moisturizer is pulling. That’s enough for me to throw it out! It also didn’t really even moisturize my face that well! All in all, I hated this experience. But if you want, you should try them out for yourself, don’t let my experience deter you from trying something new! I however, will be sticking with my Youth To The People Dream Mask & Superfood Whipped Moisturizer! Love those two!! YOUTH TO THE PEOPLE - Superberry Hydrate + Glow Dream Mask YOUTH TO THE PEOPLE - Superfood Air-Whip Moisture Cream 💗💗💗 @cherie@Cheriebeauty@CheriePick