15 Beauty Brands You Should Get To Know In 2021

Name: Rebalance (Pre-Conditioner Treatment)
Brand: Naturally Drenched
Price: 36 USD
Availability: InStock

Fresh new beauty brands are coming our way! Check out which one’s you’ll be eagerly awaiting on launch day for.

oliviacefalu

Jan. 13

Finally, it’s a new year! Long awaited, and much deserved. Ringing in the new year means many things for everyone. A chance to renew, create new relationships, work on goals; really just more time to keep on doing YOU! With the changing of the years, I try and set intentions good for my well being without putting too much stress on the matter. Something like going to yoga more often or writing down intentions everytime I light a new candle. For the beauty obsessed side of me, the new year brings a chance to see what’s to come. New launches, new products to fawn over, and spiffed up shelfies. The newness of the beauty industry always impresses me. Innovation is constantly in the works in the name of beauty and beauty loving consumers can’t wait to try it all. To celebrate a new year of beauty, I’ve rounded up my favorite new beauty brands that i’ve been keeping a close eye on, many that haven’t even launched yet! Which one will you try this year? Or maybe, you’ll try a few! Vesca Beauty

VESCAStargaze Luminous Glow

Quickly gaining popularity, Vesca Beauty is showing up with their chic colors cosmetics. Vesca Beauty’s cream-colored and navy blue packaging houses what they call “summer romance, any time of year”. If you buy one thing from them, let it be the Soft Sun Radiant Skin Primer & Luminizer. Besides launching creamy and beautiful formulas, the brand launched the “Reset Beauty Fund” to foster permanent change in the beauty community to elevate and support BIPOC content creators and models. KiramoonKiramoon’s branding has completely stolen my heart. The crazy curated red, pink, and white Instagram has captivated many as the brand prepares for their skincare launch on January 15th. Kiramoon has been gaining popularity with their holographic makeup pouch, called “The Magic Pouch” and their pink heart shaped mirror. Both incredibly shelfie worthy, and adds some Kiramoon spunk to your beauty routines. “Good Skin, Better Mood” is the brand’s cheeky tagline.Lisa Nail LacquerLisa White says when she landed her first job as a beauty editor, it was truly a dream come true. With all the products she tested on a daily basis, nail polishes were her absolute favorite. Something that’s few and far between? Damn good “clean” nail polishes. Most are filled with a crazy amount of chemicals. To fill the white space and jump into something she was passionate about, Lisa launched her nail polish brand which is 100% vegan and non-toxic. Besides having amazing formulas, the names are the best. “millionaire mindset” and “per my last email” are my top picks.Everist

Waterless Haircare Concentrates Starter Kit, Everist, cherie

EveristWaterless Haircare Concentrates Starter Kit

Looking to bring another approach to sustainable hair care, Everist will be launching 100% plant-based shampoos and conditioners that are activated by the water while using in your shower. Coming in what looks to be aluminum tubes, shipping begins in February for this thought-starting brand but is taking pre-orders now! Reyn SkinLaunching in February, Reyn Skin is all about fighting inflammaging. Base Serum, will be their first product, Clinically proven to promote cellular repair and designed to help your skin heal and age in the healthiest way possible. The brand sees itself as “functional skincare for elevated wellness” and has shown a celestial vibe on Instagram which I just can’t get enough of. Excited to see this brand come to life.Color Camp

At-Home Super Gel in Cherry Tart, Color Camp, cherie

Color CampAt-Home Super Gel in Cherry Tart

The highest quality of press-on nails I think the beauty industry has ever seen. Color Camp’s At-Home Super Gels are completely made to order by LA artists. You’re able to choose your shape, length, and color by starting with a try-on kit. You’ll use the kit to figure out all of your preferences so Color Camp can get the perfect fit. Truly an at-home nail experience! Plus, their designs and colors can’t be beat. They’re serving up trendy nail-art realness. Zaila SkinLaunching in May 2021, Zaila skin is looking to fuse Ayurvedic herbs from India like Ashwaghanda, Tulsi, Neem, and Amla with popular active ingredients from modern skincare like vitamin c and niacinamide. As an ingredient driven brand, Zaila skin is actively spending pre-launch efforts sourcing ingredients from women’s collectives in the Himalayas. Meebak

Cica Face Cream Moisturizer, meebak, cherie

meebakCica Face Cream Moisturizer

If you’re a K-Beauty enthusiast, you may know about Meebak! Meebak is a popular K-Beauty brand that has finally launched a US website. Entirely focuses on highlighting the benefits of cica and tiger grass, their products are perfect for calming skin down and repairing your skin barrier. The 2-in-1 Cica Misting Toner is a must have for calming skin down in the winter. Exa Beauty

exaHigh Fidelity Foundation

Exa Beauty believes in a world where everyone is valued and included! It’s clear Exa Beauty has positioned themselves to be future-forward thinkers and encouraging their community to be so as well. Their High Fidelity Foundation comes in 43 shades and protects skin from harmful pollutants and free radicals. It’s glowy finish can’t be matched. Merit

MeritFlush Balm

Merit beams with this high fashion yet everyday makeup must-have energy. Launched on January 12th, they hope to be seen as “well-edited essentials” for makeup collections. Leading up to launch, they haven’t been shy on Instagram. Multi-purpose color cosmetics in stick and balm form seem to be what Merit is after.Vanity Table

Vanity TableN Happiness

Vanity Table is ready to introduce you to the Korean Beauty Essentials you need. This brand carries essentials from two collections, Ohora and Yurica. The most talked about products are their NAIL STICKERS! Vanity Table carries pages and pages full of designs to choose from Ohora and interesting skincare products (like a neck mask!) from Yurica.Kulfi BeautyComing in February, Kulfi Beauty is hoping to bring cosmetics designed for South Asian skintones to the industry. Kulfi is named after a South Asian ice cream associated with celebration, fun, and colors. The brand has been teasing on Instagram with bright makeup looks and patterns. I think we can all expect their products to be no different!Beauteani

BECAUSE, LIFE. modeling peel-off mask, Beauteani, cherie

BeauteaniBECAUSE, LIFE. modeling peel-off mask

A brand that’s bringing ritual and moments of calm into our lives! Indian inspired and founded, Beauteani carries a line of masks that you mix with water (think jelly) and teas to match! Focused on igniting yourself and the light within you. This ritual is perfect to do in the bath or why you relax or meditate. You mix the mask, put it on, and sip your tea through the process. Taking a few deep breathes always pairs well with the ritual too.Naturally Drenched

Rebalance (Pre-Conditioner Treatment), Naturally Drenched, cherie

Naturally DrenchedRebalance (Pre-Conditioner Treatment)

Coming soon this January, Naturally Drenched wants to give everyone a lesson in curls. In fact, they’ll be offering curl consultations! The line includes pre-conditioning treatments and a variety of styling tools to help nourish and define curly locks. Their website is ready to be shopped as of now, but has more in store for the end of the month launch!EademCreated by WOC, for WOC; Eadem hopes to bring a movement of BIPOC beauty and wellness that goes far beyond good skincare products. Eadem just received the Glossier Grant for Black-Owned Businesses. While we have to wait to see what the brand has in store for products, you can read powerful stories from their founders discussing empowerment, diversity in beauty, and how family ancestors have inspired beauty routines. To read, head to the link in their Instagram bio!