4 Small Beauty Businesses You Need to Know

Small but mighty brands that are packing a punch in the beauty world that you should support ASAP.
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Nov. 21
campaign, cherie
There’s nothing quite like a package from a small beauty brand! Not only do you feel good about purchasing from them because you’re helping out a smaller business during these unprecedented times, but you’re also getting the most bang for your buck. One thing about smaller beauty businesses—they’re going to make sure you have the best shopping experience with the time and resources they have. The detail they put into their website, their packaging, and their products is remarkable considering some do it all from their living room—and is truly something you won’t find with major brands. It makes purchasing their products an experience, and it gives you just a little taste of the thought and hard work that goes into creating and sustaining their creative vision. So, without further ado, here are some small beauty brands that have caught my eye recently!G.IRL CoManaged and handmade by style guru @ann.wynn, this brand is the epitome of girl power. Ann makes all her cruelty-free, plant-based products in her home—down to the labels and the cute packaging. Her body butters and scrubs smell INCREDIBLE and will leave your skin with the most amazing glow.
Buff Daddy , G.IRL Co, cherie
G.IRL CoBuff Daddy
Floss GlossThis Cali-made brand has the best 7-free, vegan-friendly nail lacquer out there right now and is featured in all your fave Insta-baddies manicures. Their colors are unique to the brand and range from neon to glitter to pastels. Plus, the packaging?! Gold and luxurious AF.The Honey Pot CompanyThis Black-owned brand is known for their Vag-friendly, 100% natural feminine care—from bodywash to creams to menstrual products. They’ve also partnered with Happy Period to help donate menstrual hygiene kits to those who are homeless, low income, or living in poverty.
Sensitive Foaming Wash, the Honey Pot company, cherie
the Honey Pot companySensitive Foaming Wash
The Things We DoFounded by Vanessa Lee, this LA-based med-spa not only offers skin rejuvenation services in their two LA offices, but they also offer their own clean-ingredient skincare products LA influencers swear by. They have everything from cleansers to retinols to even their own microneedling infusion stamp (which I’ve been dying to try!).
Youthful Eye Jelly, THE THINGS WE DO, cherie
THE THINGS WE DOYouthful Eye Jelly
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Best Reviews
THE BEST FOUNDATION I HAVE EVER TRIED
THE BEST FOUNDATION I HAVE EVER TRIED
The Profusion Feel Good Skin Perfector is the best foundation I have used HANDS DOWN, and it is only $7.🙃 - shade: medium 3 neutral - skin type: combination (this foundation has kept my face 95% matte for over 9 hours) - satin finish w/ a light-medium coverage (it is buildable) - applies best with a sponge (I use the profusion marble sponge) It made my skin look healthy and even, and it’s my new everyday favorite foundation. I am very picky with foundations, but this didn’t give me bad smile lines so it’s a 10/10 for me already. ☁️ If you haven’t yet..please try this foundation out and let me know what you think! Hope this helps your skin look BOMBBB sis💕 #Profusion - Feel Good Skin Long Wear Skin Perfector[products]#[FiveStars]
Skincare Products ( that i have been LOVING )
Skincare Products ( that i have been LOVING )
Recently, I have been super into skincare and keeping up with my skin’s appearance as I am growing myself in the beauty industry ( meaning that I am now CONSTANTLY doing makeup on myself! ) Fluff and Starface both sent me these products to try out, and I have been LOVING them so far! I have combination skin, and this routine is PERFECT for me! My new three favorite skincare products that I have been enjoying as of lately are 1) FLUFF - Face Oil #1 , which is 100% jojoba oil, which I used as an all natural makeup remover! Jojoba oil is super moisturizing and amazing for literally all skin types- especially acne prone and sensitive skin! 2) FLUFF cleanser , which is again - all natural - containing jojoba oil, hemp seed oil (which moisturizes without clogging pores, and balances out oily skin), ashwagandha root (which stimulates production of natural skin oils), and aloe vera (which reduces blemishes and acne, as well as lightens blemishes on the face). This cleanser does a great job of removing makeup as well as leaving you skin moisturized and soft! 3) STARFACE Moisture on Mars Hydrating Face Cream! A little bit of this product really goes a long way, leaving your face super soft, hydrated, and all with a SERIOUS glow!!! I highly recommend checking these 3 products all out! They all work great separately, but in my opinion as I have been using them cohesively, my skin has been looking and feeling great ( besides that one pimple 🙄 ). xx Isabelle
Update regarding November 23rd posting bug
Update regarding November 23rd posting bug
Hi cherie fam! We experienced a bug yesterday which caused a number of published posts to disappear without any notification or warning. We have investigated the issue and have since retrieved all affected posts. We apologize for any confusion and will ensure it does not happen again! And please feel free to contact us using the feedback button at any time if you experience any other issues ✨
Pull thru braid💗
Pull thru braid💗
I love creating any type of braid and this is one of my favorites! I think it’s because it is so easy but it looks so cute on everyone! You are going to start by putting your hair into a high ponytail and then complete the following steps: ✨ from your ponytail take a section of hair from the left side of the ponytail in the right side of the ponytail ✨ pull behind the ponytail in elastic it together ✨ take the section of hair that is not in the elastic Together and split into two and wrapped behind the ponytail and elastic that together ✨ repeat till you get to the bottom of your hair! I used AIIR - Texture Spray to add texture to the hair before I pulled it out for more volume Give us a try this holiday season! You will love it💗 Xo, Johanna
Let’s chat hair color!
Let’s chat hair color!
What is a hair toner? A toner is a semi or demi permanent hair color that either adds or neutralizes tone in your hair- that’s where the word toner comes from. As a colorist, I use a toner on 99% of my blondes. A problem I’ve run into in the past is a new client telling me they do NOT want a toner or that they’ve been told they’re only for fixing mistakes! Let’s pause here. Without a toner your hair color will be what I call “raw blonde” aka whatever your color wants to lift to on its own. This can include uneven color from previous touch ups, or yellow or orange undertones that our hair naturally has. A toner is my weapon to help combat these uneven tones and leave your hair as our desired result. So- next time your stylist uses a toner you can ask, what color are we enhancing today?! The answer might surprise you! Xo