Creating Video Posts ✨ Cherie Creator 101

createoncherie

Oct. 14, 2020

❤️Hi, CreatorsWe're so grateful to have such an engaging community that continues to share such insightful information with all of us. Your posts have helped to make cherie such a diverse and inclusive community space and we appreciate every single one of you!When posting on cherie, there is a secret tool that you should definitely try if you haven't already: creating video posts! Our community members really enjoy watching videos because of how much more information can be shared in a visually engaging manner. For this edition of Cherie Creator 101, we will be sharing some tips to help you get started with creating great video posts on cherie that will bring in cheers!🍒Videos are a better way to showcase a product's texture / consistency!In this example from @Mallory, this video demonstrates how effective videos are in capturing more details about a product. In the post, she recommends gel formula products to those with oily skin and is able to clearly showcase the lightweight gel texture of this product by shooting a video!

Mallory

A common question I get at work is “Do I still need a moisturizer if I have oily skin?”. I’m not sure when or where this myth started but a lot of people I’ve encountered have been told in the past that if you have oily skin adding a moisturizer on top is going to make your oils worse. This couldn’t be farther from the truth! Every skin type can benefit for a moisturizer, you know have to find the right one. When you cleanse your skin you have potential to strip it if it’s natural oils. In order to keep balance you have to supplement it with hydrating ingredients. I know the go to thought process with oily skin would be to take away those oils (maybe with stripping ingredients like alcohol filled toners) but if you pair it with the right moisturizer you’ll actually feel more balanced. I learned in esthetics school about the three basic types of moisturizers. You have humectants (which attract water), emollients (which smoothes the skin by filling in dry patches), and occulsives (which form a protective layer). With oily skin you’ll want to focus on humectants because you need less “oily” ingredients and more “watery” ones. These will be mainly found in gel formulas. They will be lightweight enough on the skin to where you don’t feel heavy and gross but give you the hydration your skin craves. Some of my favorites are the 🛒｜GLOW RECIPE - Watermelon + AHA Glow Sleeping Mask ｜⭐️ ⭐️⭐️⭐️⭐️ Farmacy Daily Greens, and the Clinique ID series with the clear gel base. In the long run using gel moisturizers will actually help contribute to balancing your oil production and your skin will thank you in the long run. 🖤

🍒 Videos can be used to show how to use a product! In this post, @Zoelamps shares an electronic beauty device that makes her skin amazing. Her video post is able to effectively show how to use the product better than a still image would be able to!

Zoelamps

Absolutely! I’ve been using my 🛒｜ZIIP - ZIIP GX ｜⭐️⭐️⭐️⭐️⭐️ for years and I love it so much. It has treatments for every skin need, for instance, acne, dark spots, wrinkles, and so much more. My friends tell me that I look like I have gotten a face lift (lol I’m only 24) and I owe it all to my ZIIP. I try and use it every few days and do a couple treatments in one sitting. I use the 🛒｜ZIIP - Golden Conductive Gel ｜⭐️⭐️⭐️⭐️⭐️ for all of my treatments. Although, I have never used the other gels. In case you don’t know what ZIIP is, it’s a app connected beauty device that uses electric currents to go through the skin. “Think of your ZIIP as an exquisitely beautiful battery that creates a circuit with your skin. It is able to send nanocurrents and microcurrents of varying waveforms to increase cell energy, communication, and repair. The electrical currents we use have been shown to increase ATP, or Adenosine Triphosphate, in skin cells. ATP is a naturally-occurring molecule that provides cells and muscles with usable energy.” (ZIIP website) It is really cool when you use it because you can actually feel the current through the skin. It is an investment but I think it’s worth it. Like I said, I’ve owned this product for years! It actually works and last for a very long time. I’ve never had any issues with it and it makes me skin feel and look amazing.

🍒Videos can be used to share a complete product routine / collection!In this example, @athena__17 shares her PM skin journey and uses a video to show the products one by one all in the same video, which is more convenient than taking photos of each one and uploading them separately.

athena__17

🍒 Voice-overs: Including voice-overs and audio in your videos can make them even more informative and interesting!In this post, @xreyymua recorded an unboxing video to introduce a collection of Sephora brushes. He verbally explains the function of each brush and the voice over adds a personal element to make the video more engaging. For those of you looking for new ways to create video posts on cherie, you could try filming a video with your own voice in it or even edit a voiceover into the video after you are done recording! Voiceovers can be used for product reviews, tutorials, tips and tricks, and anything else you would like to add your own personal touch to!

xreyymua

I belive these launched Oct/ Nov 2019 (these videos are from my unboxing stories I do on Instagram) and I used these RELIGIOUSLY! Not only are they incredibly beautiful to look at but the quality, the holding cup and the overall aesthetic sold me. I was lucky enough to get these sent over from Milk Makeup to try out. At first I didn’t want to use them but I caved and used them the same day lol. The bristles are very beautifully packed, so soft yet dense, and no shedding!! (and I wash my brushes after I use them so I’m surprised they haven’t shed 1 hair yet). These brushes of course are vegan and cruelty free! I love Milk Makeup products so much as they are usually more on the simplistic yet effective end of beauty, no crazy price spikes. These are unfortunately not for sale anymore I believe but I wish they would bring them back! I always recommend this brush set to anyone who’s looking to step up their base routine. 🛒｜SEPHORA COLLECTION - Milk Makeup x Studio Brush Set｜⭐️⭐️⭐️⭐️⭐️

To get started on creating video posts, you can click "Upload" to upload existing videos from your camera roll, or click "Shoot Loop" to shoot a 10-second loop.

Thanks for reading and being a part of the cherie community! We are so grateful for all of you and we can't wait to see the amazing videos you have to share. Cheers and happy posting!

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