❓How to Contour to Flatter Your Face Shape

Aug. 24
Round, oval, square, or heart-shaped? When it comes to contouring your face, there isn’t a one-size-fits-all way to accomplish this. The beauty gurus at Cherie are sharing the best ways to flatter your face, based solely on your facial shape!
First Off, What Is the Purpose of Contouring?
Thanks to the many starlets who have made this trend mainstream over the years, (we’re looking at you Kim K.!) contouring actually originated in the drag community decades ago. Queens used this foolproof method to flawlessly shape their face using makeup to recede or enhance certain areas of their face. While the queens of past years may have used this technique to change their face shape, the contouring trends of 2020 are all about embracing your natural shape. This helps to give you depth and dimension while accentuating or minimizing certain features. 
Determining Your Facial Shape
Like we said, there is no one-size-fits-all facial shape. Someone who has a round face won’t be contouring the same areas as someone with a heart-shaped face. And you might find that your face is a combination of some of these shapes, and that’s okay! Facial shapes generally fall into four main categories—round, oval, square, and heart-shaped. If you’re not sure which one you have, one of the easiest ways to determine your shape is to take a straight-on selfie with your hair pulled away from your face. Look at your forehead, cheeks, and jawline. A wider forehead can be considered oval, especially if your jaw tapers inwards. If your face is widest at your cheekbones, chances are you have a round face. Take a look at your jaw, if this is the widest part of your face, you just might be square shaped. If you still can’t figure out your facial shape, we advise looking at your jaw. If round, square, or pointy, your facial shape is either round, square or heart-shaped, respectively. 

credit to QC Makeup Academy

Round faces are generally the same width and length. Hollywood mega babes Chrissy Teigen and Ginnifer Goodwin have round faces for reference. Contouring a round face can add major definition and for best results, you’ll want to stick to three main areas—the outer edges of your forehead, your temples, and under your cheekbones. You can also contour around your jawline but avoid your chin. Round faces are soft and less severe than other facial shapes so it’s a good rule of thumb to create subtle shadows to really make your angles pop! Don’t forget to pile on the highlight to beautifully compliment those structured cheekbones you just created. 
Oval faces are a combination of round and square shapes, so you’ll need to equally balance your contour and highlight to best suit each shape. Your jawline is typically rounder (think Jessica Alba or Bella Hadid) with your forehead being the widest part of your face. Generally, a great contour technique for oval shaped gals is shading along the hairline, hollows of the cheekbones and just below the chin. Our experts recommend going light on the chin contour as sometimes it can look muddy and appear beard-like. Pack on some blush on the apples of your cheekbones to make your face appear a bit plumper. This will help emphasize and bring all your best features forward.
Square faces are often more structured and angular (think Katie Holmes) and your forehead, jawline, and cheekbones are all usually the same width. When contouring a square-shaped face, the goal is to soften and round out those angular features and create a more oval shape. Focus on contouring around the perimeter of your face (like the outer corners of your forehead and jaw). It’s also a great idea to utilize highlighter to “bounce” light off your face. Focus your highlight on the high points of your face like your brow bones, cheekbones, forehead, and tip of your nose to help soften your features. If you really want to glow to the gods, stick some illuminator under your eyes and just below the corners of your mouth. 
If you're a heart-shaped babe, (Reese Witherspoon) the good news is you’ll need very minimal contour. Why? Because your face shape already has some great angles going on! Your facial shape is typically wider at your forehead but becomes more angled and pointed towards your jawline. If you want to create a more symmetrical, oval shape, the Cherie experts recommend contouring the outer edges of your forehead, along your temples and under your cheekbones. Since your jawline is already chiseled, add the contour to the bottom of your chin, which will make it appear less pointed. As for highlighting, have fun with it! Brush your highlight along the bridge of your nose, the tops of your cheeks and your upper jawline for a fresh, glowy complexion. Add a touch of blush or bronzer (or both!) and your look is complete. 
While these are great places to start for each facial shape, makeup is all about having fun. Find what technique works best for your facial shape and then try experimenting with highlighter, blush, and bronzer to see what you can achieve! 
Best Reviews
Join the trending topic 🏷 Beauty Thanks
Join the trending topic 🏷 Beauty Thanks
In the spirit of Thanksgiving, cherie would love to know what you are thankful for this year! 💜 Whether its your full cheeks that remind you of your mother, or your curly hair that expresses your personality, share it on cherie <3 What beauty item, goal, or experience are you thankful for this year? Tell us in the trending topic 🏷 Beauty Thanks ✨What is something new you learned about beauty this year, whether it is a beauty aesthetic, an innovative product, a skincare ingredient, or a wellness habit? 💫What is your experience? Do you have a routine to achieve the beauty goal?
The Organic Skin Co.
The Organic Skin Co.
Have you tried this brand yet. This brand is The Organic Skin. THE ORGANIC SKIN Co. - Cheeky Lips • This product is a blush and lip product. Versatile, multi-purpose blush Designed to provide a perfect natural flush and the pout to match. • Cheeky Lips comes in eight bangin’, long-lasting, highly pigmented colors. • Whether you’re looking for a soft pink blush for your cheeks and lips. • Organic castor seed oil and supercritical extracts of rosemary, pomegranate and calendula will help to replenish your cheeks and lips, keeping them smooth and healthy. 💭 I wasn't sure how to use this product when I first received it. The color is very pretty. The texture is soft and smooth. I used this on my lips. The color is very pigmented and long lasting. I tried this on my cheeks and wasn't a fan. It was too greasy for my liking. #The Organic Skin - Natural Lipstick[products]#[TwoStars] • This lipstick comes in 12 colors. With the added benefits of calendula and rosemary supercritical extracts, as well as nourishing organic oils and carnauba wax. Shades: Coral & Ruby Red 💭 I really wanted to like these lipsticks. The packaging is so pretty. The issue is the texture. These lipsticks are a little rough. I wasn't able to wear it by itself. You Definitely have to apply a gloss before using or it will break. Unfortunately it became to stressful to use. lol They wouldn't apply the right way. #The Organic Skin - TASK FORCE NINECALENDULA AND TURMERIC CREAM [products]#[FiveStars] • Infused with 9 active natural ingredients – aloe vera, jojoba seed oil, lemon peel oil, calendula, turmeric, rosemary, honeysuckle, vanilla, and seabuckthorn – this multi-tasking treatment cream has moisturizing, antiseptic and antibacterial properties. 💭 This is a nice everyday cream. The texture is nice and light. It leaves your skin smooth and moisturized. It's non-greasy and smells amazing. This cream is good for all skin types including sensitive skin. #The Organic Skin - The Eyes Have it[products]#[FourStars] • With 8 colors to choose from you can mix, match and blend our cream eye shadows. Highly pigmented, long-lasting, multi-hued, and full of supercritical extracts. How to use: Using your finger or an eye shadow brush, apply to your eyelids. Shades: Greenstone & Silhouette 💭 These are really nice eyeshadows especially if you like cream shadows. It's easy to apply and the texture is smooth. Once these shadows dry down, they stay in place. My issue was on of the shadows was hard. It kept rolling up as I was trying to get it out of the package. The shades are very pretty especially greenstone. It's very pigmented. I'm not sure if I would purchase any of these products. Your thoughts? (Gifted) #whoisnee #cheriecreator
🧡Creator Roundup 🏷 Beauty Year-in-review
🧡Creator Roundup 🏷 Beauty Year-in-review
Check out these creators’ profiles to see their beauty journeys in 2020! Creator: @Ren14 “What Stayed🍾Cooluli - Classic 4 Liter Small Mini Fridge Cooluli Skincare Fridge: I adore my little fridge! It feels so good to have chilled serums, especially in the morning! I love it so much that I’m thinking I’m going to get a bigger one so I can add more products in! Truly a must have for a skincare lover! Also, the fridge can warm up products too!” Creator:@LindseyRR “2020 is the year I think we all will remember forever. Everything in our lives changed and things have been incredibly difficult. The entire world had a health crisis, so many of our loved ones are no longer here. I myself am taking a journey with a health crisis of my own but as hard as 2020 has been, it has also been INCREDIBLE.” Creator: @briordan2000 “This year has definitely been a wild ride. I’ve learned so much more about my hair and skin in this last year than I ever thought I would or needed to know!“
Why pH of skincare products is important?
Why pH of skincare products is important?
The pH is defined as the negative logarithm (base ten) of the concentration of free hydrogen ions in aqueous solution. The pH of skin surface ranges from 4.5 to 6 making it slightly acidic. The acidic nature of the whole skin surface was first claimed by Heuss in 1892; however, the first scientific study was carried out by Schade and Marchionini in 1928, who called it the acid mantle. The “acid mantle” protects the skin by inhibiting the growth of pathogenic organisms, regulating keratinization, desquamation and wound healing. Any disruption in the acid mantle disrupts the activity of enzymes involved in barrier function and anti-microbial protection. The skin pH and the buffering capacity of the skin surface are made up of the components of the stratum corneum as well as the secretions from sebaceous and sweat glands. Sweat is an important contributor towards skin acidity owing to its content of amino acid, lactic acid, and urea, which supplement skin NMF levels. The formation of stratum corneum barrier requires enzymes that are pH dependent. Two lipid-processing enzymes β-glucocerebrosidase and acidic sphingomyelinase require a pH of 5.6 and 4.5, respectively. An increased skin surface pH activates enzyme serine proteases, which causes degradation of corneodesmosomes and affects the skin barrier. pH also has a big impact on the skin microbiome. The bactericidal activity, because of dermicidin and nitrites in sweat, occurs optimally at pH 5.5. The resident bacterial flora changes as pH increases causing increase in population and activity of P. acnes and Staphylococcus aureus which are responsible for acne and eczema. All these result in contact dermatitis, atopic dermatitis, ichthyosis, acne vulgaris and Candida albicans infections. Products with high pH cause swelling of skin follicles affecting the permeability of the skin making it dry, sensitive, and susceptible. Most of the skincare products are formulated within the pH range of normal healthy skin except the exfoliating products that contain alpha-hydroxy acids (AHA’s), Vitamin C products and chemical peel which work at low pH. Facial oils, cleansing oils, balms are not pH dependent.
Introducing Cherie’s Spotlight! 🌟
Introducing Cherie’s Spotlight! 🌟
Hi cherie fam! We've updated our Leaderboard into a new, more inclusive program now called Cherie Spotlight! Starting November 30th, every two-weeks, cherie will spotlight and award free beauty prizes to new and contributing users & creators in our community at random in an effort to show more diverse content and celebrate everyone in our cherie community. The first winners of Cherie's Spotlight will be announced on December 14th and every two-weeks, we will choose several winners for each category - New on Cherie, Cherie Convos, and Cherie's Picks! New on Cherie Cherie will randomly choose several users who are new to the cherie community and have posted in the current round to win a free beauty prize! Cherie Convos Cherie will randomly choose several users who have created into those week's Cherie Convos topics. Each week's Cherie Convos topics can be found at the top of the Discover page in the banners and on @cherie! Cherie’s Picks Cherie will award our top picks of the most engaging recent posts on cherie. There's no sign-up needed, just post to participate! Happy posting and good luck!! 🌟💫