'70s Makeup Looks You'll Want to Try for a Groovy Time

Aug. 21, 2020
The '70s are synonymous with iconic statement makeup looks. From the au natruale girl-next-door, the bright flower child, to the fabulous disco queens, the '70s embraced makeup trends that the world hadn't seen before.
We love the groovy vibes, the big eyelashes, and the bold choices women went for in the 1970s. Whether you're looking to give your current makeup routine a vintage overhaul, or need inspiration for your next costume party, these iconic '70s makeup looks scream retro. 
1. Top and Bottom Mascara


By the '70s, the massive false lash craze of the '60s began to decline, but women still loved the look of bold, standout lashes. Women preferred bold lashes all around - especially on the bottom lash line. Going heavy-handed on the mascara gives a more natural version of statement falsies looks.  
2. Sparkling Eyes


By the mid-'70s, disco fever had really taken off, and it brought a more dramatic makeup look with it! Shimmer eye shadows in bright hues of gold, silver, and blue were paired with glitter, black mascara, and eyeliner. This flashy look was perfect for grooving the night away at the local disco! 
We love that glitter makeup is still trending in 2020. Should we say a little thank you to our dancing queens of the '70s?
3. Vibrant Blue Eyeshadow 


Blue eyeshadow was a staple in many girl's makeup cases in the 1970s. They would sweep the blue shade over the entire eyelid and finish it off with mascara. For a while, blue shadows were a no-go, but they've made their way back into our makeup collections! 
4. Sheer, Barely-There Lips


Coming off the coattails of the mod makeup of the '60s, the 1970s focused more on natural beauty. Women were all about giving themselves a glow from within with a light, sweep of pink or nude gloss on the lips. After all, with so many dramatic eye makeup looks, a sheer lip is like the cherry on top for any flower child's natural look. 
5. '70s Inspired Bronzer 


For girls going to a Led Zeppelin concert in the park, following Pink Floyd around the country, or catching a Fleetwood Mac show at the local blues bar, all had one thing in common. They all had one thing in common - they longed for tan, golden skin. Bronzer became all the rage in the 1970s. Much like we do today, women applied bronzer to the cheekbones, chin, jawline, and tip of the nose. Although, in the '70s, women would use powders that we're a few shades darker than their natural skin tone to achieve a sun-kissed glow.
Best Reviews
Clear Hydrated Skin The Clean Way✨
Clear Hydrated Skin The Clean Way✨
Staying in the trend of clean beauty, I have found an amazing product to add to my everyday routine. Odacité SKINCARE - Blue Aura Cleansing Water This is a cleansing water that is marketed to use in place of your cleanser for a “quick” clean. When looking for a good cleansing water, you want one that is hydrating and gets your face clean. Keep in mind not all cleansing waters are designed to clean makeup (I highly recommend a cleansing balm and cleanser). About This Brand: ✨Vegan ✨Cruelty Free ✨Certified Organic ✨ NO: Fillers | Parabens | Nanoparticles | Petrochemicals | PEG | Synthetic perfumes | Dyes | Phenoxyethanol. This cleansing water is so hydrating and satisfying to use. It smells very fresh and a little goes a long way. What is very important to me is my dry spot aren’t tight or irritated. I have been using this day and night and have seen amazing results acne and skin barrier wise. I included this in my routine after a regular cleanser and before my serums. So essentially, I use this as a “toner”. I do this to clean up anything my cleanse left behind, or the cleanser itself. INGREDIENTS: ✨Tumeric: Amazing for hyperpigmentation and overall skin brightness ✨Holy Basil: I drink the tea and can vouch this is an amazing adaptogen that can overall benefit every aspect of your life. It combats aging and free radical damage. ✨Neem: great anti aging ingredient that helps protects your skin barrier. ✨Aloe Vera Juice: this is great for your skin barrier overall. It hydrated, protects and brightens. I highly recommend this cleansing water and it is on sale for $9 at Boxycharm Pop Up 🥰🥰
Skin Barrier Skin Savior 🙏🏾
Skin Barrier Skin Savior 🙏🏾
Thank you @cheriefor this amazing gift 🤩🤩 Something thing I am very particular about is my moisturizer. My skin barrier tends need the extra TLC and the best thing to give it is moisture. So when I look for a moisturizer I need something that gives me instant hydration and doesn’t clog my pores. So when I received the : BASE BUTTER - Radiate Face Jelly Aloe Vera Gel Face Moisturizer I was so excited! The Brand : ✨Black Owned ✨Women Owned ✨Cruelty Free ✨Non-Comedogenic ✨Vegan ✨Paraben Free 🔑 Ingredients : ✨Aloe Vera Juice ✨Shea Butter ✨Evening Primrose Oil Okay, as you can see your girl woke up DULL! The only thing I did for this video was wash my face and use this to show y’all the transformation! I was using this EVERY night but last night I used my acne treatment routine and your girl FELT THAT (salicylic acid can be so drying to my combo skin). What’s my favorite part? This baby doesn’t have a smell or heavy greasy feel, so it perfect year round! At $21 this is a DEAL ! (The line I used on my cheek covered the entire bottom portion of my face!) Have you tried this brand?
My Farewell To Cherie
My Farewell To Cherie
Follow me on Ig for more skincare since Cherie is leaving 😭 @naturedskinv This has been an amazing journey and I’ve made soo many amazing friends. Thank you for all the love, conversations, and just overall happiness I’ve experienced on this app. I’m definitely sad, a little upset, and a dash of confused, but thank you @cheriefor giving me such an amazing confidence boost and guidance. The way the app shaped my thoughts on skincare has been insane. I’m still willing to forget this and call it a joke if y’all are! 😭 Anyways thank you again and hopefully we can stay in touch 🙏🏾
We’ll Miss You!
We’ll Miss You!
To our cherie fam who has inspired us deeply over the last year and a half: thank you. We are so grateful to have been a part of your beauty journeys and the community you created with us was nothing short of amazing. It's with sadness that we announce that cherie will be closing our doors on April 8, 2021, and your posts will no longer be available. While our platform will no longer be available, we encourage our community members to continue finding ways to create and allow their authentic voices to be heard.
Stay Young Forever? ✨
Stay Young Forever? ✨
That’d be great right? Well in taking those steps, I definitely recommend these amazing serums. I was gifted the: Intoxicated Cosmetics: Snake Serum Bee Serum Snail Serum I started using the Snail Serum last night first and wow did I notice a difference. The Snail Serum mainly targets dryness. I used this in place of my usual night time serum and boy did I notice a difference. I N G R E D I E N T S : All Serums contain: ✨Niacinamide Bee Serum: Bee Venom Plant Based Stem Cells Royal Epigen Snake Serum Snake Venom Green & White Tea Extract Peptides Snail Serum Snail Peptide Hyadisine Echinacea Moronga Oil Extract I definitely will try the other serums in my routine as I get used to the Snail Serum but so far my skin is definitely happy. What serum would you like to try?