'70s Makeup Looks You'll Want to Try for a Groovy Time

YoustinaYoustina
Aug. 21, 2020
The '70s are synonymous with iconic statement makeup looks. From the au natruale girl-next-door, the bright flower child, to the fabulous disco queens, the '70s embraced makeup trends that the world hadn't seen before.
We love the groovy vibes, the big eyelashes, and the bold choices women went for in the 1970s. Whether you're looking to give your current makeup routine a vintage overhaul, or need inspiration for your next costume party, these iconic '70s makeup looks scream retro. 
1. Top and Bottom Mascara

IG@lashedeyelashextensions

By the '70s, the massive false lash craze of the '60s began to decline, but women still loved the look of bold, standout lashes. Women preferred bold lashes all around - especially on the bottom lash line. Going heavy-handed on the mascara gives a more natural version of statement falsies looks.  
2. Sparkling Eyes

IG@virgintonics

By the mid-'70s, disco fever had really taken off, and it brought a more dramatic makeup look with it! Shimmer eye shadows in bright hues of gold, silver, and blue were paired with glitter, black mascara, and eyeliner. This flashy look was perfect for grooving the night away at the local disco! 
We love that glitter makeup is still trending in 2020. Should we say a little thank you to our dancing queens of the '70s?
3. Vibrant Blue Eyeshadow 

IG@jordann_nguyen

Blue eyeshadow was a staple in many girl's makeup cases in the 1970s. They would sweep the blue shade over the entire eyelid and finish it off with mascara. For a while, blue shadows were a no-go, but they've made their way back into our makeup collections! 
4. Sheer, Barely-There Lips

IG@emmalucianohmua

Coming off the coattails of the mod makeup of the '60s, the 1970s focused more on natural beauty. Women were all about giving themselves a glow from within with a light, sweep of pink or nude gloss on the lips. After all, with so many dramatic eye makeup looks, a sheer lip is like the cherry on top for any flower child's natural look. 
5. '70s Inspired Bronzer 

IG@zeynep.ekiinci

For girls going to a Led Zeppelin concert in the park, following Pink Floyd around the country, or catching a Fleetwood Mac show at the local blues bar, all had one thing in common. They all had one thing in common - they longed for tan, golden skin. Bronzer became all the rage in the 1970s. Much like we do today, women applied bronzer to the cheekbones, chin, jawline, and tip of the nose. Although, in the '70s, women would use powders that we're a few shades darker than their natural skin tone to achieve a sun-kissed glow.
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