If You Like Vintage Makeup, You'll Love These Looks From The 1940s

Aug. 20, 2020
1940s makeup was known to enhance a woman's natural beauty with just a few tools. We love that "vintage" makeup trends are making their way back into our modern beauty routines. 
Back in the 1940s, even athletes wore makeup! It was the cultural norm to rock a semi-glam look no matter where the day would take you. Women loved to imitate the shades worn by the most famous Hollywood starlets, and by 1948, around 90% of women wore lipstick. 
We're taking a peek at some of the most iconic looks women wore throughout the 1940s. 


The Iconic Red Lip


Nothing says a bright cherry-red lip like the 1940s. Bold lips were arguably the most important part of the '40s face. Did you know women used bright lipstick to keep their spirits up during wartime? The lipsticks were hues of red, red, and more red! By the end of the 40s, women were introduced to lipstick liners. Women used them to outline their lips before applying lipstick perfectly. 
Bright Pink Cheeks


In the 40s, women would wear rouge (a reddish powder or cream) on their cheeks. This brightly pigmented cosmetic product is what gave women those bright, rosy cheeks we see in so many vintage makeup looks. They would apply it to the apples of the cheeks and swipe up to the cheekbones to add definition.
Remember, this was before the days of contouring and highlighting!
Pin-Up Model Makeup

IG@ altstudiouk

Pin-up girls were a huge part of pop culture in the 1940s. Classic pin-up makeup was actually done with very minimal products due to the shortages of materials during WWII. This "natural beauty look" was achieved with foundations, red lipstick, blush, and heavy liner and mascara.
A Bold Wing


While eyeshadows remained pretty neutral in the 1940s, women did love a good flick of a liner to enhance their eyes. To get this classic eye look, women would apply a neutral eyeshadow that resembled their skin tone on the lids and finished the look off with a thick, bold black eyeliner. 
An Arched Brow 


Women filled in their brows with a natural-looking pencil and focused on creating more of a higher arch. Eyebrows were on the thinner side in the 40s, especially compared to the bold, fluffy brow looks we have today. Arches were well-groomed, and brows weren't over-tweezed. Instead, they would remove any stray or out of place hairs and then further define the brow with eyebrow pencils that were somewhat darker than the natural hair. 
Best Reviews
💄Share your favs in 🏷 Lip Gloss Mania
💄Share your favs in 🏷 Lip Gloss Mania
There's no doubt that a lip gloss could give a wash of light color while still being versatile enough to go with the rest of our makeup look. Notice how the gloss also defines our lips and gives them volume? More and more beauty brands are improving their formulas, maximizing their shine, and creating tubes of gloss that are more irresistible, and we are 100 percent here for them! What are your favorite lip glosses? Share them with us in 🏷 Lip Gloss Mania
resolve to rock a red lip and worry less 💋
resolve to rock a red lip and worry less 💋
💋😘 These are some of my absolute favorites! What’s your favorite red lipstick? In order of appearance PAT McGRATH LABS - MatteTrance Lipstick Elson 2 Pat McGrath Venom MAKE UP FOR EVER - Rouge Artist Lipstick Mat, M402 ciaté - Liquid Velvet , Diva SEPHORA COLLECTION - Cream Lip Stain Liquid Lipstick , Always Red NARS - Powermatte Lip Pigment , Starwoman NYX - Intense Butter Gloss , Apple Crisp
My 15 min natural full face ??? In 60 seconds?🤨
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Y’all...I done made me a tiky tok 🤣 The full vid was 13 mins honestly and I had to cut out a lot nonsense to get to 60 seconds. Anyways, my full face is very simple and light. Foundation: Fenty Beauty Hydrsting Foundation in 410FENTY BEAUTY - Pro Filt'r Hydrating Longwear Foundation (im a little unsure what my color is cause it’s literally so many to choose from but I’m also two toned in a sense lol) Concealer: ELF Hydrating Camo Concealer in Deep Cinnamon (skin tone color to cover blemishes) & Deep Caramel to highlight. e.l.f. - Hydrating Camo Concealer Setting powder: REVOLUTION - Bake And Blot Pressed Powder in Banana Contour/bronzer: e.l.f. - Hydrating Camo Concealer Deep Chestnut... i think I’ll double check also I used Juvia's PLACE - The Warrior Eyeshadow Palette the shade “Nanu” as bronzer powder. Highlighter: MACx Teyana Taylor in shade “House of Petunia” Lip Stick: MACx Teyana Taylor in the shade “ I got a man” Setting Spray: NYX - Matte Finish Makeup Setting Spray I like this because it doesn’t give me a completely matte finish but my makeup also stays put Lip Liner:KKW BEAUTY - KKW BEAUTY Nude Lip Liner in NUDE 3 My favvvvvv lip liner ever Lip gloss: any beauty supply gloss lol Eyeliner:SEPHORA COLLECTION - 12hr Colorful Contour Eyeliner in black Mascara: e.l.f. - Volumizing Mascara Eyelashes is extensions That’s all folksssss 💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖
CMON MADDIE..... Really ? 😒
CMON MADDIE..... Really ? 😒
okay so i’m sorry for the light this week but i’m working on a work station. However this Morphe Maddie palette isn’t doing it for the me. In my opinion I believe to pull a good palette together is blend ability and good shimmer or glitters. The shimmers on the is so trash 🗑 sorry to say. i literally had to dig for a good creamy shine. However it isn’t a complete miss. The other colors did have some good pigment and my fav shade is the black shade. It was really dark and blendable. I would probably recommend this to someone with more fair skin because they pigments and shimmers would work better in their favor. Have you used this palette if yes tell me all about below, if no would you still wanna try it out and why ?
Here the finished look to my clients birthday glam look✨COLOURPOP - Minor in Astrology FENTY BEAUTY - Trophy Wife Life Makeup Set MAYBELLINE - SuperStay 24H Full Coverage Liquid Foundation