It’s SO adorable - The soft girl makeup look!

LaLuneLaLune
Aug. 16
Social media has played a huge part in popularizing the latest makeup trends, ranging from the minimalist, beachy VCSO girls, to the much more full-on and dramatic e-girl look. Somewhere in the middle of these trends, the soft girl look has emerged as a sweet and girly aesthetic that’s appearing all over Tik Tok and Instagram. Here we take a look at the soft girl phenomenon, and check out the key elements of this look for you to try out!

IG@douxfairy

With many soft girls, there’s A LOT of pink - pink clothes, pink accessories, maybe even pink hair, but definitely pink makeup! Pink blush, pink lip gloss, pink highlighter - this picture of DouxFairy on Instagram really captures the innocent and dreamy look at the heart of the soft girl persona. That little dab of highlighter on the end of her nose just completes the look!

IG@kyaandere

Some soft girls adopt a super cute doll-like look, like kyandeere….

IG@lyssynoel

And others love to  incorporate elements of the gamer girl persona such as Lyssy Noel.

IG@sugoimeg

Or maybe channelling the anime look, like sugoimeg. Check out that pastel mascara - we want it!

IG@kidjess

Freckles are very popular with soft girls, and if you don’t have them naturally, why not fake it by drawing them on? It all adds to that youthful and playful look that’s just so adorable. We love the combination of pink hair, pink blush and freckles in this picture from kidjess.

IG@ttd_eye

Many soft girls enjoy playing around with make up stamps or art to add features to their look such as hearts, flowers or butterflies - this combination of butterfly eye makeup, blue contact lenses and faux freckles is really striking!

IG@brookestyless

Brookstyless looks so sweet and approachable in this gorgeous image - a more pared back version of the softgirl look.

IG@sophiesuchan

Sophie Suchan has created a version of the soft girl look that’s incredibly sophisticated and classy while still bearing the key hallmarks of the soft girl persona - feminine, girly and youthful - but in a way that can easily translate to everyday life. Less cartoony and cutesy than some of the other looks, it’s still gorgeous but could easily cross over into the workplace.
There are so many variations on the soft girl aesthetic - why not try out some of these styles, and see which one captures your heart?
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