Skin Cabinet is Changing The Way You Shop for Beauty Products

Consider Skin Cabinet your new go-to e-tailer for ALL things beauty.
annkrishaannkrisha
Jul. 22
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!If you haven't heard of Skin Cabinet, now is a great time to get familiar. It's a beauty e-tailer that focuses on inclusivity through product range AND education. One look through their website and you can tell this shop has got great taste. If you enjoy curated beauty selections, consider Skin Cabinet your new go-to e-tailer. Bianca Townsend, founder of Skin Cabinet, shares her journey as an entrepreneur and what she hopes for her business. Learn more about this up-and-coming independent beauty e-tailer, and the entrepreneur who powers it.Why did you start Skin Cabinet? I started Skin Cabinet when I saw there was a void in current retailer offerings. I felt like other retailers had many of the same brands competing against each other with over-crowded product offerings. I saw a lack of inclusivity when it came to women of color brands. I felt like upcoming brands deserved to be seen. What are some values your company lives by?Integrity, trust, communication and customer service. We display these values in every transaction, communication and encounter. We pride ourselves in upholding these values. How important is community to you and your company?Community is the foundation of our brand. It’s the glue that holds us together. Being actively involved in our community is how we grow. Our customers become our friends. We listen to their needs, and figure out ways to make our community stronger. How do you foster a community through selling beauty products?Our goal is to educate through our social channels as much as possible through selling so that our customers make an informed decision. We create a space for the community to provide feedback on their level of service, the brands we carry and how we can continue to grow. What are/were some obstacles you faced/face when/while building your business?When we first launched, there where endless obstacles, from payment processing providers, web design issues and gaining credibility amongst other major retailers. A lot of brands didn’t know who we were so it was very difficult landing brands at our store. One of the main issues we face today is being a boostrapped company, and not being able to scale like we want.What would your advice be to young Black women who want to become entrepreneurs?- Don’t give up no matter how hard it gets. There’s been countless times I’d want to throw the towel in but there’s so much joy in perseverance, and overcoming obstacles. - Come up with a solid plan, and create a timeline with your goals. From micro to macro goals. Write these down so you can keep yourself accountable. I walk around with a journal daily because that’s the only way I’ll complete tasks and goals. - Surround yourself with like-minded people who want to see you succeed. The company you keep play a major role in your life. - Study the industry you are pursuing so you are best equipped. I recently enrolled into esthetics school after studying the industry for years so that I could be even more well-rounded and knowledgeable. How do you source for products to sell or to include in your subscription box? I really pay attention to what’s happening in the beauty world. I do research on the brands, the founders and the ethics of the company. From that point on, we build a relationship and take it from there with testing their products out.What do you hope beauty lovers get from shopping on Skin Cabinet?I hope that shoppers experience a really easy, informative shopping experience. What are your favorite beauty products of the moment?Black Girl Sunscreen spf is my absolute favorite sunscreen right now. I highly recommend it to everyone.
Black Girl Sunscreen SPF 30, BLACK GIRL SUNSCREEN, cherie
BLACK GIRL SUNSCREENBlack Girl Sunscreen SPF 30
Josh Rosebrook Complete Moisture cleanse. It’s the best gentle, serum based cleanser I’ve ever used.
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