Cherie is My Go-To Guide for Black Hair CareWith products for Black hair, it’s helpful to hear from actual users with Black hair for insight. Cherie has got you covered
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!It’s no secret that Black hair is an intricate aspect of the Black experience. The politicization of our curly crowns over time has made it so much more than just hair. It’s a way that we can bond with each other, connect to our roots, and it serves as an avenue to express ourselves creatively. For myself, my hair journey is delicate and one that is ever-changing as I’m still learning not only how to appropriately care for my kinky locs, but how to love and celebrate them too. I’ve been natural for around seven years now and have tried my fair share of products and styles that have definitely varied in success. My hair tends to get really dry and has trouble retaining moisture. It’s pretty sensitive too, so with one wrong product my hair becomes brittle and breaks off. Because of this, I’m always incredibly weary when changing up my usual routine. Over the years, I locked down into a regimen that I thought was sustainable, but if COVID-19’s quarantine has taught me anything, it’s how dependent I was on other people to do my hair. I was used to frequently going to salons for appointments as simple as a deep condition and blow-dry, so staying at home has shown me that I’m not actually as familiar with successfully caring for my own hair without my stylist’s help as I thought. So as someone who needs quite a bit of direction when it comes to her hair, finding the right products to take care of it independently is imperative. That’s where the Cherie app stepped in for me as my go-to destination to find authentic reviews on products from real people with hair like mine. No one’s Black hair is quite the same, though and that’s why I appreciate the diversity on the app. Our curl patterns and textures are diverse and don’t have the ability to or deserve to be lumped into one category. On Cherie, users can show pictures and include their hair types so that we can find the most appropriate products for our hair. I’m also a person who tends to easily become overwhelmed and so figuring out where to start with this independent hair journey of mine was daunting. Users on Cherie helped set me in the right direction, though, and I began my process by looking for the perfect moisturizer.
All this extra time in quarantine is compelling me to spend more time caring for myself and adding steps to my skin and hair routines I wouldn’t otherwise have or make time for. For me and my natural hair that means reintroducing pre-poos! Pre-pooing is so great for adding that extra moisture and hydration into your hair before the wash day process. Also super helpful in aiding with detangling and minimizing breakage. My hair tends to dry out quickly, especially the ends when my hair is stretched so any added hydration makes a huge difference. I just bought as part of a run on black owned beauty brands I did last week. I have tried their products before and truly enjoyed them but hadn’t in a while so I was happy to revisit! This pre-poo: 💆🏾♀️ smells freaking AMAZING 💆🏾♀️ melts tangles to help minimize breakage and preserve moisture 💆🏾♀️ has umutanga oil, palmarosa oil, yashtimadhu root, yucca root and burdock root oil (never heard of half these things) a blend that supports growth, soothes dry scalp and strengthens hair I can’t get over the smell. This is like the best smelling hair product I’ve ever used! Just used it for the first time and it literally MELTED my super tangled and dry hair. Made it so so easy to finger detangle. I am going to leave it in for about 20 mins then follow up with my #TPH by Taraji P Henson - Hustle & Co Cowash] and #TPH BY TARAJI - by TARAJI Make It Rain Hydrating Conditioner. Today the leave in conditioner I’ll use is the #OUAI - Leave-In Conditioner which also has an amazing smell and then coconut oil and seal it all with #tgin - Butter Cream Daily Moisturizer
Because I’m prone to eczema on my neck, I have to be really careful with my haircare. I used to consistently use Shea Moisture, but unfortunately their products are too heavy on the fragrance for me, so I tried different “clean” lines that were either greenwashing and/or just didn’t support my kind of hair texture 👩🏽🦱 Now I’m finally satisfied with my hair wash and conditioning process thanks to these products! Pure Anada’s line is almost doing it for my type of hair, I feel like the conditioner could just be a little richer and then it’d be a 5 ⭐️ for my coils. I did use some of my old Shea Moisture conditioner to detangle some super tangled strands. I like the use of rosemary in the Pure Anada s+c though, due to its hair growth properties, which I can use for a bald patch that I discovered on my nape last year. After washing, I deep conditioned with the coconut milk mask & oils (castor (4/5 bc of dense scent) on scalp to promote hair growth & the apricot and intimacy oil (not for sex! 🤪 contains hemp) all over for that nice sheen.) Check out that curl pattern before and especially after a twist out! Whew we’ve honestly come a long way, I’ll have to show you guys my hair transformation journey at some point🤳🏽 #Pure Anada - Shampoo - Peppermint Rosemary #Pure Anada - Conditioner - Peppermint Rosemary #GRAYDON - Intimacy Oil #Om organics - Coconut Milk Hair Mask #SheaMoisture - Manuka Honey & Mafura Oil Intensive Hydration Conditioner #Sunny Isle - The Original Authentic Jamaican Black Castor Oil #now - Solutions, Apricot OilFor user @valchemic, I really appreciated their honesty and insight as someone with sensitive skin and Eczema. I’m always on the hunt for products that aren’t too fragrant because my skin tends to become irritated too, so this review particularly was one that I absolutely had to bookmark.
🇯🇲 This deep conditioner from the As I Am Jamaican Black Castor Oil collection is amazing! It’s formulated for type 3 and type 4 hair. I love that they specify, because a big part of the natural hair journey is identifying what products will work for your hair type without wasting hundreds of dollars in the process. 💦The texture isn’t as thick as a traditional deep conditioner, but it still does the trick and it smells amazing! I have a lot of hair and even though the jar looks small it lasts for at least 5 treatments depending on how heavy handed you are.
I’ve been on this natural hair journey since 2017 and it’s one of the best decisions I’ve ever made. My hair type is 4B and I have low porosity hair (meaning it’s hard for my hair to absorb moisture). Pictured above is a before and after of my most recent trim. I used #Secret Styling - Premium Moisture Retaining Gel which was founded by a Black man by the name of Walter Smith. I was especially excited about this product because it’s rare to come across products by and for people like me. I will dedicate my next post to an entire review of this premium moisture retaining gel. Next, I used #OUAI - Hair Oil the reason I give this a 3 is because my hair needs a thicker hair oil to retain moisture.And as much as I love finding new products to add to my wishlist, it’s also equally as helpful to read about products to avoid and that didn’t work for certain people. Cherie user, @Brandon spoke candidly about a product that I’d heard of before and had definitely considered trying. But as someone searching for something that can provide me more moisture, @Brandon’s review definitely stuck in my mind as a product to be critical of while shopping.
G I S O U I’m under a spell by the covented Honey Infused Hair Oil now and I don't know what I'm gonna do without it. I love hair oils on my happy tight 4curls. it carries 3 of my favorite oils mirsalehi honey, almond oil, coconut oil which is great for used as overnight oil treatment. I wake with sliky and shiny waves and a healthy scape will hydrated. The ulimate ingredient honey 🍯seeps in deep as a natural humectant to help retain moisture. what I love about this oil is how vertisale the oil is. I can use in right a washing, in the morning and at night and with other products for 4c hair. It detangle gently and never over runs or feels greasy. Using it with a brush reduces my fairy knots surprisingly well. I highly recommend it for women with tight curly hair or 4c hair. It's worth every penny and believe me I did have my doubts.Since I’ve gone natural my shrinkage is so real and it feels like it takes forever for my hair to grow. Along with finding my moisturizer match, I’m also interested in finding products that will stimulate growth too. It’s pretty inspiring to hear other Black hair growth stories. Reading first-hand experiences has made me hopeful that one day this can be me too.
Aussie products are truly a Godsend for dry, kinky-curly hair like my own. My hair has been growing, easily manageable, and extra-moisturized since I started using these products. I hope to get the #aussie - 3 Minute Miracle Moist deep hair conditioner some time soon to complete my collection!
// Products that saved my damage hair \\ For my curly/coily/wavy girls, this one’s for you!! I have 4B/4C hair, which is on the thicker, more coiler spectrum of curly hair. It can be prone to breakage, which damages my hair. I am ALWAYS on the hunt for new products to try because well my hair always needs moisture & lots of slip to detangle. That’s where Emerge comes in! Created for naturals in mind, they’re a brand new hair line that is found at Target (my favorite place + second home of course !) & these products are $7 each! I was skeptical at first, but I figured if I don’t like them, I can return them. Let’s just say I am SO SO happy with purchasing these products. This hair care brand has definitely saved my hair! 🌿 It’s Knot Happening Shampoo - This shampoo is freaking EVERYTHING!! It does not strip your hair at all, leaves your quite soft & moisturized (which is unheard of for a shampoo), & it helps to detangle my hair at the same time! What shampoo you know does that? I was shocked by how much definition my hair had once I rinsed out the shampoo. With two washes, my hair feels so soft & clean. 🌿 Smooth Mover Conditioner - Whomever made this conditioner, I literally want to thank them myself! This conditioner is AMAZING!!! I can’t even tell you how super soft, moisturized, hydrated, & nourished my hair felt with this conditioner. My hair seemed to absorb it immediately & BABY! When I tell you detangling was a breeze 😩 Like what!? Whomever made this magical product, THANK YOU! It’s the right amount of thick & creamy. I will leave it in my hair as a hair mask if I’m too lazy to use the actual hair mask. My hair feels so so lush afterwards ☺️ 🌿 Back to Life Hair Mask - I was very hesitant to try this mask, just because I loved the conditioner already on it’s own. I also am super hesitant to try masks; they can always be a hit or a miss. This one is definitely a lot thicker than the conditioner (I wish it were at least the same as consistency or a tad bit more creamier than the conditioner). At first I didn’t like it, but then I saw how moisturized my hair was after washing it out, which is a plus. A lot of products can have hydrating shampoo & conditioners, but the mask lacks so much! This definitely complimented the shampoo & conditioner. However, I would do one or the other, not both the conditioner & hair mask. 🌿 My Everything Butter Cream - This butter cream is superb! It’s very creamy, it isn’t too thick & I feel my hair instantly defines with this product. It does not weigh down my hair & I feel like it smells like roses. All of the products have a seemingly faint scent to them, which I’m very okay with. I’m sensitive to smells, & I hate products that are masked with fragrances. Overall, the butter cream is great for twistouts, or even to style the hair when needed ☺️ If you’re a curly/coily girl, try out this brand. You won’t regret your purchase 😁 *second photo is of my hair after shampooing*
Love your hair girl! I share a lot of makeup and skincare products on my page so I decided to highlight one of my favourite hair care brands & product. Hempz original herbal conditioner for damaged or colour treated hair is the most nourishing conditioner I have used till date. This product also comes as a shampoo. This product is enriched with 100% Pure Natural Hemp Seed Oil It helps provide hair hydration and nourishment It helps to condition hair for a healthier look 🌿It has a really yummy banana and floral smell It is Paraben Free, Gluten Free 100% Vegan, THC Free I love using this product on my coloured human hair wigs because it is formulated with gentle cleansers and helps to maximize the life of color-treated hair. The shea butter and natural extracts help lock in moisture and help protect against damage from hot tools. On my natural hair it helps to soften, preserve moisture, prevent frizz and enhance shine. Having really full 4c hair means that my hair has a high tendency of loosing moisture and drying out. I really love the hair and skin care products from this brand. They all smell absolutely divine and do exactly what it says on the tin.As I mentioned earlier, my hair journey is a rollercoaster. Sometimes I feel really confident about my curls, and other times, I’m incredibly insecure. It feels like a big hug to hear similar stories from other people who look like me and who also have had a complicated relationship with their hair. It lets me know that I’m not alone. Stories like Cherie users @BriAlecia and @Sade.s.a’s let me know that one’s hair journey isn’t always linear. Sometimes your hair may break off and shed, but there are products that can help your hair be healthy again.
For the last 10 years I’ve struggled with Androgenic Alopecia or Female Pattern Baldness. My hair would start to grow and then start thinning and falling out in patches. Hair has always been an emotional subject for me and the I have shed so many tears over the years. I’ve gone to dermatologist and hair specialists to help me treat my hair and find something that would help but nothing did! I would wear wigs to hide my bald spots and sometimes just give up on my hair all together until I started using these products together and wearing protective hair styles. Last year in May my hair began falling out again and I cut the rest off so people couldn’t see the bald spots. In the first picture you can see my hair is completely shaved. The second photo is my hair this year in April! My hair is dry and brittle so I need products that will add moisture to my hair and create a barrier around each strand to protect it from the elements especially in the winter. 💫 #ogx - Coconut Miracle Oil Shampoo #ogx - Coconut Miracle Oil Conditioner The OGX coconut Miracle Oil shampoo and conditioner have really worked miracles for my hair. These products are made specifically for dry damaged hair! Both the shampoo and conditioner are thick and creamy. Both products have coconut oil which is filled with fatty acids and has a ton of benefits for hair and skin: + Helps hair grow longer, thicker and healthier + Helps with Frizz control + Dandruff + Lice + Boosts Shine & Softness + Helps Protect from Sun Damage These products smell amazing and are Sulfate and Paraben free.They make my hair soft and easy to comb through which means less hair down the drain. They add so much shine to my hair and make my scalp feel like it had a tall glass of water. 💫#TROPIC ISLE LIVING - Jamaican Black Castor Hair Growth Oil #Sunny Isle - THE ORIGINAL SUNNY ISLE JAMAICAN BLACK CASTOR OIL I’ve tried so many hair oils but nothing has worked quite as well as Jamaican black Castor Oil. I used either Sunny Isle or Tropic Isle castor oil and they both are amazing! Jamaican Black Castor Oil has many benefits for digestion, skin and hair: + Promotes Hair Growth + Moisturizes Hair + Strengthens Hair + Prevents Hair Breakage + Heals and Prevents Split Ends While it doesn’t smell the best it has really has helped my hair beyond expectation. I would 100% recommend these products to anyone that is experiencing hair breakage, damage, thinning or hair loss. They are pretty inexpensive. Each product is less than $12. I also tie my hair up in either a hair scarf or satin lined bonnet at night to prevent any breakage from friction on my pillow. One of my favorite products to sleep with is Grace Eleyae satin lined caps. They hair a variety of hair care bonnets, hats, headbands, scrunchies and pillow cases so you are protecting your hair all of the time! Products can be found at graceeleyae.com.
I've been natural for just about 8years and have went through just about every brand you can think of! I thought I found my holy grail with Deva Curl until they had that whole fiasco with their products causing hair loss and damage which unfortunately I fell victim to 😭 Thankfully I caught it early but I've been in search of a regimen that works for me. I finally found it with Emerge! These pictures are the after effects of the products without any added stylers! Look at that definition 🥰 🌱 It's Knot Happening Sulfate Fred Shampoo- I've never had a wash day where I could detangle so effortlessly with a shampoo! It lathered perfectly and my hair felt super clean but not like it has beenstripped. 🌱 Smooth Mover Conditioner and Hair Mask- This conditioner is so softening and smells great! It was easy to detangle and I left it in for about 15 minutes and rinsed it out and my hair felt so smooth and soft! 🌱 Back To Life Deep Conditioner and Hair Mask- This was the star 🌟 of the show! After shampooing and conditioning I decided to also do a deep conditioner since I hadn't deep conditioned in months! I raked this hair mask through my hair and put a plastic cap on for an hour and then rinsed it out. My hair was so defined and literally revived! It was shiny too! All in All I've found my new regimen and I'm happy with it! Not to mention each item costs you no more than $7. Only at Target but so good it doesn't matter! You can't beat that price with quality!So although I still have a long ride ahead of me on my journey to successfully taking care of and completely feeling confident with my natural hair, there’s an abundance of help and support on platforms like Cherie to help me along the way.
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To shave, or not to shave?
I can’t tell you how many times I’ve heard the question, “Will my hair grow back thicker?” When discussing shaving ones face, or even just body hair in general, so I decided to make this post. Just a little preamble here.. I myself have facial hair. No, I do not have PCOS, I’m just a hairy lady 🤷🏻♀️ and I’ve learned how to accept it over the years because trust me when I tell you it was a self-esteem battle! I’ve tried every single hair removal product and method out there, and I always go back to what’s tried and true; shaving. But more importantly, I’ve done lots of research and spoken to my dermatologist about this myth as well, and I’ve come to the conclusion that it’s a pile of 💩 With a little help from Dr. Kristeen Cherney who wrote, Shaving Does Not Affect the Thickness or Rate of Hair Growth for Healthline, I’d like to break down some myths. MYTH #1: hair will grow differently when shaved and even be more coarse So this is actually half true and here’s why. As Dr. Cherney puts it, “Unshaven hair has a finer, blunter tip,” so when your hair grows back from shaving, you’ll end up seeing the coarser base as opposed to the “softer, thinner part that will eventually grow back,” if, of course, you let it! MYTH #2: hair grows back darker The new hair may be more thick, but it’s not because of shaving. Remember, this hair hasn’t yet been exposed to the elements or soaps or even chemicals that we use on the daily, which if you didn’t know, actually lightens the hair. MYTH #3 (the best for last): hair will grow back thicker when shaved, especially on the face Let’s break down how our hair grows so you can get a better understanding of why this statement is false. According to Dr. Cherney, “It takes about 1 month for body hair to reach its full length. This is why body hair is more shorter than the hair on our heads.” If you look at the image above, you can get a better understanding of the hair follicle, which is where our hair starts. One photo shows a blade ready to glide over top of the dead hair on the surface of the skin and the second photo shows what it looks like after. As you can see, all shaving did was, and for a lack of a better word, trim the hair! It didn’t actually get rid of the entire hair from the hair follicle. So to conclude with the words of Dr. Cherney, “Since shaving doesn’t remove hair under the skin like other hair removal methods do, it’s impossible for you to affect its colour, thickness or rate of growth.” There ya have it. So it’s safe to say, go ahead and shave! Don’t let a silly myth stop you. Just make sure you do it properly so that you don’t damage that beautiful skin 😌
🍬🍃TATCHA MINIS HAUL🍃🍬
💜This is a recent Tatcha haul I scooped from Sephora with my VIB discount & saved up points, but I definitely placed an order today on tatcha.com to take advantage of their 20% off sale. Such a good time to purchase from Tatcha! I grabbed a couple old 5 star favorites like the Gold Spun lip balm & their Japanese blotting papers, as well as some other things I’ve been wanting to check out. Tatcha is actually an American brand, made in Japan🇯🇵, that adheres to Japan’s official safety & purity standards, one of the highest in the world, much stricter than the US (for more on that, check out my last post, or the 2015 documentary on Netflix called Stink) They were recently acquired by Unilever, so I hope they don’t ever change their standards! Tatcha sources all of their botanical extracts, ingredients & actives from plants grown in the most renowned provenances of Japan. 🍵🍚🌊Their formulas revolve around key ingredients Green Tea, Rice & Seaweed, the trinity of superfoods, rich in both nutrients & Japanese history, based on a Japanese document from 1813 which captured the beauty rituals of the time. ➕Their 2x fermented ‘Hadasei-3 complex’ yields over 85 actives like Enzymes, Minerals, Lactic & Amino Acids. It’s been a couple years since I’ve purchased Tatcha products, I’ve always loved their face creams, but we all know Tatcha is pricey!!! I think I was just always into moving on & trying something new, but oh how I missed them! I haven’t had as much luck with Tatcha cleansers in the past, I do adore their rice polish exfoliators 🍚 but personally was never a fan of the ‘One Step Camellia cleansing oil’ scent. I don’t think I’ve ever tried ‘The Deep Cleanse’ but I’m actually most excited to try their new cream cleanser: ‘The Rice Wash’🍚💦 I was also excited to finally try ‘The Silk Peony melting eye cream’ too, so this set was a no brainer! TATCHA - Pure & Glowing Trio set: $72 The ‘Pure & Glowing Trio’ set includes: a full size 1.7 oz Dewy Skin cream ($68) a 1.7 oz Rice Wash cleanser (full size is $35/4 oz) & 0.17 oz Silk Peony eye cream (full size $60/.5 oz) 🍬For now I’m just gonna share texture swatches & ingredients, but stay tuned... I’ll be rating everything in full review of every product coming soon! 💧TATCHA - Balanced Skin Duo The other products pictured are minis from a ‘Sephora Beauty Insider’ 300-point option that included: one mini ‘The Deep Cleanse’ 0.85 oz & one mini ‘The Water Cream’ 0.34 oz TATCHA - The Deep Cleanse Exfoliating Cleanser Full size: $38/5 oz TATCHA - The Water Cream Full size $68/1.7 oz 💜In the meantime, check out that sale! And tell me your favorite Tatcha product(s) in the comments... or tell me about the ones that didn’t work for you!
My Favorite Falsies! 👑 ✨ 💖
I am OBSESSED with falsies! This is going to sound extra, but I honestly feel like a different woman when I put them on. They complete a makeup look and can make it go from 0-100. They are an essential part of opening your eyes and enhancing the best features of your eyes. You can go for natural ones, dramatic, attention grabbing and whatever mood you’re feeling! In fact, I love them so much that I actually used to invest in lash extensions. I have been using falsies since I was in high school so I have experienced good falsies and bad ones too. I have almond shaped eyes and I understand that it could be overwhelming to find the right falsies for your eye shape...this is one of the reasons why I LOVE House of Lashes. They have an eye shape guide and recommend which lash styles are best for you. My top three favorite lashes from this brand are: Au Naturale, Bouidoir Lite and Demure Lite. 1) Au Naturale I go for these often. They are wearable for any occasion. This gives a “your lash but better guide”. I also use this when I create a dramatic look, but don’t want to over power it with lashes. 2) Boudoir Lite This has a dense center. They are dramatic, but soft enough. I go for these when I go out 3) Demure Lite These are also soft and more on the natural side with an oomph. This helps open my eyes and emphasize any eye look. House of lashes are a bit on the mid range price. However, ELF and Ardell are also my fav falsies that are on the affordable side. My favorite “your lashes, but better” falsies is the Ardell Wispies. These look sooo natural! I use it as an alternative to my Au Naturale. Another falsies that I always grab for especially if I want the attention stealing is the ELF Social Butterfly. These are faux mink lashes and did I mention they are $3?! Ardell and ELF are very affordable, but HOL falsies are much easier to apply so if you’re a beginner, I would suggest you invest in HOL. It’s worth it! Lashes can be reused 15+ times depending on how you care for them. Here are my quick step by step for falsies: 1) Measure the lashes to your eyes and cut to your desired length. Most falsies are large so always measure it to your eye first. 2) For easier application, grab one of those lash glues with wand. Apply extra glue on the corners of the lashes because these tend to come off easily 3) Wait 30 seconds for the glue to become tacky then grab your tweezers to apply falsies closest to your lash line. 4) Hold it until it is fully glued to your natural lashes 5) This step is optional, but apply mascara to diffuse your falsies to your natural lashes. This will give you a natural result 6) Apply eyeliner or use a dark eyeshadow to hide the lash band. 7) Voila! Then enjoy! It took me a while to get this down. I’ve been applying eyelashes for more than 10 years and even to this day, I’m still not the best at it. Just keep practicing! What is your favorite falsies? Xoxo, Francesca 💋 #CheriePartner
A Cherie Member Wanted A Video Tutorial❤️
WOOOT! FIRST CHERIE VIDEO EYE TUTORIAL! Uploads have been coming in a little later in the day because videos take a WEEEEEE longer to make. 😊 This video has a lot of information packed into one minute! Be sure to pause, rewatch and pay close attention! I didn’t expose my camera correctly so the skin tones might look off but I promise that it won’t compromise the final results of what the shadow will look like in person! It will still look like the photo I previously posted of this look! The more pigment you place on your eye, the more it’ll show. This video shows the basic steps of what I did to create this look 😄 Feel free to ask me any extra questions if you get confused!! Used: ANASTASIA Beverly Hills - Norvina Eyeshadow Palette VISEART - Grande Pro 3 HUDA BEAUTY - Matte & Metal Melted Double Ended Liquid Eyeshadows in shade faux fur Too Faced - Shadow Insurance Anti-Crease Eyeshadow Primer
A Satisfying Texture | Foundation for Dry Skin❤️
Look at this awesome close up of the AMOREPACIFIC - Color Control Cushion Compact Foundation Broad Spectrum SPF 50 😍 I have this thing called Trypophobia (fear of small holes) but for some reason this close up just fascinates me. You can really see the luminescence of the foundation within the sponge! For those of you who aren’t familiar with CC formulas/cushion foundation, they are typically a smoother, more liquid-like formula than your average foundation that is made to even out skintone. Most true CC formulations focus more on skincare elements and a wee bit less on color/color ranges, especially those from Korean brands. Western brands definite amp up the diversity of their skintone range, as well as overall pigmentation in their formulas. This means you’ll find more full-coverage CC cream/foundation from “western” brands like IT Cosmetic’s it Cosmetics - it Cosmetics CC+ Cream SPF 50+ . (Not my favorite for dry skin. I felt like the Sahara Desert all over again when I used their formula 🙄) Therefore, it might be difficult to find a shade that fits you if you have a deeper skintone. Side note: I consider IT cosmetics to be a western brand because upon a bit of research, the company was bought by L’Oréal and the products are mostly manufactured in China. I love this foundation for super dry skin because of how moisturizing it is. It’s awesome for creating that second-skin finish with a natural, dewy glow. If you have light-medium with slight neutral-gold undertones and struggle with a bit of texture, this foundation line could work well for you! Every time I try something new or I’m stuck in a rut, I always go back to this foundation. I love the ease of use and blendability. The size is great for travel and I find that it doesn’t bother my dry, sensitive, acne-prone skin. You can get a medium to slightly buildable full coverage without “erasing” the dimension/shadows in your face. Even though it has SPF it doesn’t wash my face out completely and doesn’t create a white cast. If there is any, it’s only slightly noticeable. You would have to look reeeaaally close to see it. Layering on powder/cream products are a breeze. I found the best way to use this product is with a slightly damp beauty blender. Start by placing a little bit onto the skin and then proceed to layer more as needed. There is something to be mindful of when you are using this product. If you live in a more humid/moist climate, I would add a little powder after your face primer and then proceed to add this foundation to help keep this in place throughout the day. You could also carry a powder puff with you throughout the day for touch-ups. Because the foundation has high moisture and provides a dewy finish, it can impact the longevity if you live in an moist/humid area 😊 Yay to a healthy glow! ❤️😄
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