Discovering the Most-Wanted Haircare Products to shop at Sephora

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Jul. 1, 2020
It’s a well known and acknowledged truth: Sephora is the Disneyland of Beauty. 
Walking through the doors of its malls is like entering a beauty oasis, made of amazing smells, bright colors, millions of beauty products and any kind of beauty tool. Sephora is the place where the beauty and makeup lovers can find almost everything they need and are looking for (and, in most cases, much more than that). 
And what about haircare? Is Sephora a good place to shop the latest trends of curls and coils? 
Yes, it definitely is.
While at first glance it may seem like Sephora has barely anything for the haircare, it actually carries some of the biggest and best brands made specifically for the care of the hair.
Let’s discover 5 of the best-selling Sephora picks you may want to know more about. 
Alterna
“A commitment to alternative beauty has been at the heart of the Alterna story since we debuted in 1997”
This is the brand mission we read in the website of the luxury haircare brand, founded in California more that 20 years ago and committed to creating innovative haircare and styling products, inspired by skincare science and formulated with pure and effective ingredients. 
Since the very beginning of its journey, the company has been a pioneer in offering “Alterna-tive” yet high-performing haircare products, all formulated with sustainable and eco-certified ingredients: Caviar, Seasilk, Bamboo, Kendi Oil and more.
Today Alterna offers a wide range of products, whose formulas are a cutting-edge fusion of nature and science, aimed at delivering the maximum impact on hair with the minimum impact on environment. That’s why Alterna products are free of gluten, sulfates, parabens and synthetic colors, and are never tested on animals.
Alterna’s green-yet-luxury commitment teaches a significant lesson: chemicals do not belong to our hair, pure Caviar extract does. 
“Noblesse de hair” exists and in Bevery Hills they know it.
dpHUE
Founded in 2011 by a color enthusiast entrepreneur, Donna Pohlad, CEO of the company, alongside with A-list celebrity colorist Justin Anderson, dpHUE is the leading player in the next generation of hair dye and color products industry. 
With products like Root Touch-Up Kit, Color Touch-Up Spray and the best selling Apple Cider Vinegar Hair Rinse, dpHUE has a unique role in the haircare industry panorama, being the only brand dedicated solely to professional color maintenance. 
“Fresh color between salon visits” is the promise that dpHUE makes to its customers and the goal which the company has been able to achieve thanks to its super-luxury and high-performance hair colors and haircare products, made with the highest quality and best performing ingredients.
Dull hair, don’t care! dpHUE nourishing products are specifically formulated to help keeping the color fresh and gorgeous. Whenever, wherever.
Rahua
It was during his time in the Amazonian Rainforest, while doing humanitarian work with the local tribes, that the New York hair stylist Fabian Lliguin first met the legendary oil that the women of the Quechua-Shuar tribe consider the secret of their thick, soft and shiny hair. 
Intrigued by the power of the Amazonian precious ingredient, Fabian and his wife studied the effects of the oil on their clients’ hair and were amazed at its revitalizing properties. And this is where it all began.
Rahua (pronounced rah-wa) is the name of the high-quality oil, which the people of Quechua-Shuar tribe obtain from the ungurahua nut through a long and extremely time intensive process of manual extraction (it can take up to a month for the golden oil of the rahua nut to appear). 
And today Rahua gives the name to the beautiful brand that Fabian and his wife Anna founded in New York: a luxurious collection of 100% natural hair and body products, all infused with the Rahua oil and all made with the purest rainforest ingredients. Learning from the techniques of the Amazonian people, the Rahua products are all made by organic ingredients which are sustainably grown and harvested by the indigenous community.
Much more than being just a beauty brand, Rahua is very popular for its philanthropic  commitment dedicated to supporting the indigenous tribes of the Amazonian rainforest and to sustaining its eco-system.  
When Beauty works behind the scenes.
Sachajuan
Minimalist, fresh, simple yet elegant and stylish. This is Sachajuan in a nutshell.
The brand of the “uncomplicated beauty” was founded in 1997 by Sacha Mitich and Juan Rosalind, who one day combined their names and opened an hair salon in Stockholm. Their first line of haircare products came just a few years later, in 2004.
Sacha and Juan main aim was to make haircare as simple as possible, creating high quality and effective products that could be “easy to use”.
While many brands today continue to complicate their vision and mission in order to be more appealing and interesting, Sachajuan is taking a totally different direction: its philosophy is based on simplicity and on a easy-yet-powerful balance between quality and innovation. And this is exactly what they are doing today: they are combining simplicity and function effortlessly with high quality and innovation. 
Their minimal yet elegant packaging reflects their feeling about styling hair and haircare products: they have to be highly performing and effective but intuitively easy to use.
Take (and make) it easy!
GHD
Who wouldn’t want to live the incredible experience of having a real Good Hair Day? Women know what we are talking about. And GHD knows that too. 
Let’s meet Good Hair Day, commonly known as GHD, the UK manufacturer of haircare products and tools, whose aim is to “make every day a good hair day”.
Since when it was launched, back in 2001, the brand has seen an incredible and ever growing success. Though the company is mainly renowned for its (award-winning)  straightening irons, it also makes dryers, curlers, brushes and styling products, which are  used by professional stylists worldwide and are the choices of celebrities, fashion models and A-list customers.
Used and sold in more than 50,000 salons worldwide, GHD is particularly “famous among the famous”: it has been the first hair tool sponsor of the Victoria’s Secret Fashion Show and is endorsed by A-list celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, Jennifer Aniston.  
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