Oribe: Aesthetic Luxury Hair Brand For the Hair Obsesseds

chemist_skinchemist_skin
Jul. 1, 2020
For more than three decades, celebrity hairstylist Oribe has collaborated with the world’s top fashion photographers and creative directors to create iconic, trend-igniting looks. Oribe Hair Care began its journey in 2008. For co-founders Daniel Kaner and Tevya Finger, it was time to stand out in the market, and the perfect collaborator was Oribe Canales. Oribe Canales, known professionally as Oribe, was a Cuban-born American hair stylist. In the beginning, Oribe Canales felt strongly that his products should push the boundaries of performance. He wanted stylists and consumers to not just see — but feel — the amazing difference. The founders worked with science labs around the world to create personalized formulations that absolutely surpassed anything available in the market at the time.
Oribe glammed up celebrities around the world, from Jlo and Scarlett Johansson to Naomi Campbell and Cindy Crawford - he was at the top of his game in the industry. Unfortunately, Oribe passed away in 2018 from liver and kidney failure. Today his legacy lives on and Oribe is a best-selling, award-winning brand that has deep rooted connections with its consumers and has a huge celebrity backing too.
Oribe Hair Care features a collection of high-performance products that deliver on their promises and are unlike anything currently on the market. The brand blends craftsmanship, performance and decades of styling experience from the top salon worlds to create a new category in hair care. Back in 2008, the year Oribe the brand was born, you could find hair products either in salons or at mass retailers (think your average big-box store). There was no middle ground — and that's where the trio saw the potential for a new hair care brand.
The result is a line of luxurious products that is unique in every sense of the word: gels that actually condition, oils that truly hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. Each product is tested extensively backstage and on set to ensure that it outperforms everything else. While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. 
Oribe Hair Care was also the first to use a fine fragrance in its hair products. The brand collaborated with a legendary 19th-century perfume house to blend its signature fragrance, Côte d’Azur. The fragrance runs through the line to ensure a beautiful experience for the hair. The scent is a blend of bright Italian bergamot, white peach, and cedarwood. This was a strategic move to place the brand above the usual fruity or vanilla scents common in most hair-care products.
Not only is the packaging is so sleek and pretty that they look great on your insta feed and your dresser, but their products are also fantastic — so fantastic that Oribe has won Best of Beauty awards for their products including Oribe Shine Light Reflecting Spray, Masque for Beautiful Color, and Royal Blowout Heat Styling Spray. 
Recently they also released a small collection of hair accessories just as minimalist and architectural as the bottles themselves - including a gold-plated metal barrette and a hair pin that could even give your messy bun that celeb status.
Must try product - Gold Lust Repair & Restore Conditioner 
The gold lust repair conditioner leaves hair feeling soft, shiny and ageless. Blending time-honored oils and extracts—cypress, argan and maracuja—with their revolutionary bio-restorative complex, this ultra-hydrating conditioner softens and revitalizes, smoothing each cuticle to undo the damage of time (and style).  Perfect for those with breakage, color fade, and everything in between, Oribe Gold Lust Repair & Restore Conditioner infuses your hair with nourishment for a healthy look and feel.
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