5 Clean Makeup Brands That Every Makeup Obsessive Loves

Jun. 29, 2020
Beauty shoppers are increasingly more concerned with shopping for products that don’t feature harmful chemicals and toxic ingredients in their formulas. This growing demand for clean and natural makeup has resulted in brands taking more consideration over how they formulate products. While a decade ago, it was hard to find clean makeup products that were also high performance, now you’ll be spoilt for choice.
Confused as to which brands are actually clean? We’ve done the hard work for you - keep on reading to discover our top picks.
Dose of Colours
One of Instagram’s favourite makeup brands, Dose of Colours is all about innovation and quality, so it only makes sense that they have high standards when it comes to formulating their products. From foundations to lip glosses, their growing makeup range is PETA-approved and Leaping Bunny certified and is consistently recommended by beauty bloggers who champion clean beauty brands.
Product we love: Dose of Colours Foundation
This foundation has an impressive range of 43 shades available, but that’s not the only reason why we love it. The formula is vegan, cruelty-free, and formulated without talc, parabens, oil, or fragrance, so you can perfect your base without worrying about your skin.
It’s everyone’s favourite beauty tool, but did you know that the iconic beautyblender is formulated without harmful chemicals or testing on animals? That’s right, and neither is the brand’s impressive range of foundations and concealers. What’s more, the colourful sponges and their packaging are all made from 100% recyclable material so can easily be disposed of without any harm to the environment too.
Product we love: beautyblender Original
We have long-loved this sponge for its ability to make any foundation look completely natural on skin. Soak with water, squeeze out then dab your base makeup on for even and long-lasting coverage that never looks cakey.
Melt Cosmetics
Melt Cosmetics has an avid following of makeup obsessives and beauty influencers who love the brand for good reason. Aside from being clean, cruelty-free, and Leaping Bunny-approved, the products are consistently high quality, with strong pigments, flattering shades, and easy-to-use formulas The brand encourages customers to play around and be creative without compromising on bad formulas, which is exactly what beauty should be about.
Product we love: Melt Cosmetics Liquid Lipsticks
Available in multiple shades and formulas from matte to metallic, these liquid lipsticks are heralded as the best by industry experts. The long-wear formulas are impressively budge-proof.
Iconic London
Founded in 2015 by a trained makeup artist, Iconic London creates products that are trend-led and cruelty-free, meaning the formulas of their products are always of really high quality. With products ranging from foundations and blushers to lip glosses and mascara, there’s a wide enough range to kit out your entire makeup bag with clean makeup essentials. The brand has rightfully built a loyal fan based of makeup addicts over the years.
Product we love: Iconic London Illuminator
Available in four shades, each packed with bright pigments, this vegan and cruelty-free highlighter is loved by celebs like Khloe Kardashian and Jourdan Dunn for creating the ultimate glow. Dab onto cheekbones, the bridge of your nose, and your Cupid’s bow for a soft-focus sheen.
Although not all Jouer products are vegan, the products are all certified cruelty-free and the brand takes a clean approach to formulation. If you like a natural makeup look you’ll love their range of soft-hued eyeshadows and delicate blushers and bronzers. We can’t get enough of the chic and shelfie-worthy packaging too.
Product we love: Jouer Cosmetics Essential High Coverage Concealer Pen
Packed with kind-to-skin ingredients like hyaluronic acid, vitamin C, and meadowfoam seed oil that work to hydrate your skin while masking imperfections, these clean concealers are perfect for masking everything from dark circles to blemishes. What’s more, the shade range caters to a wide variety of skin tones.
So whether you’re trying to cut down on your skin’s exposure to toxic ingredients or you’re looking to explore clean beauty for environmental reasons, it’s now easier than ever to stock your makeup bag with clean, non-toxic alternatives.
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