Will shopping and salons ever be the same?
They say that worldwide cosmetics sales have dropped these last three months. At the same time sales of creams, cleansers and moisturisers have increased. Spending weeks within four walls, we want to pamper ourselves. But we can't find time to put a fresh face on. Why bother when there is nowhere to go?
Online sales and deliveries are booming. Much of the beauty industry already takes place in a virtual world where nobody meets.
Products launched on Instagram are made in China, packaged in Hong Kong, and shipped to California. Eager fans worldwide order on line, and the packages are delivered to their door in Dubai by DHL.
But four out of every five products are bought in store rather than online. We like to browse, to take a friend, to try on powders and shadows. We love testers, where we can share open lipsticks and powders with dozens of other customers. Rubbing the creamy pinkiness around our mouths.
Lets try that again. Four out of every five products USED TO BE bought in store. WE USED TO browse, to take a friend, to share lipsticks and powders. What do we love now?
Some of the biggest retail stores like Sephora and Ulta closed their doors in mid March. Sephora began reopening May 22 with new hygiene guidelines – masks, six feet distancing, and testers “for display only”.
Ulta began opening May 11, and offers kerbside or store-front pickup at some stores. The products may be put in the back seat of your car whilst you wait in the parking lot, or collected from a table outside the front door.
Sephora still has Beauty Advisors but is also offering “virtual tools” including their Augmented Reality (AR) app Virtual Artist. This lets you look at yourself on screen and try out different shades of lipsticks, glosses, blushes and powders.
These apps are not new. Amazon introduced virtual testers last year. But they will most likely be improved and extended going forward, and be available across more brands, both in store and online.
Back then, we loved to relax and be cared for. To have our hair trimmed, coiffed and curled, our skin revitalised, our nails buffed, polished and coloured, our tired muscles massaged. Will we ever do that again?
For personal grooming – visits to the beauty salon, the nail parlour, the hairdressers or the spa – there are going to be lots of new measures.
Our beautician will be wearing mask and gloves, and wiping down the work area between clients. There will be distancing and cash-free payments.
Powerful air extraction systems may be used to reduce cross-contamination. But some treatments may move to yards, gardens and courtyards. An outdoor massage under a gazebo or a pedicure under the apple trees.
On line consultations and remote treatments are set to grow - instead of having your nails done, you can have a Zoom meeting and be sent custom designed press-ons, or a kit to do your own buffing and trimming. Or you can have a video cosmetics chat and receive cleansers and moisturisers to match your skin type, and foundation to match your skin color.
Home visits, already popular with the elderly, will become more widespread. Instead of a dozen people heading into town and walking through the malls to the beauty salon, the make-up artist carries out a dozen home consultations, complete with mask, gloves and sanitizer.
At the same time, many people will decide to look after their own beauty treatments. They may choose to color their hair, even cut or trim it, and work on their nail care skills. Sales of do-it-yourself hair color kits, hair trimmers and nail polish have been soaring.
Right now countries are one by one are beginning to relax the restrictions. People are returning to work and to the parks and beaches, to public transport and social events. They may also be heading back to the stores and the spas, but it won't be quite the same. The beauty industry overall came through the 2008 financial crisis relatively well, but higher end products took two years to recover.
But every change brings its opportunities.
Many of us have taken to video meetings in the past few months. And discovered that the uncertain lighting and odd camera angles make us look like a B movie zombie.
Or is it just me?
Video conferencing seems to drain away the blood, make the skin saggy and lifeless, and highlight every blemish and wrinkle, whilst shrinking the eyes and enlarging the chin and nose.
A new generation of make-up artists who can make us look good on screen could be about to save us!
Dry Shampoo white residue? Don’t worry I got you
I love a dry shampoo with a lot of powder because it is what is absorbing the oil to make your hair look less greasy. However, sometimes there is a little white powder residue that I can’t seem to rub into my dark hair. Simple solution 💡!! Shine spray! It makes it all blend away! Using: KLORANE - Detox Dry Shampoo With Organic Aquatic Mint REDKEN - Shine Flash 02 Shine Spray
🌟Creator Spotlight 🏷Beauty Year-in-review
Check out@jassintadoepost on her exploration on balancing family, creative work, and self-care in 2020. Share your own journey in 🏷 Beauty Year-in-review “From starting 2020 with a seven day old newborn baby and all the crazy hormones and changes to my body, skin and hair which goes with a new baby (yes, this is why I look exhausted and have something spilt on my top in the February photo 🙈😂) to a global pandemic which resulted in my husband working from home and suddenly needing to learn how to homeschool my older daughter this year has been crazy and challenging to adjust and find the right balance.”
Introducing Cherie’s Spotlight! 🌟
Hi cherie fam! We've updated our Leaderboard into a new, more inclusive program now called Cherie Spotlight! Starting November 30th, every two-weeks, cherie will spotlight and award free beauty prizes to new and contributing users & creators in our community at random in an effort to show more diverse content and celebrate everyone in our cherie community. The first winners of Cherie's Spotlight will be announced on December 14th and every two-weeks, we will choose several winners for each category - New on Cherie, Cherie Convos, and Cherie's Picks! New on Cherie ￼Cherie will randomly choose several users who are new to the cherie community and have posted in the current round to win a free beauty prize! Cherie Convos ￼Cherie will randomly choose several users who have created into those week's Cherie Convos topics. ￼Each week's Cherie Convos topics can be found at the top of the Discover page in the banners and on @cherie! Cherie’s Picks ￼Cherie will award our top picks of the most engaging recent posts on cherie. There's no sign-up needed, just post to participate! Happy posting and good luck!! 🌟💫
Why pH of skincare products is important?
The pH is defined as the negative logarithm (base ten) of the concentration of free hydrogen ions in aqueous solution. The pH of skin surface ranges from 4.5 to 6 making it slightly acidic. The acidic nature of the whole skin surface was first claimed by Heuss in 1892; however, the first scientific study was carried out by Schade and Marchionini in 1928, who called it the acid mantle. The “acid mantle” protects the skin by inhibiting the growth of pathogenic organisms, regulating keratinization, desquamation and wound healing. Any disruption in the acid mantle disrupts the activity of enzymes involved in barrier function and anti-microbial protection. The skin pH and the buffering capacity of the skin surface are made up of the components of the stratum corneum as well as the secretions from sebaceous and sweat glands. Sweat is an important contributor towards skin acidity owing to its content of amino acid, lactic acid, and urea, which supplement skin NMF levels. The formation of stratum corneum barrier requires enzymes that are pH dependent. Two lipid-processing enzymes β-glucocerebrosidase and acidic sphingomyelinase require a pH of 5.6 and 4.5, respectively. An increased skin surface pH activates enzyme serine proteases, which causes degradation of corneodesmosomes and affects the skin barrier. pH also has a big impact on the skin microbiome. The bactericidal activity, because of dermicidin and nitrites in sweat, occurs optimally at pH 5.5. The resident bacterial flora changes as pH increases causing increase in population and activity of P. acnes and Staphylococcus aureus which are responsible for acne and eczema. All these result in contact dermatitis, atopic dermatitis, ichthyosis, acne vulgaris and Candida albicans infections. Products with high pH cause swelling of skin follicles affecting the permeability of the skin making it dry, sensitive, and susceptible. Most of the skincare products are formulated within the pH range of normal healthy skin except the exfoliating products that contain alpha-hydroxy acids (AHA’s), Vitamin C products and chemical peel which work at low pH. Facial oils, cleansing oils, balms are not pH dependent.
✨Cute Bun Hairstyle✨
Hi Guys!!! I recently saw this scrolling on Pinterest and I wanted to recreate it! It’s SO easy and took about 5 minutes total!! It looks so fancy yet it’s so simple! I have medium to thin hair but this can work on pretty much all hair types! (: (tip: spray texture spray beforehand) this helps it stay in better!)☺️ HOW TO: -I like to pull my bangs out first (: - you’re going to section it as if you’re doing a half up half down hairstyle -then you’re going to start twisting that part of your hair -I twist it around like I’m doing a ballerina bun😅 -then I secure it with a hair tie ❤️ -you can leave like that! Or I like to pull it out a little so it’s more loose!✨😊
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