Will shopping and salons ever be the same?
Jun. 28, 2020
They say that worldwide cosmetics sales have dropped these last three months. At the same time sales of creams, cleansers and moisturisers have increased. Spending weeks within four walls, we want to pamper ourselves. But we can't find time to put a fresh face on. Why bother when there is nowhere to go?
Online sales and deliveries are booming. Much of the beauty industry already takes place in a virtual world where nobody meets.
Products launched on Instagram are made in China, packaged in Hong Kong, and shipped to California. Eager fans worldwide order on line, and the packages are delivered to their door in Dubai by DHL.
But four out of every five products are bought in store rather than online. We like to browse, to take a friend, to try on powders and shadows. We love testers, where we can share open lipsticks and powders with dozens of other customers. Rubbing the creamy pinkiness around our mouths.
Lets try that again. Four out of every five products USED TO BE bought in store. WE USED TO browse, to take a friend, to share lipsticks and powders. What do we love now?
Some of the biggest retail stores like Sephora and Ulta closed their doors in mid March. Sephora began reopening May 22 with new hygiene guidelines – masks, six feet distancing, and testers “for display only”.
Ulta began opening May 11, and offers kerbside or store-front pickup at some stores. The products may be put in the back seat of your car whilst you wait in the parking lot, or collected from a table outside the front door.
Sephora still has Beauty Advisors but is also offering “virtual tools” including their Augmented Reality (AR) app Virtual Artist. This lets you look at yourself on screen and try out different shades of lipsticks, glosses, blushes and powders.
These apps are not new. Amazon introduced virtual testers last year. But they will most likely be improved and extended going forward, and be available across more brands, both in store and online.
Back then, we loved to relax and be cared for. To have our hair trimmed, coiffed and curled, our skin revitalised, our nails buffed, polished and coloured, our tired muscles massaged. Will we ever do that again?
For personal grooming – visits to the beauty salon, the nail parlour, the hairdressers or the spa – there are going to be lots of new measures.
Our beautician will be wearing mask and gloves, and wiping down the work area between clients. There will be distancing and cash-free payments.
Powerful air extraction systems may be used to reduce cross-contamination. But some treatments may move to yards, gardens and courtyards. An outdoor massage under a gazebo or a pedicure under the apple trees.
On line consultations and remote treatments are set to grow - instead of having your nails done, you can have a Zoom meeting and be sent custom designed press-ons, or a kit to do your own buffing and trimming. Or you can have a video cosmetics chat and receive cleansers and moisturisers to match your skin type, and foundation to match your skin color.
Home visits, already popular with the elderly, will become more widespread. Instead of a dozen people heading into town and walking through the malls to the beauty salon, the make-up artist carries out a dozen home consultations, complete with mask, gloves and sanitizer.
At the same time, many people will decide to look after their own beauty treatments. They may choose to color their hair, even cut or trim it, and work on their nail care skills. Sales of do-it-yourself hair color kits, hair trimmers and nail polish have been soaring.
Right now countries are one by one are beginning to relax the restrictions. People are returning to work and to the parks and beaches, to public transport and social events. They may also be heading back to the stores and the spas, but it won't be quite the same. The beauty industry overall came through the 2008 financial crisis relatively well, but higher end products took two years to recover.
But every change brings its opportunities.
Many of us have taken to video meetings in the past few months. And discovered that the uncertain lighting and odd camera angles make us look like a B movie zombie.
Or is it just me?
Video conferencing seems to drain away the blood, make the skin saggy and lifeless, and highlight every blemish and wrinkle, whilst shrinking the eyes and enlarging the chin and nose.
A new generation of make-up artists who can make us look good on screen could be about to save us!
DISAPPOINTED BY THESE 100% NATURAL PRODUCTS 😩
I was so excited to try these out because I love moisturizers & I am always in search of a good one! These looked & sounded very promising! They’re from a woman owned company, completely natural, vegan, & cruelty free! However, I was quite disappointed. EARTH HARBOR - MERMAID MILK Nutrient Glow Moisturizer This moisturizer claims to give you a glow right away & it contains spirulina + matcha. I was excited about the matcha because it has so many amazing benefits for skin. It has a very whipped consistency which I like. However it always contains essential oils that were strong, although not toooo strong for my liking. But I’m really just not a fan of essential oils in my face creams. The moisturizer did make my skin appear a little brighter but the cream just sat on my face. All day long I could touch my face & still feel the cream sitting there! I hate that feeling! It also almost gave me a greasy appearance after a while? Not a fan. EARTH HARBOR - SIREN SILK Multi-Tasking Hydration Creme This one was absolutely awful. If I could give it 0 stars I would. It says to use it at night time & the apply it at least 5 minutes before bed so it can absorb on your face & not your pillow. It contains Sea Retinol + other Superherbs which normally make me love a product! But that just wasn’t enough here. First, when I put it on my face my eyes started to actually burn & I felt suffocated from the scent. It was THAT strong. Guys, I’m not being dramatic at all. The smell like attacked me it was crazy! I have never had something like that happen with a face cream! I couldn’t believe how strong the fragrance was. & to top it off, it wasn’t even a pretty smell. My husband described it as smelling like floor cleaner. But I powered through. The longer I had it on, the more “used” to the smell I got. So, I wore it overnight. But then I woke up even more upset with it! I had pilling all over my face. It almost looked like my face was peeling but it wasn’t, it was jus the cream. One thing I cannot stand about a moisturizer is pulling. That’s enough for me to throw it out! It also didn’t really even moisturize my face that well! All in all, I hated this experience. But if you want, you should try them out for yourself, don’t let my experience deter you from trying something new! I however, will be sticking with my Youth To The People Dream Mask & Superfood Whipped Moisturizer! Love those two!! YOUTH TO THE PEOPLE - Superberry Hydrate + Glow Dream Mask YOUTH TO THE PEOPLE - Superfood Air-Whip Moisture Cream 💗💗💗 @cherie@Cheriebeauty@CheriePick
At Home Exfoliating Facial ✨✨
So I recently received the Mimi Co Exfoliating Wand via IG PR. I couldn’t wait to do a full facial and I decided to do it tonight. Order: I purchased a steamer from Amazon for $23 and I’m obsessed with it (DM me for product info). I started with UpCircle - Cleansing Face Balm With Apricot Powder As my oil cleanse to get my sunscreen from today off and any other oils and dirts. INDIE LEE - Purifying Face Wash This cleanser is perfect for getting dirts and oils from skin as well. It’s not drying and it’s totally worth it! I paired it with a face cleansing scrub brush, I also purchased from Amazon. I love it and I paid around $20 for it as well! It doubles the vibration frequency put out by Foreo. CLARISMA - Namaste Glow Energizing Face Mask This was the mask I chose for the enzyme properties. This breaks down dirts and oils in pores and dead skin cells. I also steamed my face during this time. Follain - Toning Mist: Balance + Prime This was what I sprayed over my face for the prep for my exfoliating wand. I didn’t have a true medium and I am out of Aloe Vera plants so😭 I then exfoliated with my wand starting at my cheeks and working upward and then to my forehead. I went down and to the sides of my nose. Glow slow! innisfree - Jeju Lava Seawater Lotion I used the toner to cleanse my skin and get any dirts left over from me exfoliating. SUMMER FRIDAYS - Jet Lag Mask I use this as my hydrating mask. I took the back of my Mimi Co Wand on switched to the Moisturizing Setting. I gently slid upwards my entire face for the last 2 mins only and then wiped the mask off with a damp cloth. earthtoskin - Tea Time Anti Aging Eye Cream This is the most hydrating eye cream I own. I used this with the back of my cleansing brush on the heat setting! Yes it made my eye feel so hydrated and relaxed. fresh - Lotus Anti-Aging Night Moisturizer This was the final step as a good moisturizer seals in everything! To prevent acne I use the SUNDAY RILEY - U.F.O. Ultra-Clarifying Face Oil as my last step. I didn’t use an astringent type toner, so I wanted to still treat my skin💚
Skin Barrier Skin Savior 🙏🏾
Thank you @cheriefor this amazing gift 🤩🤩 Something thing I am very particular about is my moisturizer. My skin barrier tends need the extra TLC and the best thing to give it is moisture. So when I look for a moisturizer I need something that gives me instant hydration and doesn’t clog my pores. So when I received the : BASE BUTTER - Radiate Face Jelly Aloe Vera Gel Face Moisturizer I was so excited! The Brand : ✨Black Owned ✨Women Owned ✨Cruelty Free ✨Non-Comedogenic ✨Vegan ✨Paraben Free 🔑 Ingredients : ✨Aloe Vera Juice ✨Shea Butter ✨Evening Primrose Oil Okay, as you can see your girl woke up DULL! The only thing I did for this video was wash my face and use this to show y’all the transformation! I was using this EVERY night but last night I used my acne treatment routine and your girl FELT THAT (salicylic acid can be so drying to my combo skin). What’s my favorite part? This baby doesn’t have a smell or heavy greasy feel, so it perfect year round! At $21 this is a DEAL ! (The line I used on my cheek covered the entire bottom portion of my face!) Have you tried this brand?
Drunk Elephant- The Littles 🐘
I won this cute little kit in a raffle & I couldn’t be more thankful! I have always wanted to try these products but never wanted to spend the money on all of them incase I didn’t like them! Inside this kit are the following products: DRUNK ELEPHANT - Beste No. 9 Jelly Cleanser Deluxe Sample DRUNK ELEPHANT - B-Hydra Intensive Hydration Serum DRUNK ELEPHANT - Protini Polypeptide Cream DRUNK ELEPHANT - C-Tango Multivitamin Eye Cream DRUNK ELEPHANT - T.L.C. Framboos Glycolic Resurfacing Night Serum DRUNK ELEPHANT - C-Firma Vitamin C Day Serum DRUNK ELEPHANT - Virgin Marula Luxury Facial Oil DRUNK ELEPHANT - Umbra Tinte Physical Daily Defense Broad Spectrum Sunscreen SPF 30 That’s literally a whole skincare routine! So far I started out my day with one of Drunk Elephants infamous “Face Smoothies” I washed my face with Beste No. 9 Jelly Cleanser & then combined C-Firma Day Serum, Virgin Marula Luxury Facial Oil, & Protini Polypeptide Cream together on my mixing trey with a disposable skincare spatula! I applied it all over my face & neck. Once that absorbed, I applied Umbra Tinte Daily Defense SPF 30 over my face & neck & was done! I love how the kit comes with steps to walk you through different routines you can use in the morning or at night! I will do a follow up review after I have used all the products for a few weeks! But so far, my skin feels & looks great! I have been breaking out lately & haven’t felt the best about my skin so I really needed this pick me up!! Thank you for reading! You guys are the best!! ❤️ @cherie@Cheriebeauty@CheriePick
My Farewell To Cherie
Follow me on Ig for more skincare since Cherie is leaving 😭 @naturedskinv This has been an amazing journey and I’ve made soo many amazing friends. Thank you for all the love, conversations, and just overall happiness I’ve experienced on this app. I’m definitely sad, a little upset, and a dash of confused, but thank you @cheriefor giving me such an amazing confidence boost and guidance. The way the app shaped my thoughts on skincare has been insane. I’m still willing to forget this and call it a joke if y’all are! 😭 Anyways thank you again and hopefully we can stay in touch 🙏🏾
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