Furloughed: Will Canada´s broke businesses care about its 2020 Pride?

Canada's businesses have issued save-our-soul pleas. Will they bother funding Pride?
RayMwareyaRayMwareya
Jun. 24, 2020
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!It was a blissful moment in 2019 when I attended my first ever Pride march in Ottawa, the capital of Canada. I was fascinated because where I come from in Zimbabwe (Africa) and a place where any attempt to hold a Pride walk could attract violent reprisals. Something bemused me about Canada´s capital Pride march. That is corporate giants; your Bank of Canada, Starbucks, truckers, Air Canada, embassies, Shopify; all marching out forcefully, donating water bottles, vehicles, music gigs or branded condoms to illuminate crowds at the pride walk. I was particularly told that Gaingels, an investment group in Toronto whose members invest their money in companies with admirable Pride values, reportedly made its first deal in Canada in June 2019. The firm reportedly ploughed $360 000 in Borrowell, a Toronto-based fintech company whose 50% of staff identifies as female and whose vice president is a member of the LGBTQIA community. This is exemplary. But here is the catch – COVID-19 has devastated Canada's economy, shut down businesses and furloughed millions of workers. Will Canada's businesses – broke and insolvent – flush out wallets and support the 2020 Pride? Does the virus mean supporting Pride is now a forgotten, non-essential expense?Pride 2020 Sponsors May VanishAs if to illustrate the grim times ahead – Canada's Capital Pride 2020 slated for 21 to 30 August – will probably be the first virtual pride in the history of prides in Canada. If crowds cannot mingle physically for Pride – will corporate businesses bother coming out with emphatic support for Pride? To be fair, corporate company donations that are normally the financial lifeline for Canada's Capital Pride, are in dire straits themselves. For example, Air Canada, a heroic sponsor of the Capital Pride, has slashed 20 000 jobs amid a frightening collapse of air travel. If one of the world's most premier airlines is asking staff to go on leave for up to two years – will anyone bother with meeting the sponsorship costs of a virtual Pride? It remains to be seen.A Cancelled Pride Sets Bad PrecedentI am not entirely optimistic. A cancelled or much reduced Pride will set a bad precedent that, in times of financial woes; pride marches or LGBTQIA safe spaces, are just an afterthought. LGBTQIA safe spaces and rights-affirming events like the Pride are needed even more in 2020 amid the Covid-19 outbreak. In this crisis, LGBTQIA identifying Canadians are bearing the brunt of being quarantined in homes with homophobic parents, siblings or relatives. Transfolk, for fear of lockdown rules and amplified hatred, cannot come out safely and take advantage of events like Pride to affirm their humanity, make friends or connections. It is at this tumultuous time that Pride events could do much to reassure transfolk that even amidst a pandemic, LGBTQIA rights and Pride walks matter for a community that has been long used to living hidden under the table –sort of.
Ottawa Pride 2019
Ottawa Pride 2019
But for a Pride March to go ahead, massive amounts of money, donations and human services are needed. Canada’s businesses are facing their grimmest hour since World War 2. It will be a fabulous miracle if come August most of them pump out resources for the 2020 Pride amidst bankruptcies and a vicious pandemic. About me: Ray Mwareya is a staff writer at Soule.Lgbt Magazine and lives in Ottawa, Canada.
Celebrate Pride With Cherie!
cherie, image
Celebrate Pride With Cherie!
Sign-up for more writer spotlights in app
Download Now
Best Reviews
this isn't a lipstick 👀💋
this isn't a lipstick 👀💋
I did a little video with some of my favorite reds a little while ago, but I feel like NYX - Intense Butter Gloss in Apple Crisp deserves its own post! It's glossy, pigmented, AND affordable... we love to see it! 🙌🏾
Preserving My Curls Overnight
Preserving My Curls Overnight
This is how I preserve most of my hairstyles overnight! I hear many people complain about how their bonnet or scarf is always falling off their head and ending up on the floor once they wake up, I was having the same issue! That is when I decided to create a wrap that would stay on throughout the night while protecting your curls. I hand make them myself and sale on Etsy (link in my bio) if you are interested! 😊
CMON MADDIE..... Really ? 😒
CMON MADDIE..... Really ? 😒
okay so i’m sorry for the light this week but i’m working on a work station. However this Morphe Maddie palette isn’t doing it for the me. In my opinion I believe to pull a good palette together is blend ability and good shimmer or glitters. The shimmers on the is so trash 🗑 sorry to say. i literally had to dig for a good creamy shine. However it isn’t a complete miss. The other colors did have some good pigment and my fav shade is the black shade. It was really dark and blendable. I would probably recommend this to someone with more fair skin because they pigments and shimmers would work better in their favor. Have you used this palette if yes tell me all about below, if no would you still wanna try it out and why ?
💄Share your favs in 🏷 Lip Gloss Mania
💄Share your favs in 🏷 Lip Gloss Mania
There's no doubt that a lip gloss could give a wash of light color while still being versatile enough to go with the rest of our makeup look. Notice how the gloss also defines our lips and gives them volume? More and more beauty brands are improving their formulas, maximizing their shine, and creating tubes of gloss that are more irresistible, and we are 100 percent here for them! What are your favorite lip glosses? Share them with us in 🏷 Lip Gloss Mania
DON’T try these at home!
DON’T try these at home!
With so many self- proclaimed beauty gurus in the world today, it’s very easy to get sucked into the DIY trend. Most experts and skincare specialists will tell you these homemade concoctions are not as good as they are made to be. Here are 5 ingredients you should not put on your face and why. 1. Essential Oils- The fragrant portion of plants is what makes essential oils. Modern science has revealed how fragrant oils cause problems for the skin. In the long run components in essential oils can significantly irritate and damage the skin. 2. Lemon Juice 🍋- Lemons are extremely acidic, which will irritate your skin. You can experience excessive redness, dryness, and skin peeling. Using lemons on your skin can cause more damage then benefit to your skin. 3. Coconut Oil- This ingredient causes a lot of debate amongst my followers, but fact is a fact, coconut oil is highly comedogenic. This means that the oil clogs pores on your face. When you apply coconut oil to your face it lays on the surface and is not able to be absorbed into the skin due to its large molecules. It can cause breakouts, blackheads, and whiteheads. 4. Witch Hazel- Here is another debate stirring ingredient. A lot of my patients and followers swear by witch hazel because of its immediate results on absorbing oil on the skin. What they fail to understand that it is not only absorbing the excess oils, but it is also stripping your skin of its natural oils. This can be very damaging to your skin and it’s natural protecting barrier, causing unnatural sensitized and dry skin. 5. Toothpaste- Such a popular trend and so harmful to your skin. Toothpaste contains high levels of baking soda which will mess with your skin’s ph level. This can lead to redness and burning of the skin. Toothpaste is a horrible option for your blemishes and instead I would recommend THE inkey LIST - Succinic Acid Acne Treatment As tempting as it is to try natural remedies at home, do your skin a favor and resort to stabilized and researched ingredients and products.