Dupes ALERT🚨: These Drugstore Beauty Brands Amazed Me!

poppyprincesspoppyprincess
Jun. 21
Just because something’s expensive doesn’t necessarily mean that it’s good – or, at least, better than something cheaper. Luckily, there are some fantastic drugstore brands out there with dupes that work just as well (or sometimes even better!) than the more expensive options – and after trying out a lot of them over the years, I’ve summed up the best available here.
NYX 
If you’ve never heard of NYX cosmetics before, you’ve been missing a trick. It’s actually been around since way back in 1999, when Toni Ko, who moved to the US from Korea at age 13, founded it after noticing a wide price gap between luxury and “regular” brands and products on the market. NYX sells a wide range of 100% cruelty-free and PETA-certified makeup, from flawless foundations to lipsticks and lip liners that will rival Kylie Cosmetics. One product to watch out for in particular is the NYX Pore Filler, which is almost an exact replica of Benefit’s POREfessional Primer – but just a fraction of the price!
Milani
Founded in 2002 by Ralph Bijou and Laurie Minc and named after Milan, the city that inspired them, Milani is a cosmetic brand that sells a variety of different products in colors and shades that are appropriate for all skin tones, with an extensive product range to choose from. The makeup is known for its superior quality and rich, pigmented color – as well as its low price tag. While Milani is not specifically a vegan brand, there are multiple products that are vegan-friendly; plus, they’re all certified cruelty-free. 
Lacura
Lacura’s popularity has risen quickly in the last few years – and it’s not hard to see why. It’s an award-winning beauty brand with a range of products, from makeup to rejuvenating skincare creams and serums, as well as shampoos and conditioners. And the most important part: it’s beauty on a budget. Take the Pink Clay Mask, for example, which is strikingly similar to the famous Sand & Sky mask that’s taken social media by storm. Instead of a high price tag, however, it’s under $10.
CoverGirl
It’s more than likely that you’ve heard of CoverGirl before, being one of America’s most well-known drugstore brands. It was founded way back in 1989 and has been a staple in the budget beauty industry ever since. And it’s still going strong, coming out as one of the best brands for dupe beauty and makeup products. It combines a range of high-quality, cruelty-free products with reasonable – and affordable – prices, and still comes out on top in surveys of America’s all-time favorite beauty brands. Check out CoverGirl’s TruBlend Concealer – it’s pretty much identical to Tarte's Shapetape Concealer, just much, much cheaper! 
Start Duping!
So, now you know some of the drugstore beauty brands with the best dupes, you can start trying them out. I’d suggest taking a high-end product that you like and then searching to see if any of these brands sell something similar – there’s a good chance they will do, as all have a pretty extensive product range. However, before you use any new product, you should always check the ingredients list just to make sure that there’s nothing in there that will irritate your skin. And if you love your new brands and products, don’t forget to share this article with your friends and family so that they can benefit too! 
Best Reviews
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My AM routine while rocking cherie merch!
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