4 At-home Hair Color Brands to Watch Out For!

Cydnee_01Cydnee_01
Jun. 21, 2020
Dying your hair can bring you a new lease of life – whether it’s feel fresher, or to just try something new for a change. There are, however, hundreds of hair color brands out there, so finding a new one to try out that will work for you can be like finding a needle in a haystack! Luckily for you, I’ve researched five of the best lesser-known hair color brands on the market – be sure to look out for them when you’re next coloring your hair.
Iroiro
Iroiro was born out of a teenage girl’s desire to want to change her look by dying her hair a bright, vibrant, exciting color – and her father’s apprehension. After speaking to his friend about his dilemma, they checked the labels of all the different brands’ semi-permanent hair dye and found that they all contained synthetic ingredients and dangerous chemicals. They wanted to do better – and they did. Iroiro prides itself on making semi-permanent hair color that contains only natural ingredients, including coconut oil, cranberry, and yuzu. Moreover, the company uses eco-friendly packaging that has enabled it to reduce an impressive 70% of its carbon footprint – plus, products are only ever tested on the founders’ friends and family, not animals. One of the best-selling products is the Iroiro Premium Natural Semi-Permanent Hair Color 70 Pink, which allows you to achieve a bright, vibrant pink color without exposing your hair to any harsh, damaging ingredients. 
Arctic Fox
In 2014, when Kristen Leanne struggled to find a good hair color brand with bright, vivid, semi-permanent shades, she and her partner Ryan Morgan decided to solve the problem themselves. After dedicating two years to research, they founded Arctic Fox Hair Color and released a line of intense colors formulated using only natural ingredients. All of their products are, therefore, completely free of harsh, synthetic chemicals, as well as cruelty-free and vegan. One of Arctic Fox’s bestsellers is ‘Bleach, Please’ – a plant-based hair-lightening product released in 2019 that is packed full of nourishing, replenishing natural ingredients to avoid damage as much as possible. 
Color Wow
According to Gail Federici, CEO of Color Wow, “Necessity is the mother of invention.” And out of her necessity to tame her frizzy hair, as well as find a kind, conditioning product to use on colored hair, came Color Wow. The company aims to “tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair” using products that are all vegan, gluten-free, and cruelty-free, and contain no parabens, sulfates, or alcohol. One of the best-selling products is the Color Control Toning & Styling Foam – the lightly tinted, leave-in foam helps neutralize brassy tones, and is available in blue for brunette hair and purple for blonde hair.
Keratin Complex
In 2007, a group of hair care professionals discovered a new way of achieving healthy, shiny, smooth hair by combining cutting-edge technology with already-proven science to bind keratin to each strand of hair. The result was a new brand called Keratin Complex® – and the first marketed product was the Natural Keratin Smoothing Treatment, which, as well as being the winner of the Favorite Smoothing Treatment by Behind the Chair Stylist Choice Award for eight years in a row, is still one of the company’s bestsellers. Since then, Keratin Complex®  has launched Color Therapy, a full collection of keratin-enhanced professional hair color. The company incorporates the signature keratin technology into the coloring process, helping to make the hair smoother and stronger as it undergoes a color transformation.
Madison Reed
Hair color brand Madison Reed has a simple core message that speaks to many people: “To provide the best, most luxurious hair color, made with ingredients you can feel good about.” Not only does the company offer hair color that’s completely free of harsh chemicals and parabens but packed full of nourishing ingredients such as keratin, ginseng, and argan oil, it also provides customers with access to professional, licensed hair colorists to help find the perfect shade. Madison Reed’s best-selling product is the Color Reviving Gloss, which can be used to refresh faded color, reduce brassiness, and add shine. It can be used in two ways: either applied to the mid-length and ends of the hair immediately after coloring the roots and allowing both to process together, or used all over the hair to bring faded color back to life.
Start Branching Out!
So, now you know some of the best – but perhaps lesser-known – hair color brands out there, you can start branching out and trying some of them yourself! All five mentioned here have great core messages and strive to use all-natural ingredients in formulas that are completely free of harsh ingredients, as well as cruelty-free. That means they should be suitable for everyone, but you should always check the ingredients list just to be sure. And if you love your new products, don’t forget to share this article with your friends and family so they can benefit too! 
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