Isle of Paradise: The Brand Which Makes The Tanning Dreams Come True
He has worked with A-listers around the world and has expertly bronzed them all, from Kate Moss, Blake Lively, Kendall Jenner, Kim Kardashian to Lily James, Millie Mackintosh, Sienna Miller and countless influencers and models backstage at Fashion Week.
He’s committed to make people feel comfortable and calls himself “a body confidence champion rather than a spray tanner”. And his products are so popular with shoppers that one bottle is snapped up every three seconds.
He is Jules Von Hep, founder of Isle Of Paradise, the revolutionary and disruptive tanning brand which is reinventing the tanning game with a unique color-correcting technology that creates a streak-free, real-looking tan, and markets itself as a champion of body positivity, diversity and exclusivity, establishing itself as the self-tan for every-body.
Isle of Paradise is an extremely popular brand with a steadily growing social network, and a present and visible founder, who is totally committed to spreading out the company’s message and values.
Jules Von Hep is very much the face of Isle of Paradise and the beating heart of the brand: he actively takes part in all the marketing activities and speaks to his public all the time, creating a strong sense of community through the official website, the social media channels and media interviews.
However, even though “the Isle” is so famous and so deeply connected with its costumers, there still may be something you do not know about it, something which is worth knowing.
Let’s go and see the Isle of Paradise up close to get some cool behind the scene insights!
#1 The brand’s name history
“Isle of Paradise is the mental state of mind that you take yourself to when you are tanned.”
This is how Jules Von Hep describes his brand’s name and it perfectly embodies its mission and its origin.
When it came to choosing the name of his new line, Jules thought about what makes him happy in life and that is spending time with his mum and friends, buying new clothes, going on holidays, living life! These are the moments he usually tan for and these are his happy moments, his Paradise.
“ I tan to make me feel more confident. Those times that I’m wearing tan is paradise. The Isle of Paradise is not a real place, it’s a state of mind – it’s the place self-tan takes you to in order to feel great”
#2 The new rules of the tanning game
Isle of Paradise is not just a self-tan label, it’s a tanning brand with a major point of difference: thanks to a cutting-edge science and ingredients, Isle of Paradise is the first tanning company to infuse a unique colour-correcting technology within its products. The 3 colour correcting shades each correspond with the 3 shades of tan; for a light tan there’s peach to illuminate and diminish uneven skin tone. For a medium tan there’s redness-reducing green, and for a dark tan, there’s violet, which reduces yellow tones.
#3 When Jules Von Hep first met Beauty ...
... he was probably eight years old. He was left home on his own and he tried on his mum’s Chanel lipstick. Something clicked in his brain at that time but it was at university that he really felt in love with a beauty product: he was in the shower, washing his hair and thought how incredible was the shampoo he was using.
It was love at first sight.
#4 Scents of Australia
After finishing his degree in Manchester, Jules Von Hep moved to Sydney for a year to work in magazines.
It was a crucial time of his life: Sydney is the place that Jules credits with changing him as a person and enabling him to feel comfortable in his own skin. And this being one of the main reason that moved him to create Isle of Paradise - he wanted to create a product which could help people to love their body and to feel comfortable with it -, it was a natural choice for him to look for a scent inspired by Sydney when working on his products’ fragrance.
That’s where Eucalyptus and Peppermint came from: they have been inspired by Jules’ time in Sydney. Isle of Paradise is confidence and happiness in a bottle, and that’s what Sydney did to the King of tanning.
#5 A Tanning Primer? Yes please!
Everything about Isle of Paradise sees things done differently: the use of colour theory and a unique technology which adapts to your skin, creating a custom tan; the presence of curvy models in the advertising campaign and the inclusive message that challenges the “one size fits all” approach to body care; the founder’s mission of creating a brand that could embrace the bodies that we meet everyday - all the bodies: all sizes, shapes, skin tones and textures.
And the use of a tanning primer. Yes, a tanning primer.
If the use of makeup primer is obvious, as it helps making the foundation sit better and last longer, why couldn’t they have one of these for tanning? It has been a natural choice for the king of custom self-tan to create and use a product which could help the tan being as much natural as possible, with a long last effect (up to three days more that the usual self tan products) and no smell.
“Life’s too short Babe. Make peace with your body.”
Jules Von Hep
pre + post Halloween-Makeup skincare routine
Hi!! With halloween around the corner and face paints and heavy makeup inevitable, I wanted to share some products that I think would be helpful to making sure your skin stays safe and protected under makeup, and things to do post makeup to minimize irritation and acne. Besides your normal routine, here are some things you can add! Obviously I don’t suggest adding all these things in one day, but if you have some of these and you know they work for you, try it out! My skin type: sensitive, acne-prone, rosacea, combo My skin concern: redness, hyperpigmentation Pre Halloween Skincare: + FARMACY - Honey Potion Renewing Antioxidant Hydration Mask this is one of my favorite hydrating masks; it has a warming effect and it’s very healing. The antioxidants can protect from free radicals and provide a quick moisture barrier recovery. Use it very lightly and it washes off SO well. Smells a bit like honey. + FARMACY - Deep Sweep this toner is absolutely heavenly, it’s great for preparing your skin for incoming acne and clearing up oily skin and extra sebum. Not a lot of fragrance, which is great. This is perfect for halloween because salicylic acid is a bit photosensitive, but at night time there and under masks there is very little that could go wrong in that sense. + #Romer - Treatment[products]#[FourStars] this product is fairly new to me, but I am very excited about it. It’s a moisturizer/treatment combo, so you can leave it on or wash it off as a mask. I prefer to leave it on; it’s very soothing and rich, so it hydrates my skin so well. Smells very fresh and also a bit like fruit! It’s made with niacinamide and prickly pear, so it’s nourishing as well as a little clarifying. Post Halloween Skincare: + PLANT APOTHECARY - Not A Spot Acne Treatment Mask you know how you can FEEL acne coming after a long day of wearing makeup or sweating or whatever? This mask is perfect for it! I usually use this as a spot treatment unless my skin is really bad - it can be drying on normal or dry skin. If you’re oily or combo, just use sparingly. It’s a powder so you have to follow the directions and mix it with water (or your favorite serum or essence or toner), I usually just do water, and then it’s like a paste! Not much of a smell, but I do like the gentleness of it. + SNP - Cicaronic Sheet Mask after acne masks or clay masks, I like to follow up with a hydrating sheet mask to soothe and calm my skin. This one is perfect - made with centella asiatica aka cica - and the sheet mask actually fits my face for the first time ever! This will add some hydration back into your skin post acne/clay mask and prep for the rest of your routine. Smells like fresh cut grass!
lily collins 🍷 inspired look
Have you guys seen Emily in Paris? I know its stereotypical, unrealistic, and kindofunfairtothefrench but... It was so entertaining. I binged it in 2 days. I also found Emily’s actress, Lily Collins, super pretty. She looks like Snow White in so many makeup looks, so I tried my hand at once. This is what she wore in the 2017 Oscars. Here’s a few tips for how I did this look! 🍷 TIPS 🍷 ￼￼￼Start the liner with pencil. And keep it in the outer corner of your eyes. The pencil should emphasize your upper and lower outer corners to frame the wing. I used my PHYSICIANS FORMULA - Eye Boost Gel Eyeliner Trio ￼￼￼Avoid felt-tipped liner. Ironically, that’s what I used here. The L'ORÉAL - Infallible Super Slim Liquid Eyeliner IS great quality and value. Its opaque and hasn’t gone bad with on/off use in 2 years. The finish is sort of shiny, and it glides on easy. Buuuut for this look, go for full paint liquid liner. It’ll make the wing more pronounced, and less likely to fray. The felt tip is great, but the ink can run low for this kind of look. ￼￼￼Use white + light eyeshadow to emphasize the space. This helps a LOT. It doesn’t look like it at first, but this look has shadow! I used the URBAN DECAY - UD x Gwen Stefani Eyeshadow Palettepalette. Take a color that’s your skin color (but shimmery) and apply it all over your eyelid. (I used the shade Bathwater) Put a MINIMAL amount of brown crease shadow at the outer edge (Anaheim). Do a bright inner corner highlight (Blonde) AAAAAND fill in the space between your black liner (Blonde). It might soften the black liner- No worries, pure liquid liner can easily go over it again. Still, using skin-toned / brighter shadow really makes the black pop! ￼￼￼Make your lashes biggest at the center. Guys I had to redo my lashes like 10 times. And I trimmed the ends a LOT. It doesn’t even make it across my entire lid, but that’s okay- To match Lilly Collin’s look, center the lashes. Opt for a frayed look like e.l.f. - Natural Lash Kit so it opens your eyes without hiding the liner. I personally like this lash set and glue. The lashes are a little fragile, but they’re comfortable. And I like that the glue is clear- You can’t see all the places I accidentally got it on my eye. 🤡 ￼￼Pick a lip color with sheen. Her lips aren’t fully matte in this picture. But I like that- they have a pretty glow. I went for a more berry looking color. The NYX - Soft Matte Metallic Lip Cream in Madrid is just as good as the regular matte lip colors. They’re not drying, and they’re super pigmented. ￼￼And finally, a subtle blush. I found that peach/ amber goes well with this look. Apply it to the apples of your cheek, and avoid the under eyes. This will make the eye area look more open. I used the BOURJOIS - Little Round Pot Blusher in Rose Amber. A little hard to swatch, but pretty and subtle!
Create A Subtle Cat Eye Using Lash Extensions💕
This post is dedicated to those of you who don’t want or can’t use a lash strip! If you have a subtle eyeshadow look, a great way to enhance your natural eyeshape is to use individual lash extensions! It’ll give you that your lash but better look and create a charming “atmosphere” around the eye. You don’t have to be a lash artist to do it. All you need is some classic lash glue and individual lashes from a place like LASHIFY - AMPLIFY GOSSAMER LASHES For this eyelook, I created a Demi lash towards the outer corner. A Demi lash is essentially a lash that is about 1/3rd long of a normal strip lash. Starting for the end of the outer corner I used three individual lashes beginning with a 14mm size at the outermost corner. Next would be a 12mm and a finally a 10mm. You can see the difference it makes in the first photo vs the second. In the second photo, I just have mascara, whereas the first photo I have the 3 individual lashes! Tips: 1. Curl and put on your mascara BEFORE you put on the individual lashes. The mascara will provide a sturdy base for the individual lashes to attach to. 2. Use a tweezer to assist with your application and attach the lash to your lash line. DO NOT put it directly on the waterline because this will cause irritation. You do want to be close to it though! 3. I use the lash glue from house of lashes. It’s comfortable and not clumpy. Place the glue on the individual lash like you would normally would on a strip lash. You only need A LITTLE bit of glue. Placing too much will cause difficulty in sticking and it’ll get all over your lashes. Another glue you could use or try is the DUO - DUO Brush-on Adhesive Enjoy your flirty “natural” lashes 💕😄
AMONG US MAKEUP PRODUCT LIST
I’ve been asked multiple times by my awesome TikTok community to do a makeup look inspired by the popular video game, Among Us. I wanted to create an avant-garde version of their intro screen and promo posters, where the lil astronauts were all in space. Then I added all the colors mixed into a rectangular block on my face to match how the characters look. Being inspired by something popular doesn’t mean you have to give up on your aesthetic ❤️ If you want to see how I applied everything, check out my tiktok tutorial @cindychendesigns! GET THE LOOK: @makeuprevolution REVOLUTION - Book of Spells Love Spells Eyeshadow Palette* REVOLUTION - Book of Spells Curses and Hexes Eyeshadow Palette @bhcosmetics bh - Take Me Back to Brazil 35 Color Pressed Pigment Palette @neshailashes New Colored 25mm 3D lashes (Yellow)* @ccbeauty_us 12 Flash Color Cases (White) @officialsnazaroo Face Paint (Blue, Black, White) *gifted Edited with @lightroom and @photoshop
Eco friendly makeup brand: Alleyoop!
Alleyoop is a newer brand to me—they had been on my radar for a little while, and I finally got to try some of their products when they invited me to their content creator program. The whole idea behind Alleyoop is to simplify your routine with staple, multi-use products that are quick and easy to apply and blend. Their philosophy is to streamline your routine, eliminating products that you don’t need or don’t use, which is a very eco friendly idea when most makeup brands pump out product after product, not seeing to give much thought to how wasteful it can be. One of the products they sent me was the alleyoop - Stack the odds multi-use face palette , which comes with a contour, blush, and highlight. The shades are SUPER creamy and easy to blend, and there are three color options available for this palette (the one seen here is Sassy Pants, the lightest option. The other shades look great on deeper skin tones!) I really, really love this palette. These are three staple makeup products that I use every day, all rolled into one. The design of the palette is very innovative and cute, and I love that it removes the need to buy three separate products. I know there are other face palettes with these products rolled into one, but this one is so streamlined and simple, and seriously—the formula is so beautifully creamy and blendable. They have jojoba and sunflower oils to give skin a subtle glow, which I love. I apply these with either my fingers or a brush; either way works fine. I find myself reaching for this palette most mornings. The alleyoop - 11th Hour Eyeshadow Sticks is a very cool idea for a product. Alleyoop reports that 82% of women use only 1-3 shades out of the eyeshadow palettes they own—that’s a TON of waste, of both money and product. Their solution is these cream eyeshadow sticks, which come in five universally flattering shades. These take about ten seconds for me to swipe on my lids and pat all over, resulting in a shimmery wash of color. Alleyoop claims they’re smudge and crease proof for 11 hours, which I’ve shockingly found to be true. Plus, the other end is a sharpener in case you want to use it as an eyeliner! I really love what Alleyoop is doing. Their mission is to make beauty simpler, easier, and less wasteful. They offer a pretty select range of products, which makes me trust that they actually care about their mission of helping the environment. Plus, their orders come packed in dissolvable packing peanuts! Not only are these fun to dissolve in the sink, it gives me further trust in the company. In addition, I like that their prices are accessible: Stack the Odds is $34, which isn’t bad for three products, and 11th Hour is $20. I’d much rather pay $20 for a shadow I know I’ll use than $60+ for a palette with a bunch of shades that will go to waste. All in all, I highly recommend checking out Alleyoop for great products at great prices! #CheriePartner
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