4 Brands of Makeup Brush To Try

Jun. 18, 2020
So many brands of makeup brushes, so little time…
I’ve selected 4 must-have brands of makeup brushes to save you time and help you decide which ones are right for you. All these brands also have an interesting ethos which might influence your choice of brand…
  • IT Cosmetics
  • EcoTools
  • Zoeva
  • My Kitco
IT Cosmetics
Cult US brand IT Cosmetics was launched in 2008 and was acquired by L’Oreal in 2016. They have a line of makeup and skincare products, but their specialty is makeup brushes. Their products are cruelty free and accredited by PETA. They have a huge presence on QVC, but don’t let that put you off!
Their Heavenly Luxe Dual-Ended Concealer Brush has a flat brush at one end for application, with a fluffy buffer (try saying that quickly) on the other end for blending.
The Heavenly Luxe Dual-Ended Concealer Brush by IT Cosmetics.
IT Cosmetics have a huge range of brushes to choose from, but If big conglomerates aren’t your thing, then this may not be the brand for you
As the name suggests, EcoTools pride themselves on their eco-friendly and cruelty-free makeup brushes and other natural beauty products.
Founded in 2007 by sisters Jen and Stacey, and part of Paris Presents Inc, EcoTools uses recycled materials, renewable bamboo and improved manufacturing processes to reduce the environmental footprint of its products. They also support projects aimed at empowering women and girls.
Their Retractable Face Brush is designed to apply either powder or bronzer and has cruelty-free bristles and a recycled aluminum case. It’s designed for travel so that you can stow it in your purse to us on vacation or when you’re on the go.
Founded in Germany by Greek-born Zoe Boilou, Zoeva prides itself in its commitment to support women in need, including partnering with organizations that assist women facing domestic abuse, cancer or homelessness.
Zoeva’s brushes, makeup and accessories are all cruelty free, although they do use goat hair in some of their non-vegan brushes, which is gently combed or shaved without harming the animal.
Their Detail Liner Brush is incredibly fine and precise, and is designed to help you perfect those dramatic old-school eyeliner flicks. It’s made with synthetic hair (non-animal).
Every Zoeva brush has its name clearly printed on the side, so you always know you’ve got the right makeup brush for the job in hand!
My Kitco
Founded by makeup artist James Molloy and his partner Alex Thompson in their spare room, MyKitco prides itself on still being a ‘friends and family run business’. They do not conduct testing on animals, and all natural hair is sourced as by-product.
The My Kitco range of makeup brushes feature weighted handles, which can be helpful if your hand is a little unsteady (like mine!). Their brushes are also color-coded, so you can see whether the rush is aimed at beginners or professional. Gray handled brushes are suitable for all, while those with a blue handle are aimed more at the professionals and for specific makeup jobs.
I decided to check out their My Essential Brush Set, which aims to provide all the brushes you might need to create a full makeup look. It includes a foundation brush and foundation brush for your face, and for your eyes, it has a brush for sharp angles, another for tapered creases, as well as a brush for all-over shadow. All brushes in the set are made from super-soft synthetic fibre.
This could be an option if you’re looking to replace your existing makeup brushes with a range that covers the essentials.
Makeup Brushes With a Conscience
With so many makeup brushes on the market, it can be hard to work out which ones are truly indispensable! All of the brands I’ve considered above have other factors as well as the professional credentials of their creators which might influence your decision to buy, whether it’s their cruelty-free or eco-credentials, their concern for women’s issues, or their ethos of supporting friends and family. 
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