🔬 Four Brands Revolutionizing Skincare with Exclusive Technology

Jun. 18, 2020
Skincare has always been an innovative industry. To thrive and grow, beauty houses need to constantly showcase exciting new products alongside their much-loved classics. 
Read on to explore four progressive skin care brands who are offering revolutionary new technology and ingredients to an ever more discerning customer. 
Healthy and glowing skin is the foundation of self-confidence and discovering a fabulous new moisturizer or luxurious face mask that makes your skin feel amazing is a real joy. So, let’s go look for that treasure!
Atolla – personalized serums 
Atolla is a US based brand with a unique and fascinating method of personalizing skincare. They are a ‘skin health company’ and were established by a technology focused designer, a data scientist and a dermatologist who has been referred to as a ‘Beauty Guru’ by Marie Claire magazine. 
Offering an effective serum that suits the customer’s skin type exactly taps into a growing trend. People aren’t happy with a ‘one-size-fits-all’ approach to their self-care anymore. Personalization is key!
Atolla’s clever system requires the individual to answer a comprehensive list of questions about their lifestyle and skin. Your home environment, work, stress levels, tendency to burn in the sun and much more are fed into a powerful algorithm and your ideal serum is created. 
It’s a subscription service so re-purchase is assumed. A free skin health kit and the Atolla app work together to monitor the complexion and make any formula changes, as needed, to the next bottle of serum received. 
L’Oreal – creams with nanotechnology 
L’Oreal are a beauty powerhouse who have recently boldly declared that they are aiming to be the No.1 technical skincare brand. With one of the highest amounts of skin-tech patents in the industry it looks like they are on their way. 
Skin care is a collaborative industry in which dermatologists, chemists, herbalists and scientists all work together to find and develop new ingredients and techniques. 
Nanotechnology in skincare is, in simple terms, a more efficient and effective delivery system. The miracle active ingredients that increase glow, boost moisture or fade hyper-pigmentation are made as tiny as possible. This means they find it much easier to penetrate skin cells and work their magic. 
‘Revitalift Anti-Wrinkle Cream’ is a super popular product that uses nanotechnology brilliantly. It contains nanosomes filled with a powerful pro-retinol boosted version of Vitamin A. These nutrients are then delivered straight to the centre of the skin’s building blocks, increasing moisture and supporting collagen. 
Lancome – personalized skin match foundation 
Lancome is both a skincare and a make-up brand and with their new skin match foundation ‘Le Teint Particulier’ they have combined their dual expertise.
Women, especially those with darker skins, have been longing for more individualized foundation for years. Our skin tone and hydration levels are personal to each of us and often the choice of make-up base feels like one big compromise. 
Lancome Color Expert is aiming to fix this issue. A pioneering ‘colorimeter’ scanner reads three areas of your face and calculates the exact shade and amount of moisture that each customer needs. 
The exclusive customization technique involves the measurement of the red, yellow, blue and white pigments in your skin color. A combination selected from over 20,000 colors is then expertly blended to create a unique bottle of foundation. 
Accessibility to a more inclusive range of colors is clearly important to Lancome. They have developed a ‘Try It On’ option on their website. This allows customers to become their own color expert using only their phone camera and downloadable software. 
Drunk Elephant – electrolytes 
Drunk Elephant is a skincare brand who focuses on the ‘biocompatibility’ of an ingredient with the skin. Anything included in their quirky products must improve the skin without the risk of an allergic reaction or the introduction of toxins. 
In 2020 it is ‘Electrolytes’ that are creating the most enthusiastic buzz within the world of skin care. And what are these ground-breaking compounds? Completely natural, an important part of a healthy diet and, if you’re interested in sport nutrition, you will definitely have heard of them already!
The electrical charge carrying minerals potassium, magnesium and calcium have long been used to revive flagging athletes. Now, cosmeticians are researching how electrolytes can also support the health of our skin and deliver moisture to where it is most needed. 
Drunk Elephant’s F-Balm Electrolyte Water Facial is a market leading face mask and the reviews are fantastic. The rich formulation combines electrolytes, antioxidants and hydrators into a potent but soothing skin treat. 
New technology in skin care is far from futuristic and weird. Problems are being solved, generalization is being shelved and product effectiveness is being boosted with new ways of thinking. Long may the trend of inventive and thoughtful skin care last. 
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