✔️5 Makeup Brands Millennials Swear By in 2020

Jun. 18, 2020
Find out which makeup brands millennials love and what they can offer you. Stay current and keep your looks on-point.What’s the best cosmetic brand for millennials—and why should you care?
Well, this generation of trendsetters is setting the stage where it concerns beauty. It isn’t just about age; millennials have attitude! 
I review five beauty brands millennials adore. Learn what makes each special and why you might want to join countless millennials as a fan.
The best brands for millennials include:
  • ColourPop Cosmetics.
  • Milk Makeup.
  • Bite Beauty.
  • Kylie Cosmetics.
  • Fenty Beauty.
  • Most Popular Makeup Brands for Millenials: Stay On-Point!
    Millennials look at brands as a whole: features like eco-friendliness and cruelty-free lines are more important than ever. Check out these five millennial-approved beauty brands:
    1. ColourPop Cosmetics
    ColourPop Cosmetics is a relative newcomer to the makeup scene, founded in 2014.
    This colorful brand embodies millennial creativity with a diverse line of eye, lip, and face products. They advertise themselves as luxury beauty at an affordable price, because looking glam shouldn’t break the bank!
    ColourPop is also cruelty-free and has won a host of awards from beauty editors, from Allure to Glamour and Temptalia. 
    Note that ColourPop offers bold looks—if you’re a fan of subdued shades, you may find yourself overwhelmed with the vivid unicorn colors.
    Try the ColourPop Truly Madly Deeply Eyeshadow Palette for dazzling rainbow looks.
    2. Milk Makeup
    We millennials are all about the environment and Milk Makeup read the market right. 
    This brand, founded by Mazdack Rassi and Zanna Rassi, produces cruelty-free 100% vegan products. 
    All their products look futuristic—works of art. Their advertising is also on another level: Their progressive gender-bending approach is designed to be all-inclusive. 
    It’s not the most budget-friendly selection, though.
    The Milk Makeup Hydro Grip Primer is made from plant extracts that form an invisible layer to keep your face flawless all day.
    3. Bite Beauty
    Susanne Langmuir founded Bite Beauty on the belief that lip products should be made of food-grade ingredients. Their line boasts of pure and unprocessed food-inspired formula. Their products are only 1% synthetic scented; the rest is naturally derived.
    If you’re all about power foods and vegan makeup, Bite Beauty is a blend of both. Only antioxidant-rich ingredients make it into their cruelty-free and gluten-free products.
    Check out the Power Move Creamy Matte Lip Crayon with healing pomegranate oil and orange peel wax to seal in moisture.
    4. Kylie Cosmetics
    Kween Kylie is on the road to becoming one of the world’s youngest dollar billionaires thanks to Kylie Cosmetics. She first disrupted the market when she addressed one of the first world’s most enduring problems: lipstick and lip liner don’t match.
    Since the success of her Lip Kit line, she has expanded into other makeup accessories, which have likewise been well-received. 
    Well, for the most part—there was a minor fiasco with some defective lip wands.
    Take a look at Kylie Cosmetics Velvet Liquid Lipstick to copy Kylie’s signature pouty look.
    Velvet Liquid Lipstick, KYLIE COSMETICS, cherie
    KYLIE COSMETICSVelvet Liquid Lipstick
    5. Fenty Beauty
    Founded by gorgeous bad girl RiRi, Fenty Beauty is all about the principle of inclusivity.
    Women of color usually have a harder time finding cosmetics to match their skin tones, which is where Fenty Beauty stepped up. Foundations and other cosmetics are made with all shades of skin in mind. 
    The cosmetics come in vibrant colors to make a statement, in line with founder Rihanna’s signature looks. 
    Fenty Beauty Body Lava is a top-ranked luminizer to achieve a sexy dewy finish—the product tagline is “who needs clothes?”
    Millennial Chic
    These five makeup brands millennials love are straight fire, but you should always pick a brand that fits you. You want one that lines up with your values, both ethically and aesthetically. 
    If you find one that your fav celeb beauty created or endorses, all the better!
    Best Reviews
    At Home Exfoliating Facial ✨✨
    At Home Exfoliating Facial ✨✨
    So I recently received the Mimi Co Exfoliating Wand via IG PR. I couldn’t wait to do a full facial and I decided to do it tonight. Order: I purchased a steamer from Amazon for $23 and I’m obsessed with it (DM me for product info). I started with UpCircle - Cleansing Face Balm With Apricot Powder As my oil cleanse to get my sunscreen from today off and any other oils and dirts. INDIE LEE - Purifying Face Wash This cleanser is perfect for getting dirts and oils from skin as well. It’s not drying and it’s totally worth it! I paired it with a face cleansing scrub brush, I also purchased from Amazon. I love it and I paid around $20 for it as well! It doubles the vibration frequency put out by Foreo. CLARISMA - Namaste Glow Energizing Face Mask This was the mask I chose for the enzyme properties. This breaks down dirts and oils in pores and dead skin cells. I also steamed my face during this time. Follain - Toning Mist: Balance + Prime This was what I sprayed over my face for the prep for my exfoliating wand. I didn’t have a true medium and I am out of Aloe Vera plants so😭 I then exfoliated with my wand starting at my cheeks and working upward and then to my forehead. I went down and to the sides of my nose. Glow slow! innisfree - Jeju Lava Seawater Lotion I used the toner to cleanse my skin and get any dirts left over from me exfoliating. SUMMER FRIDAYS - Jet Lag Mask I use this as my hydrating mask. I took the back of my Mimi Co Wand on switched to the Moisturizing Setting. I gently slid upwards my entire face for the last 2 mins only and then wiped the mask off with a damp cloth. earthtoskin - Tea Time Anti Aging Eye Cream This is the most hydrating eye cream I own. I used this with the back of my cleansing brush on the heat setting! Yes it made my eye feel so hydrated and relaxed. fresh - Lotus Anti-Aging Night Moisturizer This was the final step as a good moisturizer seals in everything! To prevent acne I use the SUNDAY RILEY - U.F.O. Ultra-Clarifying Face Oil as my last step. I didn’t use an astringent type toner, so I wanted to still treat my skin💚
    Drunk Elephant- The Littles 🐘
    Drunk Elephant- The Littles 🐘
    I won this cute little kit in a raffle & I couldn’t be more thankful! I have always wanted to try these products but never wanted to spend the money on all of them incase I didn’t like them! Inside this kit are the following products: DRUNK ELEPHANT - Beste No. 9 Jelly Cleanser Deluxe Sample DRUNK ELEPHANT - B-Hydra Intensive Hydration Serum DRUNK ELEPHANT - Protini Polypeptide Cream DRUNK ELEPHANT - C-Tango Multivitamin Eye Cream DRUNK ELEPHANT - T.L.C. Framboos Glycolic Resurfacing Night Serum DRUNK ELEPHANT - C-Firma Vitamin C Day Serum DRUNK ELEPHANT - Virgin Marula Luxury Facial Oil DRUNK ELEPHANT - Umbra Tinte Physical Daily Defense Broad Spectrum Sunscreen SPF 30 That’s literally a whole skincare routine! So far I started out my day with one of Drunk Elephants infamous “Face Smoothies” I washed my face with Beste No. 9 Jelly Cleanser & then combined C-Firma Day Serum, Virgin Marula Luxury Facial Oil, & Protini Polypeptide Cream together on my mixing trey with a disposable skincare spatula! I applied it all over my face & neck. Once that absorbed, I applied Umbra Tinte Daily Defense SPF 30 over my face & neck & was done! I love how the kit comes with steps to walk you through different routines you can use in the morning or at night! I will do a follow up review after I have used all the products for a few weeks! But so far, my skin feels & looks great! I have been breaking out lately & haven’t felt the best about my skin so I really needed this pick me up!! Thank you for reading! You guys are the best!! ❤️ @cherie@Cheriebeauty@CheriePick
    Okay guys as I have said before I am guilty of rarely ever wearing sunscreen. I just never liked the feel of it on my skin. I always felt like it made me greasy & clogged my pores. However, once I heard about this product I was very intrigued. NIOD - Survival 30 It actually isn’t sold in the United States for some reason so I had to purchase it on a UK website. (Beauty Bay) It is an antioxidant serum with SPF 30. At first, it appears to be tinted but it’s actually not. On NIOD’s website they state: “The slight tinted appearance is derived from the active technologies including Lutein, Fractionated Melanin and Pycnogenol.” It blends in with your skin so easily & does not leave a white cast like some other SPF products. However this serum literally makes my skin tone soo even & perfect! It also contains silicone so it completely smooths over my pores. AND besides all that great stuff, it’s a mineral sunscreen! So it protects against environmental & lifestyle issues. Like UV rays, blue light, etc. I have never loved a product as much as this one! I literally cannot believe how good my skin looks while using this stuff! For a 30ml bottle, I paid $33 on the Beauty Bay site. For me, that is completely worth it! It comes in this adorable packaging & pretty glass bottle. It also has a pump dispenser & squirts out the perfect amount for a single use! I really can’t recommend this stuff enough guys! It’s wonderful!! @cherie@Cheriebeauty@CheriePick
    Clear Hydrated Skin The Clean Way✨
    Clear Hydrated Skin The Clean Way✨
    Staying in the trend of clean beauty, I have found an amazing product to add to my everyday routine. Odacité SKINCARE - Blue Aura Cleansing Water This is a cleansing water that is marketed to use in place of your cleanser for a “quick” clean. When looking for a good cleansing water, you want one that is hydrating and gets your face clean. Keep in mind not all cleansing waters are designed to clean makeup (I highly recommend a cleansing balm and cleanser). About This Brand: ✨Vegan ✨Cruelty Free ✨Certified Organic ✨ NO: Fillers | Parabens | Nanoparticles | Petrochemicals | PEG | Synthetic perfumes | Dyes | Phenoxyethanol. This cleansing water is so hydrating and satisfying to use. It smells very fresh and a little goes a long way. What is very important to me is my dry spot aren’t tight or irritated. I have been using this day and night and have seen amazing results acne and skin barrier wise. I included this in my routine after a regular cleanser and before my serums. So essentially, I use this as a “toner”. I do this to clean up anything my cleanse left behind, or the cleanser itself. INGREDIENTS: ✨Tumeric: Amazing for hyperpigmentation and overall skin brightness ✨Holy Basil: I drink the tea and can vouch this is an amazing adaptogen that can overall benefit every aspect of your life. It combats aging and free radical damage. ✨Neem: great anti aging ingredient that helps protects your skin barrier. ✨Aloe Vera Juice: this is great for your skin barrier overall. It hydrated, protects and brightens. I highly recommend this cleansing water and it is on sale for $9 at Boxycharm Pop Up 🥰🥰
    Drink of water for your skin!
    Drink of water for your skin!
    We’re in the deep of winter and our skin get dehydrated and beaten by the harsh elements. Treat your skin to a pure drink of water that is based with pure Artic water —The ultra pure water that flows from the Arctic is known for its unique functional composition that’s buzzed about for helping to recharge dull-looking skin. By adding moisture back in helps fortify your skin and enhances skins’ luminosity. LUMENE - Nordic-C Glow Boost Essence Serum 30ml $12-$25 depends on size and retail. Based with pure artic spring water and two types o hyaluronic acids this serum is super emollient and hydrating. Love love love how gentle this formula is. LUMENE - Nordic C Valo Glow Lumenessence Brightening Beauty Lotion $14-$18 A gorgeous lightweight toning essence with pure artic water, hyaluronic acids and vitamin c rich berry complex. I love that it is gentle and not drying. 🐰 cruelty free and sustainably sourced