👧🏻👩🏼👩🏽🦰🧑🏾👱🏿♀️Inclusivity : these Brands Embrace Every Skin Tone
Jun. 18, 2020
Inclusivity is definitely making its way in the beauty industry, but there is still a long way to go! Thankfully, there are companies out there that make inclusivity and diversity the main focus of their brand.
It’s no secret that the beauty industry has seen a massive increase in diversity in the last 10 years or so. With the rise of influencers and our reliance on YouTube and Instagram, we have more indie beauty options than ever, right at our fingertips. Companies continue to come up with new marketing techniques to please the crowd of beauty addicts who browse online instead of relying on attractive storefronts to make their next purchase. All of this competition forces existing beauty companies and up-and-coming ones to compete in ways they haven’t before. Over the last few years, inclusivity has been a priority for beauty companies looking to continue to compete in their market.
Inclusivity is the marketing buzzword that so many of us are already so passionate about when making judgements and decisions about beauty companies. Inclusive and diverse shade ranges have been needed for years and are finally becoming an industry norm.
It was in 2017 that Rihanna released her inclusive beauty range Fenty Beauty, which became popular for its 50-shade foundation line. Although Fenty wasn’t the first to release an inclusive shade range, with the celebrity backing of world famous superstar Rihanna, it certainly made global headlines which in turn shamed existing beauty companies for not having larger shade ranges. Now, many beauty companies have stepped up their game, expanded their shades and have held more inclusive campaigns than ever before.
FENTY BEAUTYPro Filt'r Soft Matte Longwear Foundation
Foundation is the secret to flawless-looking skin and when it comes to finding the perfect shade for your skin tone, “close enough” simply won’t do. With its obvious unnatural tint and exposed chin line, an unmatched foundation is not a beauty look we want.
Many brands are becoming more open, scroll on for four of the best brands that are shaping the world of inclusive beauty.
Leading the way for a while in the industry, MAC has addressed the many shades of women. With a long history of inclusivity, MAC's line of Studio Fix Foundation has always had 50 shades along with 40 shades of the brand's Fluid Foundation line. A few years ago, MAC unveiled a new campaign celebrating individuality and it's 'all ages, all races, all genders' ethos. The #WhatsYourThing campaign features a diverse cast of models from MAC employees to models. It aims to promote self-expression through foundation, embracing 'no make-up' looks to sculpted skin or full coverage, via four edits: full skin, matte skin, dewy skin or fresh skin. MAC is constantly refining and adding to its shade collection as a result of conversations with consumers and the artist community.
Natural, PETA- and vegan-certified, Jecca Blac’s debut product, the Correct & Conceal Palette was designed by founder, Jessica Blackley, to cover typical blemishes as well as stubborn beard shadows that transgender and non-binary people often struggle with. Through the frustration of her clients feeling overlooked by the beauty industry, Jessica went on to expand Jecca Blac and now offers a wide range of products for all expressions, genders, sexualities, abilities, pronouns, shapes and sizes.
jecca blac.Correct & Conceal Palette
While not perfect, the beauty world appears to be steadily working toward being more inclusive. The popular high-end brand, Too Faced is known for its colorful, expressive products and has now joined the inclusivity party by launching 11 additional shades to its Born This Way foundation line. With the help of influencer Jackie Aina and two years in the making, the brand now offers 35 shades in total! The Too Faced ambassadors gave a hint about another Too Faced expansion by posting on Instagram, a line of Born This Way concealers with the caption, "There is no beginning and there is no end. It’s more than makeup, it’s a movement." While Aina may be working on foundation, it also seems like there may be more coming from the brand as well.
In 2001, BECCA Cosmetics was founded by makeup artist Rebecca Morrice Williams and created in Perth, Australia with a goal to create effortlessly glowing complexion products for every skin type and color. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, they are focused on light as a point of difference: designing award winning products that create illumination in all shapes, textures and forms. Becca is absolutely committed to inclusivity as their shades range from the fairest to the deepest skin tones.
Drink of water for your skin!
We’re in the deep of winter and our skin get dehydrated and beaten by the harsh elements. Treat your skin to a pure drink of water that is based with pure Artic water —The ultra pure water that flows from the Arctic is known for its unique functional composition that’s buzzed about for helping to recharge dull-looking skin. By adding moisture back in helps fortify your skin and enhances skins’ luminosity. LUMENE - Nordic-C Glow Boost Essence Serum 30ml $12-$25 depends on size and retail. Based with pure artic spring water and two types o hyaluronic acids this serum is super emollient and hydrating. Love love love how gentle this formula is. LUMENE - Nordic C Valo Glow Lumenessence Brightening Beauty Lotion $14-$18 A gorgeous lightweight toning essence with pure artic water, hyaluronic acids and vitamin c rich berry complex. I love that it is gentle and not drying. 🐰 cruelty free and sustainably sourced
At Home Exfoliating Facial ✨✨
So I recently received the Mimi Co Exfoliating Wand via IG PR. I couldn’t wait to do a full facial and I decided to do it tonight. Order: I purchased a steamer from Amazon for $23 and I’m obsessed with it (DM me for product info). I started with UpCircle - Cleansing Face Balm With Apricot Powder As my oil cleanse to get my sunscreen from today off and any other oils and dirts. INDIE LEE - Purifying Face Wash This cleanser is perfect for getting dirts and oils from skin as well. It’s not drying and it’s totally worth it! I paired it with a face cleansing scrub brush, I also purchased from Amazon. I love it and I paid around $20 for it as well! It doubles the vibration frequency put out by Foreo. CLARISMA - Namaste Glow Energizing Face Mask This was the mask I chose for the enzyme properties. This breaks down dirts and oils in pores and dead skin cells. I also steamed my face during this time. Follain - Toning Mist: Balance + Prime This was what I sprayed over my face for the prep for my exfoliating wand. I didn’t have a true medium and I am out of Aloe Vera plants so😭 I then exfoliated with my wand starting at my cheeks and working upward and then to my forehead. I went down and to the sides of my nose. Glow slow! innisfree - Jeju Lava Seawater Lotion I used the toner to cleanse my skin and get any dirts left over from me exfoliating. SUMMER FRIDAYS - Jet Lag Mask I use this as my hydrating mask. I took the back of my Mimi Co Wand on switched to the Moisturizing Setting. I gently slid upwards my entire face for the last 2 mins only and then wiped the mask off with a damp cloth. earthtoskin - Tea Time Anti Aging Eye Cream This is the most hydrating eye cream I own. I used this with the back of my cleansing brush on the heat setting! Yes it made my eye feel so hydrated and relaxed. fresh - Lotus Anti-Aging Night Moisturizer This was the final step as a good moisturizer seals in everything! To prevent acne I use the SUNDAY RILEY - U.F.O. Ultra-Clarifying Face Oil as my last step. I didn’t use an astringent type toner, so I wanted to still treat my skin💚
HOLY GRAIL SPF 🌞🌞🌞
Okay guys as I have said before I am guilty of rarely ever wearing sunscreen. I just never liked the feel of it on my skin. I always felt like it made me greasy & clogged my pores. However, once I heard about this product I was very intrigued. NIOD - Survival 30 It actually isn’t sold in the United States for some reason so I had to purchase it on a UK website. (Beauty Bay) It is an antioxidant serum with SPF 30. At first, it appears to be tinted but it’s actually not. On NIOD’s website they state: “The slight tinted appearance is derived from the active technologies including Lutein, Fractionated Melanin and Pycnogenol.” It blends in with your skin so easily & does not leave a white cast like some other SPF products. However this serum literally makes my skin tone soo even & perfect! It also contains silicone so it completely smooths over my pores. AND besides all that great stuff, it’s a mineral sunscreen! So it protects against environmental & lifestyle issues. Like UV rays, blue light, etc. I have never loved a product as much as this one! I literally cannot believe how good my skin looks while using this stuff! For a 30ml bottle, I paid $33 on the Beauty Bay site. For me, that is completely worth it! It comes in this adorable packaging & pretty glass bottle. It also has a pump dispenser & squirts out the perfect amount for a single use! I really can’t recommend this stuff enough guys! It’s wonderful!! @cherie@Cheriebeauty@CheriePick
A Journey of Self 🌹
I figured Black History Month was as good as any opportunity to talk about my self finding. Growing up in a small yet old family, I always had questions about my roots and family history. I also struggled with self conscious doubts about my appearance. Why is my nose this big? Why is my hair this curly? Why am I taller than average? These weighed heavy on my mind growing up because honestly, sticking out sucked. So, I finally dove deep into my family’s origin and decided to do an Ancestry DNA analysis. I immersed myself with every corner of the site. I only got the chance to finish my maternal grandmas side of the family tree, but even that has plenty of gaps. Yet, when I received my DNA results I was stoked. Then I realized, I don’t know much about any of these places. So I dug even deeper. I have a little journal of things I’ve learned and want to know, but this was quite the experience. It was heartbreaking and satisfying at the same time. I highly recommend for every race and background to do this DNA Test. The best part of this was scrolling through photos of the people of the respected countries I was DNA matched to. I swear I saw a girl who looked like me, but everyone else thinks I’m tripping lol. In the end, I’m satisfied with my results and findings. Relatively speaking, this way of self discovery has been the most effective.
Double Your Lash Length With Sky High Mascara!
I bought this mascara after seeing a post about it on Facebook. I love trying out new mascaras but rarely do I find one that I will use regularly like my beloved tarte - Maneater Mascara However this stuff is good. MAYBELLINE - Lash Sensational Sky High Waterproof Mascara It gave my lashes so much volume & length they literally doubled in size! My lashes are already pretty long to begin with but this made them look amazing. The photo is after applying only one coat so I can only imagine how good they will look after two or three coats! It also didn’t clump up my lashes at all. I applied it really quickly & lazily too because I was in a rush to get ready & I was still amazed! I honestly think this is going to be my new daily mascara. It is waterproof but not the annoying kind that leaves your eyes completely black when you go to take it off. It came off really easily with my POND'S - Facial Moisturizers Dry Skin Cream which is what I’ve always used to remove my eye makeup, since I was a kid! @cherie@Cheriebeauty@CheriePick
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