👧🏻👩🏼👩🏽🦰🧑🏾👱🏿♀️Inclusivity : these Brands Embrace Every Skin Tone
Inclusivity is definitely making its way in the beauty industry, but there is still a long way to go! Thankfully, there are companies out there that make inclusivity and diversity the main focus of their brand.
It’s no secret that the beauty industry has seen a massive increase in diversity in the last 10 years or so. With the rise of influencers and our reliance on YouTube and Instagram, we have more indie beauty options than ever, right at our fingertips. Companies continue to come up with new marketing techniques to please the crowd of beauty addicts who browse online instead of relying on attractive storefronts to make their next purchase. All of this competition forces existing beauty companies and up-and-coming ones to compete in ways they haven’t before. Over the last few years, inclusivity has been a priority for beauty companies looking to continue to compete in their market.
Inclusivity is the marketing buzzword that so many of us are already so passionate about when making judgements and decisions about beauty companies. Inclusive and diverse shade ranges have been needed for years and are finally becoming an industry norm.
It was in 2017 that Rihanna released her inclusive beauty range Fenty Beauty, which became popular for its 50-shade foundation line. Although Fenty wasn’t the first to release an inclusive shade range, with the celebrity backing of world famous superstar Rihanna, it certainly made global headlines which in turn shamed existing beauty companies for not having larger shade ranges. Now, many beauty companies have stepped up their game, expanded their shades and have held more inclusive campaigns than ever before.
FENTY BEAUTYPro Filt'r Soft Matte Longwear Foundation
Foundation is the secret to flawless-looking skin and when it comes to finding the perfect shade for your skin tone, “close enough” simply won’t do. With its obvious unnatural tint and exposed chin line, an unmatched foundation is not a beauty look we want.
Many brands are becoming more open, scroll on for four of the best brands that are shaping the world of inclusive beauty.
Leading the way for a while in the industry, MAC has addressed the many shades of women. With a long history of inclusivity, MAC's line of Studio Fix Foundation has always had 50 shades along with 40 shades of the brand's Fluid Foundation line. A few years ago, MAC unveiled a new campaign celebrating individuality and it's 'all ages, all races, all genders' ethos. The #WhatsYourThing campaign features a diverse cast of models from MAC employees to models. It aims to promote self-expression through foundation, embracing 'no make-up' looks to sculpted skin or full coverage, via four edits: full skin, matte skin, dewy skin or fresh skin. MAC is constantly refining and adding to its shade collection as a result of conversations with consumers and the artist community.
Natural, PETA- and vegan-certified, Jecca Blac’s debut product, the Correct & Conceal Palette was designed by founder, Jessica Blackley, to cover typical blemishes as well as stubborn beard shadows that transgender and non-binary people often struggle with. Through the frustration of her clients feeling overlooked by the beauty industry, Jessica went on to expand Jecca Blac and now offers a wide range of products for all expressions, genders, sexualities, abilities, pronouns, shapes and sizes.
jecca blac.Correct & Conceal Palette
While not perfect, the beauty world appears to be steadily working toward being more inclusive. The popular high-end brand, Too Faced is known for its colorful, expressive products and has now joined the inclusivity party by launching 11 additional shades to its Born This Way foundation line. With the help of influencer Jackie Aina and two years in the making, the brand now offers 35 shades in total! The Too Faced ambassadors gave a hint about another Too Faced expansion by posting on Instagram, a line of Born This Way concealers with the caption, "There is no beginning and there is no end. It’s more than makeup, it’s a movement." While Aina may be working on foundation, it also seems like there may be more coming from the brand as well.
In 2001, BECCA Cosmetics was founded by makeup artist Rebecca Morrice Williams and created in Perth, Australia with a goal to create effortlessly glowing complexion products for every skin type and color. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, they are focused on light as a point of difference: designing award winning products that create illumination in all shapes, textures and forms. Becca is absolutely committed to inclusivity as their shades range from the fairest to the deepest skin tones.
Introducing Cherie’s Spotlight! 🌟
Hi cherie fam! We've updated our Leaderboard into a new, more inclusive program now called Cherie Spotlight! Starting November 30th, every two-weeks, cherie will spotlight and award free beauty prizes to new and contributing users & creators in our community at random in an effort to show more diverse content and celebrate everyone in our cherie community. The first winners of Cherie's Spotlight will be announced on December 14th and every two-weeks, we will choose several winners for each category - New on Cherie, Cherie Convos, and Cherie's Picks! New on Cherie ￼Cherie will randomly choose several users who are new to the cherie community and have posted in the current round to win a free beauty prize! Cherie Convos ￼Cherie will randomly choose several users who have created into those week's Cherie Convos topics. ￼Each week's Cherie Convos topics can be found at the top of the Discover page in the banners and on @cherie! Cherie’s Picks ￼Cherie will award our top picks of the most engaging recent posts on cherie. There's no sign-up needed, just post to participate! Happy posting and good luck!! 🌟💫
✨Cute Bun Hairstyle✨
Hi Guys!!! I recently saw this scrolling on Pinterest and I wanted to recreate it! It’s SO easy and took about 5 minutes total!! It looks so fancy yet it’s so simple! I have medium to thin hair but this can work on pretty much all hair types! (: (tip: spray texture spray beforehand) this helps it stay in better!)☺️ HOW TO: -I like to pull my bangs out first (: - you’re going to section it as if you’re doing a half up half down hairstyle -then you’re going to start twisting that part of your hair -I twist it around like I’m doing a ballerina bun😅 -then I secure it with a hair tie ❤️ -you can leave like that! Or I like to pull it out a little so it’s more loose!✨😊
Sensitive Skin Game changer ❄️
What is the product? Avène - Thermal Spring Water Spray How does it work? Thermal Water works by soothing the skin and calming any irritation What are the notable ingredients? Mineral Spring Water What is the price? $18.50CAD Where can you purchase? Shoppers Drug Mart, Rexall Pharmacy and online How long have I been using it for? I’ve been using thermal water for over two years, I started off using this product on my body and now still use it on my face What is my experience ? My experience with thermal water has been good, I suffer from eczema on both my body and face. It was hard finding products that wouldn’t irritate or cause a flare up. When that happened this product saved my skin and soothed it. At first I was not exactly sure how water would help my skin, but after doing research thermal waters are meant to have healing properties for the body and skin. What are my thoughts? This product is nothing short of amazing, you are able to use it for multiple areas and it lasts so long. The mist is super fine which makes it perfect for spraying on large or small spots, and pressing into the skin similar to how you apply a toner. Would I recommend to a friend? I would absolutely recommend this product to a friend or family or even someone looking to help soothe their skin but who doesn’t want to break the bank!! My overall rating? 5/5 Would I repurchase? I have and will continue to repurchase this product until I find something that exceeds how amazing this is! #CheriePartner
My AM routine while rocking cherie merch!
@cheriethanks for the cute sweatshirt! I am obsessed. Here is my am routine! sisley - FLORAL TONING LOTION First I tone and prep my skin with this toner. I love this toner so much because it is so hydrating and doesn’t strip the skin. It also moisturizes while helping to clean and prep it to absorb other products. NATURIUM - Hyaluronic Acid Essence 2% Then I use this essence. I love this brand so much and this essence is so hydrating and light. It helps plump and prepares it for the serum. NATURIUM - Niacinamide Serum 12% Plus Zinc 2% Next I use this serum which I have been enjoying. It is super gentle that I can even use it during the day. So far my skin has been tolerating it very well. I also notice my dark spots decreasing much quicker. LORD JONES - Acid Mantle Repair CBD Moisturizer Then I use this moisturizer that I am obsessed with. It so far has been my favorite product of the year. It’s so hydrating and calming. It feels amazing on the skin as well. Last I finish off with a sunscreen. I previously reviewed this before! It’s from Korean brand Corthe. ^^ what do you like to do in your morning routine?
Let’s learn a no heat style! ￼Start by gathering your hair to one side ￼Begin a rope braid in the front by twisting two pieces. Add hair to each section and twist again. Continue this pattern until you reach your ear. ￼Split the remaining hair into two. While holding the section pop index finger and thumb through. Grab through the other section and repeat! Secure with an elastic. Xo
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