👧🏻👩🏼👩🏽‍🦰🧑🏾👱🏿‍♀️Inclusivity : these Brands Embrace Every Skin Tone

lunanskinlunanskin
Jun. 18, 2020
Inclusivity is definitely making its way in the beauty industry, but there is still a long way to go! Thankfully, there are companies out there that make inclusivity and diversity the main focus of their brand. 
It’s no secret that the beauty industry has seen a massive increase in diversity in the last 10 years or so. With the rise of influencers and our reliance on YouTube and Instagram, we have more indie beauty options than ever, right at our fingertips. Companies continue to come up with new marketing techniques to please the crowd of beauty addicts who browse online instead of relying on attractive storefronts to make their next purchase. All of this competition forces existing beauty companies and up-and-coming ones to compete in ways they haven’t before. Over the last few years, inclusivity has been a priority for beauty companies looking to continue to compete in their market. 
Inclusivity is the marketing buzzword that so many of us are already so passionate about when making judgements and decisions about beauty companies. Inclusive and diverse shade ranges have been needed for years and are finally becoming an industry norm.
It was in 2017 that Rihanna released her inclusive beauty range Fenty Beauty, which became popular for its 50-shade foundation line. Although Fenty wasn’t the first to release an inclusive shade range, with the celebrity backing of world famous superstar Rihanna, it certainly made global headlines which in turn shamed existing beauty companies for not having larger shade ranges. Now, many beauty companies have stepped up their game, expanded their shades and have held more inclusive campaigns than ever before.
Foundation is the secret to flawless-looking skin and when it comes to finding the perfect shade for your skin tone, “close enough” simply won’t do. With its obvious unnatural tint and exposed chin line, an unmatched foundation is not a beauty look we want. 
Many brands are becoming more open, scroll on for four of the best brands that are shaping the world of inclusive beauty.
MAC Cosmetics
Leading the way for a while in the industry, MAC has addressed the many shades of women. With a long history of inclusivity, MAC's line of Studio Fix Foundation has always had 50 shades along with 40 shades of the brand's Fluid Foundation line. A few years ago, MAC unveiled a new campaign celebrating individuality and it's 'all ages, all races, all genders' ethos. The #WhatsYourThing campaign features a diverse cast of models from MAC employees to models. It aims to promote self-expression through foundation, embracing 'no make-up' looks to sculpted skin or full coverage, via four edits: full skin, matte skin, dewy skin or fresh skin. MAC is constantly refining and adding to its shade collection as a result of conversations with consumers and the artist community. 
Jecca Blac
Natural, PETA- and vegan-certified, Jecca Blac’s debut product, the Correct & Conceal Palette was designed by founder, Jessica Blackley, to cover typical blemishes as well as stubborn beard shadows that transgender and non-binary people often struggle with. Through the frustration of her clients feeling overlooked by the beauty industry, Jessica went on to expand Jecca Blac and now offers a wide range of products for all expressions, genders, sexualities, abilities, pronouns, shapes and sizes. 
Too Faced
While not perfect, the beauty world appears to be steadily working toward being more inclusive. The popular high-end brand, Too Faced is known for its colorful, expressive products and has now joined the inclusivity party by launching 11 additional shades to its Born This Way foundation line. With the help of influencer Jackie Aina and two years in the making, the brand now offers 35 shades in total! The Too Faced ambassadors gave a hint about another Too Faced expansion by posting on Instagram, a line of Born This Way concealers with the caption, "There is no beginning and there is no end. It’s more than makeup, it’s a movement." While Aina may be working on foundation, it also seems like there may be more coming from the brand as well.
Becca
In 2001, BECCA Cosmetics was founded by makeup artist Rebecca Morrice Williams and created in Perth, Australia with a goal to create effortlessly glowing complexion products for every skin type and color. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, they are focused on light as a point of difference: designing award winning products that create illumination in all shapes, textures and forms. Becca is absolutely committed to inclusivity as their shades range from the fairest to the deepest skin tones. 
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