Florence by Mills: The Brand for ‘This’ Generation

Jun. 18, 2020
Beauty is associated with the choices made by each generation which is why it is different for every generation. Today, I would like to introduce my peers to a brand that needs no introduction. The brand is highly successful and has plenty of leverage attached to its name. You don’t need to tell it to someone twice (unless they are hard of hearing) and you definitely won’t see someone saying 'no' to one of their unique products. It’s none other than Florence by Mills. Beauty is said to be skin deep, but it is actually much more than that; at least that’s what is the founding principle of Florence by Mills. To them, beauty is an expression, an expression of who you are, how you feel, what you want to say; it’s just you, you and you.
Florence by Mills:
As they say on their website:
“Clean skincare and beauty, created for us by one of our own”
Florence by Mills prides itself with not, in fact, never using any kind of parabens, sulfates, dyes, animal by-products or testing their products on animals. In short, they like to keep it clean. They do, however, prefer to use ingredients that are highly beneficial and good for the skin, including vitamins, antioxidants, and botanicals that work their magic skin deep and bring out that natural glow you long for showing on your face.
Florence by Mills works hard to create safe and effective products that are truly revolutionary and work their magic that is visible in a short amount of time. Their products are designed to be suitable for all skin types and free of any synthetic fragrance. To them, it is more about feeling good than looking good; to be free and true to yourself with your skin speaking for itself.
About Millie Bobby Brown:
Bobby Millie Brown (Mills) who has had the experience of sitting in hundreds of makeup chairs to have her face decorated in a variety of ways, she discovered that it is not about following the same old boring beauty tutorials and standard procedures to give yourself that standardized look which makes everything bleak and common.
So she decided to make something which as she says, is made by love, to express yourself. She named the brand Florence after her great-grandmother, a strong and powerful woman who did what she pleased. Inspired from the liberating attitude of her great-grandmother, Millie named her brand after her.
Core Concept:
At its heart, the brand encourages defining beauty on your own terms, without any rules, regulations, or a struggle towards perfection. Just play around just as you please while looking your best, just the way you would like to see yourself. They have designed the products such that they are easy to apply, clean, and fun to use. On top of that, Millie made the entire range quite affordable for everyone so they can experiment as much as they please and be happy with what they have created.
Additional Highlights:
Set out to redefine beauty for Gen-Z, Florence has offered in its range essential products that are specifically for changing and growing skin. The idea is to create better options that make a more inclusive beauty culture.
The range was launched with 9 skincare essential products that encourage experimentation and discovering what suits ‘you best’. Currently, with over 15 products in the range, Florence proudly claims for all their products to be dermatologically tested and infused with essential vitamins and minerals to help your skin getting nourished while you are on the go.
On top of that, all their products are cruelty-free (PETA and vegan certified). The range is designed with her generation in mind, so Bobby Mille made sure that her entire range is simple, easy to use, balancing, and priced to be affordable.
Notable Products:
Among the most notable products offered by Florence by Millie, the one worth mentioning is:
Swimming Under The Eye Gel Pads:
These whale-shaped eye pads are soaked in the soothing and hydrating essence that is both rejuvenating and hydrating. It freshens up the entire face and gets rid of those puffy eyes that help you get back to the present.
Hopefully everyone will love this piece just as much we love our favorite young TV star, Bobby Millie Brown. Be sure to give your feedback and share your own experiences if you have used Florence by Millie before.
Best Reviews
CMON MADDIE..... Really ? 😒
CMON MADDIE..... Really ? 😒
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DON’T try these at home!
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