Drybar: Professional Hair Tools Straight From Salon

Cydnee_01Cydnee_01
Jun. 16, 2020
Founder’s Story
There is just something compelling about a good blow dry, the instant feeling of confidence, and being beautiful it gives you. As girls, we know how a magazine-perfect blowout can instantly wipe all our insecurities away. Today, we are going to talk about a brand that is a landmark in the world of blowouts, Drybar.
Drybar came into existence with the sole purpose of focusing on one thing and excelling at it only: Blowouts. Entrepreneur Magazine named it one of the top hundred brilliant ideas of 2010.
Drybar also took the place of honor in the Boom Brands of New York’s Magazine in 2013. Being the founder of Drybar, Alli Webb naturally conceived this business idea as a curly-haired woman. She has been a professional stylist for a long time.
When Alli Webb found her excessive blowout session at the most traditional salons taking a toll on her wallet, she knew she had to find a way out. She began her house-to-house blow-dry service in 2009, giving people an affordable option.
With the help of Cameron Webb, her husband, and Michael Landau, her brother, Alli Webb, launched Drybar. It began as a blowout-only shop, but with rapid progress, they expand to a hundred salons and still counting.
Alongside their blowout services, Drybar also offers a growing line of products for the perfect blowout. You can find Drybar products at their shops and in Bloomingdale, Ulta, Nordstrom, and Sephora. 
With three thousand people under her employ, Alli Webb reached her $100 million revenue mark in the year of 2016. Despite such mega success, the founder continues to strive, along with her team, to maintain the same level of client following with hundred locations as she had with ten.
Alli Webb considers being able to empower women of all types to look and feel confident and beautiful each day, her true rewards. 
Core Concept
Alli Webb's idea of a blowout-only hair salon seemed quite comical to people. No one could make sense of a hair salon with no colors or cuts but only blow-dries, that too for $45. Everyone looked skeptical, to say the least.
Michael Landau recalls how investors laughed in his face when he tried to pitch his idea to them. Many friends of private equity and perceptive VCs too looked upon their idea with scorn. After reaching the million dollars revenue milestone, no one was laughing at Drybar anymore.
Drybar's progress doubled after it launched its popular line of products, including the best-selling hairdryer for $195. Alli's simple idea of making hundreds and thousands of women feel confident and beautiful with a mere blow-dry did not seem credible. 
However, her family looked past the unproven concept; this is why Drybar is perhaps one of the most successful endeavors today. The trio, including Alli, her husband, and her brother, worked past every obstacle and oddity. They brought every skill they possessed to the table, invested their resources, and spent every minute possible at work.  
Today, we wouldn’t be wrong to give credit to the family for Drybar’s massive success, despite how people belittled it in its birthing stages. Alli’s expertise as a trained stylist, Cameron’s career experience as a creative director and Michael’s experience as an entrepreneur, all served to drive the success that is synonymous with Drybar today.
Best Sellers
Here are some of the best-sellers of Drybar for you:
  • On the Rocks: Charcoal scalp scrub, with activated charcoal and sugar
  • The 3-Day Bender: Digital curling iron with a rotating clamp for great waves and curls
  • Detox Dry Shampoo: Best selling dry shampoo that clears all excess oil and impurities
  • The Brush Crush: A heated brush for straightening your hair that gives instant tamer and smoother strands.
Sources:
  • https://www.forbes.com/sites/elanagross/2018/05/15/alli-webb-drybar/#7d8714ba1474
  • https://www.thedrybar.com/about-us
  • https://www.fastcompany.com/3063757/drybars-founders-on-the-secrets-that-blew-up-their-brand
KEYWORDS
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