When a Korean New Yorker goes to Brazil it’s a (Beauty) Boom!
Jun. 16, 2020
The Brazilian Bum Bum Cream (pronounced ‘Boom Boom’ for the British) is the award-winning best seller of Sol de Janeiro, the beauty body care brand which is famous for capturing the summer vibes and feeling in its packages, and for creating products inspired by the lush and natural joy of Brazil.
When Heela Yang, CEO & Co-Founder of the brand, first landed in Brazil, she still didn’t know that she was about to have the (beauty) business idea that soon became Sephora’s biggest ever seller in body care.
It’s all about attitude
Korean-American and former Clinique Lab director, Heela Yang moved to Brazil for love. She fell in love, got married, packed up and moved her life from NYC to Brazil.
As soon as she got there, she was immediately fascinated by the Brazilian mood and way of life: “a contagious, joyful attitude that is everywhere”, as she states in the Sol de Janeiro website.
She was also very impressed by the Brazilian culture and, in particular, by the unique approach to beauty and to the body that women have in the land of samba and of teeny-tiny bikini.
In Brazil beauty is not a universal standard to reach but an attitude to take: it’s about confidence, self-love and body-love. It’s about joy, celebrating life, living a summer feeling that never ends.
Heela immediately realized that there was something really different about women in Brazil. They were so sensual, so confident, and they were absolutely in love with their body, with their whole body, from head-to-toe. And this was totally different from what she knew and had experienced so far. Being Korean, she was mainly focused on facial skincare, beauty in Brazil was always about head-to-toe.
It was love at first sight and in 2015 Heela decided to capture the spirit and beauty secrets of Brazil and to create a brand that could encapsulate everything it meant to be a confident and beautiful woman. “Beautiful” in the Brazilian way and style, and this means fun, playful, and absolutely contagious.
“At Sol de Janeiro we love life and we love our bodies. We’re here to celebrate every body. No rules. Only celebration. We encourage you to play up your best assets and to embrace a head-to-toe sensuality”
This is the company claim we read in the home page of Sol de Janeiro website and it perfectly embodies the mission of the brand and the “beauty is an attitude” mindset that Heela decided to bring into life, combining her own Korean skincare know-how with the Brazilian skincare ingredients and way of life.
The brand has grown very quickly and just in few years they have gone from a three-product offering to a complete line up of mists, glow oils and shampoo and conditioner.
The Bum Bum icon
Alongside two other co-founders, Marc and Camila, Heela launched Sol de Janeiro in 2015, with the cult product “Brazilian Bum Bum Cream”, which soon became a top best seller and a real icon in the beauty industry.
The Brazilian Bum Bum Cream did not happen immediately, but it was a gradual process which took months.
During their first meetings and creative brainstorming, the Sol de Janeiro founding team - Heela, Marc and Camila - spent a lot of time in defining the “whys” and what the brand stood for.
When they came up to deciding that Sol de Janeiro had to become a definitive authority in “Brazilian sexy beauty”, it seemed obvious for them to focus on bodycare.
And when it came to identifying products, they started wondering what part of the body it seemed that Brazilians were most obsessed and preoccupied with. That phase didn’t take long and it was then that they had the initial spark of genius: the conception and creation of a very specific bum moisturizer.
It took quite some time to make the Brazilian Bum Bum Cream the perfect product that is today. The team spent some months perfecting the cream in every possible way: from using the most precious and effective ingredients to creating a fast absorbing texture and a buttery viscosity. The study of the fragrance too, was the result of a long process.
Today the Brazilian Bum Bum Cream is a beauty icon which breaks all sorts of rules - a yellow product called Bum, with the name written on the cap, not on the jar - but has established itself as one of the most popular and profitable product of the modern beauty industry.
With the launch of Sol de Janeiro, Heela Yang established new standards in the bodycare and beauty market: with her unique products, packages and beauty mission statements, she broke all the patterns of the traditional beauty.
And judging from the success she have had so far, it looks like the Brazilian way of life is worth serious consideration...
resolve to rock a red lip and worry less 💋
💋😘 These are some of my absolute favorites! What’s your favorite red lipstick? In order of appearance ￼PAT McGRATH LABS - MatteTrance Lipstick Elson 2 ￼Pat McGrath Venom ￼MAKE UP FOR EVER - Rouge Artist Lipstick Mat, M402 ￼ciaté - Liquid Velvet , Diva ￼SEPHORA COLLECTION - Cream Lip Stain Liquid Lipstick , Always Red ￼NARS - Powermatte Lip Pigment , Starwoman ￼NYX - Intense Butter Gloss , Apple Crisp
Cleanse your skin like a pro
Cleansing is the first step of any skin regime, and it's essential to your skin's health that it is done correctly. Cleansing the skin removes makeup, sunscreen, and impurities/pollution built up from the day. Always use a Ph balanced cleanser to avoid compromising your skin's barrier. I generally switch out my gel cleanser for milk or balm in the winter months as my skin becomes drier. I find milk or balms more hydrating and soothing for the skin. My go-to right now is BIOLOGIQUE RECHERCHE - Lait Vip O2 Oxygenating Milk Cleanser paired with either the mini glove Biologique Recherche or the Luna Cleaning tool FOREO - LUNA Mini 2 Facial Cleansing Brush Fuchsia to aid deeper cleaning and increase blood circulation while massaging the skin. Try not to skip cleansing at night no matter how sleepy you are, sleeping with your makeup on goes far beyond clogged pores. Sleeping with your makeup on in the long term will prematurely age your skin due to the breakdown of collagen from environmental pollutants left on the skin. Always cleanse your skin twice at night. Double cleansing is key in removing makeup and sunscreen effectively. Makeup and sunscreen are designed to stick to the skin, and one cleanse just not going to cut it. Use colder water, never hot water to cleanse your skin. Heat is not your skin's friend; it can cause tewl (transepidermal water loss), lead to irritation, dehydration and sensitivity. Avoid cleansing the skin in the shower, the water is generally too hot, and the shower's pressure can lead to burst vessels. Pat dry, do not aggressively rub your skin with a towel - I hear too many times people rub their skin aggressively with a dry face cloth to exfoliate the skin - stop it. Be gentle with your skin; there are better ways to exfoliate your skin - trust me. Which moves me on to P50 lotions BIOLOGIQUE RECHERCHE - LOTION P50 PIGM 400 Follow your cleansing routine with the correct P50 lotion for your skin type. P50 lotion is a gentle but effective way to exfoliate, hydrate the skin while maintaining the skin's Ph and respecting its barrier function. My go-to P50 right now is Pig400 which also targets hyperpigmentation concerns. More tips and tricks on cleansing the skin below https://www.kimberlydematos.com/post/the-art-of-cleansing Dm for p50 recommendations.
THE EASIEST BUN!
Life gets busy, hair gets greasy, and sometimes you just need a hairstyle that is out of your way but still so simple and cute. Here is the easiest low bun ever! ✨put your hair into a bun but don’t pull all the way through ✨take the tail, wrap around the scrunchie and tuck in the bottom THATS IT! I said it was easy didn’t I?! Give this a try💗 Xo, Johanna
Which moisturizer is right for my skin type?
A little bit of moisturizing a day keeps the dry skin away! Moisturizing is crucial to a healthy skin barrier. All 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 help with dry skin. Yet, not all moisturizers are created equal. So, how do you choose the 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿 for your skin? I am breaking it down today for #WinterSkinReliefDay. In general, 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 provide a little bit of water to the skin and contain a greasy substance that holds it in. 𝗠𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 are formulated in 𝟯 𝘄𝗮𝘆𝘀: ✅ 𝗢𝗰𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝘀: greasy/oily and block the evaporation of water from your skin. 💦 𝗛𝘂𝗺𝗲𝗰𝘁𝗮𝗻𝘁𝘀: pull water into the top layer of your skin both from the air and from deeper layers of the skin. 🧖🏾♀️ 𝗘𝗺𝗼𝗹𝗹𝗶𝗲𝗻𝘁𝘀: not really moisturizering but rather to make the skin feel smooth by replacing absent skin the lipids and oils to fill in all the cracks on the skin, helping smooth out the surface of your skin and repair your skin’s barrier. Here is a cheat sheet to help you select the appropriate moisturizer for your skin. 𝗣𝗿𝗼 𝘁𝗶𝗽𝘀 📅 𝗠𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲 𝗱𝗮𝗶𝗹𝘆, regardless of your skin type. Even oily skin needs moisturizing every day with the right type of moisturizer. Please avoid moisturizing reactively, aka moisturizering 𝗼𝗻𝗹𝘆 when your skin is dry. 🚿 Always apply to 𝗱𝗮𝗺𝗽 𝘀𝗸𝗶𝗻. P.S I keep my moisturizer in my shower to apply right after I towel off gently. 🔑 𝗨𝘀𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗼𝗻𝗲 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿. This is key for the winter 🥶 months. You need both a humectant which draw moisture to the skin and occlusive ingredients which keep water from evaporating off of your skin. 🌓𝗨𝘀𝗲 𝗮 𝗵𝘂𝗺𝗶𝗱𝗶𝗳𝗶𝗲𝗿. This is really important in the winter if you are using humectant heavy moisturizer. The dry air can pull the water out of your skin. Sounds crazy right? 🚫𝗔𝘃𝗼𝗶𝗱 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗰𝗼𝗹𝗼𝗿𝗶𝗻𝗴. Even if you do not have sensitive skin. Fragrance and coloring are just a set up for possible irritation/allergy and no one has time for that. 🦶🏾 𝗗𝗼𝗻’𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝘁 𝗮𝗻𝗱 𝗻𝗲𝗰𝗸. They too need some TLC. #skincaretips #moisturizer #skincareroutine #skincareproducts #dermatologist #dermatology
👀 Share your 🏷 Derm Tips on Cherie
While innovation is a great thing and there’s always a new ingredient or technique on the scene with many skincare tips to go along with it, we all want to know the very best practices for achieving radiant skin! 💗Now, let’s take a deeper look into all the advice and time-tested information we’ve learned from skincare experts. Share the rules and tips you’ve learned and recommended throughout your skincare journey in 🏷 Derm Tips on Cherie. For example, when and where to wear sunscreen, how to save period skin, or the best anti-aging trick you learned.
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