💡Founders Story of Redken: A History of Innovation
Jun. 15, 2020
The Redken brand was founded by actress Paula Kent and chemist Jheri Redding. They combined the first syllables of their last names to create the Redken name. Paula grew up in Burbank, California and dropped out of high school at 15 to have her son. She later worked as a model and actress in TV shows and commercials. While working in this industry, she found that many of the hair products available at the time would damage her hair and irritate her sensitive scalp.
She turned to chemist Jheri Redding to find a solution, and he developed hair products with a low pH balance that wouldn’t be drying or irritating. Soon afterward, they launched the Redken brand, which quickly became a worldwide success. Stylist Vidal Sassoon toured for Redken products, bringing them even further into the mainstream. Redken quickly became a preferred choice for stylists around the world because their products were protein-based. At the time, many other haircare brands were only focusing on the appearance of hair, instead of also focusing on its health. This science-based approach was very novel for the industry.
Kent eventually bought out Redding, and her husband, John Meehan, joined the company’s operations in the ‘70s. Through the years, Redken continued to innovate and provide new opportunities in the beauty industry. They began offering education for hairdressers in the 1970s, teaching about key scientific concepts as well as basic entrepreneurial skills. The brand also held hair symposiums and presented groundbreaking exhibits at industry shows. Redken went public for a time, but eventually Kent and Meehan decided to buy back the entire company.
Throughout her time at the company, Kent was frequently recognized as a leading businesswoman. She received many awards for her leadership and entrepreneurial skills, as she had gone from being a high school dropout to leading one of the world’s largest beauty companies. Paula continued to reside in Beverly Hills until her death in 2014. She was a philanthropist and frequently donated to community organizations.
In the early ‘90s, L’Oreal purchased Redken and the brand moved to New York. Since then, Redken stylists have worked on some of the world’s most high-profile runway shows. The Redken Exchange was also set up to continue the brand’s tradition of educating salon professionals. They have continued to innovate and expand their product line, which is now available in 43 different countries. Redken has also been progressive with the models and stylists they partner with. Most notably, in 2014 they hired Lea T as their spokesmodel, making her the first openly transgender model to be the face of a beauty brand.
Redken continues to be hugely popular among professional stylists. Some of their more recent innovations have come in the form of hair color products. Their Chromatics line contains nutrients to strengthen the hair instead of stripping it of its natural oils. Redken has also launched their Style Station app for professional stylists, which provides resources and tools. They also have an online app you can use to see what you would look like with a different hair color! Redken’s continued commitment to developing new technology and working stylists has cemented their position as an industry leader.
HOW TO ROUND 2: EASIEST INTENSE WING LINER
Why hello there! I’m continuing on my how to tutorials. I really like this series breaking down all makeup trends and putting up how to tutorials for all makeup artist levels for makeup trends. Continuing on the wing liner, I used a liquid liner for my wing tutorial which is what I normally do. But liquid liners are not very beginner friendly. So this tutorial will teach you how to create an intense wing liner using a matte black eyeshadow. So check out the tutorial above to see how I achieve a wing liner using eyeshadow. Next tutorial will be the last of the wing liners. Products used: ￼COLOURPOP - Stone Cold Fox Shadow Palette ￼MORPHE - M165 Angle Liner and Brow Brush ￼MORPHE - M217 Bent Liner Brush Until tomorrow Xoxo 💋 #CherieCreator
Heatless waves make for healthy hair!
2021 means extra self care! All month I will be doing masks, skin, and hair treatments to get myself on track. This includes avoiding using any heat on my hair! A great way to avoid heat but also give my straight hair texture is by using silicone hair curlers! My hair is very long so the easier way for me to use is by putting my hair in a ponytail and wrapping the ends of my hair around the curlers. I added OUAI - OUAI Wave Spray before i curled for extra texture. I left these in my hair for about 20 minutes and was pretty happy with the results. Definitely not a perfect curl and yes I do prefer heat - but for a no damage solution, I’ll take it! I’ll be reaching for these more often this month! What are some self care things you are doing in the new year?
My 15 min natural full face ??? In 60 seconds?🤨
Y’all...I done made me a tiky tok 🤣 The full vid was 13 mins honestly and I had to cut out a lot nonsense to get to 60 seconds. Anyways, my full face is very simple and light. Foundation: Fenty Beauty Hydrsting Foundation in 410FENTY BEAUTY - Pro Filt'r Hydrating Longwear Foundation (im a little unsure what my color is cause it’s literally so many to choose from but I’m also two toned in a sense lol) Concealer: ELF Hydrating Camo Concealer in Deep Cinnamon (skin tone color to cover blemishes) & Deep Caramel to highlight. e.l.f. - Hydrating Camo Concealer Setting powder: REVOLUTION - Bake And Blot Pressed Powder in Banana Contour/bronzer: e.l.f. - Hydrating Camo Concealer Deep Chestnut... i think I’ll double check also I used Juvia's PLACE - The Warrior Eyeshadow Palette the shade “Nanu” as bronzer powder. Highlighter: MACx Teyana Taylor in shade “House of Petunia” Lip Stick: MACx Teyana Taylor in the shade “ I got a man” Setting Spray: NYX - Matte Finish Makeup Setting Spray I like this because it doesn’t give me a completely matte finish but my makeup also stays put Lip Liner:KKW BEAUTY - KKW BEAUTY Nude Lip Liner in NUDE 3 My favvvvvv lip liner ever Lip gloss: any beauty supply gloss lol Eyeliner:SEPHORA COLLECTION - 12hr Colorful Contour Eyeliner in black Mascara: e.l.f. - Volumizing Mascara Eyelashes is extensions That’s all folksssss 💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖
OMG HAVE YOU TRIED THESE EXFOLIATING PADS?!
Dr. Dennis Gross gifted me their 𝐀𝐥𝐩𝐡𝐚 𝐁𝐞𝐭𝐚 𝐄𝐱𝐟𝐨𝐥𝐢𝐚𝐭𝐢𝐧𝐠 𝐁𝐨𝐝𝐲 𝐓𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 and I’ve made a quick application video for you all! Dr Dennis Gross - Alpha Beta Exfoliating Body Treatment Peel 𝗦𝗼𝗺𝗲 𝗳𝘂𝗻 𝗳𝗮𝗰𝘁𝘀: 🍀 Good for combo, normal, dry, oily, and sensitive skin 🍀These pads provide exfoliation that can help with keratosis pilaris, dry and dull skin, reduce body blemishes including flaky skin. It can also even out patchy skin tone! 🍀It includes three main powerful ingredients: (1) Alpha Beta Acids that gently exfoliate, (2) Bromelain helps gobble up dead skin cells to expose smooth skin below and (3) Bakuchiol, which helps stimulate our natural collagen with some firming effects. 🍀Cruelty-free 🛒 These pads are now available @sephora ! Product 🔗 https://drdennisgross.com/dr-dennis-gross-alpha-betar-exfoliating-body-treatment.html
Body Hair removal tool: worth it or waste?
This is the FINISHING TOUCH FLAWLESS - Flawless Legs Instant and Painless Ladies Hair Remover I’ll start by saying I love it! It works sooo well and it really does a great job at removing hair. It’s completely painless and rechargeable so you don’t have to worry about batteries. It gave me a pretty clean finish and my legs were pretty smooth. It’s great to have on-the-go for those days when you forget to shave! 🪒 If you swipe through the pictures, I have before and after photos of my legs 😊 *I do not recommend this for hair in the armpit region or any where else besides the arms and legs*
Self-Expression, Beauty Rituals, and Uplifting The Trans Community With Mariana MarroquinLearn about LA's Trans Wellness Center and how to become a better ally for the trans community.Jun. 24, 2020
How Cherie's Skin Report Can Help Users Get Advice from their PeersCherie's beauty community offers solutions to all of your skincare questions!Jun. 18, 2020