💡Founders Story of Redken: A History of Innovation
The Redken brand was founded by actress Paula Kent and chemist Jheri Redding. They combined the first syllables of their last names to create the Redken name. Paula grew up in Burbank, California and dropped out of high school at 15 to have her son. She later worked as a model and actress in TV shows and commercials. While working in this industry, she found that many of the hair products available at the time would damage her hair and irritate her sensitive scalp.
She turned to chemist Jheri Redding to find a solution, and he developed hair products with a low pH balance that wouldn’t be drying or irritating. Soon afterward, they launched the Redken brand, which quickly became a worldwide success. Stylist Vidal Sassoon toured for Redken products, bringing them even further into the mainstream. Redken quickly became a preferred choice for stylists around the world because their products were protein-based. At the time, many other haircare brands were only focusing on the appearance of hair, instead of also focusing on its health. This science-based approach was very novel for the industry.
Kent eventually bought out Redding, and her husband, John Meehan, joined the company’s operations in the ‘70s. Through the years, Redken continued to innovate and provide new opportunities in the beauty industry. They began offering education for hairdressers in the 1970s, teaching about key scientific concepts as well as basic entrepreneurial skills. The brand also held hair symposiums and presented groundbreaking exhibits at industry shows. Redken went public for a time, but eventually Kent and Meehan decided to buy back the entire company.
Throughout her time at the company, Kent was frequently recognized as a leading businesswoman. She received many awards for her leadership and entrepreneurial skills, as she had gone from being a high school dropout to leading one of the world’s largest beauty companies. Paula continued to reside in Beverly Hills until her death in 2014. She was a philanthropist and frequently donated to community organizations.
In the early ‘90s, L’Oreal purchased Redken and the brand moved to New York. Since then, Redken stylists have worked on some of the world’s most high-profile runway shows. The Redken Exchange was also set up to continue the brand’s tradition of educating salon professionals. They have continued to innovate and expand their product line, which is now available in 43 different countries. Redken has also been progressive with the models and stylists they partner with. Most notably, in 2014 they hired Lea T as their spokesmodel, making her the first openly transgender model to be the face of a beauty brand.
Redken continues to be hugely popular among professional stylists. Some of their more recent innovations have come in the form of hair color products. Their Chromatics line contains nutrients to strengthen the hair instead of stripping it of its natural oils. Redken has also launched their Style Station app for professional stylists, which provides resources and tools. They also have an online app you can use to see what you would look like with a different hair color! Redken’s continued commitment to developing new technology and working stylists has cemented their position as an industry leader.
My longtime obsession with long nails //PICS!🔪
Yup, I’m that girl clickin & clackin on her phone! Sorrrry💁🏻♀️ 💅🏽💅🏿💅🏼💅🏾💅🏻 I’ve been obsessed with crazy long nails since i was a little kid. I got my first set of acrylics probably sophomore year of high school. I was pretty tomboy in high school even though I wore a lot of makeup, they were pretty annoying at first & the dance companies I was in banned fake nails for shows & even practice. I would get sets occasionally in college, but went to art school & they definitely get in the way with certain processes. ♿️ I got severely injured in 2014, when I was 26, & the cuticle biting habit I’ve always had was sooo bad because I literally had nothing to do all day. I was working as a server in California at the time, so I was definitely not allowed to have fake nails or nail polish of any kind. I ended up returning to acrylics full time after I got injured & I could finally stop biting my cuticles! The nails just look so pretty, I felt less eager to mess with them & the nails are thicker than a natural nail so you can’t pick at your skin (or pop pimples with this length! Plus!) 💔 A combination of moving away from my favorite nail tech, ( TONY I LOVE YOU & OH HOW MISS YOU SO! ) & obviously quarantine, forced me to abandon my long fake nails for now. The damage: Getting full acrylic sets & fills pretty much non-stop for almost 6 years, my real nails were not cute, thin & brittle. I was so lucky to have a very talented & meticulous technician for the last 2 of those years. I honestly never had any of the nasty issues some people can face with acrylics. What are acrylics? Acrylic nails are created by first applying a plastic nail extension with glue to part of your nail to add length. Then a powder & liquid acrylic monomer are combined into a sort of “blob of dough” & shaped onto your nails with a brush & air dried. Next they will be further shaped & smoothed with manual & electric files. A GOOD tech will take about 2 hours, not less. I always chose gel polish that’s cured with a UV light on top of my acrylics, but you can also just do regular nail polish. I worked up to this length- they make me feel like myself, know what I mean? But I wouldn’t recommend starting off long if you aren’t used to it. Your natural nails grow out & then in 2-3 weeks you can get what’s called a “fill”, where your polish is removed & a small amount of the monomer is applied to the base of your nail bed & blended into what you already have on your nail. Quarantine: Had my last real set in February... I ordered long press-ons a few times, which I really loved, but they’re just not the same strength-wise. I was actually kinda rough on my nails & rarely broke them. At least when press-ons pop off, you can just glue it back on instead of rushing to the salon! I’ve had fun trying ones with gems & charms! In the past I stuck to solid colors & glitter with acrylics due to the cost & sitting time. IMO the best press-ons are from black owned business, Hawt Nailz!
Skincare Trend - Superfoods 🥬
Skincare trends! Do you follow, skip, or wait for others to give you their honest opinion? Well if you said the latter then I am here to tell you all about this superfood skincare trend and more specifically the kale, green tea, and spinach superfood trend 🥬🥬🥬! The way I found out about this trend was by searching on Instagram and seeing what my fellow beauty bloggers were sharing! For reference, I have oily combo skin with subtle dry patches during the winter season! At the moment my skin is relatively clear with large pores as my main concern. First off is the YOUTH TO THE PEOPLE - Superfood Antioxidant Cleanser ($10.00 - 2 oz). This cleanser is cold-pressed with antioxidants to remove makeup and prevents build up in the pores, while keeping skin’s pH balanced. It’s meant for most skin types (dry, normal, combo, and oily). You can use it in the morning and evening, however I mainly use it in the evening to truly clear my makeup from the day! Unlike other makeup cleansers, you should dampen face and use two pumps of the superfood cleanser. Then add water gradually to get all makeup off from the face! P.S this product comes in a glass bottle making it great for the environment and recycling! Next superfood spotlight features the YOUTH TO THE PEOPLE - Superfood Air-Whip Moisture Cream with kale, spinach, and hyaluronic acid ($48.00 - 2 fl oz). This thick yet lightweight cream is perfect for oily combination skin! It’s full of antioxidants, rich superfoods, and hyaluronic acid! It targets the following concerns: fine lines, wrinkles, dryness, and loss of fitness. The kale is full of vitamins C, E, ana K! The green tea is packed with antioxidants, and HA is a natural hydrator! I like this moisturizer is perfect for my current issues! Like I mentioned before I have oily combination skin and dry spots with the changing weather on the east coast! I’ve been using Youth to the People for a few months and I am excited to share I am a big fan of the products, but they do run on the more expensive side 😕. This is a vegan, cruelty free, and gluten free skincare line! And as far as the skincare trend featuring superfoods, well I am 100% a fan and encourage all to hop on this bandwagon because you will not regret it! Superfoods bring so many benefits to our skin and it would be a shame to not spread the word around for all to hear! #CheriePartner
Anti-pollution skincare & why you need it!
Did you know pollution can be silently and progressively deteriorating your complexion? Exposure to environmental stressors such as free radicals, UV/UVB exposure, different fumes and emissions could be wrecking your skin. Heck, even emissions from paint and carpeting inside your own home are potentially damaging your skin, causing inflammation, fine lines, dull skin and premature aging. More and more research shows that environmental factors could be stronger determinants of our overall health than our very own genes. And unless you’re moving to a secluded forest with cleaner air, maybe you should start considering anti-pollution skincare! Dr. Loretta took all these factors into account when creating her own line of skincare, so all of her products claim to protect skin from oxygen AND nitrogen free radical damage. Dullness and dehydration are possibly my major skin concerns, I’ve struggled with dehydrated skin for years, and if I’m not diligent with my skincare I know for sure my skin will be looking dull and crusty in just a few hours. 🧴 Dr Loretta - Intense Replenishing Serum Living in a super dry city I need to have a serum to keep me hydrated, but isn’t too heavy that will make my combo skin feel oily or break me out. This serum has a very interesting consistency, it’s light but feels like a serum/oil hybrid. Besides from protecting skin against free radicals it’s also made with vitamin F to maintain a healthy skin barrier and prevent water loss. 🧴 Dr. Loretta - Tightening Eye Gel I have a hard time finding eye cream that works well for me, most eye creams I’ve tried gave me milia which is so annoying. Having an eye gel has been amazing for me, being a gel I know for sure it won’t give me milia but I’m still treating my under eyes. I haven’t been using that long to speak on long-term effects but I’m liking it so far. It works great to depuff! At $60 for 20 ml it’s a pricey one, but you really only need like half a pump and that’s enough for both eyes. 🧴 Dr. Loretta - Urban Antioxidant Sunscreen SPF 40 This is such a nice SPF in my opinion. Not only does it offer UVA/UVB protection, it also protects against HEV light emitted from the sun and electronic devices and of course, pollution. It has a slight peachy tint so it looks good on its own, and gives off a nice satin finish, not too dewy or too matte. One thing I have to note on this product is I have to take a few extra minutes for application, it’s best to pat it in rather than aggressively rubbing it on, which I wouldn’t recommend either way 😜 normally I wouldn’t bother but I love how it looks on me, and it was $50 so I will make it work lol Have you tried any anti-pollution formulas? Would you give these a try? ☺️ #CheriePartner
Fight pollution with antioxidants
In this short video, I showcase some of my favourite antioxidant products. Skincare that fights pollution is bascially skincare that picks up and neutralizes free-radical damage- and those ingredients are antioxidants. Free radicals are atoms that have an imbalance of electrons- ideally molecules should have a pair of electrons- but free radicals just have 1. This has them "running around" scavenging electrons from other molecules- in turn creating more free radicals. Antioxidants are free molecules that have many electrons free for donations- they dont need to have paired electrons. So they can in turn donate electrons to free radicals and restore balance. Antioxidants are a great way to help prevent signs of aging, sun damage and external pollutants, also known as exposomes. I believe its much easier to prevent than to try to correct the damages later on, which is why antioxidants are my favorite type of ingredient in skincare. I also love that they are usually derived from fruits and other healthy foods, so a) they make great snacks and b) in skincare, they’re usually naturally derived. All the products shown in the video are products that I’m loving- textures are lovely, non tacky and have a smooth finish on the skin. They allow for a very smooth application for makeup overtop as well and I have been seeing lots of smoothing and brightening results with all of them 🙌🏼 #cheriepartner LANCÔME - Énergie de Vie Intense Essence fresh - Vitamin Nectar Glow Juice Antioxidant Face Serum three ships - Dew Drops Mushroom Hyaluronic Acid + Vitamin C Serum HERBIVORE - Moon Fruit Superfruit Night Treatment
Turning myself into Merengue from ACNH 🍓
Hi, my name’s Francine and I’m addicted to Animal Crossing!!! 🐶🐷🐱🐰🦊💗 If you guys have been following along you’ve probably seen my other ACNH inspired lewks. Someone suggested I did Merengue next, and honestly she was already on my list! Merengue is a normal rhino villager and her name comes from “meringue”, a type of dessert made with egg whites and sugar. My husband has her on his island and she’s the cutest!! 🍰 I also got inspo from @neoini on IG! They did this look a while ago, and I’m just beyond obsessed. Here’s what I used for this look: 🍓 e.l.f. - Poreless Putty Primer 🍰DIOR - Forever Skin Correct Concealer 🍓essence - All About Matt! Fixing Compact Powder 🍰essence - Satin Touch Blush 🍓COLOURPOP - Strawberry shake shadow palette 🍰CALEY COSMETICS - Beach Babe Natural Lips 🍓Glossier. - Glossier. Lip Gloss 🍰Freck BEAUTY - THE ORIGINAL FRECKLE 🍓OFRA - Limited Edition Rodeo Drive Highlighter Ornament 🍰 ANASTASIA Beverly Hills - Dipbrow Gel How did I do it: • First I started by prepping my skin, so I used my favorite primer atm. The elf poreless putty primer gives me a smooth, flawless base every time. • Next I spot concealed with the Dior forever skin correct concealer, I wear shade 1W. • I like to keep my brows soft when I’m doing villager inspired makeup lol, so I only went in with the dipbrow gel, which I don’t love but I can’t find my elf wow brow 😔 • Now for the eyes I used one of my favorite palettes from CP and did a soft, shimmery pink eye bc the lil strawberry nose is the focal point here! • The nose was so hard guys, I used a white concealer and a green eyeliner from a now discontinued beauty brand and just carefully tried to draw a strawberry. Any white creamy shadow or concealer will work and any green shadow or liner is ok! I used the shade Daiquiri from the Strawberry Shake palette for the rest. Ta-da! • To set my makeup I used the essence - All About Matt! Fixing Compact Powder I purchased this powder when I did my Flora makeup and needed a white fixing powder. I went with Essence because honestly I rarely ever use mattifying powders for my regular makeup routine, and Essence is inexpensive and they’re powders are just top tier. This powder is supposed to be “invisible” so I just build up until I can no more and it works great! Its surprisingly lightweight even when I apply like 10 layers to get maximum opacity. Also the price is hard to beat! $3.99 for 8 grams 🙌 • I used the Satin Touch Blush in Coral love. • For the freckles I used the Freck BEAUTY - THE ORIGINAL FRECKLE the liquid-y formula and small brush makes it easy to draw fake freckles, but it’s a little warm for my taste and way too small. Def not a need.
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