🧬Five Things Need To Know About The Inkey List

The26The26
Jun. 15
Knowing that skincare is a deeply personal (yet essential) component of overall well being, Inkey List takes a unique approach to helping customers achieve their goals. With a central ideology of minimalism, the skincare brand avoids unnecessary ingredients and bulky additives. Understanding that skin care is an individual matter, Inkey List strives to avoid irritants and keep to the basics. In this way, the brand helps skin heal through the power of simplicity. Users get to identify the ingredient best-suited to their unique skin concerns. From there, the brand provides a product that focuses on that inherent simplicity. Instead of extra ingredients - perfumes, exfoliants, astringents, and more - it stays true to the mission and provides users with exactly what’s needed. 
Cost-Effectiveness Is Key
One thing that definitely sets this brand apart from the rest is that literally everything it sells is under $15. Unlike many other brands that use high prices to add to the allure, Inkey List keeps cost-effectiveness as the base model of their business. Ensuring that every person (and all budgets) can gain access to these helpful products, it sets a reasonable price point on literally everything. Simplicity is key; and, instead of asking clients to pay substantial amounts to get a skincare product free from additives and bulking agents, they charge a small amount. By keeping their prices reasonable, the brand added appeal for countless individuals who want quality skin care but couldn’t afford it before. 
They Focus on Their Clients
Another special aspect of this company is that they remain accessible to users. Whether for information or feedback, Inkey List ensures that their customers have a line of communication for all their needs. Available on multiple different platforms, the brand strives to provide reliable and accurate information to keep you informed. Instead of using high-tech jargon, they run a campaign called #askinkey. With this hashtag, you can quickly reach out to their ingredients specialists to learn more about their products. It offers those just beginning their skincare regimen a judgement-free zone to learn everything they need to know about the Inkey List product line. 
The Customer Is In Control
Taking a solution-oriented view of product creation, Inkey List gives customers the opportunity to create their own product. Their site features a step by step process to build a skincare recipe. First, it’s broken down into goals, some of which are reducing redness, brightening skin, getting rid of wrinkles, or handling breakouts. Enabling users to choose more than one goal (such as limiting breakouts and reducing redness), customers get to contour the product specifically to their needs. From there, it gathers a few more details about your skin; whether it’s oily, dry, or something else. After a final inquiry of whether the user has sensitive skin, Inkey List proceeds to create a new product which users can get sent to their email. It names a key ingredient, and offers you a bundle arrangement for your skincare (with each product costing less than $15). 
Inkey List Has Pre-Made Products Too
For situations where users aren’t quite sure how to approach creating their own product, there is a premade line available—ranging from hyaluronic acid to alcohol, caffeine to collagen, the simple yet effective ingredients each address a specific concern. The expansive yet affordable line of products makes light work of finding the right item. On the Inkey List website, the product list details the main ingredient, the site for use, and a subtitle detailing the benefits. Available solutions for everything from hands to facial skin, the comprehensive product line makes light work of identifying a suitable solution. There’s never any hidden ingredients or mysteries; Inkey List is completely transparent regarding their formulas.
It’s Not Just Skin - They Also Cover Hair
Believing that hair care need not cost a small fortune, Inkey List uses the same approach to haircare as they do with their other products. Centralized around one key ingredient, the minimalist formulas address a single issue. All items cost less than $15, in keeping with their focus on affordability. Though the hair care line contains fewer products, it addresses everything from hair loss to graying, oil control to thickening treatments. Using their same sleek, black containers, Inkey List understands that scalp health is a major factor in hair treatment and approaches follicular wellbeing with the same simplicity and candor. 
Some Final Notes
Based in the UK, the company actually offers free shipping on orders made within their area. Through every step of the skincare (and haircare) process, the brand keeps true to its steadfast belief that information is strength. Providing users with accurate details on ingredients, benefits, and potential pitfalls, Inkey List empowers the population with knowledge. By honing in on the single ingredient that addresses a specific concern, Inkey List takes the minimalist approach to a new level of excellence. Suited to anyone who prefers straightforward solutions, the brand offers a popular, unique approach to beauty. 
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