Straight Outta Sierra Leone- The Story of Shea Moisture

The26The26
Jun. 15
There’s nothing quite like advice from your grandmother – and that’s exactly what forms the basis of organic body and hair care line SheaMoisture. Founded in Harlem, New York, by Nyema Tubman and Richelieu Dennis (as well as Richelieu’s mother, Mary Dennis) back in 1991, the company’s product line is inspired by their grandmother, Sofi Tucker, who first began selling shea butter-based products in 1912 at a market in her hometown of Bonthe in Sierra Leone. Now, almost three decades later, SheaMoisture prides itself on inclusivity, modern wisdom, sensory solutions to body and hair care problems, and using the best organic ingredients selected carefully from around the world.
The story of SheaMoisture begins more than a century ago in the town of Bonthe in Sierra Leone. Looking to make money in her teenage years, Sofi Tucker – already a widowed mother of four – started selling shea nuts at the village market. By the age of 19, she was selling shea butter and African black soap, as well as an array of homemade products for the hair and skin, all over the region.
As a child, Richelieu spent his summers helping his grandmother with the business, learning all of the tricks of the trade and becoming familiar with the ingredients, products, and business operations. Little did he know that, one day, this knowledge would save his family.When a civil war broke out in Sierra Leone and Liberia, Richelieu fled to the US with his mother and sister – and although Sofi stayed behind, her expertise did not. In 1991, on the streets of New York, Richelieu and his family began selling her products in a desperate attempt to earn some money and support themselves. 
Today, almost 30 years on, SheaMoisture is sticking to the same core principles of using natural ingredients, recipes, and production processes to produce a line of sustainable, organic hair and body care products, including soaps, lotions, and shampoos. According to Richelieu, the majority of all the ingredients used are imported directly from villages in different parts of Africa, and they’re still using the same production processes that they learned from their grandmother. 
They’ve also extended their product line to include raw ingredients from Asia, the Middle East, and the Caribbean, with the recipes carefully created by Richelieu’s sister. Wherever the natural ingredients come from, one thing’s for sure: SheaMoisture products are guaranteed to be free of parabens, phthalates, mineral oil, petroleum, or formaldehyde – and the shea butter is fair trade.
One of the company’s best-selling products is the Coconut and Hibiscus Curl Enhancing Smoothie, which is a styling cream that helps to repair, soften, and moisturize damaged hair.  Made with organic shea butter, hibiscus extract, coconut oil, and neem oil, it’s specially formulated for wavy and curly hair to hydrate and protect against breakage while replenishing lost oils – and the thousands of 5* reviews online suggest it does exactly that! 
A Winning Combination
As SheaMoisture’s mantra goes: “Recipes handed down from a healer make for potent 21st-century cures” – and there’s certainly truth to this, judging by the company’s loyal customer base that spans almost three decades and continues to grow. Centuries-old wisdom and recipes are combined with raw, organic ingredients, as well as ethical and sustainable production processes, to create high-quality, natural products that are also cruelty-free. As the website states: “Tested on our family for four generations.”
Best Reviews
Is this sunscreen worth the hype?
Is this sunscreen worth the hype?
There is 𝗻𝗼 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗿𝗲𝗴𝗶𝗺𝗲𝗻 without 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻. And, the 𝗯𝗲𝘀𝘁 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻 is the one that you will wear religiously. Is 𝗜𝗦𝗗𝗜𝗡 𝗘𝗿𝘆𝗳𝗼𝘁𝗼𝗻𝗮 𝗔𝗴𝗲𝗹𝗲𝘀𝘀 𝗨𝗹𝘁𝗿𝗮𝗹𝗶𝗴𝗵𝘁 tinted mineral sunscreen worth the hype? #Isdin - ISDIN Eryfotona Ageless Ultralight tinted mineral sunscreen[products]#[FourStars] Pros ☀️ 𝗠𝗶𝗻𝗲𝗿𝗮𝗹 sunscreen aka physical blocker, thus broad spectrum ☀️ Contains 𝗶𝗿𝗼𝗻 𝗼𝘅𝗶𝗱𝗲𝘀, though unclear of percent. May provide protection against blue light. ☀️ One of the few tinted moisturizers that blends in well in skin of color. The tint is so homogenous and nice that you can away with not applying foundation after. ☀️ Contains 𝗽𝗵𝗼𝘁𝗼𝗹𝘆𝗮𝘀𝗲, an enzyme, that help repair damage caused by the sun. Not too thick or too thin, apply easily on the skin. ☀️ contains 𝗩𝗶𝘁𝗮𝗺𝗶𝗻 𝗘, an antioxidant as well as moisturizing Cons 🥴 𝗢𝗶𝗹𝘆, would not recommend for oily skin 😱 $$$ 𝗘𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲, it is definitely a splurge when there are comparable more frugal options out there.
🎯Ingrown hairs—these two little words conjure🎯
🎯Ingrown hairs—these two little words conjure🎯
In our quest for smooth, stubble-free skin, ingrown hairs are an annoyance at best and cause for concern at worst (trust me- you don't want to see what they look like when they get infected)🤐 The cause of ingrown hairs isn't complicated. Simply put, when your hair starts to grow, sometimes it curls inward and gets trapped back under the surface of your skin. This can happen because dead skin cells clog up your hair follicle (so always, always exfoliate), but ingrowns also exist just because of your hair's natural growth pattern—so, unfortunately, those with curly hair may suffer the most! Aspirin-Honey Treatment This recipe is a double whammy. Not only does aspirin naturally contain salicylic acid, but honey also has antibacterial properties, which can help reduce the possibility of inflammation and infection. 🔎Ingredients: 3 uncoated aspirin tablets 1 tsp. honey 1/2 to 1 tsp. water or oil Directions: Add warm water or oil to a bowl Add honey Crush aspirin tablets Mix together Leave mask on for 10 minutes Wipe off entirely with warm water Coconut Oil Sugar Scrub Coconut oil, for example, is hydrating, keeps skin moisturized, and reduces inflammation.4 It's basically our winter skin savior. Mix it with raw sugar and you've got a winner. You can use this scrub daily until you see an improvement, and then you can switch to two to three times a week. Just be careful that the scrub isn't too abrasive. 🔎Ingredients: 1 cup of raw sugar 1/2 cup of coconut oil 10 drops of tea tree oil, or your preferred essential oil  Directions: Combine sugar and coconut oil in a bowl Add in essential oil Mix together Apply and then rinse using warm water Dry with a clean towel Baking Soda and Oatmeal Treatment I am huge fan of baking soda and how amazing this ingredient is! And rediciliously cheap. Baking soda, which is a great exfoliator, helps reduce and prevent ingrown hairs. Oatmeal has a soothing effect, reducing redness and irritation caused by exfoliation. 🔎Ingredients: 1 tbsp. baking soda 1 cup of water 1 tbsp. ground oatmeal Directions: Mix baking soda and oatmeal together Add water to the bowl Stir until it has a paste-like texture Using a cotton pad, scoop up the mixture Apply to the affected area and let sit for 10 minutes Rinse with warm water Oil-Based Serum if you're particularly sensitive, it's best to avoid overly harsh scrubs. Abrasive scrubs like sugar and salt scrubs do exfoliate the skin but often at the expense of causing excess skin irritation 🔎Ingredients: 1 tbsp. castor oil 1 tbsp. hemp oil (optional) 10 drops tea tree oil Directions: Find a reusable glass bottle Combine castor oil and hemp oil Add tea tree oil to mix Apply combination after shaving to prevent irritation alba BOTANICA - Acne Dote, Face & Body Scrub Oil-Free CeraVe - SA Moisturizing Cream For Rough & Bumpy Skin GLYTONE - KP Kit Amlactin - Daily Moisturizing Body Lotion
GRWM! New products and some old!
GRWM! New products and some old!
Hello everyone! I did another GRWM using some new and old products! First I started off with a primer. I used e.l.f. - Poreless Putty Primer I was actually really surprised by this. It reminded me of Tachas silk canvas primer. It went on smoothly and did a good job of blurring my skin. I will say though after I looked at my makeup in the mirror up close it did settle a bit into my pores and my creases and was pretty noticeable. Overall I think this is a good product and will work for people with smoother skin. e.l.f. - 16HR Camo Concealer Then I used the elf concealer. I love this concealer. I’ve used it so many other times in my other videos. WINKY LUX - Diamond Powder Foundation Then I used the winky lux foundation. This actually went on so nicely and was super natural looking. I love how it’s so weightless and decreases shine. I would recommend this for people with oilier skin. the CRÈME shop - "Macro Brow" Angled Brow Pencil + Spooley Then i used macro brow. This is just to fill in the last bits of my eyebrow to look fuller. It’s easy to use and has a great price point. I just wish the pigment was a little easier to apply. You have to push so hard. RITUEL DE FILLE - Rare Light Crème Luminizer My favorite brand of highlighters ever. Just so pretty and pigmented. All natural and cruelty free. An amazing brand overall. 💞 fresh - Sugar Lip Treatment Sunscreen SPF 15 I used a tinted fresh lip treatment. Love the way they hydrate and the subtle color it gives off. They also smell and taste really good 😂. Hope you enjoyed getting ready with me! Let me know if you have any questions about the products I used.
✨Cute Bun Hairstyle✨
✨Cute Bun Hairstyle✨
Hi Guys!!! I recently saw this scrolling on Pinterest and I wanted to recreate it! It’s SO easy and took about 5 minutes total!! It looks so fancy yet it’s so simple! I have medium to thin hair but this can work on pretty much all hair types! (: (tip: spray texture spray beforehand) this helps it stay in better!)☺️ HOW TO: -I like to pull my bangs out first (: - you’re going to section it as if you’re doing a half up half down hairstyle -then you’re going to start twisting that part of your hair -I twist it around like I’m doing a ballerina bun😅 -then I secure it with a hair tie ❤️ -you can leave like that! Or I like to pull it out a little so it’s more loose!✨😊
Tips from a dermatologist on sunscreen ☀️
Tips from a dermatologist on sunscreen ☀️
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