Artic Fox: The Vegan and Cruelty-Free Brand With a Conscience 

Keren0901Keren0901
Jun. 11, 2020
We are living in a time where companies have a moral obligation to provide so much more to consumers than just a good quality product. Customers are getting clued up on where their products come from and simply expect a lot more. We don’t just want beauty products which meet our aesthetic needs, we want brands with heart! Artic Fox has met that need; on all levels.
Self Expression, caring for animals, self love - these are the core values of the people behind Arctic Fox. Founders and couple Kristen Leanne and Ryan Morgan came up with their beauty brand in 2014, when they discovered there was a gap in the market. They could not find a DIY product that embodied their values and also provided super bold colors that stood out. They decided to dive straight in and develop their own  brand, combining all things that they loved. And so Artic Fox was born! 
It didn't happen overnight. The duo spent two years researching and developing the perfect formula which could deliver above and beyond consumers needs. This included; strong colors, minimal bleed, no stain on your sinks, long lasting, moisturising and with a heavenly scent. They did all this without any drying alcohols or harsh chemicals. No easy feat!
The result? A loyal following addicted to their mega bright and beautiful hues. Designed to mix and match, you can let your imagination run wild and create your own colors by fusing two or more together. Thanks to their high quality ingredients, Artic Fox products are perfect for frequent use and work to hydrate as well as replenish vibrancy, so you don’t have to worry about ruining your hair. 
Their emphasis on individuality and self-acceptance ties in with their wild and out there shades. A strong message is echoed on their facebook page ‘Never be bullied into silence. Never allow others to make your decisions. Accept no one's definition of your life, but live yours and define yourself’. It’s this brand story that has helped them build a loyal community which feels connected to their story and their products. 
Artic fox donates 15% of their profits directly to charities which are against animal cruelty. Kristen and Ryan are constantly expanding their efforts to assist animals all over the world. In 2020 they had weeks where they donated up to 100% of their online sales to various non-profit organizations. Living their brand, they would visit the charities themselves and find ways in which the money donated could help most effectively. 
One of their best sellers is Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, AQUAMARINE) retailing at $18.99 which comes in a turquoise shade, delivering pure mermaid vibes. Highly pigmented it works on all shades of hair from pre-bleached to darker brunettes. If you suffer from brassy blonde hair, you can mix it with Purple Rain to have a beautiful rich indigo hue, lasting 4-8 weeks. Their product range is vast, having expanded to cute accessories such as fun stickers, glittery phone cases and rainbow tint sets. 
Consumers are making smarter choices with their wallets and this is forcing the beauty industry to change for the better. Artic Fox provides a one stop shop for those who want beautiful, vivid hues; without the sacrifice of nasty chemicals or animals being harmed in the process. The future is sustainability, eco-friendly, chemical free and cruelty free and Artic Fox are rising to the challenge. 
Reference: 
  • http://www.studiohix.com/new-page
  • https://arcticfoxhaircolor.com/
  •  https://www.facebook.com/pg/ArcticFoxHairColor/about/?ref=page_internal
  • https://www.amazon.com/ARCTIC-FOX-VEGAN-AQUAMARINE-PERMANENT/dp/B0147R9UHU
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