Five things you don’t know about OLAPLEX

Cydnee_01Cydnee_01
Jun. 11, 2020
1. Vegan and Cruelty-free hair treatment
Ethically sourced ingredients and made in California; OLAPLEX products are vegan and cruelty-free. This means that no animals are harmed or tested on in the process of making any OLAPLEX products. OLAPLEX has claimed that they have diverged from hiring third parties to test on animals on their behalf and they don’t sell any products in China (This is because animal testing is required by law). The entire OLAPLEX product line is vegan this means they are free of silicone, sulfates, peroxide, gluten, soy, and dairy. This also allowed them to create products which are non-toxic as they exclude Parabens, Phthalates, Colorants, 1 4 Dioxanes, Formaldehyde, Methylisothiazolinone, Toluene, Triclosan, SLS, SLES or ALS. These toxic ingredients are usually very harmful to the skin and your body.
2. Home treatments
OLAPLEX provides a variety of products which can be introduced into your hair routine to maximise the experience of any hair care at home and to ensure your hairs integrity. This means there is no need to go to hair salons for expensive treatments when you can do it at home. OLAPLEX No.3 works for any hair type or hair texture; you can use it once a week to ensure healthy hair growth and maintenance. Also, the use of OLAPLEX No.4 and No.5 Shampoo and Conditioner will help you to deep cleanse your scalp while still hydrating it. This is especially needed when the hair has been bleached and stripped of natural oils. By using these products, it will help you to hydrate, cleanse and rebuild bonds for any and every hair type.
3. Development of Olaplex
Dean Christal spent three years developing technology that protects hair from thermal and chemical treatments. The development of UV reactive silicone coating by two doctors that covers all medical implants has inspired Dean to attempt to modify this technology for hair. Dr Eric Pressly was involved in the process of developing Olaplex. He gave 100 ml of liquid to Dean which would cross-link sulfur hydrogen in the hair. Dean decided to perm a few hair swatches and then test this ingredient. By neutralising one with Hydrogen Peroxide and the other with OLAPLEX. The outcome of neutralization left Dean to revolutionize the industry as OLAPLEX left the hair undamaged and soft.
4. Who is OLAPLEX owned by?
OLAPLEX is owned by Advent International whose, the company have invested in more than 350 different companies around the world. Advent International specializes in 5 core sectors including Business & Financial Services; Healthcare; Industrial; Retail, Consumer & Leisure; and Technology, Media & Telecom. Advent International investment helped OLAPLEX to grow by Advent investing a large amount of money in the innovation of the product and global brand awareness.
5. How it works
Hair is made of keratin a protein. Cysteine is an amino acid which is important for making protein in this case keratin. Cysteine contains a sulfur atom which joins together to form a disulphide bond hence creating a link between two proteins. This means when hair is bleached, permed or heat-treated these bonds are broken on purpose to reshape the hair. The active ingredient in OLAPLEX is a compound called bis-aminopropyl diglycol dimaleate. This compound helps to protect hair when it is being treated with chemical or thermal products such as bleach. It helps to rebuild bonds which restores the damaged hair by repairing broken bonds; in other words, fusing the bonds in the hairs back together.
Bestseller:
OLAPLEX, No. 3 Hair Perfector – This Olaplex can be used both at home and salon for dry, brittle, bleached hair and for anyone who frequently styles their tresses. It helps to rebuild whose broken bonds and give hair a natural shine. This product currently retails for $28.
References:
  • https://blog.olaplex.com/2017/04/18/olaplex-is-cruelty-free/
  • https://blog.olaplex.com/2020/05/13/olaplexjourney-check-in/
  • https://www.modernsalon.com/371076/hero-complex-an-interview-with-dean-christal-of-olaplex
  • https://www.adventinternational.com/advent-international-to-acquire-olaplex/
  • https://moneyinc.com/advent-international/
  • https://www.dailymail.co.uk/femail/article-7845519/From-Olaplex-Apple-Airpods-best-selling-products-MailOnline-readers-loved-December.html
  • https://labmuffin.com/how-does-olaplex-hair-treatment-work/
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