Ouai Review - Making Hair History!

Jun. 8
Oui ma cherie, finding a trustworthy haircare brand is often easier said than done: especially with social media full of brands trying to lure consumers in with glamorous, promising photos.
So, how do you know if a haircare line is worth your cash?
I’ll help you through it in my Ouai review. We’ll delve into the person behind the brand, ingredients in the line, and the top seller.
Who’s Behind Ouai?
Ouai’s founder is a woman named Jen Atkin, a hairstylist for the stars.
Jen began her career in Hollywood, where she quickly got the opportunity to work with some of the biggest celebs. Her enviable list of clients includes Jessica Alba, Jennifer Lopez, and last but not least, the Kardashian-Jenner klan. 
Among many of her accomplishments, Jen is a frequent traveler. She was flying between the US and Europe, establishing a strong clientele early on. In 2012, she traveled to the Middle East to style hair in Qatar, Bahrain, and Dubai.
As a haircare authority, Jen has since released lines of Beauty Works hair extensions, accessories, and even essential tools such as blowdryers. In addition to this, in 2014, she launched a digital magazine, ManeAddicts, creating a community for fellow stylists.
Since its launch, ManeAddicts has evolved considerably. It shares how-to videos, top hairstylists, tips, and more. 
Today, Jen has just over three million followers on Instagram. In 2015, the New York Times dubbed her the most influential hairstylist in the world. 
Ouai Brand Story
Jen Atkin launched Ouai back in 2016 during a time when beauty brands were grappling to excite consumers. 
Initially, it was only available in limited stock in a select number of Sephora stores and online. However, that was about to change.
Within a year, consumers’ demand for Ouai skyrocketed. Throughout 2017, Jen Atkins shampoos, mousses, supplements, and tools were found in more than 351 Sephora stores. 
The brand went global, extending to the UK, Canada, France, the UAE, Australia, Singapore, among other countries. 
A major contributor to the popularity of Ouai is likely due to its blooming social clout. Currently, the brand has more than one million followers on Instagram—color me impressed.
Ouai’s conditioner and shampoo are all sulfate-free and utilize smart keratin that repairs and improves hair strength. It’s also cruelty-free. 
The brand is all about helping its users achieve the best results with minimal work, which I can high-key appreciate.
Although many of its products are worth checking out, I’d recommend the Ouai Leave-In Conditioner. 
Ouai: Frequently Asked Questions
1. How Do You Pronounce Ouai?
Ouai is a conversation starter, and that’s exactly what Jen intended! 
This mixture of vowels is actually inspired by the French word for “yes,” oui. Ouai pronunciation is “way.” 
2. Are Ouai Products Natural?
Ouai hair products are without parabens, phthalates, and sulfates. It’s also cruelty-free during the developmental phase and production level.
3. Is Ouai Organic?
Although Ouai doesn’t use any harmful ingredients, it doesn’t claim to be organic or vegan. Still, it claims to utilize only safe components that work to strengthen the hair, not mask it. 
Final Verdict: Oui ou Non?
If you’re searching for hair care items that can revive tired hair, Ouai is definitely worth a try. 
Quai’s brand story is inspiring, but what I appreciate is the organic marketing. It didn’t rely on influencers boosting its social media following. Instead, it’s all due to Jen Atkin’s amazing skills—I feel the secondhand empowerment!
Still, there is a downside: the brand isn’t organic or vegan, so if that’s a must for you, look elsewhere.
  • https://www.nytimes.com/2015/11/19/fashion/jen-atkin-kardashian-is-this-the-most-influential-hairstylist-in-the-world.html
  • https://www.fda.gov/cosmetics/cosmetic-ingredients/parabens-cosmetics
  • https://www.fda.gov/cosmetics/cosmetic-ingredients/phthalates
  • https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4651417/
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