Ouai Review - Making Hair History!
Jun. 8, 2020
Oui ma cherie, finding a trustworthy haircare brand is often easier said than done: especially with social media full of brands trying to lure consumers in with glamorous, promising photos.
So, how do you know if a haircare line is worth your cash?
I’ll help you through it in my Ouai review. We’ll delve into the person behind the brand, ingredients in the line, and the top seller.
Who’s Behind Ouai?
Ouai’s founder is a woman named Jen Atkin, a hairstylist for the stars.
Jen began her career in Hollywood, where she quickly got the opportunity to work with some of the biggest celebs. Her enviable list of clients includes Jessica Alba, Jennifer Lopez, and last but not least, the Kardashian-Jenner klan.
Among many of her accomplishments, Jen is a frequent traveler. She was flying between the US and Europe, establishing a strong clientele early on. In 2012, she traveled to the Middle East to style hair in Qatar, Bahrain, and Dubai.
As a haircare authority, Jen has since released lines of Beauty Works hair extensions, accessories, and even essential tools such as blowdryers. In addition to this, in 2014, she launched a digital magazine, ManeAddicts, creating a community for fellow stylists.
Since its launch, ManeAddicts has evolved considerably. It shares how-to videos, top hairstylists, tips, and more.
Today, Jen has just over three million followers on Instagram. In 2015, the New York Times dubbed her the most influential hairstylist in the world.
Ouai Brand Story
Jen Atkin launched Ouai back in 2016 during a time when beauty brands were grappling to excite consumers.
Initially, it was only available in limited stock in a select number of Sephora stores and online. However, that was about to change.
Within a year, consumers’ demand for Ouai skyrocketed. Throughout 2017, Jen Atkins shampoos, mousses, supplements, and tools were found in more than 351 Sephora stores.
The brand went global, extending to the UK, Canada, France, the UAE, Australia, Singapore, among other countries.
A major contributor to the popularity of Ouai is likely due to its blooming social clout. Currently, the brand has more than one million followers on Instagram—color me impressed.
Ouai’s conditioner and shampoo are all sulfate-free and utilize smart keratin that repairs and improves hair strength. It’s also cruelty-free.
The brand is all about helping its users achieve the best results with minimal work, which I can high-key appreciate.
Although many of its products are worth checking out, I’d recommend the Ouai Leave-In Conditioner.
Ouai: Frequently Asked Questions
1. How Do You Pronounce Ouai?
Ouai is a conversation starter, and that’s exactly what Jen intended!
This mixture of vowels is actually inspired by the French word for “yes,” oui. Ouai pronunciation is “way.”
2. Are Ouai Products Natural?
Ouai hair products are without parabens, phthalates, and sulfates. It’s also cruelty-free during the developmental phase and production level.
3. Is Ouai Organic?
Although Ouai doesn’t use any harmful ingredients, it doesn’t claim to be organic or vegan. Still, it claims to utilize only safe components that work to strengthen the hair, not mask it.
Final Verdict: Oui ou Non?
If you’re searching for hair care items that can revive tired hair, Ouai is definitely worth a try.
Quai’s brand story is inspiring, but what I appreciate is the organic marketing. It didn’t rely on influencers boosting its social media following. Instead, it’s all due to Jen Atkin’s amazing skills—I feel the secondhand empowerment!
Still, there is a downside: the brand isn’t organic or vegan, so if that’s a must for you, look elsewhere.
are pore bubbling masks worth it? 🧼🛁💬
since COVID has started, I know many people are on new (or refining old) skincare journeys and I’ve recently been experiencing some dryness/dehydrating as the winter rolls around, which also aggravates my already oily skin. I’ve worked in the beauty industry for a while and also was formerly an esthetician, so I can get picky with skincare and ingredients. ‼️for reference, my skin type is: combo (oily/dehydrated), formerly acneic, hyperpigmentation prone, and sensitive 🔬I’ve used Dr. Jart in the past and love that it’s a Korean, science-backed brand so I was stoked to try this Porecting Solution Mask! this mask promises fresh, clear glowing skin that deeply cleanses and purifies pores. the mask contains charcoal and saponine, which creates the bubbling effect you see in the above photo. this product does not contain sulfates, paragons, are phthalates. 🛁when I first took it out of its package, I thought there were *two* masks per package instead of one, but if you read the instructions, there’s actually a “mask film” on the actual mask itself that you’re supposed to remove, so make sure to do that! the actual mask is thick and full of product while the mask film is thinner and lighter in color. the directions also give you a tip to massage the mask to release the bubbling/foaming effect - I did this mask with my mom at the same time in separate rooms and she totally didn’t read the instructions so her mask didn’t bubble at all, so I would suggest to definitely massage the mask. 💬I left it on for 20 minutes and it continued to bubble about 5-10 minutes in, then stopped bubbling. you can hear the bubbles pop as the mask sits on your face, which is kinda weird but cool. the mask didn’t slip off AT ALL which is also a huge, even when I put a sweatshirt on over my head. after taking it off, the serum took about another 10 minutes to soak into my skin and my face felt super smooth and my pores looked tighter and more clean. I have a few sebaceous filaments on my nose that I sometimes pick at and as I was rubbing the serum into my skin, I saw that some of the sebaceous filaments on my nose were sloughing off (which is gross, but speaks to how well the product worked)! overall, I would definitely recommend and use this again! if you have oily skin or otherwise clogged pores, sebaceous filaments, blackheads, etc. I would suggest this for you. even if you have dry/normal skin, this would be a good option since my skin didn’t feel dried out at all afterward, even in my dry spell now, and felt rather hydrated and plump. five stars! ⭐️⭐️⭐️⭐️⭐️
THIS IS A FRESH 👏🏾START 👏🏾
THIS is why I love BoxyCharm 🙌🏾 These products wouldn’t have been on my radar, but they were delivered right to my door + I absolutely LOVE all of them! And this olive eye!! I’m feelin it! Full tutorial and review are on YouTube now! Link in bio ❤️ Product List: #Violet Voss - Olive You Forever[products]#[FiveStars] This is my first time trying this brand and I'm really impressed! The shadows are creamy, pigmented, and super blendable! FARMACY - Daily Greens Oil-Free Gel Moisturizer with Moringa and Papaya I love the cleansing balm so I was excited to try this! It has definitely helped my skin stay hydrated and even makes it look more glowy and matte! I love the texture and it absorbs quickly! #Avant Skincare - Bi-Phase Hyaluronic Acid Rejuvenating Micellar Water[products]#[FourStars] This reneges ALL my makeup, even mascara, with no issues! My skin feels smooth and hydrated after using it. However, it has a LOT of fragrance. I don't mind the smell, but it does linger. #Seraphine Botanicals - Apple + Baume Glow Lip Mask[products]#[FiveStars] A great lip mask! Hydrated lips nicely! I like applying this as I start my makeup routine and it's usually absorbed by the time I get to my lips. #Trust Fund Beauty - Lipgasm Lip Gloss[products]#[FourStars] this is a pretty gloss but it is a bit sticky. What do you think about this box?
this isn't a lipstick 👀💋
I did a little video with some of my favorite reds a little while ago, but I feel like NYX - Intense Butter Gloss in Apple Crisp deserves its own post! It's glossy, pigmented, AND affordable... we love to see it! 🙌🏾
DON’T try these at home!
With so many self- proclaimed beauty gurus in the world today, it’s very easy to get sucked into the DIY trend. Most experts and skincare specialists will tell you these homemade concoctions are not as good as they are made to be. Here are 5 ingredients you should not put on your face and why. 1. Essential Oils- The fragrant portion of plants is what makes essential oils. Modern science has revealed how fragrant oils cause problems for the skin. In the long run components in essential oils can significantly irritate and damage the skin. 2. Lemon Juice 🍋- Lemons are extremely acidic, which will irritate your skin. You can experience excessive redness, dryness, and skin peeling. Using lemons on your skin can cause more damage then benefit to your skin. 3. Coconut Oil- This ingredient causes a lot of debate amongst my followers, but fact is a fact, coconut oil is highly comedogenic. This means that the oil clogs pores on your face. When you apply coconut oil to your face it lays on the surface and is not able to be absorbed into the skin due to its large molecules. It can cause breakouts, blackheads, and whiteheads. 4. Witch Hazel- Here is another debate stirring ingredient. A lot of my patients and followers swear by witch hazel because of its immediate results on absorbing oil on the skin. What they fail to understand that it is not only absorbing the excess oils, but it is also stripping your skin of its natural oils. This can be very damaging to your skin and it’s natural protecting barrier, causing unnatural sensitized and dry skin. 5. Toothpaste- Such a popular trend and so harmful to your skin. Toothpaste contains high levels of baking soda which will mess with your skin’s ph level. This can lead to redness and burning of the skin. Toothpaste is a horrible option for your blemishes and instead I would recommend THE inkey LIST - Succinic Acid Acne Treatment As tempting as it is to try natural remedies at home, do your skin a favor and resort to stabilized and researched ingredients and products.
resolve to rock a red lip and worry less 💋
💋😘 These are some of my absolute favorites! What’s your favorite red lipstick? In order of appearance ￼PAT McGRATH LABS - MatteTrance Lipstick Elson 2 ￼Pat McGrath Venom ￼MAKE UP FOR EVER - Rouge Artist Lipstick Mat, M402 ￼ciaté - Liquid Velvet , Diva ￼SEPHORA COLLECTION - Cream Lip Stain Liquid Lipstick , Always Red ￼NARS - Powermatte Lip Pigment , Starwoman ￼NYX - Intense Butter Gloss , Apple Crisp
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