Ouai Review - Making Hair History!
Oui ma cherie, finding a trustworthy haircare brand is often easier said than done: especially with social media full of brands trying to lure consumers in with glamorous, promising photos.
So, how do you know if a haircare line is worth your cash?
I’ll help you through it in my Ouai review. We’ll delve into the person behind the brand, ingredients in the line, and the top seller.
Who’s Behind Ouai?
Ouai’s founder is a woman named Jen Atkin, a hairstylist for the stars.
Jen began her career in Hollywood, where she quickly got the opportunity to work with some of the biggest celebs. Her enviable list of clients includes Jessica Alba, Jennifer Lopez, and last but not least, the Kardashian-Jenner klan.
Among many of her accomplishments, Jen is a frequent traveler. She was flying between the US and Europe, establishing a strong clientele early on. In 2012, she traveled to the Middle East to style hair in Qatar, Bahrain, and Dubai.
As a haircare authority, Jen has since released lines of Beauty Works hair extensions, accessories, and even essential tools such as blowdryers. In addition to this, in 2014, she launched a digital magazine, ManeAddicts, creating a community for fellow stylists.
Since its launch, ManeAddicts has evolved considerably. It shares how-to videos, top hairstylists, tips, and more.
Today, Jen has just over three million followers on Instagram. In 2015, the New York Times dubbed her the most influential hairstylist in the world.
Ouai Brand Story
Jen Atkin launched Ouai back in 2016 during a time when beauty brands were grappling to excite consumers.
Initially, it was only available in limited stock in a select number of Sephora stores and online. However, that was about to change.
Within a year, consumers’ demand for Ouai skyrocketed. Throughout 2017, Jen Atkins shampoos, mousses, supplements, and tools were found in more than 351 Sephora stores.
The brand went global, extending to the UK, Canada, France, the UAE, Australia, Singapore, among other countries.
A major contributor to the popularity of Ouai is likely due to its blooming social clout. Currently, the brand has more than one million followers on Instagram—color me impressed.
Ouai’s conditioner and shampoo are all sulfate-free and utilize smart keratin that repairs and improves hair strength. It’s also cruelty-free.
The brand is all about helping its users achieve the best results with minimal work, which I can high-key appreciate.
Although many of its products are worth checking out, I’d recommend the Ouai Leave-In Conditioner.
Ouai: Frequently Asked Questions
1. How Do You Pronounce Ouai?
Ouai is a conversation starter, and that’s exactly what Jen intended!
This mixture of vowels is actually inspired by the French word for “yes,” oui. Ouai pronunciation is “way.”
2. Are Ouai Products Natural?
Ouai hair products are without parabens, phthalates, and sulfates. It’s also cruelty-free during the developmental phase and production level.
3. Is Ouai Organic?
Although Ouai doesn’t use any harmful ingredients, it doesn’t claim to be organic or vegan. Still, it claims to utilize only safe components that work to strengthen the hair, not mask it.
Final Verdict: Oui ou Non?
If you’re searching for hair care items that can revive tired hair, Ouai is definitely worth a try.
Quai’s brand story is inspiring, but what I appreciate is the organic marketing. It didn’t rely on influencers boosting its social media following. Instead, it’s all due to Jen Atkin’s amazing skills—I feel the secondhand empowerment!
Still, there is a downside: the brand isn’t organic or vegan, so if that’s a must for you, look elsewhere.
My trick for completely covering dark circles!🙈
I have always had pretty prominent dark circles due to genetics and no doubt lack of sleep! Through a ton of trial and error I have found a routine and products that work really well for me to cover my dark circles almost completely (I do have slight hallows which makes it look like a dark circle). Surprising I use 4-5 products to achieve this look. •First I use a warm (as in orangey) red lipstick. Yes, lipstick. It counteracts the blueish tones under your eyes. Trust me. This is the step that is a game changer. I use Kosas - Weightless Lip Color but any warm toned red lipstick will work. I mainly focus this on the inner part of my eye where I have the most darkness. (I also use this under my nostrils because I have slight shadowing there). •I next use BECCA - Under Eye Brightening Corrector and it is much lighter and peachier than the lipstick. This is great to use on top of the lipstick to blend together. It is much more emollient and easier to work with. This has light reflecting particles to help brighten the eye even further. •I then use two concealers on top of those. Currently I am using a light shade of DOSE OF COLORS - Meet Your Hue Concealer This concealer is easy to work with. Super creamy and has minimal creasing. I only apply a small dot to my inner eye with this one. •I then use a warmer-more yellow shade (Snow) of Too Faced - Born This Way Super Coverage Multi-Use Concealer on the outer edge of my eye and in the mid part of my cheek (this allows for a brightened inner face and less product under the eye the better). I then use a beauty blender to blend these two completely. Blend up under the eye and out the inner corner as well. •My last step is to set this all down!! My favorite powders to use are laura mercier - Translucent Loose Setting Powder and Charlotte Tilbury - Airbrush Flawless Finish Setting Powder Both are great for setting the face. I like to bake with the LM powder since it is a loose powder and it’s easier to use product. Hope this helps. 🥰 #cheriepartner
Kylie Jener inspired makeup look
Let’s be real. We all want to be Kylie Jenner. Multimillionaire, beautiful, and what about those lips. So, if we can’t be her, then we have to at least try to look like her. In this tutorial I am going to show you how to accomplish that typical Kylie Jenner look. 1. First of all we prepare our face with moisturizer, SPF and primer. 2. Apply your favorite foundation 3. Apply concealer and set it with translucent powder. 4. Contour your face. Also your nose. 5. Bronze where you put the contour. Them, using the same bronzing powder, deepen you crease. 6. Using a white shadow or a pale face powder, simulate a half cut crease. This will give the appearance of a super opened eye. 7. Apply blush and highlight. Using a black eyeliner, do a cat type eyeliner. My favorite eyeliner is the one from NYX. 8. Time for the lips. First of all, apply concealer in your lips so we can hide your natural line. Using a lip pencil, over line your lips to give the appearance of much bigger lips. Then, with a slightly lighter shade of lipstick, fill the lips. The last step is to apply an even lighter shade in the center of your lips and blend it. This will give a pout to your lips. For this, I used my favorite lipstick from the bran shiseido. 9. The last step is to apply some fabulous lashes and so your hair. And there you have it, now you can go conquer the world, Kylie Jenner style.
Quick and Easy Halloween Hair Tutorial 🐭
I love Halloween! I love the decorations and the candy of course, but I don't love taking hours to get ready! Every year my costume is quick, easy and made using things I already have lying around. This year is now different, I'm going as a cute mouse and only needed 1 product for this hair look, the scünci - No Damage Elastics Brown ! I have super curly, shoulder length hair and did this style on second day hair. The only product that is in it is the CURLSMITH - Curl Defining Styling Souffle . It has strong hold and gives great definition. I applied on soaking wet hair and let my hair air dry. It's been slept on and gone through an intense workout, I didn't break the cast in order to wear it as long as possible! These mouse ears are super easy to do and will work for all hair types! You could also play around with the shape of the buns are create bunny or cat ears! For a classic mouse look go for a higher bun and add some volume to them! Here's how I did the mouse ears: 1. Section the hair in half with a middle part. 2. Using a hair tie create a pig tail on one side, you can choose the placement but because my hair is shorter I went with a side placement. 3. Add a matching pig tail to the other side! 4. Using your third hair tie create a fun bun! Since my hair is curly I didn't need to pull out any pieces but I love the messy look! 5. Do the same to the other side. 6. You can stop here and your done! OR add some fun accessories like sparkly clips and bobby pins! Have a safe and fun Halloween! I'll be posting a makeup tutorial for this look soon! 🐭❤️ #CheriePartner
BYE BYE STATIC👋
Frizz and fly-aways happen to the best of us. No matter how often we moisturize our hair during the winter, escaping static electricity seems impossible. To better understand how to tame your hair static, you need to know a little bit more about what causes it. So, What Causes Hair Static? Static electricity is created when two objects rub against each other. This swap causes a kind of electric charge to build up on your hair. If there is humidity in the air, the charge can usually just go away on its own.🙏🏼 There’s many ways one can get rid of fly-aways and hair static…You can use hair oils, leave-in conditioners, there’s even some anti-frizz, anti-static hair products you can use. However, I have found a way that works best for me. I got this idea from celebrity hair stylist, Jen Atkin (founder and owner of OUAI). She says that one of the best ways to get rid of fly-aways and hair static is by using a blush brush and hairspray. I have very thick, curly and frizzy hair naturally. My fly-aways and static appear on either side of my parting and they normally appear straight after I wash and straighten my hair. All I want is a sleek smooth look, but these fly-aways always get in the way.🙄 #Sorbet - Flexible and Shine Hairspray[products]#[FiveStars] I use the Flexible and Shine Hairspray from Sorbet. I love this product because it keeps everything in place but doesn’t harden your hair (that’s the worst). I spray this hairspray onto a plain old (no name brand) blush brush, and slowly stroke down the strands of hairs that are static. This really does work like a bomb. You do have to go over the strands a couple of times until all of them are sleek and smoothed down. There’s my little trick of the day. Try it out and let me know if this hack works for you! Paula x
Ingredients Breakdown: Lancôme Best Seller💕
Heyyy guys! Today I want to share my favorite toner with you:💕 Lancôme Confort Tonique!! 💕 Here's the information I got from my dermatologist. Ingredients: 💕 Butylene Glycol: Butylene Glycol used in many self-care products, like shampoo, lotion, masks, cosmetics, etc. It is included in formulas for these types of products because it adds moisture and conditions hair and skin. Here are three major uses of butylene glycol. 🐝 Firstly, butylene glycol is a viscosity-decreasing agent. It makes other ingredients less likely to stick together, giving makeup and self-care products a fluid and even consistency. 🐝 Secondly, butylene glycol is a conditioning agent. Conditioning agents are ingredients that add a layer of softness or improved texture to your hair or skin. 🐝 Thirdly, solvents are ingredients that maintain a liquid consistency in a chemical compound. They help active ingredients that could become gritty or clumpy stay dissolved. 🐝 Butylene glycol benefits for acne： Butylene glycol is in made for people who have acne. It isn’t the active ingredient that treats acne in these products. The moisturizing and solvent properties in butylene glycol could make these products right for you. 💕 Sweet Almond Protein: Hydrolyzed sweet almond protein is a protein extracted from almonds that has been liquefied. It acts as a protective and moisturizing agent. In cleansing products, it reduces skin irritation and improves skin tolerability. 💕 Honey: Honey speeds up your skin cells’ healing processes. If you have blemishes or an eczema outbreak, honey that’s unpasteurized could speed healing and reduce inflammation. Manuka honey is so effective at healing wounds quickly that it’s now used by doctors in clinical settings 💕 Sodium Hyaluronate: Sodium hyaluronate has moisturizing benefits when applied topically to skin tissue. No injections are required. In addition, it mimics hyaluronic acid produced naturally by the body. It's non-irritating to skin and is usually well tolerated even by people with sensitive skin. It also has the ability to penetrate into deeper layers of the skin, and also attracts and binds water. This effect can plump the skin, thus reducing the look of wrinkles and making skin younger-looking ✨ Overall, I highly recommend this product to you, especially if you have dry skin!! ✨
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