Professional Brand: Dr Dennis Gross Skincare

ChirstyBChirstyB
Jun. 5, 2020
In this series we’re shining the spotlight on the brands that you want to know more about. The beauty world is inundated with brands and products, with new ones launching on a daily basis, so it can be hard to know what’s worth your attention (and investment). We’ll be covering everything from how the brand was founded to its key concept and best-selling products.
Brand concept
In 2020 skincare consumers are even more informed than ever before and are so clued up on ingredients that they’ve even earned themselves the nickname ‘skintellectuals’. For the skincare savvy, drugstore brands don’t quite cut it – they're looking for skincare that’s derm-approved and mimics the results of professional facial treatments. Which is where cult skincare brand Dr Dennis Gross comes in. Formulated by an A-list dermatologist with over 25 years of experience in the field, the brand is designed to bridge the gap between clinical-grade skincare and everyday products and bring a little dermatological expertise to the everyday routine.
Having treated thousands of patients, Dr Dennis Gross offers products designed to target the most common skin issues seen in clinics, using ingredients in strengths as powerful as they can be, at the highest grade available, while staying within the limits that permit them to be sold direct to consumers. Above all, the brand offers the convenience and quality of a professional treatment to those who lead busy lives and aren’t always able to squeeze in a visit to the clinic.
While the products are packed with active ingredients and can lead to dramatic results, Dr Gross’ key belief (which he applies to all products) is that treatments and products should never damage the skin. The majority of them are suitable for all skin types and there is something to suit every concern, from acne to scarring, fine lines, and dehydration.
Brand story
The brains behind the brand is Dr Dennis Gross himself, a board-certified dermatologist from New York. The brand was unofficially born in 2002 when he created an early version of one of its bestselling products (the Alpha-Beta Peel) for his wife, Carrie, who was concerned about premature aging. At the time it was a doctor-only procedure available exclusively at Dr Gross’ Manhattan office, and it was Carrie who suggested making an at-home version of the peel. This ultimately led to the official birth of the brand, back in 2002. The Alpha-Beta Peel was an instant hit and established the brand as a reliable, research-backed go-to for skincare savvy shoppers. Eighteen years later, the brand is retailed across the world and is a familiar name in the beauty community, beloved by influencers and beauty editors alike. But even now, every product is still created from scratch by Dr Gross, who enjoys self-experimenting with formulas in the early stages of formulation.
Hero product
The brand’s products are split into six categories. The most popular is Alpha Beta (a selection of at-home peel products), but there’s also Alpha Beta Glow (at-home exfoliating and smoothing products which incorporate elements of self-tan to give skin a sunless glow), Ferulic + Retinol (an anti-aging range starring retinol and antioxidants), C + Collagen (a popular vitamin C line), Hyaluronic Marine (hydration boosting products for dry and dehydrated skin) and Dr Dennis Gross Rx (a high-tech line which includes at-home LED light masks and a facial steamer).
The original Alpha-Beta Peel is still one of the bestsellers and was one of the first products to introduce daily chemical exfoliation into the mainstream. Available in different strengths, the two-step treatment delivers a cocktail of acids, antioxidants, and vitamins via pre-soaked pads that can be swiped effortlessly onto skin to lift away dead skin cells and impurities, and resulting in a clearer skin tone and smoother skin texture.
High-performing products with science-backed formulations? Our verdict is so worth investing in for results that you will really notice.
References:
https://drdennisgross.com/about-us
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