5 Latinx-Owned Beauty Brands To Add To Your Shelf

LaLuneLaLune
Jun. 5
Latinx consumers are a driving force in the beauty industry - you might be surprised to find out that Latinx buyers are one of the largest consumer groups for makeup, skincare, and haircare products. Beauty routines are an important cultural tradition in many Latinx cultures, and in recent years there has been an influx of uber-successful Latinx beauty influencers too. 
In decades past, there weren’t many Latinx-owned beauty brands that were accessible to consumers. However, that’s rapidly changing, thanks to savvy and determined Latinx entrepreneurs that have created truly innovative products. When you shop with these brands, you’re getting quality products that cater to all backgrounds while supporting diversity in an industry that hasn’t always been diverse. We’ve rounded up X of our favorite Latinx-owned brands that are bringing the heat to the beauty industry.
Melt Cosmetics
With summer coming up, many of us are looking to add a pop of color to our daily makeup looks. Melt Cosmetics is the perfect brand for the job, with bold lipstick shades and bright eyeshadows that are hard to find anywhere else. Instagram influencer Lora Arellano founded the line with fellow makeup artist Dana Bomar in 2012 with the intent of bringing bold, matte lipstick shades to the market. By creating shades you truly can’t find anywhere else and offering sleek, Insta-ready packaging, Melt products quickly became a hot commodity. 
Beautyblender
There’s a very good chance you already have a Beautyblender product in your collection - the original makeup sponge caused a huge splash when it was released in 2015. After years of working as a makeup artist, founder Rea Ann Silva created a unique makeup sponge that blends your base makeup into your skin for a flawless finish. The Beautyblender is unique in that it doesn’t leave streaks or lines the way brushes do, so you can get a much more even look. Since the success of the original product, Beautyblender has expanded to offer a full line of tools as well as their own base makeup in shades for many skin tones. 
Vive Cosmetics
Joanna Rosario and Leslie Valdiva founded Vive Cosmetics with the mission of providing authentic makeup products that catered to Latinx beauty lovers. They are known for their bright, vibrant lipsticks and are committed to creating products that suit the many different skin tones of the Latinx community. They’re also equally committed to doing good - their products are vegan and cruelty-free, and they consistently support other Latinx businesses and charitable causes. 
Alamar Cosmetics
Makeup artist Gaby Trujillo decided to create Alamar Cosmetics in 2017 to pay homage to her Cuban roots. The brand is known for their beautiful face palettes, which include contour sets and blushes, and come in a range of shades to cater to different skin tones. They’ve also released a range of flattering nude lip glosses and bright eyeshadow palettes inspired by the bright colors of the Caribbean. They’ve even released a range of brightly colored brushes to complement their palettes. Their products are cruelty free and are priced affordably to make them more accessible. Alamar’s products are authentically and unapologetically designed for Latinx beauty lovers, but their high-quality products are a great addition to any makeup kit.
Luna Magic
Luna Magic is another great brand bringing colorful Latin culture to life with their beauty products. They were founded by sisters Mabel and Shaira Frias, who worked in media and digital strategy before collaborating to bring their passion for beauty to life. Their deeply pigmented eyeshadow palettes show up well on darker skin tones, and they also sell sets of lashes to perfectly complement any eye look. They’re also known for their eye-catching matte liquid lipsticks. 
These innovative brands are spicing up the beauty industry with products that authentically represent the Latinx community. These makeup products are a great way to brighten up your look while supporting diversity in beauty. 
Best Reviews
Kylie x Grinch - Worth the Hype?
Kylie x Grinch - Worth the Hype?
Review time!!! I just received the entire Kylie Cosmetics Grinch Collection in the mail this week & I want to break down each product and tell you what I loved and didn’t love. Palette: I’m not one that reaches for tons of colour usually but all the greens in this palette are gorgeous! There’s a mix of matte and shimmer shades, and as usual, the shadows blend like a dream! The good thing about this palette is that there are still some neutral shades rather than just greens. I definitely appreciate the mixture of shades. Shadow Sticks: The Kylie shadow sticks are probably one of my favourite products they have ever released. They are so extremely pigmented, and so easy to apply. They’re basically fool proof, and they set as a shadow. If you haven’t tried them out, I highly suggest you do! In this collection we have a super pretty light shimmery green, light gold, and two rosy toned shadow sticks. Shimmer Eye Glazes: This product is insane. They are a super intensely pigmented eyeshadow that leaves the lids looking wet & dripping in glitter! One swipe of these on the lid is literally all you need for that intense shimmer. If you’re someone who loves super shimmery eyeshadow, I recommend giving the Kylie Cosmetics Shimmer Eye Glazes a try. This collection came with 2 shades: a minty turquoise green and a gold - & I’m obsessed and so happy to be adding these to my collection!! Olive Kyliner: My go to liquid liner is the black Kyliner, so i wasn’t surprised when i loved the easy application and long wearing quality of this olive Kyliner! The liner applies a lighter olive green and dries down to a deeper olive shade. It’s definitely not something I’d reach for everyday, although it’s definitely cute for the holidays or even for a pop of colour to a neutral eye! Blush: I am a huge fan of the Kylie Cosmetics Blushes as opposed to the other blushes I’ve tried from the brand this one had some shimmer in it! It’s quite similar to the NARS “orgasm” blush but with a stronger pink hue. I love the shimmer in it, it adds a pretty glow to the cheeks, perfect for the holidays.. or any day really :P Highlight: Def on theme, but probably my least favourite product in of the collection :( Don’t get me wrong, it’s super blinding and glowy. Although, once I applied to my face it showed off as very green. Personally I don’t want a green glow on my face! But hey, if that’s your vibe that’s cool! Definitely not a highlight I’d reach for everyday. Lip Kit: Obsessed. This red is EVERYTHING! This Lip Kit is one of the best reds I have ever tried. It has a matte finish and is extremely long wearing. I know it’s sold out but a similar shade would be “BOSS” by Kylie. Lipsticks: These shades are gorg for the holidays and I love the shade range! Long wearing & comfortable on the lips. High Glosses: Kylies high glosses are high shine, but very sticky! So if you’re not a fan of sticky glosses you won’t love these. These shades are perf for the holidays and everyday!
✨Cute Bun Hairstyle✨
✨Cute Bun Hairstyle✨
Hi Guys!!! I recently saw this scrolling on Pinterest and I wanted to recreate it! It’s SO easy and took about 5 minutes total!! It looks so fancy yet it’s so simple! I have medium to thin hair but this can work on pretty much all hair types! (: (tip: spray texture spray beforehand) this helps it stay in better!)☺️ HOW TO: -I like to pull my bangs out first (: - you’re going to section it as if you’re doing a half up half down hairstyle -then you’re going to start twisting that part of your hair -I twist it around like I’m doing a ballerina bun😅 -then I secure it with a hair tie ❤️ -you can leave like that! Or I like to pull it out a little so it’s more loose!✨😊
Update regarding November 23rd posting bug
Update regarding November 23rd posting bug
Hi cherie fam! We experienced a bug yesterday which caused a number of published posts to disappear without any notification or warning. We have investigated the issue and have since retrieved all affected posts. We apologize for any confusion and will ensure it does not happen again! And please feel free to contact us using the feedback button at any time if you experience any other issues ✨
Exclusive Giveaway for My Cherie 🍒Community
Exclusive Giveaway for My Cherie 🍒Community
Hey Beauty’s 🧖🏽‍♀️ I’ve been a busy bee 🐝 here in Australia 🇦🇺 and today I opened my online gift hamper store to Australia 🇦🇺 To celebrate I wanted to offer my entire Cherie 🍒 Community an exclusive chance to win one of my Bath & Beauty Gift Hampers (pictured) which includes: 🧚‍♀️ 2 x K Beauty Calosemi Strawberry Hydration Sheet Masks 🧚‍♀️ Tanya K Australian Art Series Bath Soak 🛁 500g 🧚‍♀️ Tanya K Australian Art Series Hand Creme 40g 🧚‍♀️ Sleep Eye Mask 🧚‍♀️ Bubbly Me Natural Organic Rose 🌹 Shea Butter 🧈 Bath bomb 🧚‍♀️ Australian Cockatoo Printed Hand Towel 1. To enter like my business page Gift Therapy on Facebook. @gifttherapyaus 2. Like this post ✅ 3. Follow me here on Cherie 🍒 and leave a comment on this post so I can enter your name in the draw ✍️ my followers please comment below too. 😉 Thank you to everyone who enters and good luck over the next two weeks! Thought I’d offer an Australian themed Giveaway with a K Beauty vibe to our community. Prize will be posted standard post to the Winner. 😁 Cheers 🥂 Jade 😁
The Organic Skin Co.
The Organic Skin Co.
Have you tried this brand yet. This brand is The Organic Skin. THE ORGANIC SKIN Co. - Cheeky Lips • This product is a blush and lip product. Versatile, multi-purpose blush Designed to provide a perfect natural flush and the pout to match. • Cheeky Lips comes in eight bangin’, long-lasting, highly pigmented colors. • Whether you’re looking for a soft pink blush for your cheeks and lips. • Organic castor seed oil and supercritical extracts of rosemary, pomegranate and calendula will help to replenish your cheeks and lips, keeping them smooth and healthy. 💭 I wasn't sure how to use this product when I first received it. The color is very pretty. The texture is soft and smooth. I used this on my lips. The color is very pigmented and long lasting. I tried this on my cheeks and wasn't a fan. It was too greasy for my liking. #The Organic Skin - Natural Lipstick[products]#[TwoStars] • This lipstick comes in 12 colors. With the added benefits of calendula and rosemary supercritical extracts, as well as nourishing organic oils and carnauba wax. Shades: Coral & Ruby Red 💭 I really wanted to like these lipsticks. The packaging is so pretty. The issue is the texture. These lipsticks are a little rough. I wasn't able to wear it by itself. You Definitely have to apply a gloss before using or it will break. Unfortunately it became to stressful to use. lol They wouldn't apply the right way. #The Organic Skin - TASK FORCE NINECALENDULA AND TURMERIC CREAM [products]#[FiveStars] • Infused with 9 active natural ingredients – aloe vera, jojoba seed oil, lemon peel oil, calendula, turmeric, rosemary, honeysuckle, vanilla, and seabuckthorn – this multi-tasking treatment cream has moisturizing, antiseptic and antibacterial properties. 💭 This is a nice everyday cream. The texture is nice and light. It leaves your skin smooth and moisturized. It's non-greasy and smells amazing. This cream is good for all skin types including sensitive skin. #The Organic Skin - The Eyes Have it[products]#[FourStars] • With 8 colors to choose from you can mix, match and blend our cream eye shadows. Highly pigmented, long-lasting, multi-hued, and full of supercritical extracts. How to use: Using your finger or an eye shadow brush, apply to your eyelids. Shades: Greenstone & Silhouette 💭 These are really nice eyeshadows especially if you like cream shadows. It's easy to apply and the texture is smooth. Once these shadows dry down, they stay in place. My issue was on of the shadows was hard. It kept rolling up as I was trying to get it out of the package. The shades are very pretty especially greenstone. It's very pigmented. I'm not sure if I would purchase any of these products. Your thoughts? (Gifted) #whoisnee #cheriecreator