Black Lives Matter: The Beauty Brands That Are Doing Their Part

Jun. 5
Now is the time to champion the cause, speak out at injustices, educate those around you, listen to voices of minorities and instigate change within the system. There are certainly still those that seek to divide us, discredit the movement and remain silent on the issues faced by the black community, but we must stand in solidarity.
Here's are a handful of beauty brands that are taking action to combat racial injustices and give a voice to the disenfranchised.
Sephora's new initiative allows Beauty Insider members to use their accrued points to make donations to the National Black Justice Coalition, an organization that is dedicated to helping black members within the LGBTQ community.
With the points-to-dollars donation program, with every five-hundred points, users can donate $10. A representative of Sephora also announced they would be giving more than 1 million dollars to support organizations like the National CARES Mentoring Movement, the Center for Urban Families, the NAACP, the National Black Justice Coalition, and the National Black Coalition on Black Civic Participation Black Women's Roundtable, all who work tirelessly to bring equality to black communities.
One of the first brands to step up and contribute was Glossier. They announced that they would be donating $500,000 across five different organizations, including Black Lives Matter, the NAACP Legal Defense and Education Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. Not stopping there, Glossier will also create a fund of $500,000 as grant money for black-owned beauty brands. Their Instagram page now also serves as a place for resources and education.
Anastasia Beverly Hills
ABH announced that they would pledge 1 million dollars "towards the fight against systematic racism, oppression, and injustice." They began with a donation of $100,000 to Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project, and are currently exploring other programmes to support.
Their statement on Instagram went on to say that they are exploring new initiatives that will financially support Black-owned businesses and makeup artists.
Tata Harper
For #blackouttuesday Tata Harper Skincare encouraged their followers to donate to five organizations which they have also pledged support to: The Equal Justice Initiative,⁣ The Emergency Release Fund, NAACP Legal Defense Fund,⁣ Black Lives Matter and Color of Change. They shared uplifting messages of going forward together, whilst founder Tata Harper shared a message on her personal accounting saying "What if 2020 is the year we've been waiting for? A year so uncomfortable, so painful, so raw - that it finally forces us to grow. A year that screams so loud, finally awakening us from our ignorant slumber."
Urban Decay
Urban Decay encouraged Instagram followers to 'speak up' and said 'silence is not an option', while also acknowledging their Black colleagues and those within their community. As well as donating to Black Lives matter and encouraging fans to educate themselves on the situation, they also donated to the Minnesota Freedom Fund. A nonprofit that helps fight the harms caused by incarceration. They work to pay bail for low-income individuals who cannot afford it on their own. As of now, the American bail system affects Black people a disproportionate amount.
In lieu of a one-time donation, Herbivore committed 100% of their profits from one weekend to three charities: Black Lives Matter, the Minnesota Freedom Fund and the American Civil Liberties Union. They raised $46,000 in total and have announced that they will explore options internally to continue their efforts in actively contributing to anti-racism initiatives all year round.
Their statement read: 'This must stop. We stand with George Floyd and those who have lost their lives at the hands of racist police brutality.'
Beauty giant, Deciem, the umbrella company behind The Ordinary, NIOD and The Chemistry Brand, gave a $100,000 donation to Black Lives Matter and the NAACP Legal Defence & Educational Fund.
They are using their platform to share marginalized voices, and have asked followers to share a 1-minute video with them, which will later be released as a compilation —also vouching that their Instagram Stories will become a dedicated space to continue this critical conversation.
Kosas joined the fight urging its followers to make any donations they can, sign petitions, and reach out to local representatives.
In a statement released on Instagram, they said "We will not be silent. We stand in solidarity with all those fighting against social injustice. Kosas will be pledging $20k to organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change."
The green skin-care company donated $10,000 to the ACLU and additionally pledged to give 100% of all its profits in the week of June 1 to various organizations each day. Organizations include Black Lives Matter, the NAACP, the Southern Poverty Law Center, Campaign Zero, Reclaim the Block, Black Visions Collective, and Bay Area Black-Owned Business Relief Fund. They also put a spotlight on black-owned beauty brands and called for followers to 'vote with our dollars.'
This may only be the beginning, we sincerely hope to see more brands, both big and small, take action and condemn violence against minorities in America. We ourselves at Cherie will continue to be a part of the ever-growing, every learning conversation and advocating with our platform. On our Instagram, you can find useful resources on the movement, as well as Black-owned beauty brands that could use your love in these trying times.
Best Reviews
Adorable Scarecrow Halloween Makeup 💄
Adorable Scarecrow Halloween Makeup 💄
This look is so simple and super cute!!! And you probably have all the shadows on hand! No need for white face paint! FACE ILLAMASQUA - Hydra Veil Primer e.l.f. - Hydrating Camo Concealer to cover my blemishes. COLOURPOP - Pretty Fresh Hyaluronic Hydrating Foundation NYX - Dewy Finish Makeup Setting Spray This is what I used to set my foundation. BROWS billion dollar brows - Brow Powder EYES MORPHE - 35OM Nature Glow Matte Eyeshadow Palette COLORS USED- Newest, Burnt Spice. URBAN DECAY - Born to Run Eyeshadow Palette COLOR USED- Punk laura lee - Party Animal Pressed Pigment Palette COLOR USED- Dranks JEFFREE STAR COSMETICS - Mini Breaker Eyeshadow Palette COLOR USED- Slice the Balm cosmetics - The Lou Manizer'sQuad Highlighter Quad COLOR USED- Penny-Lou Manizer I used both NYX - Super Skinny Eye Marker and MAYBELLINE - Eye Studio Lasting Drama Gel Eyeliner Freckles, stitches, and wings. I tried a black Kohl Eyeliner pencil but it failed me. So I just used the gel and liquid. CHEEKS laura lee - Party Animal Pressed Pigment Palette COLOR- Dranks the Balm cosmetics - The Lou Manizer'sQuad Highlighter Quad COLOR USED- Penny-Lou Manizer LIPS tarte - Tarteist Quick Dry Matte Lip Paint COLOR- Front Row 🎃Do Your hair in briads or plain ol’pig tails like me. You could even add a cute hat 👒 of which I do not own. ❤️Cherie Creator
Briogeo Scalp Revival at the Sephora Sale
Briogeo Scalp Revival at the Sephora Sale
The November Sephora sale is coming up soon, so I wanted to tell you all about my thoughts on these Briogeo Scalp Revival products. Note: I will not be talking about the shampoo. I really love Briogeo as a brand. Their Curl Charisma line has really helped me bring my curls back to life. However, I have super sensitive skin all over my body and this includes my scalp. I have to treat it right or else I get HELLA itchy and I also get dandruff occasionally. Here are my thoughts and experiences with Briogeo’s Scalp Revival Conditioner and Scalp Treatment Serum: Briogeo Scalp Revival Conditioner: Briogeo - Scalp Revival Charcoal + Peppermint Oil Cooling Jelly Conditioner ok, so you can clearly see that I’ve rated this 1/5 stars... but let me explain why: my hair is SO DRY. It’s really frustrating having to use lightweight products near my scalp, but having to use super thick creams on the rest of my hair. I thought this product might solve that problem by, you know, conditioning my hair a good amount all around. Nope. This conditioner has the same consistency as their shampoo, just minus the exfoliating beads...they describe it as a “gel conditioner” but it freaking lathers dude like a conditioner LATHERING?!?! No thank you. It dried out my hair so badly and did not give me any type of moisture whatsoever. So, obviously, this is not the right product for my hair type, but who would benefit from this? I would definitely recommend this conditioner if you have the oiliest hair on the planet. Like, wash your hair daily oily, no curl, no texture, just pin straight hair. That is the only type of hair I’d recommend this to. I got this in a travel kit (2oz) which I would recommend picking up if this sounds like your kind of product! Briogeo Scalp Revival Treatment Serum:Briogeo - Scalp Revival Charcoal + Tea Tree Scalp Treatment Serum ok, so we are obviously full 180 here. Let me tell you about my lover. My partner in crime. The treatment serum. Oh my gosh. This has SAVED my scalp on multiple occasions. I use it every other time I wash my hair, so probably twice a month. It’s a lightweight serum that treats itchy and dry scalp but it doesn’t make your scalp oily AT ALL!! I love it. I part my hair into sections around the front hairline and crown where I get the itchiest, and apply it while my hair is wet after I get out of the shower. It’s kind of pricey (1oz for $32) but a bottle lasts forever for me. Like, at least a year! I highly recommend this for those with an itchy scalp. Ok, but why tea tree and charcoal? They have healing and cleansing properties for your scalp without being overly harsh or stripping to your hair. Briogeo’s products are 6-free: no harsh sulfates, no parabens, no silicones, no phthalates, no artificial dyes, no DEA. This supports healthy overall hair. Have you tried anything from Briogeo? #CheriePartner
Skincare Trend - Superfoods 🥬
Skincare Trend - Superfoods 🥬
Skincare trends! Do you follow, skip, or wait for others to give you their honest opinion? Well if you said the latter then I am here to tell you all about this superfood skincare trend and more specifically the kale, green tea, and spinach superfood trend 🥬🥬🥬! The way I found out about this trend was by searching on Instagram and seeing what my fellow beauty bloggers were sharing! For reference, I have oily combo skin with subtle dry patches during the winter season! At the moment my skin is relatively clear with large pores as my main concern. First off is the YOUTH TO THE PEOPLE - Superfood Antioxidant Cleanser ($10.00 - 2 oz). This cleanser is cold-pressed with antioxidants to remove makeup and prevents build up in the pores, while keeping skin’s pH balanced. It’s meant for most skin types (dry, normal, combo, and oily). You can use it in the morning and evening, however I mainly use it in the evening to truly clear my makeup from the day! Unlike other makeup cleansers, you should dampen face and use two pumps of the superfood cleanser. Then add water gradually to get all makeup off from the face! P.S this product comes in a glass bottle making it great for the environment and recycling! Next superfood spotlight features the YOUTH TO THE PEOPLE - Superfood Air-Whip Moisture Cream with kale, spinach, and hyaluronic acid ($48.00 - 2 fl oz). This thick yet lightweight cream is perfect for oily combination skin! It’s full of antioxidants, rich superfoods, and hyaluronic acid! It targets the following concerns: fine lines, wrinkles, dryness, and loss of fitness. The kale is full of vitamins C, E, ana K! The green tea is packed with antioxidants, and HA is a natural hydrator! I like this moisturizer is perfect for my current issues! Like I mentioned before I have oily combination skin and dry spots with the changing weather on the east coast! I’ve been using Youth to the People for a few months and I am excited to share I am a big fan of the products, but they do run on the more expensive side 😕. This is a vegan, cruelty free, and gluten free skincare line! And as far as the skincare trend featuring superfoods, well I am 100% a fan and encourage all to hop on this bandwagon because you will not regret it! Superfoods bring so many benefits to our skin and it would be a shame to not spread the word around for all to hear! #CheriePartner
💖Creator Roundup 🏷 Cherie Made Me Buy It
💖Creator Roundup 🏷 Cherie Made Me Buy It
Check out these creators profiles for their reviews on the cherie finds! @JadesJourney “I mentioned I was ordering a few of The Ordinary products a couple of weeks ago and Yay! they arrived last Friday. 👏🏽👏🏽👏🏽 I purchased three ordinary products because of reviews from fellow creators 🤗 thank you creators, and I’m interested in organic vegan 🌱, cruelty-free products. My haul included…” @HilaryStrano “While I love this app for more than one reason, the biggest reason is how we can learn from one another. I am very open about my struggles with eczema, rosacea, extremely sensitive skin so on one of my posts someone left a comment about adding collagen supplement. So I listened and here's what I found.” @pastelpink_bunny “This mini set is incredible! It contains their five best sellers for all skin types✨” @madihomewood “💔I’m pretty bummed about this eye cream tbh, I was so stoked about the brand (and should mention that I have been liking some of the other products so far) but this one really was a miss for me.”
Hair Growth Remedies You Need To Know
Hair Growth Remedies You Need To Know
We all crave long luscious locks, right? I know I do. Unfortunately, I wasn’t blessed with Rapunzel-like hair. Hair growth depends on several factors, including diet, environment, and genetic history. However, some remedies can help keep strands healthy, ultimately allowing them to grow long and strong.   I’m sharing my favorite hair growth hacks that I swear by.   About My Hair: I personally have very dry, long, curly hair. I tend to get a lot of breakage because of heat styling and occasional chemical treatments (highlights). My biggest hair concern is keeping my hair and scalp healthy.   My Go-To Hair Growth Products:   Biotin: I take 1 biotin pill every day. While this may not be suitable for all (always ask your doctor first), I did get an OK from my doctor to take them. I do think they really make a difference. I’ve tried a bunch of biotin brands before, and these seem to work best for my hair. Plus, they're pretty inexpensive. You get a 3-month supply for under $20. These are made with coconut oil as well, which helps keep hair hydrated.   Briogeo - Scalp Revival Stimulating Therapy Massager Scalp Massager: Healthy hair starts at the scalp! Once I learned that I’ve never looked back. I use my scalp massager by Briogeo around 2-4 times per week to give my scalp some much-needed love! Massaging the scalp helps improve blood and circulation. When you have increased blood flow, the hair follicles are getting more nutrition. This specific massager from Briogeo was just under $20. Every time I use this, my hair and head feel incredible after.   Hair Growth Tips: #1. Don’t use too much heat. Take it from me. I have scorched my hair so many times. #2. Eat a lot of protein. #3. Don’t over brush wet hair. I only use a wide-tooth comb on my hair when it’s wet.