Black-Owned Beauty Brands To Support Today and Every Day

We at Cherie encourage you to seek out and elevate black voices by buying from black-owned beauty brands.
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Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!Black culture has always pioneered innovation and trends within the beauty space, yet most of the beauty worlds' dollars goes to big-box names who appropriate trends and culture. Let's support the source! As a beauty platform based in community, highlighting indie beauty brands and small businesses—especially those owned by women of color—are subjects we've covered, and will continue to, month after month. There's nothing more enjoyable than discovering new beauty brands with a story of their own, and there's nothing more powerful than supporting independent entrepreneurs. We put together a list of 88 Black-owned beauty businesses, for you to discover and support today and every day. Bria Janee Cosmetics
Peppa Mint, BRIA JANEE COSMETICS, cherie
Shades By ShamarLa Shon Handcrafted
Dapper Face Oil, La Shon HANDCRAFTED, cherie
La Shon HANDCRAFTEDDapper Face Oil
Danessa Myricks Beauty
Invisible Eyeshadow Base, DANESSA MYRICKS BEAUTY, cherie
DANESSA MYRICKS BEAUTYInvisible Eyeshadow Base
Alterego Cosmetics
Mila B Lipstick, ALTEREGO cosmetics, cherie
ALTEREGO cosmeticsMila B Lipstick
Fontella Cosmetics
Tenacious Lipstick, Fontella COSMETICS, cherie
Fontella COSMETICSTenacious Lipstick
Autumn NaturalsSuch A Queen Cosmetics
"Bopped Out" Gloss, Such A Queen cosmetics, cherie
Such A Queen cosmetics"Bopped Out" Gloss
Aeva BeautyThe Crayon Case
Box Of Crayons Palette, THE CRAYON CASE, cherie
THE CRAYON CASEBox Of Crayons Palette
Coloured Raine CosmeticsThe Lip BarSweet On You Beauty
Bath Crumbles, SWEET on you, cherie
SWEET on youBath Crumbles
Unique Beauty Blends
Green Tea Skin Jelly, Unique Beauty Blends, cherie
Unique Beauty BlendsGreen Tea Skin Jelly
24k Skin CosmeticsBlack Diamond Apothecary
Venus Body Butter, BLACK DIAMOND APOTHECARY, cherie
MTF CosmeticsGolde Beneath Your MaskMented CosmeticsBriogeoDrip Don't HurtUomaRange Beauty
Smooth Out - Light, RANGE BEAUTY, cherie
RANGE BEAUTYSmooth Out - Light
Rosen Skincare
KlurUndefined Beauty
Indigo Rose Glow Elixir, UNDEFINED BEAUTY, cherie
UNDEFINED BEAUTYIndigo Rose Glow Elixir
Be Transcendent Beauty
Nourish Moisturizer, Be Transcendent, cherie
Be TranscendentNourish Moisturizer
BoyfaceGlory SkincareBeauty BakerieAba Love Apothecary
Flower Crown Facial Serum, ABA LOVE APOTHECARY, cherie
ABA LOVE APOTHECARYFlower Crown Facial Serum
Beauty of Color Cosmetics
Queening Highlighter Palette, Beauty of Colour Cosmetics, cherie
Beauty of Colour CosmeticsQueening Highlighter Palette
Unsun CosmeticsBrown and Coconut
Balancing Cleanser, BRONW AND COCONUT, cherie
BRONW AND COCONUTBalancing Cleanser
AlaffiaLovinahBossy Cosmetics
Triple O Nail Polish
Benin, TRIPLE O POLISH, cherie
The Honey Pot Company
Soothing Body Balm, the Honey Pot company, cherie
the Honey Pot companySoothing Body Balm
Oui The People
Hydrating Body Gloss, OUI the people, cherie
OUI the peopleHydrating Body Gloss
Anita GrantNyakio BeautyMielle OrganicsHanahana Beauty
Black + Brown Scrub, hanahana beauty, cherie
hanahana beautyBlack + Brown Scrub
SoultanicalsGloGirl Cosmetics
Snatched Palette, GLOGIRL COSMETICS, cherie
KNC Beauty
Supa Balm Rose, KNC BEAUTY, cherie
KNC BEAUTYSupa Balm Rose
D'LashesB. Simone Beauty
Time Will Tell, B.SIMONE BEAUTY, cherie
Luv ScrubDehiya Beauty
The Glow, dehiya., cherie
dehiya.The Glow
Pholk BeautyLoving CultureBomba CurlsLatched and Hooked Beauty
Medium Curl, LATCHED & HOOKED, cherie
KayaireIman CosmeticsJuvia's Place Jane Carter Solution
Smooth Styling Mousse, jane carter solution, cherie
jane carter solutionSmooth Styling Mousse
Black Opal BeautyAyele and CoPlane Jane Beauty
Lash Brilliance, plain jane beauty, cherie
plain jane beautyLash Brilliance
Alikay NaturalsFor.ti.fy'd Naturals
Hydrating Leave-In Conditioner, For.ti.fy’d naturals, cherie
For.ti.fy’d naturalsHydrating Leave-In Conditioner
Prime Beauty CosmeticsBase ButterEpara SkincareButtah Skin
Complete Skin Kit, buttah. by Dorion Renaud, cherie
buttah. by Dorion RenaudComplete Skin Kit
Pattern BeautyBlack Girl Sunscreen
Black Girl Sunscreen SPF 30, BLACK GIRL SUNSCREEN, cherie
JDGlow Cosmetics
Girl Bye! Makeup Remover, JD Glow COSMETICS, cherie
JD Glow COSMETICSGirl Bye! Makeup Remover
The Mane Choice
Celebrate Diverse Beauty
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Celebrate Diverse Beauty
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Best Reviews
Only one product can get “YES”😟
Only one product can get “YES”😟
My skin type is dry combination with acne skin, acne marks are left by the adolescence. Blain and pore bulky skin is the most serious problem! Products with hydrating and acne treatment is my first needs when I buy skin care products. I will introduce two products which I have tried before. I hope I can help people to avoid mine field. YES! Kiehl’s Calendula & Aloe Soothing Hydration Masque Kiehl's - Calendula Aloe Soothing Hydration Masque The texture is more close to transparent jelly,and is suitable to all skin types. This product can help acne anti-inflammatory, especially red acne can get effective improvement. It has high Concentration of Calendula essence. After using it before you go to bed, Abnormal skin condition can be relieved the next day morning. But there's a problem with this product. The amount of preservative added in it is a little large. There is a slight pinch for people whose skin cuticle is thin. In addition, before using this mask, you need to use hydrating lotion or toner first. If you use it under a dry skin condition, you will also feel tingling. NO! SKII R.N.A.POWER Radical New Age SK-II - R.N.A. POWER Anti-Aging Face Cream I've tried this product three times, and each time I get pimples the next day! It is the kind of big acne that can squeeze out white particles. First of all, this product contains Niacinamide. If you are not a tolerable skin, this product is easy to make you have acne and allergies. I have introduced in my previous post how to use Niacinamide ingredient correctly. If you are interested, you can have a look. Secondly, the nutritional content of this product is too high. For my skin, there is a little over nutrition. The skin absorbs too much and blocks the pores. Actually, the best way I've found in recent years to keep my skin in good condition is to avoid eating sweet food! Try to eat less desserts, run more and exercise more. It's really better than any skin care product!
Lavender is one of my favorite flowers and essential oils to use! 😘 The oil has so my amazing properties and has been used for over 2500 years for things like the beauty world or cooking! 🌟BENEFITS FOR SKIN: 🌟 helps acne and dermatitis ✔️ helps prevent aging ✔️ helps treat dandruff and boosts hair growth ✔️ reduces stress✔️ I use lavender oil 2x a day every day on my face to treat my perioral dermatitis. 🙍🏼‍♀️ I realized go through the store-bought droppers fast! And I thought maybe I can make my own! 💁🏼‍♀️ 🟣TIME TO DIY🟣 what you need 👇🏻👇🏻👇🏻👇🏻👇🏻 sun 🌞 dried lavender buds (will make a better oil yield if they are sun dried) glass jar with lid fractionated coconut oil🥥 1. Remove extra stems from lavender. 2. Combine lavender buds and fractionated coconut oil in jar. 3. Shake together. 4. Wait 7-10 days and strain using cheese cloth. 5. Keep in sealed glass jar. 💟 Now you never have to buy lavender oils again! {why fractionated coconut oil and not refined coconut oil??} 🥥 Fractionated coconut oil absorbs better into the skin and is less likely to cause breakouts! It also stays in a liquid form even at low temps! OTHER BENEFITS OF LAVENDER OIL 💟 natural insect repellent {plant by your doors or wear on skin} purifies air {defuse it} relives stress {place on temples} helps you sleep better {defuse in bedroom} antioxidants {bye bye wrinkles} reduces muscle soreness {massage into sore muscles} helps with menstrual pain {place on lower stomach and ovary area} I hope you try this fun and super easy diy! 😘 #cheriecreator #diy
TIPS FOR GETTING LONG LASHES (that stay curled!)
TIPS FOR GETTING LONG LASHES (that stay curled!)
I don’t have naturally long lashes. Or even full looking lashes. But I feel like I’ve found the perfect combo for naturally long and full looking lashes with the combination. Here is what I do! 1) CURL YOUR LASHES. (AND IN 3 PLACES) shu uemura - Eyelash curler What I mean by curling in 3 places is curling it once at the base of the lashes, once in the middle of the lash-length and once near the tips. This gives a very pretty, soft curl that actually looks like a curled lash compared to a crimped “L-shape” lash that you would get with curling in just one place. I’ve used this same eyelash curler for almost 10 years and it still gives me the BEST curl and actually lasts on my naturally very-straight lashes. (Obviously I have changed the rubber pads every 2-3 years too!) This just helps to fan out the lashes and point them upwards to show the full length. 2) DEFINE THE LASHLINE. DollyWink - Liquid Eyeliner I don’t necessarily draw on liquid liner every time but I’ll usually dot a few dots along the lash line to add some definition that looks soft from afar. This liquid liner is my holy grail liquid eyeliner because it’s super long-lasting and waterproof! 3) USE A LENGTHENING, DEFINING MASCARA. (waterproof helps too!) MAYBELLINE - Lash Sensational Curvitude Waterproof Curling Mascara I love a waterproof mascara because it never smudges or flakes, and it seriously holds a curl! This Maybelline mascara has a really nice curved plastic brush that pushes up the lashes to promote a curl. Probably the most curl-defining mascara I’ve tried in a looong time.
•2-in-1 Exfoliating Cleanser•
•2-in-1 Exfoliating Cleanser•
Body Merry - Glycolic Acid Exfoliating Cleanser was given to me as a gratis. The representative of this brand was saying great things about this cleanser and so I gave it a try Body Merry is a natural skincare brand that claims to use all natural ingredients. The purpose of this products is to unclog pores from impurities as well as remove dead skin cells because of glycolic acid. Helps brightening, nourish, and moisturize the skin. I am prone to acne and was a little skeptical using it because of olive and jojoba oil do not do well with my skin. However, after using it for almost a month I noticed some changes on my skin. Before using this my skin was looking dull, had a lot of oil buildup on my t-zone, dark spots from previous breakouts. After using for almost a month my skin looked radiant, I saw less oil around my t-zone, and I also had less breakouts. As for my dark spots some were still visible (but as we know sometimes we need a different product to help with those areas). What I love about it is that the beads (made out of jojoba wax see 2nd picture) were gentle. This product had a citrusy smell but it was not over powering were my skin felt irritation. In fact after cleansing my skincare felt moisturized,smooth, and radiant. As you read at the beginning my concern of suing this product was olive and jojoba oil however, because of the following ingredients my skin had no bad reaction. 🔅Glycolic Acid - a chemical exfoliator helps remove dead skin cells as well treats acne & scars, hyperpigmentation and more 🔅 Willow Bark - an alternative salicylic acid because it contains salicin (source of SA) helps treat acne and decrease excess oil. 🔅 Kojic Acid- helps with hyperpigmentation and dark spots ( however due to all these great ingredients it is less effective) 🔅 Tea tree oil - antibacterial & antibacterial properties 🔅 Oils such as rose hip, olive, & jojoba help moisturize & nourish skin 🔅 CICA- this ingredient is low but it has its effects helps soothe skin & one of my holy grail ingredients for acne My overall expensive I enjoyed it because it was gentle and I would use it 3 times a week when exfoliating. Price: Retail price - $19.99 Current the brand website is having a discount of a $1 off) *Remember not all will have the same skin reaction, be gentle to your skin and get to know your skin*
Battle of the Face Masks
Battle of the Face Masks
My skin type is combo oily that can lean more dry during the weather changes or just randomly. My skin concerns are acne, oiliness throughout the day and also dehydration. I’ve ranked the face washes I currently have open right now based on how they worked for me personally (starting from favorite). My favorite out of this bunch is the philosophy - Purity Made Simple Pore Extractor Mask because can see a difference when I use the mask, but it’s nothing major especially for the price tag. . philosophy - Purity Made Simple Pore Extractor Mask Key Ingredients: Salicylic Acid (for acne and blackhead removal) and White Clay (removes dead and dry skin cells). Texture/Consistency: Cream with granules Scent: None Price: $18 for 1 oz / 30 mL (mini size) OR $35 for 2.5 oz / 75 mL Experience: I haven’t noticed much, if any, difference in my pores honestly. I do notice that my skin looks more radiant and glows after removing this mask because the abundant amount of granules give a nice exfoliation. Repurchase/Recommend: It’s nice, but nothing special and don’t think it’s worth the high price tag because it’s not on the face long. I’d rather put that money towards an actual exfoliator than a mask. . e.l.f. - Hydrating Bubble Mask Key Ingredients: Glycerin (for hydration and protection) Texture/Consistency: Gel that turns into bubbles Scent: Soapy Price: $14 for 1.69 oz / 50 g Experience: The sensation of the gel turning into bubbles tickles and can easily get out of control and get into your eyelashes. I don’t notice any difference in the hydration of my skin. It is easy to wash off, but the packaging is finicky and randomly decides to stop dispensing product and you have to keep pressing down until more comes out. It also requires quite a bit of product to fully coat the face so not sure how long it will last for. Repurchase/Recommend: No I didn’t notice any difference and the packaging is difficult. . FREEMAN - Matcha Ice Cream Melting Sugar Face Mask Key Ingredients: Matcha extract (helps clear pores) Texture/Consistency: Thick gel with gummy flakes Scent: Sweet Price: $3.99 for 1.18 fl oz / 3-4 uses Experience: This mask is so thick and difficult to remove off the face! It made me ever want to use it. I also didn’t notice any sort of difference after using this mask. The style packaging is really nice and convenient and you can definitely get more uses than the recommended. It also claims that the flakes dissolve, but they never did for me. Repurchase/Recommend: No, too difficult to remove and didn’t see any results.