Beauty's Best Kept Secret is a Brand That's Been Around Since The 1940's

Georgette Klinger feels like a new brand with a deep history. And the formulas work like a charm.
annkrishaannkrisha
May 28
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!In my opinion, what makes a great beauty brand is a balancing act between effectiveness and story. More often than not, a great story leads into products with great efficacy—after all, amazing skincare products don't just get created from thin air—they take trial, error, and passion. Cue Georgette Klinger, a brand with a deep history in beauty and skincare that has resurfaced in this new beauty world, reintroducing it's effective, natural products to Millennials and Gen-Z. What makes this beauty brand so great is that, while it feels new today, many of Georgette Klinger's philosophies are what changed the beauty and skincare industry into what we see today. Here are some ways Georgette Klinger revolutionized beauty, and why the brand is just as amazing today. Treating Skin As a Living OrganGeorgette Klinger was one of skincare's early pioneers and was most well-known between the 1940s and 1980s. One of her first revolutionary philosophies was to treat skin like the living organ that it is, instead of a canvas that needs covering (which is how it was being treated back then). This philosophy fueled her product formulations and helped shift the way skincare and beauty are viewed.The First Famous FacialistAfter opening up her first spa in New York City on Madison Avenue, Georgette Klinger quickly garnered a cult following. She promised spa-goers that ''[she] offers no miracles, no promises -- just clean skin''. Combined with her philosophy of treating skin like a living organ, and the nature-based skincare that she created in her kitchen, it was no surprise that people kept coming back for more and that she even started to attract star-clientele. Actresses from Hollywood would fly to NYC, just for a facial from Mrs. Klinger herself! Nature to NurtureGeorgette Klinger always looked to nature for the best skincare and all the products she used in her spa were made by her in her kitchen! With her gaining popularity in the beauty world, the next logical step became expansion. From her small spa and natural formulas, Georgette Klinger opened more spas in high profile places, like Rodeo Drive in Beverly Hills, eventually opening up a factory in New Jersey in the '80s to manufacture her skincare formulas to the masses. Georgette Klinger Today After years of popularity from 1940 to the 1990's, Georgette Klinger, the brand, slowly started to fade away. In 2004, Georgette Klinger, the pioneer, passed and the brand closed in it's entirety for around 10 years. After a 10-year hiatus, the brand's assets were purchased with a mission to revive Georgette Klinger's legacy and bring her skin-clearling formula's back into the modern world. "Today, armed with her formulas and common-sense approach to beautiful skin, we follow in our matriarch’s footsteps, offering the very best in natural, results-oriented skin care solutions for acne, anti-aging, and everything in between." Product SpotlightsCamphor Mask
Camphor Face Mask, GEORGETTE KLINGER, cherie
GEORGETTE KLINGERCamphor Face Mask
campaign, cherie
Highlights: This mask does WONDERS for acne! The camphor and menthol smell may be unpleasant for some, but for me, it let's me know this is working. After one use and a good's night rest, this mask actively helped dry out some stubborn chin acne I had. Phytic Exfoliating Toner
Phytic Exfoliating Toner , GEORGETTE KLINGER, cherie
GEORGETTE KLINGERPhytic Exfoliating Toner
campaign, cherie
Highlights: I recommend an exfoliating toner to everyone—but what makes this a gem is that it simultaneously hydrates, making this a wonder for those with combination skin like myself. Vitamin C Complex
Vitamin C Complex, GEORGETTE KLINGER, cherie
GEORGETTE KLINGERVitamin C Complex
campaign, cherie
Highlights: The smooth texture of this serum is not lost on me. Vitamin C, Hyaluronic Acid, Kakuda Plum, and more come together to help lighten dark spots and give you firmer, bouncier skin. Sea Extracts Eyecream
Sea Extracts Eye Cream, GEORGETTE KLINGER, cherie
GEORGETTE KLINGERSea Extracts Eye Cream
campaign, cherie
Highlights: After a few weeks of using this eyecream, I'm impressed with how much it makes me look like I'm not staying up late every night! Red Marine Algae and Plankton Extract help promote cellular turnover and diminish the look of fine lines.
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