🧎🏼♀️Indie Lee: All Things Start From A Rare Brain Tumor
The founder started her eponymous brand after surviving a rare brain tumor in 2009. Learning that her beauty routine may have almost cost her her life, she had a newfound drive.
Ever so passionate about all-natural skincare, she decided to start her own brand. And after consulting a wide range of professionals, she introduced a new wave of innovative beauty products that aren't only chic but also non-toxic.
Her products are made jointly with scientists and use the most potent botanicals sourced from around the world to tackle certain skin concerns. Thus, "Grounded in nature. Supported by science. Inspired by life."
The core concepts of the brand were built around her brush with death. She values life a lot more, which is why she established "a community of like-minded individuals on the same journey of change. This brand is about empowerment, education and healthy living."
The Story Behind Indie Lee
A year before her rebirth, Indie Lee was growing edible flowers and starter plants in her South Salem, NY greenhouse. She was mostly supplying the local Whole Foods, and everything was going swimmingly.
That was until she got diagnosed with rheumatoid arthritis in July. Suddenly, things became scary. But not as scary as she got when she had an MRI scan in November.
Finding out she has a rare brain tumor, she discussed her autoimmune issues with several specialists. Sadly, they all gave her six months to live. Her doctor then drew attention to environmental toxins, stating there's a huge probability that they're the culprit.
However, since she grows what she eats, she questioned this comment. Little did she know that although she kept what she put in her body green, she completely lost sight of what she put on her body.
That was when it hit her. Most of us aren’t aware of the ingredients in the skincare and makeup products we surround ourselves with. That's a terrible way to treat the largest organ of our body.
There and then, she knew she had to make an impact on the world. Her motive was (and still is) to help others live a healthier life through a variety of non-toxic beauty products. But that could only be possible if she survived her surgery.
Luckily, the tumor was removed successfully on April 22, 2009. She woke up with so much zeal, passion, and purpose, and decided to commit the rest of her life to create change. The Indie Lee product line was brought into being.
A little fun fact: Indie legally changed her name from Lisa Swengros to Indie Lee—a shortening of “Independent Lisa." She initially wrote a blog under this pseudonym while going through tumor removal. After treating her autoimmune disease, she's grown accustomed to the name. Even giving her product line the same name.
Moving on, she spoke with various experts before embarking on her life-changing journey. Dermatologists, cosmetologists, homeopathic physicians, aromatherapists, you name it. Even unscientific beauty lovers were included in her interviews. Couple that with her in-depth research into natural beauty products.
With enough insights and an innovative mindset, she sold all of her jewellery and started testing formulas with loved ones. Some candid feedback rolled in and as she got the go-ahead, the brand moved from her kitchen to a lab equipped with scientists.
The founder's dream became a reality, with Indie Lee offering a variety of eco-chic skin and body care products. These include moisturizers, oils, scrubs, cleansers, and balms. The first product to hit a home run was the Coconut Citrus Body Scrub, thanks to its soothing and eczema-fighting properties.
However, this wouldn't have been possible without her business partner, Rebecca. Indie originally brought her in to help market and sell the products. But she was so impressed by the potency and safety of the formulas that they became partners.
In January 2010, they incorporated the brand as Indie Lee & Co. Since then, Indie Lee has flourished into one of the best all-natural, indie beauty brands we have today. It's been an incredible run for the Leaping Bunny-certified brand.
Their products are available in-store throughout the country and online at Sephora, Nordstrom, Anthropologie, Amazon, etc. Indie has even been praised in reputed magazines such as Self, Shape, and People Magazine.
Seriously, if you're looking for a product line that's safe and sustainable, look no further than Indie Lee. This brand really cares about the earth, and that's evident through their safe, eco-friendly practices.
In June 2017, Ancora Investment Holdings added Indie Lee to their portfolio of authentic brands that they plan to expand internationally. It was a win-win. Indie was raising funds while Ancora had been looking for beauty, health and wellness brands to invest in.
"We are excited to work with people who are uncompromising in their vision and ready to take that vision to the next level. People like Indie Lee."
The brand is still committed to clean beauty, with emphasis on style and sustainability. If you're after all-natural ingredients packed with skin-saving nutrients in your beauty regimen, keep an eye on Indie Lee. Enjoy fast-acting formulas that work wonders for all ages and skin types.
INDIE LEEBrightening Cleanser
INDIE LEECoQ-10 Toner
INDIE LEEINDIE LEE Discovery Kit
Pic source: indielee.com
Is this sunscreen worth the hype?
There is 𝗻𝗼 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗿𝗲𝗴𝗶𝗺𝗲𝗻 without 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻. And, the 𝗯𝗲𝘀𝘁 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻 is the one that you will wear religiously. Is 𝗜𝗦𝗗𝗜𝗡 𝗘𝗿𝘆𝗳𝗼𝘁𝗼𝗻𝗮 𝗔𝗴𝗲𝗹𝗲𝘀𝘀 𝗨𝗹𝘁𝗿𝗮𝗹𝗶𝗴𝗵𝘁 tinted mineral sunscreen worth the hype? #Isdin - ISDIN Eryfotona Ageless Ultralight tinted mineral sunscreen[products]#[FourStars] Pros ☀️ 𝗠𝗶𝗻𝗲𝗿𝗮𝗹 sunscreen aka physical blocker, thus broad spectrum ☀️ Contains 𝗶𝗿𝗼𝗻 𝗼𝘅𝗶𝗱𝗲𝘀, though unclear of percent. May provide protection against blue light. ☀️ One of the few tinted moisturizers that blends in well in skin of color. The tint is so homogenous and nice that you can away with not applying foundation after. ☀️ Contains 𝗽𝗵𝗼𝘁𝗼𝗹𝘆𝗮𝘀𝗲, an enzyme, that help repair damage caused by the sun. Not too thick or too thin, apply easily on the skin. ☀️ contains 𝗩𝗶𝘁𝗮𝗺𝗶𝗻 𝗘, an antioxidant as well as moisturizing Cons 🥴 𝗢𝗶𝗹𝘆, would not recommend for oily skin 😱 $$$ 𝗘𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲, it is definitely a splurge when there are comparable more frugal options out there.
Let’s learn a no heat style! ￼Start by gathering your hair to one side ￼Begin a rope braid in the front by twisting two pieces. Add hair to each section and twist again. Continue this pattern until you reach your ear. ￼Split the remaining hair into two. While holding the section pop index finger and thumb through. Grab through the other section and repeat! Secure with an elastic. Xo
✨Cute Bun Hairstyle✨
Hi Guys!!! I recently saw this scrolling on Pinterest and I wanted to recreate it! It’s SO easy and took about 5 minutes total!! It looks so fancy yet it’s so simple! I have medium to thin hair but this can work on pretty much all hair types! (: (tip: spray texture spray beforehand) this helps it stay in better!)☺️ HOW TO: -I like to pull my bangs out first (: - you’re going to section it as if you’re doing a half up half down hairstyle -then you’re going to start twisting that part of your hair -I twist it around like I’m doing a ballerina bun😅 -then I secure it with a hair tie ❤️ -you can leave like that! Or I like to pull it out a little so it’s more loose!✨😊
Introducing Cherie’s Spotlight! 🌟
Hi cherie fam! We've updated our Leaderboard into a new, more inclusive program now called Cherie Spotlight! Starting November 30th, every two-weeks, cherie will spotlight and award free beauty prizes to new and contributing users & creators in our community at random in an effort to show more diverse content and celebrate everyone in our cherie community. The first winners of Cherie's Spotlight will be announced on December 14th and every two-weeks, we will choose several winners for each category - New on Cherie, Cherie Convos, and Cherie's Picks! New on Cherie ￼Cherie will randomly choose several users who are new to the cherie community and have posted in the current round to win a free beauty prize! Cherie Convos ￼Cherie will randomly choose several users who have created into those week's Cherie Convos topics. ￼Each week's Cherie Convos topics can be found at the top of the Discover page in the banners and on @cherie! Cherie’s Picks ￼Cherie will award our top picks of the most engaging recent posts on cherie. There's no sign-up needed, just post to participate! Happy posting and good luck!! 🌟💫
A Year in review!
This year has definitely been a wild ride. I’ve learned so much more about my hair and skin in this last year than I ever thought I would or needed to know! All the way from using witch hazel and not paying attention to my curl pattern, to staying completely fragrance free with face products and staying away from harsh toners and paying attention to what my hair was trying to do! Using this app has really opened doors for me that I wouldn’t thought possible for my beauty process! I can’t wait to see what more years bring me, and us! Thank you @cherie!
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