๐ŸงŽ๐Ÿผโ€โ™€๏ธIndie Lee: All Things Start From A Rare Brain Tumor

The26The26
May 27
The founder started her eponymous brand after surviving a rare brain tumor in 2009. Learning that her beauty routine may have almost cost her her life, she had a newfound drive.
Ever so passionate about all-natural skincare, she decided to start her own brand. And after consulting a wide range of professionals, she introduced a new wave of innovative beauty products that aren't only chic but also non-toxic.
 Her products are made jointly with scientists and use the most potent botanicals sourced from around the world to tackle certain skin concerns. Thus, "Grounded in nature. Supported by science. Inspired by life."
The core concepts of the brand were built around her brush with death. She values life a lot more, which is why she established "a community of like-minded individuals on the same journey of change. This brand is about empowerment, education and healthy living."
The Story Behind Indie Lee
A year before her rebirth, Indie Lee was growing edible flowers and starter plants in her South Salem, NY greenhouse. She was mostly supplying the local Whole Foods, and everything was going swimmingly.
That was until she got diagnosed with rheumatoid arthritis in July. Suddenly, things became scary. But not as scary as she got when she had an MRI scan in November.
Finding out she has a rare brain tumor, she discussed her autoimmune issues with several specialists. Sadly, they all gave her six months to live. Her doctor then drew attention to environmental toxins, stating there's a huge probability that they're the culprit.
However, since she grows what she eats, she questioned this comment. Little did she know that although she kept what she put in her body green, she completely lost sight of what she put on her body.
That was when it hit her. Most of us arenโ€™t aware of the ingredients in the skincare and makeup products we surround ourselves with. That's a terrible way to treat the largest organ of our body.
There and then, she knew she had to make an impact on the world. Her motive was (and still is) to help others live a healthier life through a variety of non-toxic beauty products. But that could only be possible if she survived her surgery.
Luckily, the tumor was removed successfully on April 22, 2009. She woke up with so much zeal, passion, and purpose, and decided to commit the rest of her life to create change. The Indie Lee product line was brought into being.
A little fun fact: Indie legally changed her name from Lisa Swengros to Indie Leeโ€”a shortening of โ€œIndependent Lisa." She initially wrote a blog under this pseudonym while going through tumor removal. After treating her autoimmune disease, she's grown accustomed to the name. Even giving her product line the same name.
Moving on, she spoke with various experts before embarking on her life-changing journey. Dermatologists, cosmetologists, homeopathic physicians, aromatherapists, you name it. Even unscientific beauty lovers were included in her interviews. Couple that with her in-depth research into natural beauty products.
With enough insights and an innovative mindset, she sold all of her jewellery and started testing formulas with loved ones. Some candid feedback rolled in and as she got the go-ahead, the brand moved from her kitchen to a lab equipped with scientists.
The founder's dream became a reality, with Indie Lee offering a variety of eco-chic skin and body care products. These include moisturizers, oils, scrubs, cleansers, and balms. The first product to hit a home run was the Coconut Citrus Body Scrub, thanks to its soothing and eczema-fighting properties.
However, this wouldn't have been possible without her business partner, Rebecca. Indie originally brought her in to help market and sell the products. But she was so impressed by the potency and safety of the formulas that they became partners.
In January 2010, they incorporated the brand as Indie Lee & Co. Since then, Indie Lee has flourished into one of the best all-natural, indie beauty brands we have today. It's been an incredible run for the Leaping Bunny-certified brand.
Their products are available in-store throughout the country and online at Sephora, Nordstrom, Anthropologie, Amazon, etc. Indie has even been praised in reputed magazines such as Self, Shape, and People Magazine.
Seriously, if you're looking for a product line that's safe and sustainable, look no further than Indie Lee. This brand really cares about the earth, and that's evident through their safe, eco-friendly practices.
In June 2017, Ancora Investment Holdings added Indie Lee to their portfolio of authentic brands that they plan to expand internationally. It was a win-win. Indie was raising funds while Ancora had been looking for beauty, health and wellness brands to invest in.
"We are excited to work with people who are uncompromising in their vision and ready to take that vision to the next level. People like Indie Lee."
The brand is still committed to clean beauty, with emphasis on style and sustainability. If you're after all-natural ingredients packed with skin-saving nutrients in your beauty regimen, keep an eye on Indie Lee. Enjoy fast-acting formulas that work wonders for all ages and skin types.
The Bestsellers
CoQ-10 Toner, INDIE LEE, cherie
INDIE LEECoQ-10 Toner
References
  • https://www.amazon.com/Luxury-Beauty-Indie-Lee/b?ie=UTF8&node=10011683011
  • https://indielee.com/collections/all
  • https://theeverygirl.com/indie-lee-founder-and-ceo-of-indie-lee-co/
  • https://indielee.com/blogs/indies-journal/how-my-journey-began
  • https://www.beautypackaging.com/contents/view_breaking-news/2017-06-12/newly-formed-ancora-acquires-indie-lee/
  • https://indielee.com/pages/frequent-questions
  • https://www.thecut.com/2013/06/skincare-line-that-began-with-a-brain-tumor.html
Pic source: indielee.com
Best Reviews
Is this sunscreen worth the hype?
Is this sunscreen worth the hype?
There is ๐—ป๐—ผ ๐˜€๐—ธ๐—ถ๐—ป๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฟ๐—ฒ๐—ด๐—ถ๐—บ๐—ฒ๐—ป without ๐˜€๐˜‚๐—ป๐˜€๐—ฐ๐—ฟ๐—ฒ๐—ฒ๐—ป. And, the ๐—ฏ๐—ฒ๐˜€๐˜ ๐˜€๐˜‚๐—ป๐˜€๐—ฐ๐—ฟ๐—ฒ๐—ฒ๐—ป is the one that you will wear religiously. Is ๐—œ๐—ฆ๐——๐—œ๐—ก ๐—˜๐—ฟ๐˜†๐—ณ๐—ผ๐˜๐—ผ๐—ป๐—ฎ ๐—”๐—ด๐—ฒ๐—น๐—ฒ๐˜€๐˜€ ๐—จ๐—น๐˜๐—ฟ๐—ฎ๐—น๐—ถ๐—ด๐—ต๐˜ tinted mineral sunscreen worth the hype? #Isdin - ISDIN Eryfotona Ageless Ultralight tinted mineral sunscreen[products]#[FourStars] Pros โ˜€๏ธ ๐— ๐—ถ๐—ป๐—ฒ๐—ฟ๐—ฎ๐—น sunscreen aka physical blocker, thus broad spectrum โ˜€๏ธ Contains ๐—ถ๐—ฟ๐—ผ๐—ป ๐—ผ๐˜…๐—ถ๐—ฑ๐—ฒ๐˜€, though unclear of percent. May provide protection against blue light. โ˜€๏ธ One of the few tinted moisturizers that blends in well in skin of color. The tint is so homogenous and nice that you can away with not applying foundation after. โ˜€๏ธ Contains ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐—น๐˜†๐—ฎ๐˜€๐—ฒ, an enzyme, that help repair damage caused by the sun. Not too thick or too thin, apply easily on the skin. โ˜€๏ธ contains ๐—ฉ๐—ถ๐˜๐—ฎ๐—บ๐—ถ๐—ป ๐—˜, an antioxidant as well as moisturizing Cons ๐Ÿฅด ๐—ข๐—ถ๐—น๐˜†, would not recommend for oily skin ๐Ÿ˜ฑ $$$ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ, it is definitely a splurge when there are comparable more frugal options out there.
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