Southeast Asian BeautyCherie speaks with Thai native Vichida Vongvanij to hear about all things in the Southeast Asian beauty world!
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!Butterfly pea, kaffir lime, and ginsing root. You know these in food, but what about beauty? These are some key ingredients at the center of SEA beauty products - the latest star in Asian beauty. We had the chance to speak to skincare and makeup enthusiast Vichida Vongvanij. Her Thai background has greatly influenced her passion for all things beauty, and Cherie had a chance to hear more about her story.When did you first get involved with the Southeast Asian beauty world?I was born and raised in Bangkok, Thailand but I did not actually get into the Southeast Asian beauty world until I started working in the beauty industry!How did Southeast Asian beauty gain traction in the beauty world?SEA beauty is a growing market. These countries have been a manufacturing base for international beauty brands for many years now. There are many Original Equipment Manufacturers there thanks to the strategic location, market size, and the abundance of raw materials they have. For example, there are over 2,000 cosmetic OEMs in Thailand and most of them are eager to grow locally and in the regional market. Due to that reason, many OEMs successfully launched their own beauty line and export to other countries.How do you source SEA beauty?Since I am currently based in Asia, I would meet people from all these interesting brands in person or via video call. There are many local SEA brands I have never heard of, so aside from researching via social media and doing the market research myself in person by traveling around SEA, I also contact people I know from those respective countries and ask them what local beauty brands are popular there and why.What are some SEA brands you love that people should know of?There are so many! I mostly know Thai brands since I am from there but here are some of my recommendations: Spa products: @thann_usa (TH) Home: @soganics (TH) Haircare: @skinsyrup (TH) Skincare: @rookibeauty (SG) @fyne_skin (TH) @mellownaturals (TH) @alliesofskin (SG but known internationally) Makeup: @rollover.reaction (ID) @supershades_cosmetics (TH) @orkidcosmetics (Malay Halal Line) @roseallday.co (ID) @sunniesface (PH) @esqacosmetics (ID Vegan Line) @blkcosmeticsph (PH) As you can see, there are sooooo many SEA cosmetics brands! I'm always looking for the newest and most innovative brands to share! How have SEA beauty products changed the way you approach products from other areas in the world?Aside from being a B2B hub for cosmetic manufacturers, Southeast Asia is also known as a huge vacation spot for tourists. I’m sure those who visited Thailand have tried traditional Thai massage, for example. The huge range of spa products and traditional beauty treatments from Southeast Asia is probably one of the most unique differences from other cultures. These products’ ingredients are derived from the country’s natural resource of fruits, rice, and herbs and are also heavily inspired by ancient traditional remedies. The practice of meditation and religious traditions also play a huge influence on Southeast Asia health and wellness industry.How have SEA beauty trends changed over the years?Even though this is a very traditional and harmful thought, “whiteness“ as the standard of beauty remains very strong in SEA. However, there are definitely more people embracing their natural skin tone and cosmetic brands coming out with more shade range. As the SEA society is rapidly aging, there is also a healthy demand for anti-aging products, and natural ingredients are becoming more popular. There is definitely a rise in organic or natural ingredients, beauty brands, and holistic approach to wellness as well. Finally, the rise in k-beauty and western indie beauty trends definitely have an impact on how SEA people do their makeup. The majority will still go for the full on glam, “makeup must last all day” look (since SEA consists of many hot countries), but more have been embracing minimal makeup style and going natural.If you could only choose one SEA beauty product to use for the rest of your life, what would it be and why?I cannot answer this for skincare and makeup products, that would be way too difficult! But if I had to pick one shampoo to use for the rest of my life it would be the Restorative Scalp Treatment Shampoo by Skin Syrup! It is formulated by Thai herbal experts and made with various herbs such as Ginseng Root, Kaffir Lime, and Butterfly Pea. I absolutely love it and have repurchased it many times!
May 23, 2020
SKIN SYRUPRestorative Scalp Treatment Shampoo
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BIRTHDAY GLAM ✨
Here the finished look to my clients birthday glam look✨COLOURPOP - Minor in Astrology FENTY BEAUTY - Trophy Wife Life Makeup Set MAYBELLINE - SuperStay 24H Full Coverage Liquid Foundation
are pore bubbling masks worth it? 🧼🛁💬
since COVID has started, I know many people are on new (or refining old) skincare journeys and I’ve recently been experiencing some dryness/dehydrating as the winter rolls around, which also aggravates my already oily skin. I’ve worked in the beauty industry for a while and also was formerly an esthetician, so I can get picky with skincare and ingredients. ‼️for reference, my skin type is: combo (oily/dehydrated), formerly acneic, hyperpigmentation prone, and sensitive 🔬I’ve used Dr. Jart in the past and love that it’s a Korean, science-backed brand so I was stoked to try this Porecting Solution Mask! this mask promises fresh, clear glowing skin that deeply cleanses and purifies pores. the mask contains charcoal and saponine, which creates the bubbling effect you see in the above photo. this product does not contain sulfates, paragons, are phthalates. 🛁when I first took it out of its package, I thought there were *two* masks per package instead of one, but if you read the instructions, there’s actually a “mask film” on the actual mask itself that you’re supposed to remove, so make sure to do that! the actual mask is thick and full of product while the mask film is thinner and lighter in color. the directions also give you a tip to massage the mask to release the bubbling/foaming effect - I did this mask with my mom at the same time in separate rooms and she totally didn’t read the instructions so her mask didn’t bubble at all, so I would suggest to definitely massage the mask. 💬I left it on for 20 minutes and it continued to bubble about 5-10 minutes in, then stopped bubbling. you can hear the bubbles pop as the mask sits on your face, which is kinda weird but cool. the mask didn’t slip off AT ALL which is also a huge, even when I put a sweatshirt on over my head. after taking it off, the serum took about another 10 minutes to soak into my skin and my face felt super smooth and my pores looked tighter and more clean. I have a few sebaceous filaments on my nose that I sometimes pick at and as I was rubbing the serum into my skin, I saw that some of the sebaceous filaments on my nose were sloughing off (which is gross, but speaks to how well the product worked)! overall, I would definitely recommend and use this again! if you have oily skin or otherwise clogged pores, sebaceous filaments, blackheads, etc. I would suggest this for you. even if you have dry/normal skin, this would be a good option since my skin didn’t feel dried out at all afterward, even in my dry spell now, and felt rather hydrated and plump. five stars! ⭐️⭐️⭐️⭐️⭐️
Preserving My Curls Overnight
This is how I preserve most of my hairstyles overnight! I hear many people complain about how their bonnet or scarf is always falling off their head and ending up on the floor once they wake up, I was having the same issue! That is when I decided to create a wrap that would stay on throughout the night while protecting your curls. I hand make them myself and sale on Etsy (link in my bio) if you are interested! 😊
THIS IS A FRESH 👏🏾START 👏🏾
THIS is why I love BoxyCharm 🙌🏾 These products wouldn’t have been on my radar, but they were delivered right to my door + I absolutely LOVE all of them! And this olive eye!! I’m feelin it! Full tutorial and review are on YouTube now! Link in bio ❤️ Product List: #Violet Voss - Olive You Forever[products]#[FiveStars] This is my first time trying this brand and I'm really impressed! The shadows are creamy, pigmented, and super blendable! FARMACY - Daily Greens Oil-Free Gel Moisturizer with Moringa and Papaya I love the cleansing balm so I was excited to try this! It has definitely helped my skin stay hydrated and even makes it look more glowy and matte! I love the texture and it absorbs quickly! #Avant Skincare - Bi-Phase Hyaluronic Acid Rejuvenating Micellar Water[products]#[FourStars] This reneges ALL my makeup, even mascara, with no issues! My skin feels smooth and hydrated after using it. However, it has a LOT of fragrance. I don't mind the smell, but it does linger. #Seraphine Botanicals - Apple + Baume Glow Lip Mask[products]#[FiveStars] A great lip mask! Hydrated lips nicely! I like applying this as I start my makeup routine and it's usually absorbed by the time I get to my lips. #Trust Fund Beauty - Lipgasm Lip Gloss[products]#[FourStars] this is a pretty gloss but it is a bit sticky. What do you think about this box?
This week’s ✨Cherie Spotlight ✨ w/o Jan 11
Hi all! Happy New Year 🎉🥳 We’re excited to kick off another week of Cherie Spotlight with exciting beauty gifts to share some cheer with our amazing community…and some GOOD NEWS! We’re switching it up and bringing back WEEKLY Cherie Spotlights!!! Stay tuned to hear when the change goes into effect ✨ Weekly winners of Cherie’s Picks, New on Cherie, and Cherie Convo will receive a free beauty gift to enjoy as a thanks for creating content and stories loved and cheered on by the cherie community. As a reminder: ￼Cherie’s Picks - our favorite top engaged with content, selected by team cherie. ￼New on Cherie - share your first posts on cherie for a chance to win! ￼Cherie Convo - post into the topic of the week to win! Check out our last post to check the cherie convo of the week.
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