Beauty Brands are Supporting this Fight against the Pandemic

Ellen27Ellen27
May 22, 2020
In this grim situation of the global pandemic, different communities are contributing to the fight against the merciless virus of Covid-19 in their own way. At Cherie, we would like to let you know some beauty brands supporting the medical staff's sacred mission of saving lives and donating money to fund further aid. These responsible businesses are worth our respect, and maybe we can support them by purchasing some of their worthy products.
Glossier gave 10,000 bottles of its newly-launched hand cream to health workers on the frontline
In April, the cult brand Glossier launched its first hand cream, which has been in the works for two years. They decided to give out the first 10,000 bottles to those who worked hard on the frontline of saving lives with dry, cracked hands from over-washing. 
"Starting today, we want to give the first 10,000 Hand Creams to the hands that need it most right now. If you work in a hospital in the U.S., click the link in our bio to sign up for you and your teammates. To the rest of our community, we can't wait to bring Hand Cream to you next week!" Within one day, these units are all spoken for. It is worth mentioning that hand creams are just one of the products that Glossier is donating. Others include balms, face mists, and moisturizes.
Glow Recipe is donating self-care packages worth over $80,000 to medical staff
To contribute their share to the pandemic, the K-beauty brand Glow Recipe is giving out self-care packages which contain a full-size Blueberry Bounce Gentle Cleanser and a month supply of Banana Soufflé Moisture Cream to health professionals, whose total value has surpassed $80,000. And they are responding to more applicants by giving them vouchers with which they could use on purchases on the website. 
On April 10th, Milk Makeup donated 100% of proceeds for 24 hours on MilkMakeup.com to the NYC COVID-19 Emergency Relief Fund
Except for more than $250,000-worth products this vegan and cruelty-free brand, Milk Makeup, is giving out to medical workers fighting the pandemic, it donated 100 percent of proceeds from sales within 24 hours on April 10th to those heroes treating the disease based in New York City, a city witnessing one of the most severe death toll worldwide.
"This city means everything to us. We want to be the epicenter of creativity and expression—Not this Pandemic," Mazdack Rassi, Milk Makeup co-founder, posted on Instagram. "Ever since we started our studios here NYC 23 years ago - we've constantly praised our roots: downtown New York City and the incredible, eclectic, ever-evolving community that comes with it. Now, it's time to give back."
M·A·C' s1994-founded Viva Glam is supporting over 250 local organizations affected by the pandemic in the world
Since 1994, M·A·C VIVA GLAM has raised more than $500,000,000 for those in need of help around the world. This time, it is donating $10,000,000 to support vulnerable communities susceptible to the impact brought about by Covid-19. The sales revenue of any shade of Viva Glam lipstick would be 100% given back to the world. 
"Through the #MACVIVAGLAM Fund's recent $10,000,000 USD donation to COVID-19 relief efforts, we're proud to join our frontline partners across the U.S. in supporting communities of color during this pandemic." Workers of the MAC communities are proudly speaking out on Instagram.
Peace Out Skin Care is contributing in many different ways.
Peace Out is a small skincare brand, but one of the best sellers at Sephora. The founder, Enrico Frezza, comes from Milan, Italy, one of the hardest-hit countries during this pandemic. Therefore, they made the decision to donate 10% of its online sales to help hospitals in Milan and NYC. Besides, boxes of Allure Best of Beauty Beauty Award Winner Peace Out Acne Dots have gone to nurses and docs in New York. Also, as it is gay-owned and operated, Peace Out is also helping the LGBTQ community by donating products. As expressed by its CMO and creative director Junior Pence, "We are small, but we are working to do what we can in as many different ways as we can."
These are only a small fraction of all the beauty brands which are giving back during all the craziness, and they sure deserve our attention and support. Time could be hard, but we are all in this together. And we at Cherie would like to say to everyone who is hanging in there: "You did an excellent job!" Please do stay safe and protect yourself and your loved ones during this particular time. Better things are on the way! :)
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