Indie Beauty Brands to Keep an Eye On

These brands have some seriously great products, discover your faves before they blow up!
korahkorah
May 19, 2020
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!Sometimes it feels like a never-ending (but fun) search for newest products and brands. I love sifting through what's trending and finding exciting new brands and thought I'd share with my Cherie family some of the best indie beauty brands I've found on my endless beauty journey. These brands have got it going on from so many angles — from sustainability to innovation, affordability and more... we love to see it!EthiqueA lot of brands talk the talk when it comes to caring about the earth and sustainable packaging. But Ethique? Ethique walks the walk. If you're looking for a beauty brand that's plastic free, plant based, sustainable, and good for your wallet, look no further than this New Zeland-based line. Ethique is a line of beauty bars that are changing the way the world looks at beauty products. Ethique calls on consumers to ditch their plastic bottles and make a switch to help better the earth. Boasting bars for your hair, face, body, and even pets, Ethique is an indie brand you can count on to work and save the planet, one bar at a time.SPARITUALThere's no better way to spend your time than doing acts of self-care. That's why SPARITUAL, an indie brand that is committed to creating clean, non-toxic products for everyone from the spa professional to the self-care activist, is changing the game! SPARITUAL is committed to quality ingredients and caring for the earth, so what's not to love?Shakeup Cosmetics There are plenty of stigmas in the world surrounding men in beauty and skincare. Shakeup cosmetics, like Cherie, is changing this narrative. At Shakeup, the mission is simple: offer everyday men easy-to-use cosmetic products with unique formulas, specifically designed for men’s skin. Men and women's skin differ in many ways, most notably in the fact that testosterone stimulation makes male skin 20-25% thicker than female skin. Thus, products for men simply can't be formulated the same. Though their product line is small (for now,) their presence and tenacity are mighty. This is one indie brand you'll be seeing for a very long time.
The Discovery Bundle, Shakeup Cosmetics , cherie
Shakeup Cosmetics The Discovery Bundle
Good Molecules Looking for skincare that works, but won't hurt your wallet? Look no further than Good Molecules! This indie brand is committed to providing quality products at an affordable price point and we can't help but stan. By working directly with top labs, Good Molecules offers products that target the most common skin skin issues (like acne, redness, and hyperpigmentation) without the traditional retail markup! With products starting at only $6, you can't go wrong with Good Molecules.BLÜH ALCHEMYBLÜH ALCHEMY is the indie brand you need to watch out for if you're looking for all-natural ingredients brimming with vital bioactives in your skincare routine! The mission of BLÜH ALCHEMY is simple: "to set the benchmark for people inspired to elevate their daily skin care ritual with the cleanest, organic and scientifically advanced formulas, delivering luxurious, uncompromising results while promoting social and environmental stewardship." From serums to cleansers to facial oils and more, Blüh Alchemy is committed to providing products of the highest of quality to skincare connisuers.
Cleansing Oil, Blüh Alchemy , cherie
Blüh Alchemy Cleansing Oil
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As a reminder: Cherie’s Picks - our favorite top engaged with content, selected by team cherie. New on Cherie - share your first posts on cherie for a chance to win! Cherie Convo - post into the topic of the week to win! Check out our last post to check the cherie convo of the week.
HOW TO ROUND 2: EASIEST INTENSE WING LINER
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Why hello there! I’m continuing on my how to tutorials. I really like this series breaking down all makeup trends and putting up how to tutorials for all makeup artist levels for makeup trends. Continuing on the wing liner, I used a liquid liner for my wing tutorial which is what I normally do. But liquid liners are not very beginner friendly. So this tutorial will teach you how to create an intense wing liner using a matte black eyeshadow. So check out the tutorial above to see how I achieve a wing liner using eyeshadow. Next tutorial will be the last of the wing liners. Products used: COLOURPOP - Stone Cold Fox Shadow Palette MORPHE - M165 Angle Liner and Brow Brush MORPHE - M217 Bent Liner Brush Until tomorrow Xoxo 💋 #CherieCreator
NEW FIND! And I’m pleasantly surprised!?
NEW FIND! And I’m pleasantly surprised!?
It was time to get a new moisturizer. I was currently using the HONEST - Hydrogel Cream paired with the PAULA'S CHOICE - Omega+ Complex Moisturizer , RADHA BEAUTY - Rosehip Oil , and timeless SKIN CARE - Squalane Oil 100% Pure because I have pretty dry skin. I love both of those moisturizers (although I’m not fond of all the Paula’s choice Omega+ complex moisturizer ingredients, but I loooooove the texture and feeling of it ) and love my oils (I won’t stop using the oils), but knew I needed a richer cream and also wanted to keep it down to just one cream, for time and my bank accounts sake. So if you’ve seen my last post, I was deciding between 3 brands but I couldn’t decide and was also nervous to try a new moisturizer, even though I knew I needed one, because I’m also acne prone so a new moisturizer to me was just terrifying lol. I was about to just get my usual HONEST - Hydrogel Cream because I knew it didn’t break me out and I like it a lot, although not quite as moisturizing as I need, it was on the safer side and I can’t imagine going a day without a moisturizer on this Sahara desert of a face!!! But then I discovered this brand I’ve never seen before? It’s called Awake Human. It’s not even a listing on Cherie for me to add the product! I read the ingredients and was intrigued (scroll through pics to see ingredients list), but because of my fear of new moisturizers, I was hesitant.. but I decided to bite the bullet because the ingredients looked amazing, was cheaper than Paula’s choice and the honest beauty’s moisturizer, but had the same amount of product. I received it a few days ago and I am in love!!!!! Soooooo rich and creamy and hydrating feeling, and it had the same smooth, rich, texture as the Paula’s Choice omega moisturizer, that I love so much!!! It comes in a nice little pump type of packaging, which I like. Keeps bacteria and gunk out. If you scroll through my pictures, you’ll see it. And a little bit goes a long way! The picture you see of the product on my fingers is the amount I use, but you can totally use less, especially if you have more oily or normal skin. I just like a lot of moisturizer! Lol I’ve noticed my face is much less dry feeling and looks smoother with less texture. I will keep you updated, but I think this is my new fave!!!! I’m so excited lol. Here the link the purchase: https://www.amazon.com/dp/B07NWXJYVK/ref=cm_sw_r_cp_api_glc_fabc_YHI-Fb9BRJKT0?_encoding=UTF8&psc=1 If you’re hesitant but intrigued like I was, I strongly encourage you to just try it. And if it happens that doesn’t work for your face, because remember, everyone is different and skincare is not a one size fits all, then it would most definitely be a really really nice hand cream, that would fit nicely in your bag. Have you heard of this brand before? And if so, have you used anything from them?
Which moisturizer is right for my skin type?
Which moisturizer is right for my skin type?
A little bit of moisturizing a day keeps the dry skin away! Moisturizing is crucial to a healthy skin barrier. All 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 help with dry skin. Yet, not all moisturizers are created equal. So, how do you choose the 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿 for your skin? I am breaking it down today for #WinterSkinReliefDay. In general, 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 provide a little bit of water to the skin and contain a greasy substance that holds it in. 𝗠𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿𝘀 are formulated in 𝟯 𝘄𝗮𝘆𝘀: ✅ 𝗢𝗰𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝘀: greasy/oily and block the evaporation of water from your skin. 💦 𝗛𝘂𝗺𝗲𝗰𝘁𝗮𝗻𝘁𝘀: pull water into the top layer of your skin both from the air and from deeper layers of the skin. 🧖🏾‍♀️ 𝗘𝗺𝗼𝗹𝗹𝗶𝗲𝗻𝘁𝘀: not really moisturizering but rather to make the skin feel smooth by replacing absent skin the lipids and oils to fill in all the cracks on the skin, helping smooth out the surface of your skin and repair your skin’s barrier. Here is a cheat sheet to help you select the appropriate moisturizer for your skin. 𝗣𝗿𝗼 𝘁𝗶𝗽𝘀 📅 𝗠𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲 𝗱𝗮𝗶𝗹𝘆, regardless of your skin type. Even oily skin needs moisturizing every day with the right type of moisturizer. Please avoid moisturizing reactively, aka moisturizering 𝗼𝗻𝗹𝘆 when your skin is dry. 🚿 Always apply to 𝗱𝗮𝗺𝗽 𝘀𝗸𝗶𝗻. P.S I keep my moisturizer in my shower to apply right after I towel off gently. 🔑 𝗨𝘀𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗼𝗻𝗲 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲𝗿. This is key for the winter 🥶 months. You need both a humectant which draw moisture to the skin and occlusive ingredients which keep water from evaporating off of your skin. 🌓𝗨𝘀𝗲 𝗮 𝗵𝘂𝗺𝗶𝗱𝗶𝗳𝗶𝗲𝗿. This is really important in the winter if you are using humectant heavy moisturizer. The dry air can pull the water out of your skin. Sounds crazy right? 🚫𝗔𝘃𝗼𝗶𝗱 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗰𝗼𝗹𝗼𝗿𝗶𝗻𝗴. Even if you do not have sensitive skin. Fragrance and coloring are just a set up for possible irritation/allergy and no one has time for that. 🦶🏾 𝗗𝗼𝗻’𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗺𝗼𝗶𝘀𝘁𝘂𝗿𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝘁 𝗮𝗻𝗱 𝗻𝗲𝗰𝗸. They too need some TLC. #skincaretips #moisturizer #skincareroutine #skincareproducts #dermatologist #dermatology
are pore bubbling masks worth it? 🧼🛁💬
are pore bubbling masks worth it? 🧼🛁💬
since COVID has started, I know many people are on new (or refining old) skincare journeys and I’ve recently been experiencing some dryness/dehydrating as the winter rolls around, which also aggravates my already oily skin. I’ve worked in the beauty industry for a while and also was formerly an esthetician, so I can get picky with skincare and ingredients. ‼️for reference, my skin type is: combo (oily/dehydrated), formerly acneic, hyperpigmentation prone, and sensitive 🔬I’ve used Dr. Jart in the past and love that it’s a Korean, science-backed brand so I was stoked to try this Porecting Solution Mask! this mask promises fresh, clear glowing skin that deeply cleanses and purifies pores. the mask contains charcoal and saponine, which creates the bubbling effect you see in the above photo. this product does not contain sulfates, paragons, are phthalates. 🛁when I first took it out of its package, I thought there were *two* masks per package instead of one, but if you read the instructions, there’s actually a “mask film” on the actual mask itself that you’re supposed to remove, so make sure to do that! the actual mask is thick and full of product while the mask film is thinner and lighter in color. the directions also give you a tip to massage the mask to release the bubbling/foaming effect - I did this mask with my mom at the same time in separate rooms and she totally didn’t read the instructions so her mask didn’t bubble at all, so I would suggest to definitely massage the mask. 💬I left it on for 20 minutes and it continued to bubble about 5-10 minutes in, then stopped bubbling. you can hear the bubbles pop as the mask sits on your face, which is kinda weird but cool. the mask didn’t slip off AT ALL which is also a huge, even when I put a sweatshirt on over my head. after taking it off, the serum took about another 10 minutes to soak into my skin and my face felt super smooth and my pores looked tighter and more clean. I have a few sebaceous filaments on my nose that I sometimes pick at and as I was rubbing the serum into my skin, I saw that some of the sebaceous filaments on my nose were sloughing off (which is gross, but speaks to how well the product worked)! overall, I would definitely recommend and use this again! if you have oily skin or otherwise clogged pores, sebaceous filaments, blackheads, etc. I would suggest this for you. even if you have dry/normal skin, this would be a good option since my skin didn’t feel dried out at all afterward, even in my dry spell now, and felt rather hydrated and plump. five stars! ⭐️⭐️⭐️⭐️⭐️