Indie Beauty Brands to Keep an Eye On

These brands have some seriously great products, discover your faves before they blow up!
korahkorah
May 19
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!Sometimes it feels like a never-ending (but fun) search for newest products and brands. I love sifting through what's trending and finding exciting new brands and thought I'd share with my Cherie family some of the best indie beauty brands I've found on my endless beauty journey. These brands have got it going on from so many angles — from sustainability to innovation, affordability and more... we love to see it!EthiqueA lot of brands talk the talk when it comes to caring about the earth and sustainable packaging. But Ethique? Ethique walks the walk. If you're looking for a beauty brand that's plastic free, plant based, sustainable, and good for your wallet, look no further than this New Zeland-based line. Ethique is a line of beauty bars that are changing the way the world looks at beauty products. Ethique calls on consumers to ditch their plastic bottles and make a switch to help better the earth. Boasting bars for your hair, face, body, and even pets, Ethique is an indie brand you can count on to work and save the planet, one bar at a time.SPARITUALThere's no better way to spend your time than doing acts of self-care. That's why SPARITUAL, an indie brand that is committed to creating clean, non-toxic products for everyone from the spa professional to the self-care activist, is changing the game! SPARITUAL is committed to quality ingredients and caring for the earth, so what's not to love?Shakeup Cosmetics There are plenty of stigmas in the world surrounding men in beauty and skincare. Shakeup cosmetics, like Cherie, is changing this narrative. At Shakeup, the mission is simple: offer everyday men easy-to-use cosmetic products with unique formulas, specifically designed for men’s skin. Men and women's skin differ in many ways, most notably in the fact that testosterone stimulation makes male skin 20-25% thicker than female skin. Thus, products for men simply can't be formulated the same. Though their product line is small (for now,) their presence and tenacity are mighty. This is one indie brand you'll be seeing for a very long time.
The Discovery Bundle, Shakeup Cosmetics , cherie
Shakeup Cosmetics The Discovery Bundle
Good Molecules Looking for skincare that works, but won't hurt your wallet? Look no further than Good Molecules! This indie brand is committed to providing quality products at an affordable price point and we can't help but stan. By working directly with top labs, Good Molecules offers products that target the most common skin skin issues (like acne, redness, and hyperpigmentation) without the traditional retail markup! With products starting at only $6, you can't go wrong with Good Molecules.BLÜH ALCHEMYBLÜH ALCHEMY is the indie brand you need to watch out for if you're looking for all-natural ingredients brimming with vital bioactives in your skincare routine! The mission of BLÜH ALCHEMY is simple: "to set the benchmark for people inspired to elevate their daily skin care ritual with the cleanest, organic and scientifically advanced formulas, delivering luxurious, uncompromising results while promoting social and environmental stewardship." From serums to cleansers to facial oils and more, Blüh Alchemy is committed to providing products of the highest of quality to skincare connisuers.
Cleansing Oil, Blüh Alchemy , cherie
Blüh Alchemy Cleansing Oil
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How to Get More Use Out of Your Bright Colors💕
How to Get More Use Out of Your Bright Colors💕
HELLOOOOOOO! I had a much needed mini break yesterday so there was no post BUT TODAY... I wanted to share some awesome tips since for most of us it’s fall/winter season and many of our bright colors are hibernating until spring! If you’re a person who typically says no to bright pinks, oranges, neon greens, etc. in the fall/winter season or don’t know what to do with them, here’s how you can utilize those colors to benefit your look/wardrobe! I set an example in this photograph of a very wearable but bright makeup look. Here’s how I got it to look “put together” without needed to add a boatload of other colors or create a high contrast. By exploring these techniques you can get a softer look but still stay in the same color spectrum 1. Play with the tones of the shade and apply it to different areas of the face! It can be difficult to use multiple shades of the same color spectrum on the face because things can turn messy/muddy very quickly. You might even look sunburnt if you’re using pinks. This can be due to the fact that some colors have the same undertone that creates the final product. Your skintone also plays a role in how the final results will look. The easiest thing you can do is play with these undertones. Have some fun with shades that can be cool or warm in undertone. You can balance out the face by having some cool tones in certain areas and warm in others. This way you won’t look “sickly”, “crazy”, or sunburnt” at the end of everything. In photo 2, you can see towards my eye area that it’s slightly “warmer” than the makeup on the rest of my face, specifically my upper lid area. The shade I created was a mixture of the color “Wild” and “Delicate” from Violet Voss - Sakura Blossom Eyeshadow and Pressed Pigment Palette , which are both warm in color/undertone. Next, I added a light cool-toned pink on my lower lid. I wanted the eyes and cheeks to capture most of the attention. Therefore, adding the cool-toned pink helped add dimension without taking away the focal points of the upper lid and cheeks. The idea is to have a sense of balance. 2. Play with Textures! If you have a ton of shades that have bright colored sparkles/shimmers and don’t know what to do with them, use them here! Imagine this being your wardrobe. You can enhance certain patterns in a blouse or t shirt with another pattern. This concept is the same for eyeshadows/face makeup. The micro-particles can really rejuvenate your makeup and enhance the look to create dimension. Imagine have a full face of the same color of bright matte pink. There might not be that UMPH you see in your typical editorials/makeup photos. By adding some highlights and other textures, it will give your eyes something to look at! Use shimmers that may have a similar color profile if you want a unified look. Other Products Used: WAYNE GOSS - The Weightless Veil Blush Palette 3CE - Velvet Lip Tint Happy Experimenting!
Briogeo Scalp Revival at the Sephora Sale
Briogeo Scalp Revival at the Sephora Sale
The November Sephora sale is coming up soon, so I wanted to tell you all about my thoughts on these Briogeo Scalp Revival products. Note: I will not be talking about the shampoo. I really love Briogeo as a brand. Their Curl Charisma line has really helped me bring my curls back to life. However, I have super sensitive skin all over my body and this includes my scalp. I have to treat it right or else I get HELLA itchy and I also get dandruff occasionally. Here are my thoughts and experiences with Briogeo’s Scalp Revival Conditioner and Scalp Treatment Serum: Briogeo Scalp Revival Conditioner: Briogeo - Scalp Revival Charcoal + Peppermint Oil Cooling Jelly Conditioner ok, so you can clearly see that I’ve rated this 1/5 stars... but let me explain why: my hair is SO DRY. It’s really frustrating having to use lightweight products near my scalp, but having to use super thick creams on the rest of my hair. I thought this product might solve that problem by, you know, conditioning my hair a good amount all around. Nope. This conditioner has the same consistency as their shampoo, just minus the exfoliating beads...they describe it as a “gel conditioner” but it freaking lathers dude like a conditioner LATHERING?!?! No thank you. It dried out my hair so badly and did not give me any type of moisture whatsoever. So, obviously, this is not the right product for my hair type, but who would benefit from this? I would definitely recommend this conditioner if you have the oiliest hair on the planet. Like, wash your hair daily oily, no curl, no texture, just pin straight hair. That is the only type of hair I’d recommend this to. I got this in a travel kit (2oz) which I would recommend picking up if this sounds like your kind of product! Briogeo Scalp Revival Treatment Serum:Briogeo - Scalp Revival Charcoal + Tea Tree Scalp Treatment Serum ok, so we are obviously full 180 here. Let me tell you about my lover. My partner in crime. The treatment serum. Oh my gosh. This has SAVED my scalp on multiple occasions. I use it every other time I wash my hair, so probably twice a month. It’s a lightweight serum that treats itchy and dry scalp but it doesn’t make your scalp oily AT ALL!! I love it. I part my hair into sections around the front hairline and crown where I get the itchiest, and apply it while my hair is wet after I get out of the shower. It’s kind of pricey (1oz for $32) but a bottle lasts forever for me. Like, at least a year! I highly recommend this for those with an itchy scalp. Ok, but why tea tree and charcoal? They have healing and cleansing properties for your scalp without being overly harsh or stripping to your hair. Briogeo’s products are 6-free: no harsh sulfates, no parabens, no silicones, no phthalates, no artificial dyes, no DEA. This supports healthy overall hair. Have you tried anything from Briogeo? #CheriePartner
EXFOLIATING ACIDS & How Not To Overdo It!!!👀✨💖
EXFOLIATING ACIDS & How Not To Overdo It!!!👀✨💖
Exfoliating acids are everywhere now and so many new products are about exfoliating the skin to “reveal brighter, smoother skin”. In the age of exfoliating now, it’s so easy to overdo and can easily result in harming the skin instead. Here are my favorite exfoliating acids (and products) and how I use it so I don’t damage my skin! Lactic Acid: A super gentle acid that exfoliates the top layer of skin and removes dead skin cells. I find this to be the most gentle of the acids and can be used everyday. I love fresh - Black Tea Kombucha Facial Treatment Essence because I use it as an essence treatment. This is a liquid formula that easily sinks into the skin and “primes” the skin for the next products. It’s also a hydrating formula! Azelaic Acid: Another more gentle exfoliating acid that helps improve the appearance of blemishes and fade post-acne marks. I love this PAULA'S CHOICE - 10% Azelaic Acid Booster because it can be mixed into your moisturizer and boost the effectiveness. I love that this speeds up the healing process of my acne marks because then I get clearer skin quicker! Salicylic Acid: One of the most effective exfoliating acids for treating and preventing acne! It exfoliates deep into the layers of skin and removes dead skin cells. PAULA'S CHOICE - Skin Perfecting 2% BHA Liquid Exfoliator is a super strong and effective formula that I like to use when I’m breaking out A LOT. It’s too harsh on my skin to use daily but once a week is fine. I also love LA ROCHE-POSAY - Effaclar Medicated Gel Cleanser for Acne Prone Skin which I use every night to wash my face. It’s just as effective and not too strong for daily use because it’s a wash off product and doesn’t stay on the skin. Glycolic Acid: Easily one of the strongest and deeply exfoliating acids out there. I find it super effective as a night serum like DRUNK ELEPHANT - T.L.C. Framboos Glycolic Resurfacing Night Serum or as a scrub like ALPHA-H - Micro Super Scrub with 12% Glycolic Acid . I use these products 2 times a week just to keep my skin free of congestion and to maintain the texture of my skin.
lily collins 🍷 inspired look
lily collins 🍷 inspired look
Have you guys seen Emily in Paris? I know its stereotypical, unrealistic, and kindofunfairtothefrench but... It was so entertaining. I binged it in 2 days. I also found Emily’s actress, Lily Collins, super pretty. She looks like Snow White in so many makeup looks, so I tried my hand at once. This is what she wore in the 2017 Oscars. Here’s a few tips for how I did this look! 🍷 TIPS 🍷 Start the liner with pencil. And keep it in the outer corner of your eyes. The pencil should emphasize your upper and lower outer corners to frame the wing. I used my PHYSICIANS FORMULA - Eye Boost Gel Eyeliner Trio Avoid felt-tipped liner. Ironically, that’s what I used here. The L'ORÉAL - Infallible Super Slim Liquid Eyeliner IS great quality and value. Its opaque and hasn’t gone bad with on/off use in 2 years. The finish is sort of shiny, and it glides on easy. Buuuut for this look, go for full paint liquid liner. It’ll make the wing more pronounced, and less likely to fray. The felt tip is great, but the ink can run low for this kind of look. Use white + light eyeshadow to emphasize the space. This helps a LOT. It doesn’t look like it at first, but this look has shadow! I used the URBAN DECAY - UD x Gwen Stefani Eyeshadow Palettepalette. Take a color that’s your skin color (but shimmery) and apply it all over your eyelid. (I used the shade Bathwater) Put a MINIMAL amount of brown crease shadow at the outer edge (Anaheim). Do a bright inner corner highlight (Blonde) AAAAAND fill in the space between your black liner (Blonde). It might soften the black liner- No worries, pure liquid liner can easily go over it again. Still, using skin-toned / brighter shadow really makes the black pop! Make your lashes biggest at the center. Guys I had to redo my lashes like 10 times. And I trimmed the ends a LOT. It doesn’t even make it across my entire lid, but that’s okay- To match Lilly Collin’s look, center the lashes. Opt for a frayed look like e.l.f. - Natural Lash Kit so it opens your eyes without hiding the liner. I personally like this lash set and glue. The lashes are a little fragile, but they’re comfortable. And I like that the glue is clear- You can’t see all the places I accidentally got it on my eye. 🤡 Pick a lip color with sheen. Her lips aren’t fully matte in this picture. But I like that- they have a pretty glow. I went for a more berry looking color. The NYX - Soft Matte Metallic Lip Cream in Madrid is just as good as the regular matte lip colors. They’re not drying, and they’re super pigmented. And finally, a subtle blush. I found that peach/ amber goes well with this look. Apply it to the apples of your cheek, and avoid the under eyes. This will make the eye area look more open. I used the BOURJOIS - Little Round Pot Blusher in Rose Amber. A little hard to swatch, but pretty and subtle!
COLLAGEN— THE SECRET TO WRINKLE-FREE SKIN?!
COLLAGEN— THE SECRET TO WRINKLE-FREE SKIN?!
I’ve always heard/been told that once you hit 25 you need to start incorporating collagen into your daily routine. Our bodies natural collagen production begins to decline and adding it or collage- boosting products can help to keep plump, wrinkle-free skin. I am under 25 but that doesn’t mean that I can't still benefit from collagen products.  Collagen What is it:  Collagen is a protein found in your body that provides it’s structure including the skin, hair and nails.  Collagen decline: Many factors decline collagen production including: •age (typically after 25) •sugar/refined carbs •excess sun exposure •smoking How to boost collagen production: Fortunately there are many ways to boost collagen production. Including foods, supplements, and skin care. This can either be incorporated directly from the source (collagen) or by the collagen-boosting foods. Collagen foods: •bone broth •egg whites •fish •lean meat •spirulina Collagen-boosting foods: •vitamin C; such as citrus fruits, broccoli  •zinc; such as certain cereals, breads •manganese; such as leafy green vegetables and teas •copper; such as nuts and shellfish Supplemnets: Supplements are an easy way to incorporate collagen into the body. They can be incorporated into foods or drinks making it practical for everyday use. Some forms of supplements include: •gelatin •collagen pills •collagen peptide/protein powders •marine collagen Skincare: If you are using a skincare product this claims to have pure collagen in it, it may not be as beneficial as you’d like it to be. That is because collagen in it’s pure form may be to hard to penetrate through the skin and will leave you with no benefits. When choosing skincare products for collagen, its best to chose products that claim to boost collagen production. These products will contain ingredients mentioned above such as vitamin-c and even retinols.  A product that I use that boosts collagen production with the help of active marine plant extracts is:  ELEMIS - Pro-Collagen Marine Cream — $128 Key Ingredients: •Padina Pavonica: A unique Mediterranean algae with proven outstanding anti-aging benefits (aids in the production of collagen) •Mimosa: An anti-inflammatory, toning and astringent. It has a pleasing, delicate aroma •Rose: A natural fragrance component with nurturing and calming properties -Ulta.com What is it: Hydrating, wrinkle cream that helps firm the skin. How I use: This cream is intended for day use but I find it way to thick to use during the day. I like to use this cream at night as a moisturizer to seal in all of my other creams and serums. I apply all over my face and neck.  Results/Recommendations: Like previously stated, this cream is very thick. I’m prefer lightweight creams over thicker ones. This cream is not irritating and did not cause any side affects for my sensitive skin. However I did not see any dramatic differences for the amount of money the product cost. I feel as if other products work better but I do like that it aids in collagen production. I personally would not repurchase.  If you are worried about wrinkles or are interested in living a healthier lifestyle, I would recommend for you to think about incorporating ways to boost your collagen production. This can either be through quitting bad habits such as smoking, making better food choices, or incorporating collagen supplements/skincare into your daily routine. Lastly, if you are a vegetarian, etc. it is good to know that there are plenty of plant-based options available.  #CheriePartner