These 21st Century Asian-Americans and Pacific Islanders Championed Beauty and Skincare Brands That Bring Their Ancient Cultures to the Beauty WorldDuring AAPIHM, I'd like to recognize these beauty advocates for the contributions they have made to the beauty world on behalf of their ancient cultures.
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!In the beauty world, there's no denying that makeup and skincare innovations can come from anywhere at any time. But, during Asian American Pacific Islander Heritage month, I want to take some extra time to recognize some amazing people who have changed the beauty world on behalf of their cultures. Whether they founded earth-shattering brands or brought light to ancient beauty practices that could have been forgotten without them, these beauty devotees are helping shape mainstream beauty to be more inclusive and diverse than ever before. Shrankhla Holecek - Uma Oils (India)Inspired by the 5000-year-old wisdom of Ayurveda, Shrankhla Holecek founded Uma Oils which has grown into a luxury beauty and wellness collection made of rare, precious botanicals grown in India. Holecek grew up in India, so when she moved to Beverly Hills for business school and found herself surrounded by misappropriations of ancient Indian rituals and Ayurvedic practices she had grown up with, she became angry. She decided it was time to create a line of products with integrity — one that would do justice to her family’s heritage and its extraordinary legacy of craftsmanship. In founding Uma Oils, Holecek's goal was to give women access to powerful, artisanal products that would deliver rapid, perceptible, and sustainable results. For centuries, the 100-acre Uma estate has farmed and crafted the world’s finest organic oils, securing the coveted role of trusted supplier to the world’s most prestigious beauty brands including Tom Ford and Estee Lauder. Through Uma’s unique line of products, Holecek has been able to bring the rich heritage, pristine ingredients, and centuries of knowledge from India to you in an intimate form. Yen Reis - Skin Laundry (Singapore)Yen Reis struggled with a wide range of skin issues for years before founding Skin Laundry in 2013. When she lived in Singapore, Reis struggled with hormonal acne after the birth of her thirs son which led to her experimentation with laser facial treatments in Asia. When she moved to the US, she was hard-pressed to find a similar treatment — so she made her own. Her brand, Skin Laundry has grown to be a skin-care clinic known for its signature 15-Minute Laser & Light Facial, a mild laser facial that has no downtime, and with a demand for clinic-esque results at home, Reis and her team formulated a line of skin-care products patrons can use between treatments. Reis has managed to make lasers accessible and taken away the scary red-and-peeling-face stigma. Reis wanted to make these Asian skincare treatments accessible and affordable — and she did.
SKIN LAUNDRYGentle Foaming Face WashMaryna Kracht - Mahalo Skincare (Hawaii)Founded by Maryna Kracht, Mahalo Skincare is the epitome of natural, unique skin formulas. Influenced by the ancient knowledge of Polynesia, Western and Eastern healing and the modern scientific advancements in natural beauty technology available today, Mahalo Skincare delivers an experience inspired by the Hawaiian approach to slow, mindful beauty rituals, and luxurious self-care. Every Mahalo Skincare product is hand-crafted in small batches from scratch with love and dedication. 100% of Mahalo's production is done in house, from a private studio on the island of Kaua’i, Hawaii, keeping the formulas pure and wholly Hawaiian. With oil infusion processes that range between 3 weeks to 4 months, hand-assembled bamboo and glass jars, and balms and serums that are individually poured by hand, each potion is a piece of Hawaii, bottled for you.
MAHALOThe Petal Hydrating Mask
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My Go-To Night Look: Sultry 🖤
Hi Cherie Sisters 👯♀️! Like every typical 20-something year old girl, I love spending my weekends bar hopping with friends or checking out the hottest night clubs in the city...this was before COVID of course... lol. I always love doing sultry eyes whenever I’m bar hopping with my friends or even just going on a date night. 🖤FACE • I always go for my long lasting foundation which is my laura mercier - Flawless Fusion Ultra-Longwear Foundation . This is full coverage, transfer resistance and last up to 15 hours. I love this foundation because it still feels light weight on the skin despite being a full coverage foundation. • Go for a full coverage long lasting concealer. I always use my HG concealer which is the tarte - Shape Tape Concealer •Contour is a must! Since that it’s dark, your face tend do look flat so this will give you dimension. I love using my Fenty Match Stix. • I use my most blinding highlight at night. This will help you look like you’re glowing especially in the moon light. I love ARTIST COUTURE - Diamond Glow Powder •Set your face with URBAN DECAY - All Nighter Ultra Matte Makeup Setting Spray. This baby will keep your makeup intact all night! 🖤BROWS •I usually love a natural brow on a daily basis, however I love having snatched af brows when I go out. I use ANASTASIA Beverly Hills - Dipbrow Pomade and only reach for this on special occasions. This will give you IG and bad bishhh brows •Set brows with benefit - 24-Hour Brow Setter Clear Brow Gelto make sure it stays and won’t budge. 🖤EYES •I love using cool toned and dark eyeshadows. I used NATASHA DENONA - Glam Eyeshadow Palette •Tightlining your waterline with black pencil and smoking it out is a must! This will make you look like a sultry goddess. I used Milk MAKEUP - Long Wear Gel Eyeliner •Dramatic falsies will definitely catch everyone’s eyes! I used my house of lashes in the style Mon Cherie 🖤LIPS •Keep the attention on your eyes so wear a neutral lip color. I used Colourpop’s Lippie liner in cool BFF and topped that with ultra glossy lip on rattler. Both are from the that’s taupe collection. I hope you find this helpful! What is your favorite go-to look when it comes to special occasions? Xoxo, Francesca 💋 #CheriePartner
Dupe alert of TATCHA 🚓 e.l.f. 💕$8 vs. 54$
Hi Cherie sisters 👯♀️ 💗 I want to share my recent fav product: e.l.f. poreless putty primer. I can tell that I’m a huge fan of TATCHA. The silk canva primer was by far the best primers I’ve found on the market (until I found e.l.f.). But I have continued my hunt to test out some more possible dupes with lower price. While scrolling through Cherie, I saw a post about e.l.f. poreless putty primer could be the dupe alert of TATCHA. I recently picked this up from Target and I can tell it is a dupe through component type, color, texture - everything and only $8.00 !!!! Cheap and great quality products. When I open it, it smells a bit chemically. I love the texture: feels like a mix of solid coconut oil and butter (close to a balm but not greasy) . It wasn’t stick or oily for me personally, and I felt it was a little less thick than the TATCHA !!!! It really does make for a flawless look since it is soooo smoothing and completely poreless just like it states. It definitely feels like silk when you touch it as TATCHA does. I'm dry skin type, and this is best for me since is def not dry when I use it, and it's not necessarily hydrating. I love TATCHA, but it was kind of pricey and didn’t last me that long. e.l.f. primer is the best dupe alert of TATCHA silk canva for students who can’t always afford to buy overly expensive makeup (just like me). Lower price with same quality. Gorgeous product!! Tips: I like to use finger to apply primer all over my face. The warmth from fingers will help better break the product down for easier application than brush.
A Cherie Member Wanted A Video Tutorial❤️
WOOOT! FIRST CHERIE VIDEO EYE TUTORIAL! Uploads have been coming in a little later in the day because videos take a WEEEEEE longer to make. 😊 This video has a lot of information packed into one minute! Be sure to pause, rewatch and pay close attention! I didn’t expose my camera correctly so the skin tones might look off but I promise that it won’t compromise the final results of what the shadow will look like in person! It will still look like the photo I previously posted of this look! The more pigment you place on your eye, the more it’ll show. This video shows the basic steps of what I did to create this look 😄 Feel free to ask me any extra questions if you get confused!! Used: ANASTASIA Beverly Hills - Norvina Eyeshadow Palette VISEART - Grande Pro 3 HUDA BEAUTY - Matte & Metal Melted Double Ended Liquid Eyeshadows in shade faux fur Too Faced - Shadow Insurance Anti-Crease Eyeshadow Primer
A Satisfying Texture | Foundation for Dry Skin❤️
Look at this awesome close up of the AMOREPACIFIC - Color Control Cushion Compact Foundation Broad Spectrum SPF 50 😍 I have this thing called Trypophobia (fear of small holes) but for some reason this close up just fascinates me. You can really see the luminescence of the foundation within the sponge! For those of you who aren’t familiar with CC formulas/cushion foundation, they are typically a smoother, more liquid-like formula than your average foundation that is made to even out skintone. Most true CC formulations focus more on skincare elements and a wee bit less on color/color ranges, especially those from Korean brands. Western brands definite amp up the diversity of their skintone range, as well as overall pigmentation in their formulas. This means you’ll find more full-coverage CC cream/foundation from “western” brands like IT Cosmetic’s it Cosmetics - it Cosmetics CC+ Cream SPF 50+ . (Not my favorite for dry skin. I felt like the Sahara Desert all over again when I used their formula 🙄) Therefore, it might be difficult to find a shade that fits you if you have a deeper skintone. Side note: I consider IT cosmetics to be a western brand because upon a bit of research, the company was bought by L’Oréal and the products are mostly manufactured in China. I love this foundation for super dry skin because of how moisturizing it is. It’s awesome for creating that second-skin finish with a natural, dewy glow. If you have light-medium with slight neutral-gold undertones and struggle with a bit of texture, this foundation line could work well for you! Every time I try something new or I’m stuck in a rut, I always go back to this foundation. I love the ease of use and blendability. The size is great for travel and I find that it doesn’t bother my dry, sensitive, acne-prone skin. You can get a medium to slightly buildable full coverage without “erasing” the dimension/shadows in your face. Even though it has SPF it doesn’t wash my face out completely and doesn’t create a white cast. If there is any, it’s only slightly noticeable. You would have to look reeeaaally close to see it. Layering on powder/cream products are a breeze. I found the best way to use this product is with a slightly damp beauty blender. Start by placing a little bit onto the skin and then proceed to layer more as needed. There is something to be mindful of when you are using this product. If you live in a more humid/moist climate, I would add a little powder after your face primer and then proceed to add this foundation to help keep this in place throughout the day. You could also carry a powder puff with you throughout the day for touch-ups. Because the foundation has high moisture and provides a dewy finish, it can impact the longevity if you live in an moist/humid area 😊 Yay to a healthy glow! ❤️😄
NIACINAMIDE explained! $6 serums worth trying!
Try these $6 serums to reap the many benefits of niacinamide! Hey everyone! I’m sure you’ve heard and seen so much about 𝙉𝙄𝘼𝘾𝙄𝙉𝘼𝙈𝙄𝘿𝙀 lately. It seems like every new skincare product has it and the niacinamide serums are selling like crazy. 𝙒𝙝𝙖𝙩 𝙞𝙨 𝐧𝐢𝐚𝐜𝐢𝐧𝐚𝐦𝐢𝐝𝐞? Niacinamide is a form of Vitamin B3. It’s the latest trend in skincare, but has been used in skincare for a very long time. It has many benefits from helping acne, repairing skin, smoothing fine lines.. the list goes on. You can find it as it’s own serum or as a main ingredient along with other powerhouse ingredients. 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 ￼￼￼locks in moisture; helps build a lipid barrier. ￼￼￼prevents environmental damage + protects from environmental stressors and pollution. ￼￼￼minimizes pores ￼￼￼reduces inflammation; helps redness w/ acne and eczema. ￼￼￼regulates oil production. ￼￼￼rebuilds skin cells ￼￼￼protects against sun damage & skin cancer. ( you still need SPF) ￼￼￼helps hyperpigmentation (not to a vitamin c extent, but can help lighten spots a bit) ￼￼￼minimizes fine lines and wrinkles *yes plz* ￼￼￼helps acne! Overtime a decrease in breakouts. 𝙂𝙞𝙫𝙚 𝙮𝙤𝙪𝙧 𝙨𝙠𝙞𝙣 2 𝙢𝙤𝙣𝙩𝙝𝙨 𝙢𝙞𝙣𝙞𝙢𝙪𝙢 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙨𝙚𝙚𝙞𝙣𝙜 𝙧𝙚𝙨𝙪𝙡𝙩𝙨. 𝙃𝙤𝙬 𝙞𝙩 𝙝𝙖𝙨 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙮 𝙨𝙠𝙞𝙣: I have incorporated Niacinamide into my skincare routine for the last 3 months and I have noticed + a decrease in breakouts. + less oily skin + huge change in my pores, way less visible around my nose and cheeks. + less eczema than usual for this time of the year for me. 𝘾𝙖𝙣 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙪𝙨𝙚 𝙞𝙩? For the most part, yes... Some people do have a sensitivity to niacinamide and can break out from it. If you start to break out different than your normal while using it, I suggest taking it out of your routine to see if it is not a match for your skin. 𝘼𝙛𝙛𝙤𝙧𝙙𝙖𝙗𝙡𝙚 𝙉𝙞𝙖𝙘𝙞𝙣𝙖𝙢𝙞𝙙𝙚 𝙨𝙚𝙧𝙪𝙢𝙨 𝙩𝙤 𝙩𝙧𝙮: The Ordinary - Niacinamide 10% + Zinc 1% Since I’ve switched to this “holy grail” my skin has drastically improved. It also includes Zinc which helps with acne as well. $5.90 a price that is TOO good. Sold at Ulta and Sephora. GOOD MOLECULES - Niacinamide Serum Another great serum! I’ve used this one before and it works almost just as well as the ordinary. It is also %10 niacinamide. The brand also has an amazing niacinamide toner! $6 online at good molecules. Both of these serums are 10% niacinamide. Studies have shown that 2-5% works very effectively so you don’t need such a high percentage. #cheriepartner #cheriecreator
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