These 21st Century Asian-Americans and Pacific Islanders Championed Beauty and Skincare Brands That Bring Their Ancient Cultures to the Beauty World

During AAPIHM, I'd like to recognize these beauty advocates for the contributions they have made to the beauty world on behalf of their ancient cultures.
korahkorah
May 13, 2020
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Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!In the beauty world, there's no denying that makeup and skincare innovations can come from anywhere at any time. But, during Asian American Pacific Islander Heritage month, I want to take some extra time to recognize some amazing people who have changed the beauty world on behalf of their cultures. Whether they founded earth-shattering brands or brought light to ancient beauty practices that could have been forgotten without them, these beauty devotees are helping shape mainstream beauty to be more inclusive and diverse than ever before. Shrankhla Holecek - Uma Oils (India)
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Inspired by the 5000-year-old wisdom of Ayurveda, Shrankhla Holecek founded Uma Oils which has grown into a luxury beauty and wellness collection made of rare, precious botanicals grown in India. Holecek grew up in India, so when she moved to Beverly Hills for business school and found herself surrounded by misappropriations of ancient Indian rituals and Ayurvedic practices she had grown up with, she became angry. She decided it was time to create a line of products with integrity — one that would do justice to her family’s heritage and its extraordinary legacy of craftsmanship. In founding Uma Oils, Holecek's goal was to give women access to powerful, artisanal products that would deliver rapid, perceptible, and sustainable results. For centuries, the 100-acre Uma estate has farmed and crafted the world’s finest organic oils, securing the coveted role of trusted supplier to the world’s most prestigious beauty brands including Tom Ford and Estee Lauder. Through Uma’s unique line of products, Holecek has been able to bring the rich heritage, pristine ingredients, and centuries of knowledge from India to you in an intimate form. Yen Reis - Skin Laundry (Singapore)
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Yen Reis struggled with a wide range of skin issues for years before founding Skin Laundry in 2013. When she lived in Singapore, Reis struggled with hormonal acne after the birth of her thirs son which led to her experimentation with laser facial treatments in Asia. When she moved to the US, she was hard-pressed to find a similar treatment — so she made her own. Her brand, Skin Laundry has grown to be a skin-care clinic known for its signature 15-Minute Laser & Light Facial, a mild laser facial that has no downtime, and with a demand for clinic-esque results at home, Reis and her team formulated a line of skin-care products patrons can use between treatments. Reis has managed to make lasers accessible and taken away the scary red-and-peeling-face stigma. Reis wanted to make these Asian skincare treatments accessible and affordable — and she did. Maryna Kracht - Mahalo Skincare (Hawaii)
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Founded by Maryna Kracht, Mahalo Skincare is the epitome of natural, unique skin formulas. Influenced by the ancient knowledge of Polynesia, Western and Eastern healing and the modern scientific advancements in natural beauty technology available today, Mahalo Skincare delivers an experience inspired by the Hawaiian approach to slow, mindful beauty rituals, and luxurious self-care. Every Mahalo Skincare product is hand-crafted in small batches from scratch with love and dedication. 100% of Mahalo's production is done in house, from a private studio on the island of Kaua’i, Hawaii, keeping the formulas pure and wholly Hawaiian. With oil infusion processes that range between 3 weeks to 4 months, hand-assembled bamboo and glass jars, and balms and serums that are individually poured by hand, each potion is a piece of Hawaii, bottled for you.
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