5 Mexican-American-Owned Beauty Brands You NEED to Know on Cinco de Mayo

These beauty babes say Mexican heritage has influenced their businesses greatly — so we'd like to celebrate them on Cinco de Mayo!
korahkorah
May 5, 2020
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Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!When it comes to beauty, it's important for all people to be represented, especially in entrepreneurship and business. For Cinco de Mayo, I thought it was appropriate to highlight five Mexican-owned beauty brands that have changed the beauty world and led to more representation for the Mexican beauty community over the years.
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Jessica Gonzalez - Happy OrganicsMexican-American entrepreneur Jessica Gonzalez created Happy Organics after her father was diagnosed with cancer. Searching for a way to help ease her father's pain, Gonzalez found the idea of infusing harvested raw honey with CBD since the raw plant was too hard for her father to ingest. Thus, Happy Organics was born. The company now offers a variety of honey and hemp-derived products that are sweet, sustainable, and crafted in the Central Valley
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Julissa Prado - Rizos CurlsAfro-Mexican boss babe Julissa Prado founded Rizos Curls after spending much of her childhood looking for the perfect products to use on her curly hair. When she was formulating Rizos Curls, she wanted to create a product made with quality and natural ingredients that could celebrate all curl types, from tight coils to loose waves. Rizos Curls turned her dream into a reality. Now, Prado's company boasts every kind of hair product from shampoos and conditioners to styling creams and hair pins.
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Leah Guerrero — Brujita SkincareWhile Leah Guerrero herself is of Ecuadorian decent, this lady-boss and creator of Brujita Skincare was inspired by the mercados of Mexico City where she sourced ingredients for her holistic line. Guerrero believes in good-for-you skincare at an affordable price. As a licensed esthetician, Guerrero’s interest in organic skincare manifested when she realized that the products she was recommending to clients often did more harm than good. Guerrero created Brujita Skincare in 2017 and since then, Brujita Skincare has been on the up and up and a staple in the organic skincare world.
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Navil Rico — Atomic MakeupInspired by a variety of influences including rock 'n' roll culture, first-generation Mexican woman Navil Rico created Atomic Makeup NYC in 2015 with the goal to give makeup lovers the freedom to express their artistic selves by creating makeup that matches every skin tone and personality. Including a new line of CBD-infused liquid lipsticks and lip glosses, Rico's brand is affordable, cruelty free, and made in its home base of New York City.
Nectar CBD Lipgloss, atomic MAKEUP, cherie
atomic MAKEUPNectar CBD Lipgloss
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Rea Ann Silva — BeautyblenderThere's no denying that the invention of the Beautyblender changed the makeup world forever, and that's all thanks to Mexican-Portuguese beauty pioneer Rea Ann Silva. When high definition television emerged in 2002, it began to change the way makeup artists applied makeup. Thus, Silva conceptualized the pink, teardrop-shaped sponge we now know and love. Little did she know she was sitting on an idea that would soon change the face of beauty. Silva launched the famous makeup sponge in 2003, and from there it pretty much revolutionized the way everyone from professional MUAs to women at home applied makeup.
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