Sustainability and Us; How Small Choices Impact The EarthWe're putting sustainability in the spotlight with our "A Breath of Fresh Air" campaign.
Though Cherie is a beauty app for beauty lovers, we also truly believe in our responsibility to stand for important causes. We're celebrating Earth Day all week here at Cherie with our sustainability awareness campaign called "A Breath of Fresh Air". This week, we'll be sharing different ways we can be, and provide, a breath of fresh air to ourselves and the earth. Think doing small activities like walking or biking instead of driving, or purchasing from brands that give back to the earth. After all, everything begins with us! Cherie Editor and Content Strategist, Ann Buenaobra, shares the power we have in every choice when it comes to sustaining our enviornment.I'm writing this piece to remind us all that small actions hold a lot of power. As residents of earth, every action we impose on our beloved planet has an effect; good or bad. Now, if you're paying attention to the news, or the weather, you'll notice that mother nature is changing in what feels like unpredictable ways. Drought appears where there should be rain, rain appears where there should be sun, bees are disappearing, migration patterns of birds are compromised... the list truly does go on. But what does this all mean for us earth residents? It means the planet we rely on so much is weakening and in danger; the ecological systems that have allowed us to live and thrive for millenniums are suffering due to the strenuous efforts of the earth trying to support the weight of a quickly changing world. We're making and consuming more things than ever, and in turn, giving the earth the daunting task of eliminating our waste; from greenhouse gases, to plastic waste, to tons and tons of garbage with no where to go. While this is a harsh reality, it's also one where we can still make small changes with big impact. Mainly because consumer choices can have a big effect on corporate decisions (take the Shelter-in-Place ordinance for example; once the majority of people started staying home, corporations quickly pivoted to accommodate our needs). Realistically, we're so deep into the repercussions of global warming that huge, drastic changes will make the difference. So, it's less about one tiny choice and more about all those tiny choice made as a community that make the difference. As communities make larger sustainable choices together, corporations and bodies of government start to listen, and those choices we've made ricochet higher where even BIGGER choices and change occurs; with multimillion and billion dollar corporations who are contributing to most of the worlds carbon emissions. And let's be real, these larger powers should be held accountable for their large amounts of waste. With the state of the earth as it is, we need everyone to be all in. Here are some quick and easy ways to make more sustainable choices that start today:
Apr. 20, 2020
1. Call your representativesYour voice is one of the most powerful tools, believe it or not. Being strong in your stance against unsustainable practices from businesses (i.e. single use plastic, non-recyclable packaging), and even simply stating there's more we need to do to protect our earth can help shape the laws that will help do so. 2. Educate yourselfAgain, knowledge is power! Keep up-to-date with current policies, environmental groups, and practices that support the earth. Learning about how we got here can help appease where we're going. *Note, learning about global warming and the environment can feel daunting and stressful. Take care of your wellbeing and intake information as you can handle it.3. Support eco-friendly businesses & brandsYes, many businesses are greedy in their efforts to earn a profit, but there are so many incredible and conscious businesses and brands that truly give back to the earth. Look for brands that are carbon neutral or carbon negative, meaning they either remove as much carbon emissions as they make (neutral) or remove more than they make (negative). Brands certified by Eco Cert and EWG are also ones to watch. 4. Make smart everyday choicesReduce single-use plastic, recycle, minimize your everyday waste, opt for more plants in your diet, and enjoy nature.
More Earth Week on Cherie
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My 15 min natural full face ??? In 60 seconds?🤨
Y’all...I done made me a tiky tok 🤣 The full vid was 13 mins honestly and I had to cut out a lot nonsense to get to 60 seconds. Anyways, my full face is very simple and light. Foundation: Fenty Beauty Hydrsting Foundation in 410FENTY BEAUTY - Pro Filt'r Hydrating Longwear Foundation (im a little unsure what my color is cause it’s literally so many to choose from but I’m also two toned in a sense lol) Concealer: ELF Hydrating Camo Concealer in Deep Cinnamon (skin tone color to cover blemishes) & Deep Caramel to highlight. e.l.f. - Hydrating Camo Concealer Setting powder: REVOLUTION - Bake And Blot Pressed Powder in Banana Contour/bronzer: e.l.f. - Hydrating Camo Concealer Deep Chestnut... i think I’ll double check also I used Juvia's PLACE - The Warrior Eyeshadow Palette the shade “Nanu” as bronzer powder. Highlighter: MACx Teyana Taylor in shade “House of Petunia” Lip Stick: MACx Teyana Taylor in the shade “ I got a man” Setting Spray: NYX - Matte Finish Makeup Setting Spray I like this because it doesn’t give me a completely matte finish but my makeup also stays put Lip Liner:KKW BEAUTY - KKW BEAUTY Nude Lip Liner in NUDE 3 My favvvvvv lip liner ever Lip gloss: any beauty supply gloss lol Eyeliner:SEPHORA COLLECTION - 12hr Colorful Contour Eyeliner in black Mascara: e.l.f. - Volumizing Mascara Eyelashes is extensions That’s all folksssss 💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖💖
Cleanse your skin like a pro
Cleansing is the first step of any skin regime, and it's essential to your skin's health that it is done correctly. Cleansing the skin removes makeup, sunscreen, and impurities/pollution built up from the day. Always use a Ph balanced cleanser to avoid compromising your skin's barrier. I generally switch out my gel cleanser for milk or balm in the winter months as my skin becomes drier. I find milk or balms more hydrating and soothing for the skin. My go-to right now is BIOLOGIQUE RECHERCHE - Lait Vip O2 Oxygenating Milk Cleanser paired with either the mini glove Biologique Recherche or the Luna Cleaning tool FOREO - LUNA Mini 2 Facial Cleansing Brush Fuchsia to aid deeper cleaning and increase blood circulation while massaging the skin. Try not to skip cleansing at night no matter how sleepy you are, sleeping with your makeup on goes far beyond clogged pores. Sleeping with your makeup on in the long term will prematurely age your skin due to the breakdown of collagen from environmental pollutants left on the skin. Always cleanse your skin twice at night. Double cleansing is key in removing makeup and sunscreen effectively. Makeup and sunscreen are designed to stick to the skin, and one cleanse just not going to cut it. Use colder water, never hot water to cleanse your skin. Heat is not your skin's friend; it can cause tewl (transepidermal water loss), lead to irritation, dehydration and sensitivity. Avoid cleansing the skin in the shower, the water is generally too hot, and the shower's pressure can lead to burst vessels. Pat dry, do not aggressively rub your skin with a towel - I hear too many times people rub their skin aggressively with a dry face cloth to exfoliate the skin - stop it. Be gentle with your skin; there are better ways to exfoliate your skin - trust me. Which moves me on to P50 lotions BIOLOGIQUE RECHERCHE - LOTION P50 PIGM 400 Follow your cleansing routine with the correct P50 lotion for your skin type. P50 lotion is a gentle but effective way to exfoliate, hydrate the skin while maintaining the skin's Ph and respecting its barrier function. My go-to P50 right now is Pig400 which also targets hyperpigmentation concerns. More tips and tricks on cleansing the skin below https://www.kimberlydematos.com/post/the-art-of-cleansing Dm for p50 recommendations.
Preserving My Curls Overnight
This is how I preserve most of my hairstyles overnight! I hear many people complain about how their bonnet or scarf is always falling off their head and ending up on the floor once they wake up, I was having the same issue! That is when I decided to create a wrap that would stay on throughout the night while protecting your curls. I hand make them myself and sale on Etsy (shop name is Candee Wraps) if you are interested! 😊
The best workout hairstyle!
Hairstyles for the gym don’t have to be cute - but it’s nice when they are!! Here is a SUPER easy Dutch braid into a bun - perfect for the gym when you don’t want your hair getting in your face when you’re moving around! Begin with the Dutch braid which is a 3 strand braid taking pieces from either side of your head, UNDER the middle strand of hair. Then fluff it out by pulling on the braid strands and then take all of that and put into a half bun, wrap the extra hair and you’re done!!! Literally so easy yall and SO STINKING CUTE!! Xo, Johanna
My well-loved drugstore makeup essentials
These are the drugstore makeup picks I ACTUALLY use! Don’t get me wrong, I love a good Tarte Shapetape Concealer. Even the latest launches from Rare Beauty have me swooning. But drugstore makeup holds a special place in my heart. Walking through the aisles of Target or CVS gets me giddy. Quite honestly, I count those trips as my therapy sessions. Plus, these are the places were I started getting essentials to experiment with when I was younger! My favorite brands to score from are no doubt Pixi, NYX, Essence Cosmetics, Sonia Kashuk, Maybelline and Covergirl. They’re just my go-to’s! They’re the brands constantly putting out dupes for cult favorites. Everything in this picture, I use on a daily basis. I’ve been going through Maybelline Lifter Glosses like they’re going out of style. I actually was responsible for my local Target running out of stock once...oops. Another new essential that’s crawled its way into my everyday routine is the Covergirl Cooling Glow Stick. It’s part of their new Clean Fresh line and I use it on my WHOLE face. Top tip: try it under your eyes over your concealer 👀 I’m still in search for the perfect drugstore CC cream, does anyone have any good recommendations?
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