We Kept Getting These Beauty Brands As Instagram Ads, So We Tried Them

We admit, the marketing got to us. But, we're happy to report that these brands are worthy of a spend.
annkrishaannkrisha
Mar. 18
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories, whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you! You know how when you talk about something, it shows up as an ad on your Instagram feed? Well here at Cherie, we're always talking about beauty; from how to treat our skin concerns, to the next hottest product, to makeup trends we've got to try. To no ones surprise, our team's IG feeds are full of unsolicited (but surely welcome) ads for various beauty brands claiming to remedy whatever concern we were just speaking of. We decided to give these brands a chance and see if they actually work! Plus, we're always game for finding the next best beauty products.Thrive Causemetics Liquid Lash Extensions MascaraWe started getting this ad when we were talking about mascaras that work well for short lashes. Lo and behold, Thrive Causemetics showed up! If you haven't heard of this brand, it's the latest buzz in clean beauty. This mascara in particular has some of pretty amazing claims: it extends lashes with buildable fibers while orchid stem cells encourage lash growth—basically, it lengthens your lashes whether you have it on and off. The Verdict: Sherry tried this mascara and has thin, straight lashes with a medium length.
campaign, cherie
✅Great for length 🚫Gives no volume ✅Dries quickly 🚫Gets clumpy ✅Holds a curl 🚫Not waterproof ✅Stays put ✅Comes off easily with a little warm water ✅Overall, use if you like length and long-lasting formulas 🚫Didn't visibly promote lash growthUZ Lip TreatmentSo, this ad popped up on my (Ann's) feed so many times. I don't know if they knew I had the driest lips ever, but I was sold once I heard that this lip treatment would teach my lips how to moisturize themselves (!!!!). According to the website, this lip treatment is Japan's #1 lip treatment and uses patented technology, called Multi Flora, that bonds to the skin's microbes and amplifies their power, helping your lips moisturize themselves. The Verdict: I tried this lip treatment on my dry, flakey lips.
campaign, cherie
✅Super moisturizing ✅Looks great ✅High shine ✅Light color ✅Healthier lips after 4 days 🚫Didn't teach lips to moisturize themselves; works well as long it's being used 🚫Lips are dry again once I stopped usingAlleyoop Pen Pal This oh-so-cute brand has been on our radar for some time! They specialize in on-the-go, hardworking beauty products that save your time, and space. Amber tried the Pen Pal which is a 4-in-1 makeup pen featuring retractable pencils in brown, black, dusty pink, and opalescent white. According to Alleyoop, it looks good on every skin type, and works just as well.
Pen Pal, alleyoop, cherie
alleyoopPen Pal
The Verdict:
campaign, cherie
🚫OK application; 6/10 🚫Lip color didn't match with Amber's skin tone 🚫Highlighter needs a lot of blending out ✅Eybrow pencil (brown) is a good match ✅Very natural looking ✅Good for on-the-go, if you're in a rush and have no other optionGleamin' Vitamin C Clay Mask Another very popular beauty trend on Instgram are skincare products that help with hyperpigmentation. There seem to be no shortage of dark-spot-fighting face masks! Gleamin' was no exception. With amazing reviews, Varshini gave this turmeric-based clay mask a try for 7 days to see if it would even her skin tone, fade dark spots, and improve texture. The Verdict: Varshini has a combination skin with acne scarring and texture.
campaign, cherie
✅Incredibly smooth mask with a very bright color ✅A little goes a long way! ✅Leaves you a bit dry after (follow-up with a hydrating toner!) ✅Smells of fresh lemons ✅Easily washes off 🚫No visible difference to hyperpigmentation after one week 🚫No visible difference in skin texture after one week
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