Women-owned Beauty Brands That We Love, And Its Products That Changed The Beauty Game

What better way to celebrate international women’s month than to acknowledge the women who have made other women’s beauty rituals better with their revolutionary products.
Abby_HesterAbby_Hester
Mar. 5
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!When Kylie Jenner launched her lip kits, the (social media) world literally went gaga. And not too long after that, we’ve seen how women of all ages, cultural backgrounds, and sizes embraced the ultra matte lip look that gave the illusion of that sought-after full lips à la Angelina Jolie. With the youngest sibling of the Kardashian-Jenner clan’s powerful appeal on Instagram, she was able to sell out her products within the first few minutes of launching them. And because she’s a woman, she, too, was able to utilize this in-born advantage to show the globe how to use and play with her makeup and skincare line. And she’s not alone. The likes of pop star Rihanna, makeup artist Rea Ann Silva of beautyblender, and a group of vibrant female beauty entrepreneurs from the Philippines have built beauty empires that speak to a global community of both young millennial girls and sophisticated mature women. They were able to show that females, indeed, have the potential to set up something big and aspirational. The age of femaleGone are the days when a woman is being kept behind the scenes to work silently and do as she is told. Now, women have voices so powerful, it can influence the whole world. Since you’re reading this article, I would assume you are a real beauty fan hence, when you scroll through your Instagram feed, I’m sure you’ll see brands in the likes of Glossier, founded by the super entrepreneur Emily Weiss; goop, built by American actress and holistic fan Gwyneth Paltrow; and Violet Grey established by Hollywood’s beauty guru Cassandra Grey; to name a few. And it doesn’t stop there. The age of the digital content creators in every landscape imaginable is being led and populated by women too. There’s Dubai-born beauty vlogger and now entrepreneur Huda Kattan of Huda Beauty; Italian fashion blogger and business mogul Chiara Ferragni of The Blonde Salad; and Australian fitness and holistic YouTube vlogger Sarah Stevenson of Sarah’s Day. Even us in Cherie are formed with an army of talented women from various backgrounds. Anywhere you look and turn, women are leading the way, especially in the beauty scene. Revolutionary women-owned beauty brandsAs beauty products are most used by women, it is just right that a woman is behind the biggest and most Instagram-famous beauty brands. Ladies know what other ladies need and long for in a particular product- whether it’s makeup or skincare. So my Cherie ladies, I’ve listed some of the women-owned beauty brands and their very own revolutionary products that changed the way we define and interpret the beauty industry. FENTY BEAUTY, RihannaHaving options is what we need, right girls? And Rihanna’s serving us exactly what we need with not 10, not 20, but 50 incredible shades that suit every skin tone you could possibly imagine. Our girl’s got us covered with the perfect base, the only thing to think about is which shade we should get for ourselves and our girl friends. Fur, Laura Schubert and Lillian TungWhen the beautiful environmentally-conscious actress Emma Watson revealed that she uses hair oil in her pubic area, the internet went crazy, and Fur gained its well-deserved attention on social and traditional media. Suddenly, everyone needed to have this product infused with a whimsical blend of grapeseed, jojoba, clary sage, and tea tree oil. With just a few drops every day, it promises to render softer hair and smoother skin. The powerful duo of Laura Schubert and Lillian Tung founded Fur in the interest of having inclusivity in beauty. Their products are clean, effective, and great for hair you like to flaunt and those that you “used to only whisper about.”beautyblender, Rea Ann SilvaThis list wouldn’t be the list without the beautyblender classic makeup sponge making it. Before makeup artist Rea Ann Silva invented the egg-shaped makeup sponge that everybody from professional makeup artists to YouTube beauty vloggers now use, the makeup industry was experimenting with makeup applicators in all sorts of shapes and sizes. But the iconic egg shape in OG pink colour literally stood out from the rest and is still loved by everyone who adores everything about makeup application. Sunnies Face, Georgina Wilson, Martine Ho, Bea Soriano, and Jess Wilson
Fluffmatte, SUNNIES FACE, cherie
SUNNIES FACEFluffmatte
Rosie Huntington-Whitely’s makeup tutorials and GRWM-type of YouTube videos has us glued on our screens even more than before. When she launched her collaboration with a Philippine makeup brand, Sunnies Face, the whole America went gaga over the gorgeous Fluffmatte lipsticks. The equally gorgeous founders, Georgina Wilson, Martine Ho, Bea Soriano, and Jess Wilson, were having a difficult time finding the right shades of lipsticks they want. Luxury brands are far too expensive, and those with a more affordable price tag don’t have the formula they were looking for. And so, they decided to create Sunnies Face. The Fluffmattes boast of a rich luxurious formula that rival those high-end brands, and the packaging screams expensive without the hefty price. Vintner’s Daughter, April Gargiulo
Active Botanical Serum, VINTNER'S DAUGHTER, cherie
VINTNER'S DAUGHTERActive Botanical Serum
If you happen to stalk the skincare kits of celebrities like Naomi Watts and Hilary Rhoda, and veteran makeup artists such as Pati Dubroff and Jamie Greenberg, you would’ve noticed one cult product they have in common- the Vintner’s Daughter Active Botanical Serum. Infused with “22 of the world’s most nutrient-rich botanicals”, this skincare genius promises to brighten, repair, correct, protect, and tone the skin. Founder April Gargiulo took inspiration from her family’s wine business in Napa Valley to perfect a world-class formula that would alleviate her skin issues. Et voilà! The now-iconic serum was born. Women are empowered with the ability to create products that they themselves need and long for. This is one of the gifts of being a woman- knowing exactly what we look for in makeup and skincare products, tools, and services. It is then not a surprise to see women-owned beauty brands that changed the way we see, define, and appreciate beauty.
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3 Easy Ways to Volumize Your Hair
3 Easy Ways to Volumize Your Hair
Hair concerns: Flat, Thin These are my 3 quick, go-to hair tips for volumizing my hair! This is great for when you’re on the go and don’t have too much time on your hands. 1. Use a Root Volumizer Hot Tool (Bed Head Little Tease Hair Crimper for Outrageous Texture and Volume) - Using this root volumizer hot tool will give you the volume of teased hair without the tangled knots and hairspray. It works by making small crimps or waves in your hair and gives your roots volume from the texture it creates. Just make sure to cover your roots with a layer of hair to conceal the textured areas. - Directions: Clamp the hot tool at your roots, brush it out with your fingers, and cover it with a layer of hair. Spray a moderate amount of hair spray to keep it in place. 2. Dry Shampoo - Thin, flat hair usually looks lifeless because of the lack of texture and thinness of the hair shaft. This means that having freshly washed hair can actually be your worst enemy if you’re going for a volumized look. Adding in a hair product can help at the roots by allowing for your hair to be styled into place. You can use any texturizing spray to do so, but I like to use dry shampoo especially for second-hair days! It helps soak up the oils in my hair as well as volumizing my roots. - Directions: Use any dry shampoo your own and spray onto your roots and brush it out. 3. Hair Extensions - Adding hair extensions onto your head will effortlessly give the illusion that your hair is much thicker than it actually is. The added layers will make the roots of your hair appear uplifted. You can choose from lengthening hair extensions (like mine) or extensions that match your hair length. Either way, it’ll make your hair on your head look much fuller. - Directions: Use clip-in hair extensions and clip it onto your roots. Cover the clip-ins with a layer of hair and spray hairspray it to keep it in place. #cheriepartner #sponsored
The Ordinary Empties and final thoughts!
The Ordinary Empties and final thoughts!
I believe it’s been almost 10 months of me using The Ordinary products and wow! I can’t believe so much time has passed! These 3 products are the very first products I ever bought to try and here’s what I think! The Ordinary - Niacinamide 10% + Zinc 1% This serum I would buy again and again. And I do! I’m on my 3rd bottle! Because I usually wear glasses, my nose gets really really oily under the nose pieces which causes them to slide around my face A LOT. After using this serum, I’ve noticed that I really don’t get oily in that spot anymore thank god! My T zone is balanced and because of my oil production going down, I’ve also noticed my pores around my nose have shrunk dramatically. The Ordinary - Hyaluronic Acid 2% + B5 This one I’m really on the fence about. I have definitely seen improvement in my face in terms of “wrinkles” which really were just a way of my face telling me I needed more moisture! However, the formula is soooo tacky that when I try to use it during the day it makes my sunscreen pill no matter how long I wait for it to settle in. Even though I hate the tackiness, I still bought a 2nd bottle! The Ordinary - Caffeine Solution 5% + EGCG There’s nothing wrong with this product. I just feel like it didn’t do much for me! I got it to help with my dark under eyes and puffiness but I don’t think it did much. If it did do anything, it was too gradual of a change for me to notice. Also, does anyone know what all this buildup is around the cap??? I guess we will see how long it takes me to realize it did help and I run to get a new bottle! For now, I think one bottle of this was enough for me.
Sensitive Skin Game changer ❄️
Sensitive Skin Game changer ❄️
What is the product? Avène - Thermal Spring Water Spray How does it work? Thermal Water works by soothing the skin and calming any irritation What are the notable ingredients? Mineral Spring Water What is the price? $18.50CAD Where can you purchase? Shoppers Drug Mart, Rexall Pharmacy and online How long have I been using it for? I’ve been using thermal water for over two years, I started off using this product on my body and now still use it on my face What is my experience ? My experience with thermal water has been good, I suffer from eczema on both my body and face. It was hard finding products that wouldn’t irritate or cause a flare up. When that happened this product saved my skin and soothed it. At first I was not exactly sure how water would help my skin, but after doing research thermal waters are meant to have healing properties for the body and skin. What are my thoughts? This product is nothing short of amazing, you are able to use it for multiple areas and it lasts so long. The mist is super fine which makes it perfect for spraying on large or small spots, and pressing into the skin similar to how you apply a toner. Would I recommend to a friend? I would absolutely recommend this product to a friend or family or even someone looking to help soothe their skin but who doesn’t want to break the bank!! My overall rating? 5/5 Would I repurchase? I have and will continue to repurchase this product until I find something that exceeds how amazing this is! #CheriePartner
Join the trending topic 🏷 Beauty Thanks
Join the trending topic 🏷 Beauty Thanks
In the spirit of Thanksgiving, cherie would love to know what you are thankful for this year! 💜 Whether its your full cheeks that remind you of your mother, or your curly hair that expresses your personality, share it on cherie <3 What beauty item, goal, or experience are you thankful for this year? Tell us in the trending topic 🏷 Beauty Thanks ✨What is something new you learned about beauty this year, whether it is a beauty aesthetic, an innovative product, a skincare ingredient, or a wellness habit? 💫What is your experience? Do you have a routine to achieve the beauty goal?
Why pH of skincare products is important?
Why pH of skincare products is important?
The pH is defined as the negative logarithm (base ten) of the concentration of free hydrogen ions in aqueous solution. The pH of skin surface ranges from 4.5 to 6 making it slightly acidic. The acidic nature of the whole skin surface was first claimed by Heuss in 1892; however, the first scientific study was carried out by Schade and Marchionini in 1928, who called it the acid mantle. The “acid mantle” protects the skin by inhibiting the growth of pathogenic organisms, regulating keratinization, desquamation and wound healing. Any disruption in the acid mantle disrupts the activity of enzymes involved in barrier function and anti-microbial protection. The skin pH and the buffering capacity of the skin surface are made up of the components of the stratum corneum as well as the secretions from sebaceous and sweat glands. Sweat is an important contributor towards skin acidity owing to its content of amino acid, lactic acid, and urea, which supplement skin NMF levels. The formation of stratum corneum barrier requires enzymes that are pH dependent. Two lipid-processing enzymes β-glucocerebrosidase and acidic sphingomyelinase require a pH of 5.6 and 4.5, respectively. An increased skin surface pH activates enzyme serine proteases, which causes degradation of corneodesmosomes and affects the skin barrier. pH also has a big impact on the skin microbiome. The bactericidal activity, because of dermicidin and nitrites in sweat, occurs optimally at pH 5.5. The resident bacterial flora changes as pH increases causing increase in population and activity of P. acnes and Staphylococcus aureus which are responsible for acne and eczema. All these result in contact dermatitis, atopic dermatitis, ichthyosis, acne vulgaris and Candida albicans infections. Products with high pH cause swelling of skin follicles affecting the permeability of the skin making it dry, sensitive, and susceptible. Most of the skincare products are formulated within the pH range of normal healthy skin except the exfoliating products that contain alpha-hydroxy acids (AHA’s), Vitamin C products and chemical peel which work at low pH. Facial oils, cleansing oils, balms are not pH dependent.