Women-owned Beauty Brands That We Love, And Its Products That Changed The Beauty Game

What better way to celebrate international women’s month than to acknowledge the women who have made other women’s beauty rituals better with their revolutionary products.
Abby_HesterAbby_Hester
Mar. 5, 2020
campaign, cherie
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!When Kylie Jenner launched her lip kits, the (social media) world literally went gaga. And not too long after that, we’ve seen how women of all ages, cultural backgrounds, and sizes embraced the ultra matte lip look that gave the illusion of that sought-after full lips à la Angelina Jolie. With the youngest sibling of the Kardashian-Jenner clan’s powerful appeal on Instagram, she was able to sell out her products within the first few minutes of launching them. And because she’s a woman, she, too, was able to utilize this in-born advantage to show the globe how to use and play with her makeup and skincare line. And she’s not alone. The likes of pop star Rihanna, makeup artist Rea Ann Silva of beautyblender, and a group of vibrant female beauty entrepreneurs from the Philippines have built beauty empires that speak to a global community of both young millennial girls and sophisticated mature women. They were able to show that females, indeed, have the potential to set up something big and aspirational. The age of femaleGone are the days when a woman is being kept behind the scenes to work silently and do as she is told. Now, women have voices so powerful, it can influence the whole world. Since you’re reading this article, I would assume you are a real beauty fan hence, when you scroll through your Instagram feed, I’m sure you’ll see brands in the likes of Glossier, founded by the super entrepreneur Emily Weiss; goop, built by American actress and holistic fan Gwyneth Paltrow; and Violet Grey established by Hollywood’s beauty guru Cassandra Grey; to name a few. And it doesn’t stop there. The age of the digital content creators in every landscape imaginable is being led and populated by women too. There’s Dubai-born beauty vlogger and now entrepreneur Huda Kattan of Huda Beauty; Italian fashion blogger and business mogul Chiara Ferragni of The Blonde Salad; and Australian fitness and holistic YouTube vlogger Sarah Stevenson of Sarah’s Day. Even us in Cherie are formed with an army of talented women from various backgrounds. Anywhere you look and turn, women are leading the way, especially in the beauty scene. Revolutionary women-owned beauty brandsAs beauty products are most used by women, it is just right that a woman is behind the biggest and most Instagram-famous beauty brands. Ladies know what other ladies need and long for in a particular product- whether it’s makeup or skincare. So my Cherie ladies, I’ve listed some of the women-owned beauty brands and their very own revolutionary products that changed the way we define and interpret the beauty industry. FENTY BEAUTY, RihannaHaving options is what we need, right girls? And Rihanna’s serving us exactly what we need with not 10, not 20, but 50 incredible shades that suit every skin tone you could possibly imagine. Our girl’s got us covered with the perfect base, the only thing to think about is which shade we should get for ourselves and our girl friends. Fur, Laura Schubert and Lillian TungWhen the beautiful environmentally-conscious actress Emma Watson revealed that she uses hair oil in her pubic area, the internet went crazy, and Fur gained its well-deserved attention on social and traditional media. Suddenly, everyone needed to have this product infused with a whimsical blend of grapeseed, jojoba, clary sage, and tea tree oil. With just a few drops every day, it promises to render softer hair and smoother skin. The powerful duo of Laura Schubert and Lillian Tung founded Fur in the interest of having inclusivity in beauty. Their products are clean, effective, and great for hair you like to flaunt and those that you “used to only whisper about.”beautyblender, Rea Ann SilvaThis list wouldn’t be the list without the beautyblender classic makeup sponge making it. Before makeup artist Rea Ann Silva invented the egg-shaped makeup sponge that everybody from professional makeup artists to YouTube beauty vloggers now use, the makeup industry was experimenting with makeup applicators in all sorts of shapes and sizes. But the iconic egg shape in OG pink colour literally stood out from the rest and is still loved by everyone who adores everything about makeup application. Sunnies Face, Georgina Wilson, Martine Ho, Bea Soriano, and Jess Wilson
Fluffmatte, SUNNIES FACE, cherie
SUNNIES FACEFluffmatte
Rosie Huntington-Whitely’s makeup tutorials and GRWM-type of YouTube videos has us glued on our screens even more than before. When she launched her collaboration with a Philippine makeup brand, Sunnies Face, the whole America went gaga over the gorgeous Fluffmatte lipsticks. The equally gorgeous founders, Georgina Wilson, Martine Ho, Bea Soriano, and Jess Wilson, were having a difficult time finding the right shades of lipsticks they want. Luxury brands are far too expensive, and those with a more affordable price tag don’t have the formula they were looking for. And so, they decided to create Sunnies Face. The Fluffmattes boast of a rich luxurious formula that rival those high-end brands, and the packaging screams expensive without the hefty price. Vintner’s Daughter, April Gargiulo
Active Botanical Serum, VINTNER'S DAUGHTER, cherie
VINTNER'S DAUGHTERActive Botanical Serum
If you happen to stalk the skincare kits of celebrities like Naomi Watts and Hilary Rhoda, and veteran makeup artists such as Pati Dubroff and Jamie Greenberg, you would’ve noticed one cult product they have in common- the Vintner’s Daughter Active Botanical Serum. Infused with “22 of the world’s most nutrient-rich botanicals”, this skincare genius promises to brighten, repair, correct, protect, and tone the skin. Founder April Gargiulo took inspiration from her family’s wine business in Napa Valley to perfect a world-class formula that would alleviate her skin issues. Et voilà! The now-iconic serum was born. Women are empowered with the ability to create products that they themselves need and long for. This is one of the gifts of being a woman- knowing exactly what we look for in makeup and skincare products, tools, and services. It is then not a surprise to see women-owned beauty brands that changed the way we see, define, and appreciate beauty.
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