Women-Owned Beauty Brands That Changed The GameEmpowered women empowering women up one product at a time.
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!These boss babes aren't playing the same game as everyone else, in fact, they're writing new rules! Today, we're looking at the powerful women behind some of the most revered makeup brands out there. They're not just setting trends, they're putting legacy lasting products in place, and we're here for it!Fenty Beauty
FENTY BEAUTYPro Filt'r Soft Matte Longwear FoundationWith every brand she launches, RiRi always comes through by one-upping the status quo. She certainly made waves in 2017 when she started Fenty Beauty with a whopping 40 shades of foundation. A new standard for inclusivity. She then went on to drop 50 shades of concealer and added another 10 shades to her Pro Filt' r Foundation line up. This lightweight, long-wear foundation is a real winner and has you covered on hot, humid days.Beauty Blender
beautyblenderThe Original BeautyblenderBeauty blenders are iconic. Founder, Rea Ann Silva set the industry down a new path with her invention. It was back in 2002 when the idea struck, working as a makeup artist, she would cut up sponges into that signature egg shape to apply creams and powders. Keep in mind this was a time before social media or YouTube. Her product went VIRAL in the real world and became a whole new division in beauty. 17 years later, beauty blenders are still beloved for achieving that airbrushed, flawless look. What would we do without them?Lauren Napier
LAUREN NAPIER BEAUTYThe Abundance Package Facial Cleansing WipesLauren Napier's cleansing wipes are something to write home about! Lauren was on a mission to create a highly effective wipe with gentle ingredients, and she did just that. Not only does it remove super stubborn makeup, it actually fights off impurities, tackles environmental pollution and hydrates your skin. You can also use these before you put on your face for the day, they're filled with goodies that prime your face for makeup. Smart, huh?The OuaiHairstylist to stars like Kim Kardashian and Chrissy Teigen, Jen Atkin creates super-luxe haircare products that help you maintain and style your locks easily. Since launching in 2015, her line up became a fast favourite for its effective formula, easy-to-use nature and super sleek packaging. Her leave-in conditioner is a god-send, incredibly nourishing. It helps to detangle hair and brings it back to life with just a few spritzes. No wonder why it's flying off the shelves!Dr Loretta
Dr. LorettaUrban Antioxidant Sunscreen SPF 40Dr Loretta Ciraldo has been boundary-breaking for years! In 1975, she was the first person to study UVA effects on skin. As a seasoned dermatologist, she's now changing the women approach ageing. Her philosophy is simple, you shouldn't be trying to look 30 when you're in your 60's, but you should look like the best version of yourself. Truer words have never been spoken! Her Urban Antioxidant Sunscreen is one to have in your skincare routine, not only does it protect your skin UV rays, it combats pollution, climate and irritants like dye, parabens and fragrances too.Beauty Bakerie
Beauty BakerieDoit for the Graham PaletteCashmere Carillo has to be credited for moving the needle within the beauty industry, her highly inclusive brand champions diversity with a side of sweet tooth. Her brand was one of the first to have a wide range of foundations on offer, and she has since expanded into a variety of face, eye and lip products that really pay off on the pigmentation front. The entire brand is uniquely themed around sweet treats and baked goods, which is super fun and original! Her best selling palette, Do It For The Graham, will have you smitten with its 12 gorgeous, warm shades.Tarte
tarteShape Tape ConcealerTarte Shape Tape is genuinely legendary. It's been said that this coveted concealer is sold online every 12 seconds. That's how bomb it is! Founder Maureen Kelly has built her company with a leadership team that comprises entirely of women, which is not something you see every day. Tarte Shape Tape has been a cult-favourite since launch, beloved by makeup gurus and lovers worldwide. It brings full coverage, never cakes up and feels great on the skin, what more could you ask for?Glossier
Glossier.Milky Jelly CleanserEmily Weiss truly has her finger on the pulse of the beauty industry, and that's how she made Glossier such a success. She's built a brand with fiercely loyal customers all through having the right conversations on social media. Just take Glossier's Milky Jelly Cleanser, this face wash was created when fans shared their disappointment in having to wash their face in two steps, first with makeup remove then face wash. So, Glossier fixed that with their one-step dual-use solution! So simple, so genius! Their formula is even safe for the eyes and is exceptionally gentle on the skin!Anastasia Beverly Hills
ANASTASIA Beverly HillsBrow Wiz Mechanical Brow PencilAnastasia Soare has been a fixture in the beauty community for a long time. She's the go-to woman when it comes to having killer brows, having invented the 'Golden Ratio' method. Since 1997, her brand has been helping women achieve brow perfection with a myriad of products that make it a breeze. If you're looking for the basics, her Brow Wiz eyebrow pencil is the place to start, delivering a natural and refined look.Fur
furFur OilLaura Schubert & Lillian Tung are flipping the script on pubic and underarm hair. Once an unapproachable topic, they believe in simple, clean, and inclusive products for the whole body. Body hair can often be touchy, but whether you decide to keep it or not, their signature Fur Oil works with you to nourish your body. This multipurpose formula conditions hair and skin, preventing ingrown hairs whilst softening and soothing whatever it touches. While it's recommended to be put wherever hair meets the skin, it's also a favourite for cuticle softening, split end sealing, tattoo aftercare, scalp conditioning, and a bath oil. It really does it all!Lipstick Queen
LIPSTICK QUEENFrog Prince LipstickPoppy King started her own cosmetic brand at the age of 18, and in 2006 this lifelong beauty lover launched Lipstick Queen! She makes some of the boldest and wildest lip colors you can find. The iconic Frog Prince Lipstick is award-worthy, its deceptive green exterior fooled the world and actually turns pink on application. Truly magical!Ethique Beauty
ethiqueSaving Face SerumThe world's first zero-waste, zero plastic and compostable packaging beauty brand! Brianne West's Ethique Beauty takes on one of the industry's most significant pain points, which is no small feat. Since its inception in 2012, they've stopped over 6 million plastic bottles from being made and thrown into landfills. Not only are they plastic-free, but they are plant-based, cruelty-free, sustainable, and the best part, affordable! Truly changing the world for the better! Their Saving Face Serum is massively hydrating, keeps your skin plump and is nutrient-rich. Because it comes in bar form, it's ideal for travelling.Did we miss any industry-shaping women? Let us know! Check out the many beauty reviews on Cherie to discover the best of beauty, download the app to find out more.
More beauty products reviews?
Sign-up for more reviews from Cherie
First Aid Beauty Moisturizer: the winter winner!
Winter is approaching! That means dry and cold air will be hitting your skin hard every time you go out which as we all know will unfortunately translate into skin redness, dryness and itchiness. This is why having a heavy soothing moisturizer with the RIGHT ingredients becomes an essential. I present you the love of my life... the Fist aid Beauty Moisturizer.FIRST AID BEAUTY - Ultra Repair Face Moisturizer What makes it different? This moisturizer does contain all the classic ingredients every moisturizer needs aka glycerins, humectants and fatty alcohols yet it takes it a step forward by adding 4 hero ingredients: ceramides, green tea and fever few extract and squalene. Ceramides are lipids that form the skin barrier and help retain moisture. Without the proper amount of ceramides the skin becomes red irritated and extremely dry! It’s beneficial therefore to use skincare products with ceramides such as this one... especially in the winter. Green tea and fever few extract are famous for their anti inflammatory purposes which will help reduce irritation, redness and swelling again great to help tackle those winter air side effects. Lastly squalene not only has the same anti inflammatory properties as the two ingredients stated above but also has antioxidant benefits! Therefore it will be able to protect your skin from pollution and environmental stressors through the day. Making this a great moisturizer both for the day and for the night time. What was my experience? I’ve been using this moisturizer every morning for the past 6 weeks, keep in mind I have oily acne prone skin (so I tend to experience a lot of redness caused by the acne) and I have surface dryness due to all the active treatments I use including tretinoin! This means i need a moisturizer that’s quite thick, has soothing properties but doesn’t feel too heavy on the skin or breaks me out. This moisturizer is exactly that. Over the course of the first week of using this moisturizer I could already visibly see improvements in my skin! What’s the verdict? The first aid beauty moisturizer has quickly crawled its way up to my top three of all time favorite hydrators. I think everyone no matter their skin type or skin concerns will definitely benefit from this! If you are looking to reduce your redness, protect and moisturize your skin and keep your glow through the winter this is for you!
Still my favorite Magnetic lashes
Lately I can’t stop reaching for my #MoxieLash - Bossy lash[products]#[FiveStars] because of how flirty and pretty they are 😍 you get a ton of uses with these and the magnetic liner isn’t going anywhere! These last me for a good 6 hours straight even outdoors with zero movement or budging! This is their 5 magnet lash but they have new 10 magnet lashes that literally are rock solid on the eyes! A little tip I learned while using these is you can use whatever regular eyeliner you use to create your wing shape and then just use the magnetic liner in place of lash glue. Also, you can apply while it’s still a little wet for superior hold! They don’t advertise it that way however I noticed they stick nicer when applied with the liner still being a little wet.
Exclusive Giveaway for My Cherie 🍒Community
Hey Beauty’s 🧖🏽♀️ I’ve been a busy bee 🐝 here in Australia 🇦🇺 and today I opened my online gift hamper store to Australia 🇦🇺 To celebrate I wanted to offer my entire Cherie 🍒 Community an exclusive chance to win one of my Bath & Beauty Gift Hampers (pictured) which includes: 🧚♀️ 2 x K Beauty Calosemi Strawberry Hydration Sheet Masks 🧚♀️ Tanya K Australian Art Series Bath Soak 🛁 500g 🧚♀️ Tanya K Australian Art Series Hand Creme 40g 🧚♀️ Sleep Eye Mask 🧚♀️ Bubbly Me Natural Organic Rose 🌹 Shea Butter 🧈 Bath bomb 🧚♀️ Australian Cockatoo Printed Hand Towel 1. To enter like my business page Gift Therapy on Facebook. @gifttherapyaus 2. Like this post ✅ 3. Follow me here on Cherie 🍒 and leave a comment on this post so I can enter your name in the draw ✍️ my followers please comment below too. 😉 Thank you to everyone who enters and good luck over the next two weeks! Thought I’d offer an Australian themed Giveaway with a K Beauty vibe to our community. Prize will be posted standard post to the Winner. 😁 Cheers 🥂 Jade 😁
Dutch Braid Upstyle💗
My absolute favorite hairstyle is anything with a Dutch braid! This hairstyle is so simple yeah it’s so cute… Here’s how you do it: ✨ take a small section of hair by your forehead and start your Dutch braid doing your outside pieces of hair underneath your middle piece and alternate which side you grab a piece of hair from ✨ continue that till you get to the top of your ear ✨ use texture spray on your braid so it will help with fluffing it out...I use AIIR - Texture Spray ✨ Pull on each loop of the braid to make it as fluffy as possible ✨ elastic the braid ✨ take a small section from either side of your head and elastic that into a half up style ✨ take a cute clip and clip it to the elastic That’s it y’all! So easy and so cute!! Give this a try💗 Xo Johanna
THIS DERMATOLOGISTS FAVORITE NEW CLEANSER
Cleansers are an essential step in everyone’s skincare routine, but it can be difficult to find the right one for your skin. The new Aveeno Calm + Restore nourishing oat cleanser has been my new go-to daily cleanser and I love it. ❤️🙌 Aveeno has always been a brand to create formulations that target dry and sensitive skin and this cleanser is no different. This cleanser is great for people all skin types but would likely benefit dry or combination skin most. The incorporated oat complex helps restore build the skin’s moisture barrier and soothe itchy skin. There is no stripping effect with this cleanser, which is something too always look for with your cleanser. Other pros about this product are its fragrance free (limiting any irritant reactions) as well as great pricing. On amazon, you can find a bottle for under $10.‼️‼️ TRUTH: If you are trying to fight acne or blackheads I recommend against this cleanser and try finding something with salicylic acid. Have you tried the new Aveeno cleanser? Let me know your thoughts in the comments! ⤵️
Self-Expression, Beauty Rituals, and Uplifting The Trans Community With Mariana MarroquinLearn about LA's Trans Wellness Center and how to become a better ally for the trans community.Jun. 24
How Cherie's Skin Report Can Help Users Get Advice from their PeersCherie's beauty community offers solutions to all of your skincare questions!Jun. 18
The Eczema Edit—Your Eczema Starter Kit We just concluded Eczema Awareness Month! Here are my tried & true favorites for treating my eczema.Nov. 2