Women-Owned Beauty Brands That Changed The GameEmpowered women empowering women up one product at a time.
Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!These boss babes aren't playing the same game as everyone else, in fact, they're writing new rules! Today, we're looking at the powerful women behind some of the most revered makeup brands out there. They're not just setting trends, they're putting legacy lasting products in place, and we're here for it!Fenty Beauty
Mar. 3, 2020
FENTY BEAUTYPro Filt'r Soft Matte Longwear FoundationWith every brand she launches, RiRi always comes through by one-upping the status quo. She certainly made waves in 2017 when she started Fenty Beauty with a whopping 40 shades of foundation. A new standard for inclusivity. She then went on to drop 50 shades of concealer and added another 10 shades to her Pro Filt' r Foundation line up. This lightweight, long-wear foundation is a real winner and has you covered on hot, humid days.Beauty Blender
beautyblenderThe Original BeautyblenderBeauty blenders are iconic. Founder, Rea Ann Silva set the industry down a new path with her invention. It was back in 2002 when the idea struck, working as a makeup artist, she would cut up sponges into that signature egg shape to apply creams and powders. Keep in mind this was a time before social media or YouTube. Her product went VIRAL in the real world and became a whole new division in beauty. 17 years later, beauty blenders are still beloved for achieving that airbrushed, flawless look. What would we do without them?Lauren Napier
LAUREN NAPIER BEAUTYThe Abundance Package Facial Cleansing WipesLauren Napier's cleansing wipes are something to write home about! Lauren was on a mission to create a highly effective wipe with gentle ingredients, and she did just that. Not only does it remove super stubborn makeup, it actually fights off impurities, tackles environmental pollution and hydrates your skin. You can also use these before you put on your face for the day, they're filled with goodies that prime your face for makeup. Smart, huh?The OuaiHairstylist to stars like Kim Kardashian and Chrissy Teigen, Jen Atkin creates super-luxe haircare products that help you maintain and style your locks easily. Since launching in 2015, her line up became a fast favourite for its effective formula, easy-to-use nature and super sleek packaging. Her leave-in conditioner is a god-send, incredibly nourishing. It helps to detangle hair and brings it back to life with just a few spritzes. No wonder why it's flying off the shelves!Dr Loretta
Dr. LorettaUrban Antioxidant Sunscreen SPF 40Dr Loretta Ciraldo has been boundary-breaking for years! In 1975, she was the first person to study UVA effects on skin. As a seasoned dermatologist, she's now changing the women approach ageing. Her philosophy is simple, you shouldn't be trying to look 30 when you're in your 60's, but you should look like the best version of yourself. Truer words have never been spoken! Her Urban Antioxidant Sunscreen is one to have in your skincare routine, not only does it protect your skin UV rays, it combats pollution, climate and irritants like dye, parabens and fragrances too.Beauty Bakerie
Beauty BakerieDoit for the Graham PaletteCashmere Carillo has to be credited for moving the needle within the beauty industry, her highly inclusive brand champions diversity with a side of sweet tooth. Her brand was one of the first to have a wide range of foundations on offer, and she has since expanded into a variety of face, eye and lip products that really pay off on the pigmentation front. The entire brand is uniquely themed around sweet treats and baked goods, which is super fun and original! Her best selling palette, Do It For The Graham, will have you smitten with its 12 gorgeous, warm shades.Tarte
tarteShape Tape ConcealerTarte Shape Tape is genuinely legendary. It's been said that this coveted concealer is sold online every 12 seconds. That's how bomb it is! Founder Maureen Kelly has built her company with a leadership team that comprises entirely of women, which is not something you see every day. Tarte Shape Tape has been a cult-favourite since launch, beloved by makeup gurus and lovers worldwide. It brings full coverage, never cakes up and feels great on the skin, what more could you ask for?Glossier
Glossier.Milky Jelly CleanserEmily Weiss truly has her finger on the pulse of the beauty industry, and that's how she made Glossier such a success. She's built a brand with fiercely loyal customers all through having the right conversations on social media. Just take Glossier's Milky Jelly Cleanser, this face wash was created when fans shared their disappointment in having to wash their face in two steps, first with makeup remove then face wash. So, Glossier fixed that with their one-step dual-use solution! So simple, so genius! Their formula is even safe for the eyes and is exceptionally gentle on the skin!Anastasia Beverly Hills
ANASTASIA Beverly HillsBrow Wiz Mechanical Brow PencilAnastasia Soare has been a fixture in the beauty community for a long time. She's the go-to woman when it comes to having killer brows, having invented the 'Golden Ratio' method. Since 1997, her brand has been helping women achieve brow perfection with a myriad of products that make it a breeze. If you're looking for the basics, her Brow Wiz eyebrow pencil is the place to start, delivering a natural and refined look.Fur
furFur OilLaura Schubert & Lillian Tung are flipping the script on pubic and underarm hair. Once an unapproachable topic, they believe in simple, clean, and inclusive products for the whole body. Body hair can often be touchy, but whether you decide to keep it or not, their signature Fur Oil works with you to nourish your body. This multipurpose formula conditions hair and skin, preventing ingrown hairs whilst softening and soothing whatever it touches. While it's recommended to be put wherever hair meets the skin, it's also a favourite for cuticle softening, split end sealing, tattoo aftercare, scalp conditioning, and a bath oil. It really does it all!Lipstick Queen
LIPSTICK QUEENFrog Prince LipstickPoppy King started her own cosmetic brand at the age of 18, and in 2006 this lifelong beauty lover launched Lipstick Queen! She makes some of the boldest and wildest lip colors you can find. The iconic Frog Prince Lipstick is award-worthy, its deceptive green exterior fooled the world and actually turns pink on application. Truly magical!Ethique Beauty
ethiqueSaving Face SerumThe world's first zero-waste, zero plastic and compostable packaging beauty brand! Brianne West's Ethique Beauty takes on one of the industry's most significant pain points, which is no small feat. Since its inception in 2012, they've stopped over 6 million plastic bottles from being made and thrown into landfills. Not only are they plastic-free, but they are plant-based, cruelty-free, sustainable, and the best part, affordable! Truly changing the world for the better! Their Saving Face Serum is massively hydrating, keeps your skin plump and is nutrient-rich. Because it comes in bar form, it's ideal for travelling.Did we miss any industry-shaping women? Let us know! Check out the many beauty reviews on Cherie to discover the best of beauty, download the app to find out more.
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My Farewell To Cherie
Follow me on Ig for more skincare since Cherie is leaving 😭 @naturedskinv This has been an amazing journey and I’ve made soo many amazing friends. Thank you for all the love, conversations, and just overall happiness I’ve experienced on this app. I’m definitely sad, a little upset, and a dash of confused, but thank you @cheriefor giving me such an amazing confidence boost and guidance. The way the app shaped my thoughts on skincare has been insane. I’m still willing to forget this and call it a joke if y’all are! 😭 Anyways thank you again and hopefully we can stay in touch 🙏🏾
We’ll Miss You!
To our cherie fam who has inspired us deeply over the last year and a half: thank you. We are so grateful to have been a part of your beauty journeys and the community you created with us was nothing short of amazing. It's with sadness that we announce that cherie will be closing our doors on April 8, 2021, and your posts will no longer be available. While our platform will no longer be available, we encourage our community members to continue finding ways to create and allow their authentic voices to be heard.
Drunk Elephant- The Littles 🐘
I won this cute little kit in a raffle & I couldn’t be more thankful! I have always wanted to try these products but never wanted to spend the money on all of them incase I didn’t like them! Inside this kit are the following products: DRUNK ELEPHANT - Beste No. 9 Jelly Cleanser Deluxe Sample DRUNK ELEPHANT - B-Hydra Intensive Hydration Serum DRUNK ELEPHANT - Protini Polypeptide Cream DRUNK ELEPHANT - C-Tango Multivitamin Eye Cream DRUNK ELEPHANT - T.L.C. Framboos Glycolic Resurfacing Night Serum DRUNK ELEPHANT - C-Firma Vitamin C Day Serum DRUNK ELEPHANT - Virgin Marula Luxury Facial Oil DRUNK ELEPHANT - Umbra Tinte Physical Daily Defense Broad Spectrum Sunscreen SPF 30 That’s literally a whole skincare routine! So far I started out my day with one of Drunk Elephants infamous “Face Smoothies” I washed my face with Beste No. 9 Jelly Cleanser & then combined C-Firma Day Serum, Virgin Marula Luxury Facial Oil, & Protini Polypeptide Cream together on my mixing trey with a disposable skincare spatula! I applied it all over my face & neck. Once that absorbed, I applied Umbra Tinte Daily Defense SPF 30 over my face & neck & was done! I love how the kit comes with steps to walk you through different routines you can use in the morning or at night! I will do a follow up review after I have used all the products for a few weeks! But so far, my skin feels & looks great! I have been breaking out lately & haven’t felt the best about my skin so I really needed this pick me up!! Thank you for reading! You guys are the best!! ❤️ @cherie@Cheriebeauty@CheriePick
Drink of water for your skin!
We’re in the deep of winter and our skin get dehydrated and beaten by the harsh elements. Treat your skin to a pure drink of water that is based with pure Artic water —The ultra pure water that flows from the Arctic is known for its unique functional composition that’s buzzed about for helping to recharge dull-looking skin. By adding moisture back in helps fortify your skin and enhances skins’ luminosity. LUMENE - Nordic-C Glow Boost Essence Serum 30ml $12-$25 depends on size and retail. Based with pure artic spring water and two types o hyaluronic acids this serum is super emollient and hydrating. Love love love how gentle this formula is. LUMENE - Nordic C Valo Glow Lumenessence Brightening Beauty Lotion $14-$18 A gorgeous lightweight toning essence with pure artic water, hyaluronic acids and vitamin c rich berry complex. I love that it is gentle and not drying. 🐰 cruelty free and sustainably sourced
A Journey of Self 🌹
I figured Black History Month was as good as any opportunity to talk about my self finding. Growing up in a small yet old family, I always had questions about my roots and family history. I also struggled with self conscious doubts about my appearance. Why is my nose this big? Why is my hair this curly? Why am I taller than average? These weighed heavy on my mind growing up because honestly, sticking out sucked. So, I finally dove deep into my family’s origin and decided to do an Ancestry DNA analysis. I immersed myself with every corner of the site. I only got the chance to finish my maternal grandmas side of the family tree, but even that has plenty of gaps. Yet, when I received my DNA results I was stoked. Then I realized, I don’t know much about any of these places. So I dug even deeper. I have a little journal of things I’ve learned and want to know, but this was quite the experience. It was heartbreaking and satisfying at the same time. I highly recommend for every race and background to do this DNA Test. The best part of this was scrolling through photos of the people of the respected countries I was DNA matched to. I swear I saw a girl who looked like me, but everyone else thinks I’m tripping lol. In the end, I’m satisfied with my results and findings. Relatively speaking, this way of self discovery has been the most effective.
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