Women-Owned Beauty Brands That Changed The Game

Name: Saving Face Serum
Brand: ethique

Empowered women empowering women up one product at a time.

_LesLiz

Mar. 3, 2020

Cherie is an online community of beauty lovers sharing their stories; whether that's their favorite products, makeup tutorials, or skincare routines. Download the app today to be a part of #BeautyWithoutBarriers and show the world what beauty means to you!These boss babes aren't playing the same game as everyone else, in fact, they're writing new rules! Today, we're looking at the powerful women behind some of the most revered makeup brands out there. They're not just setting trends, they're putting legacy lasting products in place, and we're here for it!Fenty Beauty

Pro Filt'r Soft Matte Longwear Foundation, FENTY BEAUTY, cherie

FENTY BEAUTYPro Filt'r Soft Matte Longwear Foundation

With every brand she launches, RiRi always comes through by one-upping the status quo. She certainly made waves in 2017 when she started Fenty Beauty with a whopping 40 shades of foundation. A new standard for inclusivity. She then went on to drop 50 shades of concealer and added another 10 shades to her Pro Filt' r Foundation line up. This lightweight, long-wear foundation is a real winner and has you covered on hot, humid days.Beauty Blender

The Original Beautyblender, beautyblender, cherie

beautyblenderThe Original Beautyblender

Beauty blenders are iconic. Founder, Rea Ann Silva set the industry down a new path with her invention. It was back in 2002 when the idea struck, working as a makeup artist, she would cut up sponges into that signature egg shape to apply creams and powders. Keep in mind this was a time before social media or YouTube. Her product went VIRAL in the real world and became a whole new division in beauty. 17 years later, beauty blenders are still beloved for achieving that airbrushed, flawless look. What would we do without them?Lauren Napier

The Abundance Package Facial Cleansing Wipes, LAUREN NAPIER BEAUTY, cherie

LAUREN NAPIER BEAUTYThe Abundance Package Facial Cleansing Wipes

Lauren Napier's cleansing wipes are something to write home about! Lauren was on a mission to create a highly effective wipe with gentle ingredients, and she did just that. Not only does it remove super stubborn makeup, it actually fights off impurities, tackles environmental pollution and hydrates your skin. You can also use these before you put on your face for the day, they're filled with goodies that prime your face for makeup. Smart, huh?The Ouai

OUAIOUAI Leave-In Conditioner

Hairstylist to stars like Kim Kardashian and Chrissy Teigen, Jen Atkin creates super-luxe haircare products that help you maintain and style your locks easily. Since launching in 2015, her line up became a fast favourite for its effective formula, easy-to-use nature and super sleek packaging. Her leave-in conditioner is a god-send, incredibly nourishing. It helps to detangle hair and brings it back to life with just a few spritzes. No wonder why it's flying off the shelves!Dr Loretta

Urban Antioxidant Sunscreen SPF 40, Dr. Loretta, cherie

Dr. LorettaUrban Antioxidant Sunscreen SPF 40

Dr Loretta Ciraldo has been boundary-breaking for years! In 1975, she was the first person to study UVA effects on skin. As a seasoned dermatologist, she's now changing the women approach ageing. Her philosophy is simple, you shouldn't be trying to look 30 when you're in your 60's, but you should look like the best version of yourself. Truer words have never been spoken! Her Urban Antioxidant Sunscreen is one to have in your skincare routine, not only does it protect your skin UV rays, it combats pollution, climate and irritants like dye, parabens and fragrances too.Beauty Bakerie

Doit for the Graham Palette, Beauty Bakerie, cherie

Beauty BakerieDoit for the Graham Palette

Cashmere Carillo has to be credited for moving the needle within the beauty industry, her highly inclusive brand champions diversity with a side of sweet tooth. Her brand was one of the first to have a wide range of foundations on offer, and she has since expanded into a variety of face, eye and lip products that really pay off on the pigmentation front. The entire brand is uniquely themed around sweet treats and baked goods, which is super fun and original! Her best selling palette, Do It For The Graham, will have you smitten with its 12 gorgeous, warm shades.Tarte

tarteShape Tape Concealer

Tarte Shape Tape is genuinely legendary. It's been said that this coveted concealer is sold online every 12 seconds. That's how bomb it is! Founder Maureen Kelly has built her company with a leadership team that comprises entirely of women, which is not something you see every day. Tarte Shape Tape has been a cult-favourite since launch, beloved by makeup gurus and lovers worldwide. It brings full coverage, never cakes up and feels great on the skin, what more could you ask for?Glossier

Glossier.Milky Jelly Cleanser

Emily Weiss truly has her finger on the pulse of the beauty industry, and that's how she made Glossier such a success. She's built a brand with fiercely loyal customers all through having the right conversations on social media. Just take Glossier's Milky Jelly Cleanser, this face wash was created when fans shared their disappointment in having to wash their face in two steps, first with makeup remove then face wash. So, Glossier fixed that with their one-step dual-use solution! So simple, so genius! Their formula is even safe for the eyes and is exceptionally gentle on the skin!Anastasia Beverly Hills

Brow Wiz Mechanical Brow Pencil, ANASTASIA Beverly Hills, cherie

ANASTASIA Beverly HillsBrow Wiz Mechanical Brow Pencil

Anastasia Soare has been a fixture in the beauty community for a long time. She's the go-to woman when it comes to having killer brows, having invented the 'Golden Ratio' method. Since 1997, her brand has been helping women achieve brow perfection with a myriad of products that make it a breeze. If you're looking for the basics, her Brow Wiz eyebrow pencil is the place to start, delivering a natural and refined look.Fur

furFur Oil

Laura Schubert & Lillian Tung are flipping the script on pubic and underarm hair. Once an unapproachable topic, they believe in simple, clean, and inclusive products for the whole body. Body hair can often be touchy, but whether you decide to keep it or not, their signature Fur Oil works with you to nourish your body. This multipurpose formula conditions hair and skin, preventing ingrown hairs whilst softening and soothing whatever it touches. While it's recommended to be put wherever hair meets the skin, it's also a favourite for cuticle softening, split end sealing, tattoo aftercare, scalp conditioning, and a bath oil. It really does it all!Lipstick Queen

Frog Prince Lipstick, LIPSTICK QUEEN, cherie

LIPSTICK QUEENFrog Prince Lipstick

Poppy King started her own cosmetic brand at the age of 18, and in 2006 this lifelong beauty lover launched Lipstick Queen! She makes some of the boldest and wildest lip colors you can find. The iconic Frog Prince Lipstick is award-worthy, its deceptive green exterior fooled the world and actually turns pink on application. Truly magical!Ethique Beauty

ethiqueSaving Face Serum

The world's first zero-waste, zero plastic and compostable packaging beauty brand! Brianne West's Ethique Beauty takes on one of the industry's most significant pain points, which is no small feat. Since its inception in 2012, they've stopped over 6 million plastic bottles from being made and thrown into landfills. Not only are they plastic-free, but they are plant-based, cruelty-free, sustainable, and the best part, affordable! Truly changing the world for the better! Their Saving Face Serum is massively hydrating, keeps your skin plump and is nutrient-rich. Because it comes in bar form, it's ideal for travelling.Did we miss any industry-shaping women? Let us know! Check out the many beauty reviews on Cherie to discover the best of beauty, download the app to find out more.