HomeBrandit Cosmetics
avatar

it Cosmetics

273 Products 242 Reviews
  • twitter@3xCreated with Sketch.
Most Reviewed
A Satisfying Texture | Foundation for Dry Skin❤️
Look at this awesome close up of the AMOREPACIFIC - Color Control Cushion Compact Foundation Broad Spectrum SPF 50 😍 I have this thing called Trypophobia (fear of small holes) but for some reason this close up just fascinates me. You can really see the luminescence of the foundation within the sponge! For those of you who aren’t familiar with CC formulas/cushion foundation, they are typically a smoother, more liquid-like formula than your average foundation that is made to even out skintone. Most true CC formulations focus more on skincare elements and a wee bit less on color/color ranges, especially those from Korean brands. Western brands definite amp up the diversity of their skintone range, as well as overall pigmentation in their formulas. This means you’ll find more full-coverage CC cream/foundation from “western” brands like IT Cosmetic’s it Cosmetics - it Cosmetics CC+ Cream SPF 50+ . (Not my favorite for dry skin. I felt like the Sahara Desert all over again when I used their formula 🙄) Therefore, it might be difficult to find a shade that fits you if you have a deeper skintone. Side note: I consider IT cosmetics to be a western brand because upon a bit of research, the company was bought by L’Oréal and the products are mostly manufactured in China. I love this foundation for super dry skin because of how moisturizing it is. It’s awesome for creating that second-skin finish with a natural, dewy glow. If you have light-medium with slight neutral-gold undertones and struggle with a bit of texture, this foundation line could work well for you! Every time I try something new or I’m stuck in a rut, I always go back to this foundation. I love the ease of use and blendability. The size is great for travel and I find that it doesn’t bother my dry, sensitive, acne-prone skin. You can get a medium to slightly buildable full coverage without “erasing” the dimension/shadows in your face. Even though it has SPF it doesn’t wash my face out completely and doesn’t create a white cast. If there is any, it’s only slightly noticeable. You would have to look reeeaaally close to see it. Layering on powder/cream products are a breeze. I found the best way to use this product is with a slightly damp beauty blender. Start by placing a little bit onto the skin and then proceed to layer more as needed. There is something to be mindful of when you are using this product. If you live in a more humid/moist climate, I would add a little powder after your face primer and then proceed to add this foundation to help keep this in place throughout the day. You could also carry a powder puff with you throughout the day for touch-ups. Because the foundation has high moisture and provides a dewy finish, it can impact the longevity if you live in an moist/humid area 😊 Yay to a healthy glow! ❤️😄
avatar
Tangibeauty
Updated Foundation Collection 🌟
Yes I have a problem lol I just love trying new face formulas. My favorite here is still the Touch In Sol Advanced Real Moisture Foundation in shade 21. It’s the most skin-like of all of them so far and has great durability. It’s also one of the cheaper ones at only $18 on amazon 😀 I do like the way the ILIA serum lays down, but my god does it have a strong paint smell 😑 once it goes away it’s fine, but the first few minutes are rather rough as I’m sensitive to bad smells. Ah, the things we do for beauty 🤷‍♀️ Happy Sunday! 🍁 Don’t forget to hydrate and check your WiFi 😘
avatar
Ariuus
See all reviews
Powder face-Need HELP
Hello Beauty lovelies, This is my first post. I need help finding a foundation that makes my face look more natural. Currently i am using BM Performance wear powder foundation, It cosmetic Oil free matte cc cream. i alternate these based on my mood. But either way i still get powder looking skin and although i do not have pimples or acne, my face looks grainy, if you know what i mean 😕 I use smashbox primer before applying foundation smashbox - Photo Finish Pore Minimizing Primer[] I do set it with Mac setting spray/UD setting spraybareMinerals - BAREPRO Performance Wear Powder Foundation[] it Cosmetics - it Cosmetics CC+ Cream Oil-Free Matte SPF 40[] any recommendations?
avatar
HarpKB
Oil free CC and anti-aging concealer review
Overall Impressions from my first 3 weeks with this product have been Really positive overall, Almost daily use unless im not leaving the house at all as this is my only SPF product outside of a tinted moisturiser that oxidises badly on my skin. So if i'm going outside its going on my face. Consistency of both is incredibly thick. In regards to the concealer I literally use a dot no bigger then the ball on my eyebrow bar. so a 3mm glob does my entire under eye section and today's dark circles are about as good as it gets so normally it's got a lot more to cover and it hasn't struggled so far. CC cream wise i use about a pump and a half to do my face, neck and ears. Shade wise this was an educated guess and i feel it may be slightly off for my skin but im the closest sephora to me is unfortunately an hour north or an hour and a half south. either way not something i'm going to be doing soon, but definitely before the next round of purchasing and i'm fairly sure i will be repurchasing at this point in time. The products both take quite a decent amount of time to dry but i prefer this as it gives me more time to work with the product and get it where i want it. If i need to set it quickly i find a translucent powder easy enough to just throw on top and it works like a dream. Vs the original formula of the IT cosmetics CC+ cream the Matte contains no essential oils, has multiple types of clay, beneficial plant extracts and snail mucin. However a lot less snail mucin than the original It cosmetics CC+ cream which does make me tempted to give the original formula ago, oily skin or no oily skin. I work both in with my hands first before going over it with a brush and as i am quite new to wearing actual makeup i do have to disclose that allot of the Texture and blending issues on my face are substantially more my issue then the products but still thought i would share my thoughts and experience so far :)
avatar
CJCSZ95
See all reviews
Makeup mistakes: choosing the wrong shade
I spent the longest time not really understanding (or caring) about makeup, especially when it came to choosing a face makeup product. I like very light coverage, but was having trouble finding something that suited me. I finally settled on It Cosmetics CC Cream. This is a rather full-coverage product as far as CC creams go. For the longest time I was wearing this product in a shade that was about two shades too dark for my natural skin tone. If I had just fake tanned it looked okay, but any other time it was WAY too dark, especially against my neck and chest. I was just really lazy and did not want to take the time to go to a store in-person and figure out which shade was right for me. Once I finally did, it was a total game changer. My whole face looked so much better, and my makeup looks were so much more natural. So the moral of the story is, take that extra time to find your correct shade! It makes all the difference! #CheriePartner
avatar
charlotteclaire97
A 💄SEPHORA💄mis-ship changed my beauty routine
SO, I recently ordered a refill of my usual it Cosmetics - CC+ Cream Illumination SPF 50+ as I was just about empty. Got the Sephora order in with plenty of time to arrive before I ran out like a responsible human and 🍀 LUCKY ME 🍀 there was a promo going on, order the CC cream and get bonus samples (it Cosmetics - Confidence in a Cleanserit Cosmetics - Confidence In A Cream Anti-Aging Moisturizer& it Cosmetics - Confidence In An Eye Cream) 💸 WHAT A STEAL 💸 (also mini things might be the only thing I love more then free things so...) I put it all in my 🛒 CART 🛒 , added some more minis and samples to my purchase (it’s a sickness) and away I went. ⏩FAST FORWARD TO⏩: the shipment arrives. I’m going through the box ooohing and ahhing all my new mini friends when 🎭 TRAGEDY 🎭 strikes: There’s a lil bag with all my It Cosmetics samples but my CC+ cream is nowhere to be found 🤔??? (Don’t fret though, the lovely folks at Sephora were immediately responsive to my email and got me all set up with a replacement to ship our immediately at no cost. 👏 BIG THANKS 👏 to Sephora customer care!) ANYWAYS, the ultimately fortunate part of this whole debacle was that at some point I ran out of foundation and my replacement hadn’t shopped yet so I said “to hell with it!” and went 😵 FOUNDATION FREE 😵 And I’ve gotta tell you, it was great? 👍 My skin loved it? 👍👍 It seemed more comfortable to wear a face mask? (I wear one 8+ hours a day for work) 👍👍👍 I might never go back? 👋 WHO IS SHE? ✌️ Sometimes it all works out for the best 🌈 (and yes my replacement did come and I haven’t opened it yet? Will I???)
avatar
onedicious
See all reviews
Makeup practice using new products from Ipsy
I’m listing the products in the order that I used them. I attempted to do a tutorial video but that was a complete fail. Lol Step 1 Wash face and moisturize DRUNK ELEPHANT - Beste No. 9 Jelly Cleanser DRUNK ELEPHANT - Protini Polypeptide Cream Step 2 Prime Face e.l.f. - Aqua Beauty Primer Mist FIRST AID BEAUTY - Hello FAB Pores Be Gone Matte Primer Step 3 SPF base foundation wet n wild - MegaCushion Foundation SPF 15 color 119A Buff Beige, Medium•Warm Step 4 Eyes benefit - 24-Hour Brow Setter Clear Brow Gel e.l.f. - Shadow Lock Eyelid Primer e.l.f. - Ultra Precise Brow Pencil #Ulta - Twice as Nice Volumizing Mascara[products]#[FourStars] #Smashbox - Masquerade Eye Palette[products]#[FiveStars] color brown shimmer 2nd row 3rd column COASTALSCENTS - 88 Original Palette color bright yellow 2nd row 2nd column beauty for real - Shadow Stx 24-7 Eyeshadow color midnight marathon SUGAR - Wingman Waterproof Microliner lottie - AM-PM Retractable Eyeliner color sunburst EASILOCKS - Eyelashes Pack 1 i·ENVY by KISS - Super Strong Hold Clear Eyelash Adhesive it Cosmetics - Superhero Elastic Stretch Volumizing and Lengthening Mascara color super black Step 5 Foundation etc... BLACK RADIANCE - Color Perfect Liquid Make-Up Color 8416 Mocha Honey FENTY BEAUTY - Pro Filt'r Soft Matte Longwear Foundation color 350 YENSA - Skin on Skin BC Concealer color Medium warm e.l.f. - e.l.f. Contour Palette color Light/Medium wet n wild - MegaGlo Hello Halo Liquid Highlighter color 304A halo, goodbye Step 6 Lips #Ulta - Double duty lip stain and balm[products]#[FiveStars] color thriller NYX - Soft Matte Lip Cream Vault color smlc26 Havana NYX - Liquid Suede Cream Lipstick color lscl03 cherry skies NYX - Suede Matte Lip Liner color smll24 alien Step 7 Setting spray e.l.f. - Dewy Setting Mist
avatar
NandiB
A mascara world✨
So mascara is one of the most important steps in my everyday makeup routine. I don’t wear a lot of makeup regularly but I always wear mascara just to plump up the look of eyes. As a result of the importance of mascara, I have picked 5 of the best mascaras I have ever tried. Please consider that I have tried a huge bunch of different kinds of mascaras. My eyelashes are not very long and not thick at all. So when looking for mascaras, I look for something that can create length and thickness to my eyelashes. it Cosmetics - Superhero Elastic Stretch Volumizing and Lengthening Mascara I must start with the it Cosmetics superhero mascara. Guys this is my holy grail!! You get a great amount of product for a great price. The brush is super thin and makes it so easy to apply mascara without smudging. It makes your eyelashes look thick and long. It is a great product I would definitely recommend this to everyone! Milk MAKEUP - KUSH High Volume Mascara So I received the MILK high volume mascara as a birthday gift and absolutely fell in love with it! It does not have a thick consistency, but instead has a thick brush. This allows you to apply mascara to every single eyelash properly. It gives a good curl and length to my eyelashes and I will definitely be purchasing this product in the near future. Recommend 100% MARC JACOBS BEAUTY - Velvet Noir Major Volume Mascara The rave for this product is definitely real. The consistency of this product is pretty thick, once applied it dries immediately. It does the job by creating longer and thicker eyelashes. One thing I must say about this product is that it’s super pricey and personally I think there are better products out there that aren’t as pricey. Lastly, the fact that it dries so fast makes it difficult to move around your eyelashes if they clump up together. L'ORÉAL - Voluminous Carbon Black Volume Building Mascara After trying hundreds of drugstore mascaras, I finally resorted to one that I actually liked. This mascara does the job, it lifts your eyelashes and creates length. It does only so much for thickness. It does take longer to apply this mascara in order to get your eyelashes to look perfect. I usually wear 5 coats to make my eyelashes pop, whereas the mascaras above I only need 1 coat. It is a lot cheaper than the ones mentioned above thus, it’s a great alternative! YVES SAINT LAURENT - Mascara Volume Effet Faux Cils The volume effet faux cils mascara by YSL contains a super weird brush. It’s a super thin plastic angled brush. Despite the brush, it’s sometimes difficult to apply the mascara due to its angle. But once you get the angle right on your eyelashes, it plumps you’re eyelashes like no other! This is an extremely pricey product and therefore, this would be one of my last options.
avatar
tenii
See all reviews
A 💄SEPHORA💄mis-ship changed my beauty routine
SO, I recently ordered a refill of my usual it Cosmetics - CC+ Cream Illumination SPF 50+ as I was just about empty. Got the Sephora order in with plenty of time to arrive before I ran out like a responsible human and 🍀 LUCKY ME 🍀 there was a promo going on, order the CC cream and get bonus samples (it Cosmetics - Confidence in a Cleanserit Cosmetics - Confidence In A Cream Anti-Aging Moisturizer& it Cosmetics - Confidence In An Eye Cream) 💸 WHAT A STEAL 💸 (also mini things might be the only thing I love more then free things so...) I put it all in my 🛒 CART 🛒 , added some more minis and samples to my purchase (it’s a sickness) and away I went. ⏩FAST FORWARD TO⏩: the shipment arrives. I’m going through the box ooohing and ahhing all my new mini friends when 🎭 TRAGEDY 🎭 strikes: There’s a lil bag with all my It Cosmetics samples but my CC+ cream is nowhere to be found 🤔??? (Don’t fret though, the lovely folks at Sephora were immediately responsive to my email and got me all set up with a replacement to ship our immediately at no cost. 👏 BIG THANKS 👏 to Sephora customer care!) ANYWAYS, the ultimately fortunate part of this whole debacle was that at some point I ran out of foundation and my replacement hadn’t shopped yet so I said “to hell with it!” and went 😵 FOUNDATION FREE 😵 And I’ve gotta tell you, it was great? 👍 My skin loved it? 👍👍 It seemed more comfortable to wear a face mask? (I wear one 8+ hours a day for work) 👍👍👍 I might never go back? 👋 WHO IS SHE? ✌️ Sometimes it all works out for the best 🌈 (and yes my replacement did come and I haven’t opened it yet? Will I???)
avatar
onedicious
Luxury moisture that is affordable. I really enjoy this moisturizer. It’s anti aging, which I appreciate. It’s gentle, always a necessity for my sensitive skin. It lasts. The long term results boast smoother and more plump looking skin. I will take it! I tried this because I needed a new moisturizer. I previously had loved the purple one from Tatcha but when the warmer weather hit I needed something lighter. The Tatcha was starting to give me pimples. I cleared that up using Neutrogena for a while. But I was starting to get flaky and wanted something better for my delicate skin. This one is a winner. I took one star off because it stays just the slightest bit “dewy” but feel a little tacky or sticky. I use a primer over it before I use foundation so it doesn’t really matter that much. But I notice it at night after I have cleansed my face and applied this. I rotate it in the evenings with a vitamin c moisturizer anyway and that also is a little sticky and the reason why I only rotate it in the evening. Over all, good product and would recommend for someone with dry or combination skin. it Cosmetics - Confidence In A Cream Anti-Aging Moisturizer
avatar
Hedda409
See all reviews
Today I went to the brand new it cosmetics beauty counter which opened in Bromley. After so many recommendations of the CC Cream I have been bursting to try it out. I love this brand because their products are all about enhancing your natural beauty giving you a subtle flawless look. There is nothing more beautiful than a lady that has confidence in her own skin and this brand promotes that 🙌🏻 Products I picked up ..... 🌟CC Cream - Shade Medium Tan This is a colour correcting full-coverage cream with SPF 50+. Can be used as a moisturiser, foundation, anti-ageing serum, Pore minimising primer, dark spot corrector and sunscreen all at the same time, and it works !! I loved the soft focus finish this gave. 🌟Bye Bye Makeup - cleansing Balm 🤤 Fun fact about me, I love a cleansing balm. This is a 3 in 1 product which can be used as a cleanser or a mask. Sulphate free, Hydrating, anti-ageing, skin softening and purifying. Also suitable for all skin types 😏🙌🏻. 🌟2 in 1 foundation & concealer brush. I got this free 🤪!!! Lovely soft brush (who doesn’t love a soft brush) 🌟Bye Bye Under Eye Concealer shade Medium. Full coverage, anti-ageing and waterproof. I really liked the finished result with this. Not too thick and minimised darkness. 🌟 CC Cream (Sample) Medium - to mix with my big one when my tan fades away 🤣. 🌟Superhero Mascara (sample) - I need to try and report back !!
avatar
nlondors
I got round to using these amazing Skincare Products :- 💗 IT Cosmetics - Bye Bye makeup cleansing balm. I bought this ages ago but had so many balms on the go I promised myself to save it till I had a couple empties. I stuck to my promise. This balm is just beautiful !! Melts instantly into an oil and melted away my makeup including my mascara effortlessly. . 💗 Foreo Current Body - I had been saving this UFO mask treat for a time that I could enjoy it. Today was the day. I am absolutely amazed at the experience I had with this. Honestly gobsmacked 😱🥰
avatar
nlondors
See all reviews

Reviews

Great combo for a nice glow
Great combo for a nice glow
Love these two together. That’s all I can say
avatar
Laurenlamar
True Match Lumi Glotion Natural Glow Enhancer
L'ORÉAL-True Match Lumi Glotion Natural Glow Enhancer
IT Cosmetics Brush Bath 🧼
IT Cosmetics Brush Bath 🧼
IT Cosmetics Brush Bath 🛁 brush This is brush cleanser is one of my faves! It’s fast and leaves the bristles clean, conditioned & soft. No water necessary, just spray the brush and wipe off on a paper towel. Let dry. Must try!
avatar
BeautyWithMalorie
Brush Bath Purifying Brush Cleaner
it Cosmetics-Brush Bath Purifying Brush Cleaner
IT Cosmetics Cleanser. 👍🏻 or 👎🏻??
IT Cosmetics Cleanser. 👍🏻 or 👎🏻??
Hey Babes!!! 👋🏼👋🏼 I hope you’re all enjoying this app like I am. 🥰 I got the it Cosmetics - Confidence in a Cleanser inside my Ipsy bag a few months back and was very surprised with it. 😳 First off, I love the brand for their makeup and think their cc creme is awesome. I never tried their skin care until now. About the Product: So right off the bat, the packaging says it’s a hydrating cleansing serum. 🤔 I do think it’s hydrating, but would definitely not consider it having any serum qualities since you wash it off. I do like the ingredients though and it doesn’t leave my skin tight. 👏🏻 The consistency is gel-like and a little goes a long way. It doesn’t really get super foamy, but that’s expected since it’s sulfate free. 🔥🔥 ❤️ Ingredients: This cleanser is packed with hyaluronic acid and ceramides to hydrate your skin and protect your barrier. Great for dry skin!! It also has niacinamide to regulate oil production and peptides to build collagen and elastin. You will also find oatmeal as an ingredient to soothe the skin. The cleaner is sulfate free, paraben free and soap free, so sensitive skin can use this. I really think all skin types can benefit from this product. ✨ Size VS Price: This cleanser comes in a few sizes. The full size retails for $28 and it 5 fluid ounces. The travel size is $8 for 1.7 fluid ounces. ⭐️⭐️⭐️⭐️⭐️ If you have tried this out, let me know what you think in the comments below. ⬇️⬇️ Xoxo, Blyssey #cheriecreator
avatar
Blyssey_Esthetician
Confidence in a Cleanser
it Cosmetics-Confidence in a Cleanser
On Sunday’s we only wear cream
On Sunday’s we only wear cream makeup 💁🏼‍♀️ Quick update on the itcosmetics Concelear... the first time I’ve tried it, I totally hated it! I now... kinda really like it! I found a way to use it, that works really well for me and looks amazing! I apply it before my foundation , just a teeny tiny bit and blend it with my finger! The undereye area looks so hydrating, smooth and illuminated! No need to mention the brush... I LOVE IT! Used it every single day since I got it and I can’t imagine doing my makeup without it...!
avatar
iloveandreea
Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer
it Cosmetics-Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer
Decent eye serum 💕
Decent eye serum 💕
This one is really just okay. It’s a brightening under eye cream so it’s meant to plump the under eye area and brighten. This one was just okay for me. I believe it has avocado oil in it, which doesn’t suit me. I have noticed a few acne spots after using it sometimes. It’s a creamy consistency but it settles sort of as a serum. There’s something about this that doesn’t feel like an everyday cream to me, and maybe that’s the acne situation for me. I would recommend this to someone that can handle oils better than I do. I do generally like itcosmetics actually. I love their cc cream so I thought I would like this but u don’t. I think there are definitely better eye serums out there.
avatar
theskinting
Bye Bye Under Eye Brightening Eye Cream
it Cosmetics-Bye Bye Under Eye Brightening Eye Cream
Previous
Next